Selling A National Regional Magazine Network
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The document discusses best practices for advertising sales. It emphasizes viewing one's business as more than just selling ads but building a strong brand in the minds of readers and advertisers. Some key best practices include having a clear strategy and goals for ad categories and clients, using a consultative sales approach to understand client needs, leveraging the brand across publications to increase reach, and pricing based on market factors rather than just value added to print. Building a strong brand opens doors, protects market share, and strengthens negotiating positions according to the document.
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![Consider this brand and the variety and value it brings to its customers. ,[object Object],Starbucks sells a commodity product, at premium prices ; that is what we want to do. Starbucks illustrates the potential of great vision to build a business and to insulate you against price competition.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Selling A National Regional Magazine Network
- 1. Selling: Best Practices SEA 2009
- 5. They started with a strong sense of mission that continues And that is why people READ your magazines.
- 19. Think like advertisers; they want to reach all of their market, which is your market. Your issue readership Your market size. Know and trust your brand Your annual readership Your circulation Your Web site
- 20. And the National/Regional network gives you the chance to reach a much larger part of your market with regularity for advertisers.
- 22. ? Questions? ? ?
- 23. 607 Greenwich Street Falls Church, VA 22046 703.536.2635 [email_address] www.SabatierConsulting.com