This document provides a position statement and marketing plan for Target stores in a specific district. It summarizes the history of Target starting in 1902, its product offerings aimed at women ages 25-50, and its goals of keeping prices low while giving back. The marketing strategies discussed include using the Target symbol and brand partnerships in positive marketing. It identifies competitive threats from Walmart and sets objectives to increase sales, customer knowledge of Red Card benefits, and Red Card applications around Thanksgiving. A proposed theme of "Walking in a Target Wonderland" is suggested to attract customers and employees during the holiday season.

1. CayleeMatchette&Sarah Brenner

2. Position StatementNovember 28th - December 19th5 units in our districtGeographic areaMuncieAlexandraSelmaAlbanyDalevilleGastonRepot to the STL

3. Background of StoreStarted in 1902 in MinisotaGoodfellows by George D. Dayton1903 Dayton Dry Goods1946 started giving back 5% to the community1962 Target1990 took over Marshal FieldsSuper Target in Ohama, Nebraska1999 Fist designer lineMichael Graves

4. Product/ InsitutionTypical AreasBrandsMossimoIsaacXhilariationMoronaPrice rangeModerate to lowMarket towardWomen ages 25-50Future goalsKeep on expanding Prices lowGiving backEmployees diverse and professionalGreenCutting downon expenses

5. Target MarketPrimaryWomen ages 25-50Middle classWorking families with some educationOne-stop-shopping experienceInterested in Target’s productsEnvironment friendlySecondary Demographics and psychographics are the sameLocated in a different townBe willing to travel and use gasSecondary market will be Targeted

6. Marketing and Positioning StrategiesPositive marketing issuesTargeting symbolColor redCommercialsNewspaperMagazinesCommunity service eventsNegative marketing Issues Do not market that they give back enoughNo billboards

7. Marketing and Positioning StrategiesTechniques to help the store run smoothly1+1 Checkout system90 second call buttonClub Wed and BabyRecycle bagsOrganized store layoutPosition to hold for the futureMarket more about giving backRed card specialBillboards or highway signsMore employeesMore designers

8. Marketing and Positioning StrategiesHigh competitive edgeAlways competing with Wal-Mart's pricesMain competitionWal-Mart

9. ObjectivesCommunication ObjectivesSales ObjectivesIncrease customer knowledge about the Red CardInform secondary Target market about after Thanksgiving salesAdsIncrease customer service so that extra item is reachedIncrease sales over 15% over last yearsDuring first weekIncrease the average customer sale by one item compared to last years computed numbersIncrease Red Card applications by 25% each day

10. ThemeWalking in a Target WonderlandHas the store name in the theme“Catchy” songHanging signs Holiday themedEmployees wear red Santa hats

11. WHY?Everyone needs an after Thanksgiving SalePerfect timing for Christmas presentsCatchy theme will grab customers attentionAttract new customersLet customers know about our Christmas products

12. The End