This document discusses four key business intelligence applications: sales intelligence, visualization, reporting, and performance management. Sales intelligence uses customer relationship management software and BI tools to get a sophisticated view of customers and make informed sales decisions. Visualization presents business data in intuitive visual formats to help employees draw insights. Reporting uses BI to generate staffing, expense, sales, and customer service reports to monitor business performance. Performance management allows organizations to monitor goal progress based on time frames and use data to gauge overall productivity.

1. B. SOUNDARYA,
II – M.SC (CS)
DEPARTMENT OF CS & IT
BIG DATAANALYTICS,
NADAR SARASWATHI COLLEGE OF ARTS &
SCIENCE
BUSINESS INTELLIGENCE
APPLICATION

2. BUSINESS INTELLIGENCES
 The uses of business intelligences tools to
enhance your business operation is not a new
concept.
 In fact the phrase business intelligence goes
back to the 1800s when the term was first used
in a book to describe the way a financier had
been outsmarted by competitors who used
knowledge of the market to play it.

3.  Any forward thinking organization should
identify what tools market leaders are offering
and how these tools markets leaders are
offering and how these tools can positively
affect their own organization.
 Here are four key business intelligence
applications that can help improve your
organizations oparation.

4. APPLICATIONS OF BUSINESS
INTELLIGNCE
 SALES INTELLIGENCE
 VISUALIZATION
 REPORTING
 PERFORMANCE MANAGEMENT

5. SALES INTELLIGENCE
 A key application of BI focuses on where your
business meets the customer.
 Customer negotiation is a crucial skills that
every organization sales departments should
faster.
 Sometimes its can be hard to move leads along
the pipes lines and convince potential clients
to buy your product or service.

6.  Used in conjunction with customer
relationship management software, BI offer
businesses a sophisticated method for getting
up close and personal with their customers and
making their customers and making informed
sales decision.

7. VISUALIZATION
 Business Intelligence software utilizes a range
of data analytic tools that are designed to
analyze and manage data related to your
business operation.
 This data is presented in the form of
visualizations, allow the organization to
monitors logistics, sales, productivity and
much more.

8.  By presenting the data in intuitive visuals and
easy to comprehend formats, business
intelligence systems enable even the least
employee to draw insights from data.
 Instead of relying on trained data scientists to
analyze your data, you can analyze and
present your own data to shareholders, other
departments or your team.

9. REPORTING
 A crucial business application of BI is
reporting.
 Business intelligence tools collect and study
unstructured sets of data in addition to
organizing and using them to generate a range
of different types of reports.
 These can include staffing, expenses, sales,
customer services, and other processes.

10.  Reporting and data analysis are similar, but
they vary significantly in purpose, delivery
tasks and values.
 Reporting is the process of organizing data in
summaries with the intention of monitoring
business performance.
 Analysis is the process of exploring data to
extract insights that can be used to improve
business practices.

11. PERFORMANCE
MANAGEMENT
 With BI applications organizations can
monitor goal progress based on pre defined or
customizable time frame.
 The data driven goals may include project
completion deadlines, target delivery time, or
sales goals.
 Users can also monitor goal fulfillment and
use progress data to gauge the overall
productivity of an organization.

12.  Unlike instances when a substantial amount of
time is lost tracking down or organizing
urgently needed data, information is always
readily accessible.
 This saves businesses time and money.

13. THANK YOU !!!