B2B marketers who need to do more than simply create brand awareness through outbound marketing have adopted Account Based Marketing (ABM) in order to focus on key accounts. Successful ABM campaigns can produce highly qualified, valuable prospects.
Best Metrics to Optimize B2B Demand GenFrankAliyar
B2B marketers who need to do more than simply create brand awareness through outbound marketing have adopted Account-Based Marketing (ABM) in order to focus on key accounts. Successful ABM campaigns can produce highly qualified, valuable prospects.
This slide introduces the topic of Marketing Analytics, impact of marketing analytics, Dashboard, ePOS, Assortment Planning, and Market Basket Analysis.
Youtube links in the slides:
MARKETING ANALYTICS:
https://www.youtube.com/watch?v=-oHGG5jJPHQ
DYNAMIC PRICING:
https://www.youtube.com/watch?v=cKPaIsOQslo
INTRO TO ePOS:
https://www.youtube.com/watch?v=7VVKtPge-zw
https://www.youtube.com/watch?v=XWuwlChR8c4
MARKET BASKET ANALYSIS
https://www.youtube.com/watch?v=sJWXgcZ-E2g
Account Based Marketing (ABM) is when you implement highly customized marketing campaigns where each account is considered to be a market of one. ABM uses the latest technology to help you send the right messages to influencers who are actively researching products like yours.
https://runfrictionless.com/b2b-white-paper-service/
business analytics and its importance, marketing analytics definition and its importance, how marketing analytics helps to run the organization in effective and efficient manner.
Confused about account-based marketing? Not sure if you should include ABM in your strategy planning? Or just interested in learning the benefits? See how ABM can help you better reach the right customers and prospects!
Sales tools have evolved beyond just traditional CRM. Top performing sales teams are leveraging cutting edge technology to focus their sales efforts on the best prospects, arm themselves with the most up to date and relevant sales material, and reduce manual or repetitive tasks. Sales Technology enables sales teams to accelerate the sales cycle by doing things smarter, better and faster, and, ultimately, close more and higher quality deals.
Best Metrics to Optimize B2B Demand GenFrankAliyar
B2B marketers who need to do more than simply create brand awareness through outbound marketing have adopted Account-Based Marketing (ABM) in order to focus on key accounts. Successful ABM campaigns can produce highly qualified, valuable prospects.
This slide introduces the topic of Marketing Analytics, impact of marketing analytics, Dashboard, ePOS, Assortment Planning, and Market Basket Analysis.
Youtube links in the slides:
MARKETING ANALYTICS:
https://www.youtube.com/watch?v=-oHGG5jJPHQ
DYNAMIC PRICING:
https://www.youtube.com/watch?v=cKPaIsOQslo
INTRO TO ePOS:
https://www.youtube.com/watch?v=7VVKtPge-zw
https://www.youtube.com/watch?v=XWuwlChR8c4
MARKET BASKET ANALYSIS
https://www.youtube.com/watch?v=sJWXgcZ-E2g
Account Based Marketing (ABM) is when you implement highly customized marketing campaigns where each account is considered to be a market of one. ABM uses the latest technology to help you send the right messages to influencers who are actively researching products like yours.
https://runfrictionless.com/b2b-white-paper-service/
business analytics and its importance, marketing analytics definition and its importance, how marketing analytics helps to run the organization in effective and efficient manner.
Confused about account-based marketing? Not sure if you should include ABM in your strategy planning? Or just interested in learning the benefits? See how ABM can help you better reach the right customers and prospects!
Sales tools have evolved beyond just traditional CRM. Top performing sales teams are leveraging cutting edge technology to focus their sales efforts on the best prospects, arm themselves with the most up to date and relevant sales material, and reduce manual or repetitive tasks. Sales Technology enables sales teams to accelerate the sales cycle by doing things smarter, better and faster, and, ultimately, close more and higher quality deals.
Predictive data science will soon be a widespread strategy for business of all sizes.This guide contains the 7 most important action items that can give you clearer guidance about the tools.
Account based heralds the dawn of new breed marketers who take their marketing strategy very seriously.In lakeb2b we practice account based marketing for fruitful results.
website:https://www.lakeb2b.com/
contact us:https://www.lakeb2b.com/contact-us
email us:info@lakeb2b.com
call us:(800) 710-5516
Moving Forward with Big Data: The Future of Retail AnalyticsBill Bishop
Out new report Moving Forward with Big Data: The Future of Retail Analytics goes deeper into new territory that's relevant to changes taking place across retailing.
It calls out significant progress in the past 9 months.
• The definition of big data has grown beyond technical, i.e. “what it is,” to include “what it does.”
• A lot more companies are executing big data projects (an increase from < 20% to now 65% of sample respondents).
• Most of the focus is on driving top line growth.
Adweek 2019 Data-Driven Marketing at the CrossroadsMark Osborne
Survey of over 300 Marketing Leaders for trends and insights on data-driven marketing, includes trends in technology investment, challenges to implementation of data-driven marketing strategies, prioritization of objectives, challenges with improving the customer experience, impacts of privacy and compliance and forward looking predictions
CRM software helps your business to manage contact information in an organized way, making it easy to follow up on your interactions and activities with customers.
https://runfrictionless.com/b2b-white-paper-service/
Through precise location analytics, retailers now can monitor the entire path to purchase. With this data, marketers better understand what led to the purchase providing the ability to move beyond the traditional blanketed “campaign” to a year-round interaction based on consumer behavior. Customers “opt-in” by mobile app to receive highly-targeted promotions, information about merchandise they may have “visited” but didn’t purchase, and discounts for major events – based on correlations like visits, dwell and intent – to drive sales like never before.
With sales enablement foraying its way into the mainstream, selling has now become more technology oriented with continued focus on incremental revenue impact. Businesses aim to find right combination of skilled people, uniformly standardised processes, break-through innovation via leveraging new-age technologies. These are the basic elements to help conceive a robust sales enablement strategy catering to increasingly personalized but less humanized remote sales environment.
ITSMA and ABM Leadership Alliance Leadership Survey: Driving Growth with Thre...ITSMA
The recent rise of Account-Based Marketing (ABM) is nothing short of remarkable. From a special initiative that a handful of B2B pioneers developed to drive growth with top accounts in the early 2000s, ABM is now a mainstream strategy that companies are implementing with hundreds or even thousands of accounts with a wide range of programs and objectives.
The 2017 ABM Benchmark Study conducted by ITSMA and the ABM Leadership Alliance highlights the main reason for such dramatic growth: ABM works! In fact, as this research report shows, a full 87% of marketers implementing ABM say that it provides higher ROI than any other type of marketing. Similarly, strong majorities say that ABM drives improvement in the “Three R’s” of strategic marketing: Reputation, Relationships, and Revenue.
This report provides an essential review of the current state of play with ABM in 2017, with data and insight on such issues as budgets and staffing, account selection, collaboration with sales, tools and technology, campaign tactics, programmatic challenges, and business benefits.
In particular, the report explores the three distinct types of ABM that have emerged in recent years: One-to-One, One-to-Few, and One-to-Many. Most companies are currently engaged in just one of these types, but a growing number are experimenting with two of them, and many more plan to move to a blended strategy over the next few years. The research underscores the key challenges marketers are facing and the specific ways they are addressing each type of ABM.
About the Research
159 marketers and related titles from 134 B2B technology and business services companies completed an online survey during June 2017
Company size:
Less than $500 million annual revenue: 52%
$500 million-$4.9 billion: 20%
$5 billion or more: 28%
Job title or level:
VP and above: 22%
Director: 39%
Manager: 29%
Individual contributor: 10%
Location:
North America: 66%
Europe: 21%
Asia/Pacific: 10%
Latin America: 3%
Middle East: 1%
The study also included qualitative interviews with ABM program leaders from 12 companies:
Betterworks
Deluxe
Fujitsu*
HCL
Juniper Networks, Inc.*
KPMG LLP*
Localytics
NTT DATA Services*
O2
Oracle
SAP*
Global B2B Information Services Company
* Denotes member of the ITSMA Account-Based Marketing Council
Additional Data for ITSMA Member Participants
An extended report with additional data from the study, including detailed data and cross-tabs for the three types of ABM, is available to survey participants from ITSMA member companies. Contact Lisa Hafer at lhafer@itsma.com if you are interested in the extended report or a private online briefing.
Enough Hype - Your Roadmap to Operationalize ABM in 2018G3 Communications
View this #sps17 Webcast on-demand here: http://dg-r.co/2fXxihY
Account-Based Marketing: You know you need it because you keep seeing statistics such as 97% of marketers report higher ROI with ABM than any other tactic, and 300% higher close rates are linked to ABM. But how can you operationalize an ABM program that is “right” for your company?
In this webinar, join The Mx Group’s Tim Cook as he provides an overview on how to crawl, walk and then run in the seven key activities needed to develop and implement ABM initiatives. You’ll get the insights you need, along with a seven-page workbook to create a real roadmap that outlines every element necessary to operationalize ABM for your organization now, in 2018 and beyond.
Retail analytics (SAS programming,big data analytics)data-analytics
A TRANSFORMATIONAL JOURNEY SINCE 1999 TOWARDS IT TRAINING ADVANCEMENT, ACHIEVEMENT AND PLACEMENT.
TODAY WE ARE PROUD TO TELL YOU THAT, WE HAVE TRAINED MORE THAN 20,000 STUDENTS.
Best Metrics to Optimize B2B Demand GenGlennEndriga
B2B marketers who need to do more than simply create brand awareness through outbound marketing have adopted Account Based Marketing (ABM) in order to focus on key accounts. Successful ABM campaigns can produce highly qualified, valuable prospects.
B2B marketers who need to do more than simply create brand awareness through outbound marketing have adopted Account Based Marketing (ABM) in order to focus on key accounts. Successful ABM campaigns can produce highly qualified, valuable prospects.
Inbound marketing metrics are a major struggle for marketers. Since every organization is like a snowflake, what metrics are right for you. The following SlideShare contains three universal B2B inbound marketing metrics to use as a starting point.
Predictive data science will soon be a widespread strategy for business of all sizes.This guide contains the 7 most important action items that can give you clearer guidance about the tools.
Account based heralds the dawn of new breed marketers who take their marketing strategy very seriously.In lakeb2b we practice account based marketing for fruitful results.
website:https://www.lakeb2b.com/
contact us:https://www.lakeb2b.com/contact-us
email us:info@lakeb2b.com
call us:(800) 710-5516
Moving Forward with Big Data: The Future of Retail AnalyticsBill Bishop
Out new report Moving Forward with Big Data: The Future of Retail Analytics goes deeper into new territory that's relevant to changes taking place across retailing.
It calls out significant progress in the past 9 months.
• The definition of big data has grown beyond technical, i.e. “what it is,” to include “what it does.”
• A lot more companies are executing big data projects (an increase from < 20% to now 65% of sample respondents).
• Most of the focus is on driving top line growth.
Adweek 2019 Data-Driven Marketing at the CrossroadsMark Osborne
Survey of over 300 Marketing Leaders for trends and insights on data-driven marketing, includes trends in technology investment, challenges to implementation of data-driven marketing strategies, prioritization of objectives, challenges with improving the customer experience, impacts of privacy and compliance and forward looking predictions
CRM software helps your business to manage contact information in an organized way, making it easy to follow up on your interactions and activities with customers.
https://runfrictionless.com/b2b-white-paper-service/
Through precise location analytics, retailers now can monitor the entire path to purchase. With this data, marketers better understand what led to the purchase providing the ability to move beyond the traditional blanketed “campaign” to a year-round interaction based on consumer behavior. Customers “opt-in” by mobile app to receive highly-targeted promotions, information about merchandise they may have “visited” but didn’t purchase, and discounts for major events – based on correlations like visits, dwell and intent – to drive sales like never before.
With sales enablement foraying its way into the mainstream, selling has now become more technology oriented with continued focus on incremental revenue impact. Businesses aim to find right combination of skilled people, uniformly standardised processes, break-through innovation via leveraging new-age technologies. These are the basic elements to help conceive a robust sales enablement strategy catering to increasingly personalized but less humanized remote sales environment.
ITSMA and ABM Leadership Alliance Leadership Survey: Driving Growth with Thre...ITSMA
The recent rise of Account-Based Marketing (ABM) is nothing short of remarkable. From a special initiative that a handful of B2B pioneers developed to drive growth with top accounts in the early 2000s, ABM is now a mainstream strategy that companies are implementing with hundreds or even thousands of accounts with a wide range of programs and objectives.
The 2017 ABM Benchmark Study conducted by ITSMA and the ABM Leadership Alliance highlights the main reason for such dramatic growth: ABM works! In fact, as this research report shows, a full 87% of marketers implementing ABM say that it provides higher ROI than any other type of marketing. Similarly, strong majorities say that ABM drives improvement in the “Three R’s” of strategic marketing: Reputation, Relationships, and Revenue.
This report provides an essential review of the current state of play with ABM in 2017, with data and insight on such issues as budgets and staffing, account selection, collaboration with sales, tools and technology, campaign tactics, programmatic challenges, and business benefits.
In particular, the report explores the three distinct types of ABM that have emerged in recent years: One-to-One, One-to-Few, and One-to-Many. Most companies are currently engaged in just one of these types, but a growing number are experimenting with two of them, and many more plan to move to a blended strategy over the next few years. The research underscores the key challenges marketers are facing and the specific ways they are addressing each type of ABM.
About the Research
159 marketers and related titles from 134 B2B technology and business services companies completed an online survey during June 2017
Company size:
Less than $500 million annual revenue: 52%
$500 million-$4.9 billion: 20%
$5 billion or more: 28%
Job title or level:
VP and above: 22%
Director: 39%
Manager: 29%
Individual contributor: 10%
Location:
North America: 66%
Europe: 21%
Asia/Pacific: 10%
Latin America: 3%
Middle East: 1%
The study also included qualitative interviews with ABM program leaders from 12 companies:
Betterworks
Deluxe
Fujitsu*
HCL
Juniper Networks, Inc.*
KPMG LLP*
Localytics
NTT DATA Services*
O2
Oracle
SAP*
Global B2B Information Services Company
* Denotes member of the ITSMA Account-Based Marketing Council
Additional Data for ITSMA Member Participants
An extended report with additional data from the study, including detailed data and cross-tabs for the three types of ABM, is available to survey participants from ITSMA member companies. Contact Lisa Hafer at lhafer@itsma.com if you are interested in the extended report or a private online briefing.
Enough Hype - Your Roadmap to Operationalize ABM in 2018G3 Communications
View this #sps17 Webcast on-demand here: http://dg-r.co/2fXxihY
Account-Based Marketing: You know you need it because you keep seeing statistics such as 97% of marketers report higher ROI with ABM than any other tactic, and 300% higher close rates are linked to ABM. But how can you operationalize an ABM program that is “right” for your company?
In this webinar, join The Mx Group’s Tim Cook as he provides an overview on how to crawl, walk and then run in the seven key activities needed to develop and implement ABM initiatives. You’ll get the insights you need, along with a seven-page workbook to create a real roadmap that outlines every element necessary to operationalize ABM for your organization now, in 2018 and beyond.
Retail analytics (SAS programming,big data analytics)data-analytics
A TRANSFORMATIONAL JOURNEY SINCE 1999 TOWARDS IT TRAINING ADVANCEMENT, ACHIEVEMENT AND PLACEMENT.
TODAY WE ARE PROUD TO TELL YOU THAT, WE HAVE TRAINED MORE THAN 20,000 STUDENTS.
Best Metrics to Optimize B2B Demand GenGlennEndriga
B2B marketers who need to do more than simply create brand awareness through outbound marketing have adopted Account Based Marketing (ABM) in order to focus on key accounts. Successful ABM campaigns can produce highly qualified, valuable prospects.
B2B marketers who need to do more than simply create brand awareness through outbound marketing have adopted Account Based Marketing (ABM) in order to focus on key accounts. Successful ABM campaigns can produce highly qualified, valuable prospects.
Inbound marketing metrics are a major struggle for marketers. Since every organization is like a snowflake, what metrics are right for you. The following SlideShare contains three universal B2B inbound marketing metrics to use as a starting point.
Long gone are the days when the marketing landscape encompassed only traditional, interruptive methods for engaging
with prospects. Today, leaders are shifting the marketing mix faster as inbound and digital continue to represent a huge
opportunity for driving demand. This recent study shows that global organizations—regardless of size—are integrating
more omni-channel and modern marketing techniques to help drive business forward.
Download this complimentary report to uncover the most challenging obstacles facing inbound marketing success and how SMB and enterprise marketers plan to overcome them in the year ahead. (Research conducted by Ascend2, in partnership with Marketing Advocate.)
A Crash Course, Understand Metrics vs. analytics. find the right metrics for you. Measure full funnel impact. B2B marketers are being held to new levels of accountability in this data-driven and buyer-empowered era.
Lead Scoring: Aligning Marketing and Sales with Effective Lead Scoring Techniques - Turning Marketing’s leads into Sales’ gold can be a challenge. The inability to generate and identify qualified leads negatively impacts the effectiveness of marketing campaigns, revenue growth, and company success. This presentation explores this challenge and provides information on how to align the expectations of sales and marketing, enabling marketing to deliver a continuous flow of qualified leads to the sales team for maximum ROI. This informative session will teach you how to accelerate the sales cycle through automated lead scoring.
Lead Scoring: Five Steps to Getting Started How-To GuideDemand Metric
Executive Summary
This How-To Guide will help marketers score leads by showing how to set up a simple lead scoring system and then refine it over time.
Lead scoring applies mathematical formulas to rank potential customers. It is chiefly used to identify prospects that are ready for direct sales contact. Because the calculations are automatic, the scores are consistent, current, and can include more variables than any manual assessment. This saves marketers work, ensures that all qualified leads are sent to sales promptly, and keeps non-qualified leads out of the sales system.
Read this brief 11-page guide to learn about:
The case for lead scoring
Setting up a simple lead scoring system
Refinements to improve results over time
Companies that follow this process will quickly gain immediate benefits from lead scoring and have a solid foundation for future growth.
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com to make a content request.
Acquire Grow & Retain customers - The business imperative for Big DataIBM Software India
The emergence of Big Data and Analytics has changed the way marketing decisions are made. Marketing has moved away from traditional ‘generalisation’ practices such as customer segmentation, geographical targeting etc. and is focussing more on the individual – the ‘Chief Executive Customer’.
Bridge the Marketing Divide: Combining Cross-Channel Attribution with Data On...Adometry by Google
Marketers are migrating to digital channels en masse. According to a recent eMarketer study, U.S. e-commerce sales will total $259 billion in 2013 - a 14.8% annual increase over 2012's $225.5 billion.
But there's a missing link. When consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Yahoo, and comScore all reach the same conclusion: As much as 92% of purchases take place offline following online consumer activity, while most digital marketers target online conversions only.
Targeting isn't about clicks, it's about sales, and 92% is a large percentage of missing data!
Retail CRM, AI-driven customer engagement, automated personalized campaigns, offers, and services to help you acquire, retain, grow, and expand your customer base.
ABM fundmental introduction slides for operator.Robin Sun
Account-Based Marketing (ABM) is a technique that is about identifying and
targeting with personalized messages, the accounts that matter the most to
your organization’s goals. It is designed to focus on, attract (clients and prospects)
engage, convert, and measure the progress of your campaigns.
Similar to Best Metrics to Optimize B2B Demand Gen (20)
Nurturing Best Practices for Demand GenAsad Haroon
Most companies have a database of leads that have been set aside after initial closing attempts failed to produce the desired results. These leads should not be ignored, as they can prove at least as valuable as fresh leads, and are worth working. The truth is, even the best leads will not produce the results you want if they are not managed and nurtured well.
Quality leads are the lifeblood of every successful business. In a recent InsideUp survey of successful B2B marketers, participants listed access to quality leads among the top five factors that had contributed to their success.
ROI for Optimal Lead Quality for B2B Demand GenAsad Haroon
How do your leads measure up? Knowing the answer to that question is key to getting the best results. Judging any lead source without using the appropriate metrics can be very counterproductive.
• More than 665 million people now use Facebook every day
• Over 70% of Internet users say they are more likely to purchase from brands they follow on social media sites like Twitter and Facebook
• The number of active LinkedIn users has grown to over two million, and 35% of them access the site daily. So potentially one third of your leads can be contacted on LinkedIn
How B2B content marketing is bound to change in the coming months, especially when it comes to Account Based Marketing (ABM) and the use of data to personalize content.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
2. Fuel Your Account Based Marketing
Success with Predictive Analytics
B2B marketers who need to do more than simply
create brand awareness through outbound marketing
have adopted Account Based Marketing (ABM) in
order to focus on key accounts. Successful ABM
campaigns can produce highly qualified, valuable
prospects.
According to ITSMA’s Account Based Marketing
Survey, ABM produces the highest ROI of any B2B
marketing tactic. B2B companies have enthusiastically
embraced this strategy. ITSMA’s 2016 Services
Marketing Budget Allocations and Trends reported
that more than 50% of marketing organizations have
adopted ABM and that spending in this area is
expected to increase sharply.
“Account-Based Marketing is the strategic approach
marketers use to support a defined universe of
accounts, including strategic accounts and named
accounts. It also includes support for the post-sale
customer lifecycle, using marketing’s toolkit to
contribute to the overall customer experience.”
- SiriusDecisions
But, like any new initiative, diligence is a constant
requirement.
“To make account-based marketing work…it’s
essential for all stakeholders to be involved in the
process,” said Brian Grubbs in a blog post for
Seismic. “Sales teams need to communicate which
accounts to target and why, content creators need to
determine proper messaging and positioning for every
target individual, and lead generation specialists need
to ensure they are focusing their campaigns in a
hyper-specific way.”
How We Got Here:
Technology’s Impact On B2B
Marketing
With access to countless resources and
tools, today’s B2B buyer is much better
equipped to make purchasing decisions.
According to a study by McKinsey, the
average B2B buyer will utilize six different
channels while researching solutions. And
nearly 65% will end up frustrated due to
inconsistent experiences.
Further complicating the buying process is
the fact that the average number of decision
makers involved in significant technology
purchases has grown from five to seven, an
IDC study found. And each of these
individuals will have their own approach to
the discovery and research process.
Hoping to meet decision makers on their
path to purchase, many marketers are
focusing on the “buyer journey.”
Unfortunately, this so-called journey is not
so easy to trace. The linear funnel model, or
“point A to point B” journey, has been
discredited recently due to the increase in
control exerted by B2B buyers over the
purchase process.
In a recent study by Forrester, 78% of
respondents agreed that their prospects’
buying journeys have become more
complex and nonlinear. Rather, once
buyers have become aware of a particular
need, they tend to “bounce around” in
search of answers.
The next step after downloading a white
paper, for instance, will not always be to
ask for a demo, as you might expect. Or a
buyer who reads a case study could be
pushed back into the awareness phase
after discovering that the solution they
thought they were looking for will create yet
another need.
3. Identify Best Accounts and
Personas to Target
To successfully target the right accounts, more is required than having access to data. In fact,
lack of data is no longer the problem it once was for many marketers.
What’s keeping marketers awake at night, as can be seen from the chart below, is how to
manage data from a wide variety of sources while ensuring the quality of that data.
“What challenges do you face that inhibit your organization from creating
actionable insights about customers and prospects?”
Ensuring data quality from a
variety of sources
Managing data from a variety
of sources
Providing real-time insights to
the business
Managing the velocity of data
generation
Standardizing metrics across
the organization
Connecting individual
prospects or customers to the
organizations they represent
Base: 150 B2B marketing analytics decision-makers and influencers.
Source: A commissioned study conducted by Forrester Consulting on behalf of EverString, October 2015
47%
47%
39%
36%
35%
34%
4. Implement Lead Scoring as Part of
Your Target
One way marketers can make the most of the data they have is to assign a score to each
lead. Lead scoring technology has been widely adopted by marketing organizations to
prioritize individual leads.
Lead scoring is vital for companies looking to better qualify leads and thereby increase
conversion rates. New research by Aberdeen reveals that using a system of lead scoring
produces lead qualification rates 192% higher than average.
An Eloqua study found that business service marketers who use lead scoring have 30%
higher closure rates, with closed deals bringing in an average of 17% more revenue per deal.
Detect Early Intent with Account
Scoring
Lead scoring works well in the traditional “funnel” model because every contact is considered
a “lead” located somewhere along a linear progression from “suspect” to BANT qualified
“prospect.” But to successfully execute account based marketing campaigns, another layer of
predictive analytics is needed.
To fuel the multiple touchpoints that characterize today’s B2B buying process, marketers need
to embrace the continual scoring of contact data - even the data that does not show any
recent intent.
This early detection technique improves upon the “shot-in-the-dark” marketing that now occurs
when a vendor is forced to churn through a list of contacts built by running a data extraction
against an in-house database (using a set of basic demographic parameters)-or worse, by
obtaining raw contacts from a data merchant.
5. Use Predictive Analytics to Identify
the Buying Stage of Target Accounts
While traditional scoring models are rules-based, using only behavioral and profile indicators
to predict conversion, predictive data scoring goes further by incorporating account-level
information, such as previous conversions, to produce a detailed and highly accurate picture
of each lead’s propensity to purchase.
“Data scoring” can happen continuously and is independent of traditional “lead scoring.” It
uses predictive modeling techniques that analyze data, recognize patterns and arrive at a
score based on well-defined attributes (such a data cleanliness, participation in a community
and past behavior in B2B purchasing activities).
Performing data scoring continuously is a reasonable supporting process to achieve what we
like to call Precision Account Based Marketing (PABM). This process can contribute in
advance of any dynamic lead scoring, which helps optimize a campaign once it starts.
Diligence in Marketing Means
Measurement
Predictive analytics are key to the effective use of ABM. By assessing the demographical
profile, online behavior, etc., of multiple contacts from the same company, marketers can
produce an “account score” that identifies “best-fit” accounts.
Dynamic, data-driven account scoring is essential in order to:
prioritize accounts that already live in your CRM system, and
better align sales and marketing in the process.
An account score should include all factors that could indicate propensity to buy, according to
Jeff Sands, ABM Practice Co-Lead, ITSMA. Sands also recommends targeting “companies
that are in a dynamic, growing market. It’s far more likely to turn into business than an account
in a shrinking market.”
Measuring results for ABM is relatively straightforward; in the end, you can simply calculate
the percentage of targeted accounts with which you have closed a sale. But to gauge your
progress toward that goal, here are some basic metrics for each stage:
6. Why Predictive Account Scoring is
Essential to ABM Success
We’ve all read the now legendary statistic from the Corporate Executive Board at Harvard
Business Review (HBR), which says that buyers are already 57% along in their journey before
contacting a sales rep. And each person in the decision making process will view the
purchase from their own angle. Targeted information is clearly needed to help these buyers
see why your offering is in their company’s best interest.
Predictive analytics can reveal intent from an enormous set of data points generated by online
activity across multiple channels. So now you can identify key pain points of the target
company as a whole while also noting the unique concerns of decision makers in their various
roles within the company.
Predictive account scoring provides a multi-faceted view of target accounts so that you can
better tailor your content and communications to the needs and pain points of, not only each
account, but also the decision makers and influencers that data scoring has helped you to
identify within that account.
Awareness
Website page
views
Impressions
Unique visits
Engagement
Content accessed
Number of page
views
Length of time
spent on each
page
Demand
Number of
marketing and
sales qualified
leads per
channel
“Predictive Marketers are 2.9x more likely to report revenue growth at rates higher
than the industry average.”
“Modeling and predicting specific outcomes helps Predictive Marketers execute
account-based marketing (ABM) strategies, enabling them to drive more buyer
engagement and, ultimately, increase revenue opportunities from target
accounts.”
How Predictive Marketing Analytics Boosts B2B Business - Forrester Consulting
7. Predictive Account Scoring Is More
Than Just Lead Scoring
Make no mistake; lead scoring is well established as a critical component of B2B demand
generation. Company size, industry vertical, and the prospect’s title and department are
always important considerations for lead scoring. And, according to Aberdeen Research,
companies that get lead scoring right have a 192% higher average lead qualification rate.
But the most precise methods of lead scoring incorporate buying signals such as past
behavior, type of content accessed, and amount of time to demonstrate intent, into the overall
lead score, based on conversion data.
Fresh intent data can prove invaluable as a gauge of the latest direction in the thoughts and
feelings of the coveted B2B account. Unfortunately, many companies do not know how to
build a predictable and reliable formula for incorporating behavioral and demographic data to
form lead scores, according to DemandGen Report.
And as this chart from eMarketer.com shows, unqualified, inaccurate data has been a major
problem for B2B marketers.
According to Aberdeen Research, companies that get lead scoring right
have a 192% higher average lead qualification rate than those that do not.
Performance Metrics Average Performance
Best-in-class All others
Lead qualification rate
Forecast accuracy
Marketing effectiveness
Sales effectiveness
Lead conversion rate
Response rate
Pipeline thickness
35% 22%
32% 21%
31% 21%
30% 15%
28% 19%
27% 20%
27% 12%
An Aberdeen survey measured the change in key metrics after implementing lead
scoring. Best-in-class companies are those that reported, on average, the highest
increases in revenue growth, lead conversion rates and decrease in cost per lead.
Source: Aberdeen Group, Lead Scoring and Prioritization.
8. Resolving these issues requires a new generation of sophisticated lead and account scoring
technology with powerful analytic capabilities and the ability to deliver data-driven insights-a
system that can, essentially, predict the future by analyzing the past and then prescribe the
most effective actions to achieve success.
Challenges of Using Intent Data to Connect with Users at Critical Points of
Discovery According to Senior-Level Marketers in Western Europe* and the
US, Feb 2015
% of respondents
5 -
a critical
challenge
4 3 2 1 – not a
challenge
Don’t
know
Limited headcount 21% 31% 22% 21% 4% 1%
Attribution model is too
complex to use
20% 28% 26% 16% 7% 3%
Inaccurate data 18% 38% 25% 13% 7% 0%
Inability to find scalable
solutions for prospecting
and retention
18% 31% 22% 16% 11% 2%
Limited ability to integrate
first- and third - party data
16% 33% 23% 18% 6% 3%
Inability to gain insights
from data
15% 33% 28% 15% 8% 1%
Inability to integrate
intent data into targeting
technology
14% 40% 23% 14% 7% 2%
Lack of technology used
to acquire and retain
customers
12% 34% 30% 18% 6% 2%
Note: On a scale of 1-5 where 1 - not a challenge and 5 - a critical challenge. Numbers may not
add up to 100% due to rounding.
*France, Germany and UK
Source: Forrester Consulting, "Intent Data Can Sharpen Your Competitive Edge" commissioned by Magnetic,
June 10, 2015.
9. Predictive Analytics and Account
Based Marketing: An Ideal Pair
Research from SiriusDecisions found that increasing numbers of B2B marketers are adopting
predictive lead scoring. Using firmographic, demographic, and behavioral data from CRM and
marketing automation to reveal account-level characteristics and buying signals, predictive
lead scoring gives B2B marketers more detailed insights into which leads are the most likely
to convert.
However, based on the online research activity taking place outside your website, predictive
account scoring enables marketers to identify potential ideal fit accounts before those
accounts have already narrowed down their choices.
Predictive account scoring leverages intent proclivities to identify in advance your most likely
champions within potential target companies.
Optimized lead scoring also enables scalable data manipulation activities to fuel a steady
influx of new B2B marketing campaigns. This means not having to go into “panic mode”
whenever a new campaign requirement generates the need for access to fresh data.
Predictive Account Scoring is Only
the Beginning
The results of predictive account scoring are optimized by the distribution of tailored content
and customized account based nurturing. This is important because, according to Harvard
Business Review, “Individual customer stakeholders who perceived supplier content to be
tailored to their specific needs were 40% more willing to buy from that supplier than
stakeholders who didn’t.”
Predictive analytics and enhanced lead targeting make it easier to identify decision
makers within companies that are more likely to have a need for and interest in your
solution.
Sales and marketing teams can present prospects with the right content at the right time
to effectively guide buyers through the now non-linear and largely unpredictable buying
process.
Insights gained through precision account based marketing practices enable consistency
of message at every potential touchpoint, channel, and level of intent in the nurturing
machinery.
Predictive account scoring can help you to identify, in advance, the individuals most likely to
be your advocates within a company, and to reach out with content relevant to each person’s
concerns. The ability to do this effectively is at the core of Precision Account Based Marketing.
10. About InsideUp
High-Quality Leads
Easy to Set Up
Optimized Lead Generation
Pay-Per-LeadQualified Business Network
Real-time Delivery
Live Phone Transfer
Online Access
- We use only high
quality business traffic and media
partners.
- No campaigns to
manage. Account setup takes just a few
minutes.
- Using
proprietary technology and lead scoring
algorithms.
- You only pay for
qualified leads. No set-up and no
monthly fees.
- Leverage
our community of buyers who actively
use our service when making business
purchases.
- Leads posted to
your CRM, delivered by email or
accessed from dashboard for quick sales
conversion.
- Free automated
live transfer of leads to your sales
number.
- View analytics, reports,
billing, credits, leads and more.
InsideUp was founded to solve a critical
market need – to help firms effortlessly
connect with a community of businesses
actively looking to purchase services.
What We Provide
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