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An Examination Of The Values that motivate socially conscious and frugal consumer behaviors Group 4 : NiteshLuthra (84) Rajdeep Das (90)                   Sandeep (93) ShantanuMunshi (94)
Objective The article extends social psychological research on the motivations for sustainable consumption from the predominant domain of ecologically conscious consumer behavior to socially conscious and frugal consumer behaviors.
SUSTAINABLE CONSUMPTION
SUSTAINABLE CONSUMPTION
Different consumer behaviors Socially Conscious -  Intention of having a positive(or less negative ) effect on other people and communities. Consumer Behavior Ecology Conscious - Intention of having a positive(or less negative) effect on the environment. Frugal Conscious - Limiting of expenditure on consumer goods and services Restraint in acquiring possessions Resourcefulness in using them
Understanding motivations: Value theory  What are values ?
Schwartz’s Value Theory Specifies 10 motivational points Motivational points categorized under four high order value points
Openness to Change
Conservation
Self Enhancement
Self Transcendence
Materialistic Values
Materialistic Values
Materialistic Values Further explain by Video – Respect the National Anthem
Conclusions Socially conscious purchasing and frugal purchasing are uncorrelated Frugal purchasing is negatively related to income and personal materialism. Frugality is yet to be developed as a moral challenge to consumerism
16 Thank you  Nitesh  Sandeep Rajdeep  Shantanu

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Frugal & Socially Conscious Consumer

Editor's Notes

  1. You cant afford to be a miser –vely linked to socially conscious and frugal behavior
  2. Socio political values – its more about maintaining stability and status quo , it is essentially a security value and aligns with self enhancement and conservation values To provide underprivileged children with a nurturing and stimulating educational environment that helps them recognize their limitless potential.
  3. Socio political values – its more about maintaining stability and status quo , it is essentially a security value and aligns with self enhancement and conservation values