#StateofSearch 2015 - Using geofencing to target your new and existing customers with hyperlocalized offers is HUGE right now and only getting bigger. Find out how to set-up and implement Apple iBeacon, Google Eddystone, and Facebook beacon campaigns to target them with customized offers and information at EXACTLY the right time!
#SEMpdx #SearchFest Learn the in and outs of BLE Beacons with iBeacon, Eddystone, Yelp, and Facebook and how retailers can use beacons for hyperlocal marketing and online retargeting.
BLE Beacons & You: Breaking the IoT Barrier #MNSearchCasey Markee, MBA
#MNSummit - Personalized hyperlocal marketing with Bluetooth powered wireless beacons has blown up in recent years. This latest evolution in the Internet of Things (IoT) allows retailers, venues and marketers to reach and target new and existing customers in ways never before possible. In this PPT with IoT and SEO expert Casey Markee learn about beacon technologies, case studies and best practices that will allow you to get off and running in 2016!
#RocksDigital - Bluetooth beacons are the latest evolution in proximity marketing and the Internet of Things. Learn what beacons are, why they are better than geofencing, and review vendors, case studies, best practices and more from IoT and Beacons expert Casey Markee.
The "Sin City" Guide to Google-Friendly Link Earning - Pubcon Las Vegas 2014Casey Markee, MBA
Link building is hard. Make it easier by learning and implementing the link earning classes that Google still likes and position your site effectively in a post-Penguin world!
Optimizing for Position Zero: Featured Snippets & Food BloggersCasey Markee, MBA
#EFC2017 Conference - Get to Position Zero in 2017 and generate increased traffic and engagement on both mobile and desktop. Learn how any food blog, big or small, can optimize and generate featured snippets and get into the coveted position zero answer box.
How to Rank Better in Google: Food Bloggers Canada #FBC2015Casey Markee, MBA
Food blogging is a competitive niche. Learn how to design and optimize your food blog with these best practices on SEO, mobile experience, content, and page speed and give your site the BEST chance of future rankings success!
Beyond the Buzzfeed Effect – Content Types Every Website NeedsPaddy Moogan
It can be too easy to focus just on creating the next viral piece of content. This content is needed but it's not the only type of content we should be creating. In this slide deck, Paddy talks through the three different types of content every online business should be creating.
#SEMpdx #SearchFest Learn the in and outs of BLE Beacons with iBeacon, Eddystone, Yelp, and Facebook and how retailers can use beacons for hyperlocal marketing and online retargeting.
BLE Beacons & You: Breaking the IoT Barrier #MNSearchCasey Markee, MBA
#MNSummit - Personalized hyperlocal marketing with Bluetooth powered wireless beacons has blown up in recent years. This latest evolution in the Internet of Things (IoT) allows retailers, venues and marketers to reach and target new and existing customers in ways never before possible. In this PPT with IoT and SEO expert Casey Markee learn about beacon technologies, case studies and best practices that will allow you to get off and running in 2016!
#RocksDigital - Bluetooth beacons are the latest evolution in proximity marketing and the Internet of Things. Learn what beacons are, why they are better than geofencing, and review vendors, case studies, best practices and more from IoT and Beacons expert Casey Markee.
The "Sin City" Guide to Google-Friendly Link Earning - Pubcon Las Vegas 2014Casey Markee, MBA
Link building is hard. Make it easier by learning and implementing the link earning classes that Google still likes and position your site effectively in a post-Penguin world!
Optimizing for Position Zero: Featured Snippets & Food BloggersCasey Markee, MBA
#EFC2017 Conference - Get to Position Zero in 2017 and generate increased traffic and engagement on both mobile and desktop. Learn how any food blog, big or small, can optimize and generate featured snippets and get into the coveted position zero answer box.
How to Rank Better in Google: Food Bloggers Canada #FBC2015Casey Markee, MBA
Food blogging is a competitive niche. Learn how to design and optimize your food blog with these best practices on SEO, mobile experience, content, and page speed and give your site the BEST chance of future rankings success!
Beyond the Buzzfeed Effect – Content Types Every Website NeedsPaddy Moogan
It can be too easy to focus just on creating the next viral piece of content. This content is needed but it's not the only type of content we should be creating. In this slide deck, Paddy talks through the three different types of content every online business should be creating.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for Homes.com and ForRent.com as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
This presentation was given to the Hampton Roads American Marketing Association by Erica Campbell Byrum, Director of Social Media with ForRent.com & Homes.com on September 11, 2014.
SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertis...Distilled
In this session, Travis will share thoughts on a company-wide social business strategy, discuss tactics around organic content amplification and account-based content advertising. The final portion of his presentation will focus on the components that drive a solid marketing technology stack within your business. There will be jokes, gifs, and fist bumps for everyone one in attendance.
Here's the slides that helped me along at the December Brighton Social Media meet up where I spoke publicly for the first time :) If you came along - I hope you liked it! Connect with me on Twitter @digitaldabbler
How Do Social Media & Search Intersect David Wallace
The convergence of search and social media - do they play nice together or are they at war? How can one take advantage of both to drive traffic and sales?
Success Beyond Links: How To Make Your Content More ValuableVicke Cheung
The line between advertising and marketing has become increasingly blurred, and branded content is everyone's business. Content for link building has long been a staple of search strategies, but how does it fit into the bigger picture of marketing in 2017? Vicke has been researching ways in which content can play a more direct role in adding value to a business beyond SEO gain. Putting linkbait aside, she will be offering insights into what it takes to make content that serves both a brand and those it wishes to convert.
Social Signals & Search PubCon Hawaii 2012David Wallace
The integration of search and social continues at a rapid pace. This session covers the signals that are being used by different sources for ranking, clout, and trust.
Rand looks at Moz's 2015 analysis of ranking factors in Google's search engine and compares opinion data, correlation numbers, and experiments to give a picture of how modern SEO fits together.
SPARK 2016: Searching for the Content Bigfoot: How to Create a Data-Driven Co...TrackMaven
See Dayna Rothman's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com
Like Bigfoot and the Loch Ness Monster, creating a fully data-driven content marketing strategy and tracking true ROI seems to the stuff of myths. However, with crafty pre-planning, the right tools, and proper insight, you can truly tackle the content marketing mythical beast of ROI.
Join Dayna Rothman, Senior Director of Brand, Content, and Demand Generation at EverString and Author of Lead Generation for Dummies as she discusses how she built EverString's data-driven content program.
SEO in a Universally Personalized SERP World Pubcon NOLA 2013David Wallace
Now that search results are "personalized" for each individual searcher, how does a business approach SEO? What are the best methods to focus on and what things should they avoid?
The Convergence Imperative - Skyword and Jason FallsSkyword Inc.
What’s the key to influencing buying decisions?
Good Public Relations?
Great SEO?
Better Social Media Marketing?
The answer is all of the above. Online marketing has become less about gaming the system and harvesting links, and more about engaging your audience through powerful storytelling.
Are you equipped with the skills necessary to create breakthrough content?
Jason Falls, founder of Social Media Explorer, and Patricia Travaline, vp of marketing at Skyword, will discuss the Convergence Imperative: How success today requires marketers to develop sustainable content creation strategies that include PR, SEO, and social media marketing best practices.
See Allen Gannett's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com
The Data of the Future promises to help marketers reach consumers precisely when, where, and how they want to be reached. But how can we make sure more data won't create more confusion? In this keynote,TrackMaven CEO Allen Gannett will break down the gaps in the current state of marketing technology and share how TrackMaven is innovating to build next-generation features for data-driven marketers. It's an opportunity to learn what's just around the corner in marketing tech, and see the big changes the next five years will hold.
Evolving a wearables marketing strategy in 2015Prayukth K V
How marketers can work towards integrating wearables such as Apple Smartwatch, Googles Glass and personal healthcare devices into their marketing gameplan
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for Homes.com and ForRent.com as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
This presentation was given to the Hampton Roads American Marketing Association by Erica Campbell Byrum, Director of Social Media with ForRent.com & Homes.com on September 11, 2014.
SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertis...Distilled
In this session, Travis will share thoughts on a company-wide social business strategy, discuss tactics around organic content amplification and account-based content advertising. The final portion of his presentation will focus on the components that drive a solid marketing technology stack within your business. There will be jokes, gifs, and fist bumps for everyone one in attendance.
Here's the slides that helped me along at the December Brighton Social Media meet up where I spoke publicly for the first time :) If you came along - I hope you liked it! Connect with me on Twitter @digitaldabbler
How Do Social Media & Search Intersect David Wallace
The convergence of search and social media - do they play nice together or are they at war? How can one take advantage of both to drive traffic and sales?
Success Beyond Links: How To Make Your Content More ValuableVicke Cheung
The line between advertising and marketing has become increasingly blurred, and branded content is everyone's business. Content for link building has long been a staple of search strategies, but how does it fit into the bigger picture of marketing in 2017? Vicke has been researching ways in which content can play a more direct role in adding value to a business beyond SEO gain. Putting linkbait aside, she will be offering insights into what it takes to make content that serves both a brand and those it wishes to convert.
Social Signals & Search PubCon Hawaii 2012David Wallace
The integration of search and social continues at a rapid pace. This session covers the signals that are being used by different sources for ranking, clout, and trust.
Rand looks at Moz's 2015 analysis of ranking factors in Google's search engine and compares opinion data, correlation numbers, and experiments to give a picture of how modern SEO fits together.
SPARK 2016: Searching for the Content Bigfoot: How to Create a Data-Driven Co...TrackMaven
See Dayna Rothman's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com
Like Bigfoot and the Loch Ness Monster, creating a fully data-driven content marketing strategy and tracking true ROI seems to the stuff of myths. However, with crafty pre-planning, the right tools, and proper insight, you can truly tackle the content marketing mythical beast of ROI.
Join Dayna Rothman, Senior Director of Brand, Content, and Demand Generation at EverString and Author of Lead Generation for Dummies as she discusses how she built EverString's data-driven content program.
SEO in a Universally Personalized SERP World Pubcon NOLA 2013David Wallace
Now that search results are "personalized" for each individual searcher, how does a business approach SEO? What are the best methods to focus on and what things should they avoid?
The Convergence Imperative - Skyword and Jason FallsSkyword Inc.
What’s the key to influencing buying decisions?
Good Public Relations?
Great SEO?
Better Social Media Marketing?
The answer is all of the above. Online marketing has become less about gaming the system and harvesting links, and more about engaging your audience through powerful storytelling.
Are you equipped with the skills necessary to create breakthrough content?
Jason Falls, founder of Social Media Explorer, and Patricia Travaline, vp of marketing at Skyword, will discuss the Convergence Imperative: How success today requires marketers to develop sustainable content creation strategies that include PR, SEO, and social media marketing best practices.
See Allen Gannett's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com
The Data of the Future promises to help marketers reach consumers precisely when, where, and how they want to be reached. But how can we make sure more data won't create more confusion? In this keynote,TrackMaven CEO Allen Gannett will break down the gaps in the current state of marketing technology and share how TrackMaven is innovating to build next-generation features for data-driven marketers. It's an opportunity to learn what's just around the corner in marketing tech, and see the big changes the next five years will hold.
Evolving a wearables marketing strategy in 2015Prayukth K V
How marketers can work towards integrating wearables such as Apple Smartwatch, Googles Glass and personal healthcare devices into their marketing gameplan
How are wearables going to shape digital marketing strategy in the future?Dean Demellweek, MFA
The impact of wearables on digital marketing strategy and how to take advantage of new communication opportunities fuelled by wearables. The five main areas marketers should think of when creating wearable marketing strategy.
GOLF VILLE Resort un sogno immerso nel verde, 700.000 mq di puro relax in riva al mare, con campi da Golf (allenamento e competizione), hotels, piscine, pista di atletica, campi da calcio, sauna, palazzine da 4 piani con ascensore interno, blocchi da 14 appartamenti, 93% di area verde e 7% di costruito, ciclovia, eliporto, palestra, 4 ristoranti, asilo infantile, spazio giochi per bambini, 4 ambienti di festa, fiume artificiale per pratica canoa, anfiteatro, campo poli sportivo, piscina con cascata, bar e tutti i migliori comfort per la clientela più esigente.
Questo meraviglioso complesso residenziale rappresenta la miglior alternativa alla classica edilizia abitativa di città, in quanto offre, a tutti coloro che sono alla ricerca di una migliore qualità di vita, la soluzione ideale unita ad una struttura di alto livello.
Il complesso GOLF VILLE dispone di due soluzioni abitative:
1) Appartamenti in villa da 102,57 - 115,55 - 176,09 e 203,74 mq
2) Case singole da 200 mq con giardino privato da 600 mq con possibilità di personalizzare il proprio spazio abitativo.
Il GOLF VILLE è stato studiato appositamente per offrire la migliore struttura per la pratica del Golf, con l'esclusività dei migliori campi al mondo, e tutto questo nel Nord-Est del Brasile direttamente sull'oceano Atlantico. Nel GOLF VILLE Resort Residence avrete la possibilità di giocare a Golf godendo della bellezza della costa del Ceará, poiché il Resort è situato su una tranquilla spiaggia di Porto das Dunas, ed è una grande opportunità per coloro che vogliono sfuggire al caos del centro di Fortaleza, trascorrere vacanze con la famiglia o semplicemente un week-end in totale relax.
Wearables are Already Here, are you Taking Advantage? by Ralf BelusaPerformanceIN
You just have to look at news from the last Mobile World Congress to see that developments in wearables have come on in leaps and bounds, but what is the performance marketing industry doing with the likes of Google Gl/\ss and Samsung's own devices?
Having experienced wearable technology as part of his role as senior director of technology cooperations at zanox, Dr Ralf Belusa, will describe how you can benefit from the tracking data this new product category provides.
Beyond GPS, have you thought about the other sensors wearable devices house? Attend this session and get your business thoroughly future proofed.
An Estimote Beacon is a small wireless device broadcasting tiny radio signals. Think of it like a lighthouse, emitting a constant signal that can be received and interpreted by most iOS and Android devices within range.
Trends and Innovations in Mobile Accessories by TrendsSpottingTaly Weiss
TrendsSpotting trends research has recently published a research report uncovering major trends in Mobile Accessories.
Based on exploration of over 2000 new accessories released since 2011 + CES 2012 and a market analysis of major market trends characterizing this growing market. TrendsSpotting has identified about 150 recently released products that reflect new emerging trends in mobile accessories.
The innovations analyzed in this report are profiled according to Product Categories (Protection, Power, Entertainment, Smart Solutions), User Experience Categories, Marketing and Consumer Trends.
A talk on beacons and Bluetooth Low Energy for a general audience I gave last year. I wanted to make the BLE protocol more accessible to understand while also demonstrating the potential business value of beacons.
Learn in detail about how iBeacon and Eddystone measure up against each other and which of these beacon formats will lead the pack in 2016. Also contains examples of different use cases each of these formats could be leveraged for.
IT-factory smart solutions and products for hotels based on indoor navigation and localization using beacons:
- Promotions and mobile coupons with complementary or additional services
- Virtual Desk with leading to rooms and other places, confirmation of arrival, booking online
- Ordering services onilne
- Interactive games: Let's meet at the hotel, Escape Room
- Schemes of movement - statistics and reports
More information and contact on our website: http://www.it-factory.pl/
How iBeacon Could Disrupt Consumer ExperiencesInlight
This presentation explores how iBeacon and BLE beacons are set to disrupt consumer experiences across a number of different categories including retail, banking, airlines and home automation. It also lists a range of other iBeacon applications. Feel free to contact me for more information in Lighthouse or if you enjoyed the presentation please share with your networks.
Kind Regards,
Ben Howden
Mobile Trends and Innovations - Upgrade Your Insight, presented by Marta Rauch @martarauch at QConSF 2014. Trends include wearable technology, Internet of Things (IoT), augmented reality, location, geofencing, beacons, sensors, biometrics, voice, and REST APIs
Beyond SEO: Wearables Marketing w/Beacons Pubcon Las Vegas 2015Casey Markee, MBA
Pubcon Las Vegas 2015 = Personalized hyperlocal marketing with wearables is huge and only getting bigger! Learn how BLE beacons like Eddystone, iBeacon, and Facebook are changing the face of customized campaign targeting and why YOU should be using them to reach your digital marketing audiences!
Beyond SEO: Proximity Marketing With Bluetooth BeaconsGreg Gifford
Presented with Casey Markee (@mediawyse on Twitter) at Pubcon Las Vegas on October 13, 2016. Learn how to market to nearby customers with BLE beacons (that's Bluetooth Low Energy, if you're a noob). Learn about the different types of beacons, how to integrate them with apps (or without apps), and how proximity marketing can help your clients or your business. The presentation finishes up with specific tips for using beacon marketing, sharing several real world examples and case studies.
Wearables SEO - Apple Watch & Android Wear (SMX Advanced 2015)Casey Markee, MBA
Are you ready for the Wearables SEO revolution? Learn how to optimize for the Apple Watch, Android Wear and wearables in general by focusing on voice recognition, entity and knowledge graph optimization, and hyperlocal targeting with wireless beacons!
The growing field of content strategy has been with us for over a decade, but is still rapidly evolving. Some of it hearkens back to fundamental storytelling from thousands of years ago. And some of it reinvents itself with each new social media platform.
Explore when, where, how, and why to engage in storytelling for brands. This visual and engaging presentation will incorporate several emerging content strategy issues addressed in my blog at www.EMFATIK.com.
This presentation was given at Information Development World on October 2, 2015.
The New Way Google Understands the World #Turingfest 2018MobileMoxie
Learn about how Google is using language understanding to index the information of the world based on Entities, rather than just relying on web crawling and links. Explore the possibilities of Eyes-free/voice only search and discovery and learn how your brand can compete.
How to Drive Social Media Engagement with Nonprofit StorytellingTechSoup
Pew Internet found that 87 percent of Americans use social media. With so much noise and clutter in the online landscape, how can nonprofits stand out? In this webinar, digital storytelling expert and social media strategist Julia Campbell will review examples of nonprofits using stories to supercharge their social media engagement. She will tell you about the steps you can take to adapt their success to your own organization.
Key takeaways:
Specific social media storytelling strategies that you can employ to connect with supporters
Real-world examples from nonprofits using effective storytelling for social media engagement
Tried and tested tools to use to rock your social media storytelling
The new mobile playbook: Turning big data into big dollars - Adobe Digital Su...Vibes_Thought_Leadership
Merging mobile and big data opens new doors for marketers to deliver personalized mobile experiences that drive revenue growth and ongoing loyalty. CMOs need to think and act like entrepreneurs to capitalize on today’s mobile opportunities. Explore key mobile trends and the convergence of big data and mobile marketing. Discover the essential components of the CMO’s new mobile playbook. Learn how mobile relationship management (MRM) is the answer to cracking the code on mobile ROI and capturing metrics that measure and fuel success.
Facebook Marketing - Spreading the Love #searchfest 2013Search Influence
Facebook Marketing presentation from @SEMPDX #SearchFest 2013. @Matt_Siltala and I threw down on Facebook Marketing, how to grow your fan base and Pinterest (from Mat) with lots of eighties references, the odd innuendo and cats.
Video killed the radio star, marketing in the infinite environment Mathew Sweezey
The iconic pop song of the 80’s explains the shift in marketing and sales perfectly. New technology killed the former king, and in todays age we have seen this play out in our sale and marketing roles. The former king of revenue generation for any business is now only 20% of their former glory. In our modern world of limitless information, easy access, and instant feedback 80% of the buying cycle will be in the hands of marketers by 2020. Learning how to deal with the shifts from the 10/90 sales and marketing mix to the new 80/20 marketing and sales mix takes a new set of foundations, fresh approaches to selling, and deeper understanding of the new consumer. Join Mathew as he walks us through the new tenets of sales and marketing, the new roles we must fill, and better practices for converting your department into the revenue machine of the future.
Small is beautiful: #smartcontent for smartphonesMarc Hartog
www.apptitudestudio.com
This content marketing based presentation addresses how to deliver great content in a great way to achieve success.
The presentation journey:
1. Everyone is on their smartphones and tablets. Consumer behavior has changed - the smartphone is where you need to be to get your message to your audience.
2. The world has gone content crazy – more content than ever before, most badly conceived and poorly delivered - you need to cut through the noise.
How?
3. Magazine mindset – create quality content with pace & rhythm, learn from the people who have been doing this since 1663.
4. So now you are creating great content, think about how to deliver it to where your audience live, on their phones and on their tablets. Enter apps – great content apps bring it to life, etc. Make use of amazing technology.
5. Future…this is generation now and generation free. Content Marketing is key to success, but you need to think about not just what is happening now, but keep agile for the future.
And we can help - say hello@apptitudemedia.co.uk
www.apptitudestudio.com
Leveraging Analytics to Improve your Mobile StrategyBrian Vellmure
Customer behavior is undergoing a dramatic shift due to mobile technology. The phone is often the last thing people check at night and the first thing they check in the morning. It's not a stretch to believe that a nomadic Masai warrior roaming the plains of Africa today and armed with a smart phone has more access to information than a US President did just 15 years ago.
These evolving realities are placing pressure on marketers to evolve their marketing and customer engagement strategies.
Join us as we explore immediate and long term mobile trends, the critical role of analytics in sensing and responding to customers, and the important questions senior marketers should be asking now.
KEY TAKEAWAYS:
- Consider the ways that customer behaviors are changing due to mobile technologies.
- Know the most important questions to ask in developing a mobile strategy that integrates into a cohesive overall marketing plan.
- Understand the important role that analytics plays in planning and executing an integrated marketing plan that includes mobile.
Similar to Beyond SEO: Wearables, Beacons & Hyperlocal Marketing (20)
Creating brand stories that connect, excite, and move audiences through the sales funnel is not easy! Effective storytelling attracts and connects people to your brand and provides a tangible outcome to the bottom line but only if done properly. In this deck learn how to create and promote epic brand stories. Learn about brand archetypes, the science behind storytelling, personas, and how successful companies and brands work to make the customer the center of the story.
Pubcon Las Vegas 2016 presentation by Casey Markee & Lisa Gerber - Learn how to tell a great story and standout with your audience. Then see how to PUSH OUT and publicize that story by connecting with influencers and leveraging other strategies.
Google Mobile-Friendly Algorithm - Are You Ready for the Mobile Apocalypse?Casey Markee, MBA
The Google Mobile-Friendly Algorithm is set to drop on April 21st. Are you and your clients ready? Avoid the mobile apocalypse by learning what this algorithm is, how it will work, and what seven specific "mobile" sins you need to avoid to ensure you (and your clients) generate that all important "mobile-friendly" label in the SERPs.
Do Search Engines Trust your Site? How to Perform an SEO Site AuditCasey Markee, MBA
Learn how Google sees your site and what to look for when auditing your own content, links, and on-site practices. Is your site trustworthy? Find out in this #StateofSearch Site Audit presentation from auditor Casey Markee.
The Big Bear Guide to Blogging SEO - Camp Blogaway 2014Casey Markee, MBA
Blogging is hard, especially if you're a food blogger. Find out how Authorship, SEO best practices, good content and link building can help you stand-out in this competitive niche. Make your recipes "pop" with tips from trainer Casey Markee!
The "Big Easy" Guide to Google-Friendly Link EarningCasey Markee, MBA
The days of link building are over. Now's the time for link earning! Browse 9 classes of links that local site owners can still use confidently in a Post-Penguin world.
Myth Perceptions of Social Media in Sales & Recruiting - Pubcon AustinCasey Markee, MBA
Find the answers to some of the most popular questions asked in Sales & Recruiting, including: What is Social Media?; How do you Push Back Against The Seven Social Media Myths?; How to get Everyone to Buy-In to Social Media?; and Why Should I Care about Social Media?
The Author Rank Sheriff is Coming! Are you Ready? Pubcon Las Vegas 2013Casey Markee, MBA
Google Author Rank is coming...eventually. Will your Authorship Google+ profile survive a review by the Google algorithmic anti-spam sheriff? Review some top triggers that "may" cause both your Authorship to stop working AND damage your Author "trust."
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
3. @MediaWyse #StateofSearch @dfwsem
Law of Wearables Success
Wearables Market Overview
Wearables SEO w/Beacons
Hyperlocal Targeting
iBeacon vs. Eddystone vs. FB
Beacon Case Studies
Designing your Beacon Campaign
What will we Learn Today?What will we Learn Today?
5. @MediaWyse #StateofSearch @dfwsem
“In order to be successful, any given piece of
wearable technology has to be useful the
entire time it’s on your body.”
– Niley Patel, The Verge
11. @MediaWyse #StateofSearch @dfwsem
“Sales of Apple Watches are up
sequentially and have exceeded our
expectations.”
- Tim Cook
Apple 3rd Q earnings call – Tuesday, 10/27
18. @MediaWyse #StateofSearch @dfwsem
Wearables SEO = “Convenience Marketing”
“Delivering a personalized marketing message for a product or
service in real-time to a target consumer exactly when they
need it!”
- Casey Markee
20. @MediaWyse #StateofSearch @dfwsem
“Beacon technology is a location-aware low-
cost transmitter that uses Bluetooth and geo-
fencing to provide apps a new level of micro-
location awareness”
- Wikipedia
24. @MediaWyse #StateofSearch @dfwsem
Facebook “Places Tips” trigger
when within 100 ft of beacon.
Serve a “Welcome Note” to
Visitors.
Serve prompts to “Like” the page
or “check-in.”
Feature posts from your page or
those of your Fans.
Facebook Beacons: Cool but Limited.
bit.ly/fb-beacons-signup
25. @MediaWyse #StateofSearch @dfwsem
Apple iBeacons: App-Focused & Hot
App-Based (mandatory for
messages)
Proprietary (but does work on
Android)
Can send messages only through
UUID (Universal Unique
Identifier)
No use of EIDs (Ephemeral
Identifiers)
28. @MediaWyse #StateofSearch @dfwsem
Google Eddystone: The New Kid on the Block!
Supports URL and App for
messaging.
Open-Source (available on
GitHub)
Can send messages through
UUID (Universal Unique
Identifier), URL or Telemetry.
Uses EIDs (Ephemeral
Identifiers) for secure tracking.
41. @MediaWyse #StateofSearch @dfwsem
Get a Beaconstac Starter Kit – Costs $89!
Comes with 3 enterprise-grade
BLE Sensoro beacons
Supports BOTH iBeacon &
Eddystone
Each beacon can cover up to
50ft and last up to 3 years.
The longer the distance, the
shorter the battery life.
Full support and analytics
provided up to 1 year.store.beaconstac.com
51. @MediaWyse #StateofSearch @dfwsem
Connect with me Online @
Become a Fan on Facebook:
https://www.facebook.com/MediaWyse
Follow Casey on Twitter:
https://Twitter.com/MediaWyse
Connect with Casey on Linkedin:
https://www.linkedin/com/in/caseymarkee
Follow Casey on SlideShare:
http://www.slideshare.net/CaseyMarkeeMBA
Editor's Notes
Prescription glasses sit on your face, but improve your vision all the time, so they’re successful. Sunglasses sit on your face and make you look cooler all the time, so they’re successful. Google Glass sits on your face, but mostly does nothing, so it’s a failure. It’s a simple formula.
Definition of a smartwatch: Wrist-worn device with indication of time and wireless access to the Internet.
89 different companies sold 6.8 million smartwatches in 2014 at an average price of $189
-Samsung with it’s Gear S and Tizen OS system were the market leaders by far in 2014.
As you can see from this chart Samsung had 74% of the market in 2015 but has now dropped all the way down to 8% for 2015
In contrast you can see that Apple came out of nowhere to grab 76% of the entire market as of the end of Q2 2015. And it’s only going to get better.
-And because of that, Apple is the NEW King of the Wearables Market.
It took Apple 74 days to sell one million iPhones. It took 28 days to sell one million iPads. Apple hit the one million milestone for sales of the Apple Watch on the first day of pre-orders and is now in the range of several million.
The debut dwarfed first-year sales of Pebble (considered a success at 1 million units) and all 11 brands on the Android Wear platform (720,000 units again in 2014)
In China, the Apple Watch Gold sold-out in an hour.
Remember though, Apple is already a ¾ Trillion value company and did $182 billion in sales in 2014. This is just a ripple.
But though this is “just a ripple”….
Apple watches start at $349 and go as high as $17K. So they are a luxury watch maker.
Rolex sales about $5 billion in luxury watches a year. Apple should “conservatively” DOUBLE that in 2015.
- Target, Best Buy and others will have the watch FULLY STOCKED for the 2015 holiday shopping season.
But again, the estimates just for 2015 are wide and stunning:
Morgan-Stanley is High at 60 million Units, Piper Jeffry is low at just 10 million Units.
Global Equities Research is again saying 7 million units already sold and 40-42 million projected for 2015.
Remember 2002’s “Minority Report” when Tom Cruise is running through the mall and getting virtually targeted by all those ads? That’s set in 2054 but similar targeting is already possible now.
This hyperlocal targeting is just the next evolution into what is called….
…convenience marketing!
What is that?
How do we practice “convenience marketing?”
Apple iBeacon = released 6/13
Facebook Beacons = released 6/15
Google Eddystone = released 7/15
BLE Beacons (Dedicated Beacons used to mark zones or areas for personalized targeting)
Apple iBeacon is the more popular choice…for now. And it does work with Android, however, since Eddystone is open source and offers cross-platform support for both iOS and Android, it has an edge over iBeacon, which works only with select compatible iDevices.
-Business can set up multiple Bluetooth Beacons within and around their store to broadcast its signal
-Beacons can pinpoint if customers are in range of its signal and their app/Passbook pass determines what to do when they inside that range
-For example, the app can be programmed to deliver a personalized message or coupon.
Check-out http://beaconstac.com/beacon-hardware-guide for a full review of individual beacons and price points.
Sensoro, etc.
Gimbal Series run $5 and have a 3-month battery and up to 50m range or you can go up to the Kontakt level and pay $79 for what is a six-year battery and a 200m range.
Beacons operate using Bluetooth 4.0 or Bluetooth Smart which is the latest iteration of the classic Bluetooth functionality that has been around since 1994.
Bluetooth and WIFI can both be used to power beacons but Bluetooth tends to have a pretty good strangehold right now based on the low energy needed to operate. It also tends to go through walls, around corners and is just more “agile” than WIFI.
But the most important reason that Bluetooth seems to be the standard is this:
“Unlike WIFI which never asks for permission to connect, consumers must turn on BLE on their phones, allow location detection, and, if an app is used by the retailer, opt-in for notifications.”
That’s more customer-friendly.
Once a customer comes within about 100 feet of the device, they'll have access to place tips on Facebook. This "place tips on Facebook" pops up inside the Facebook app automatically.
Limited in that you can’t really push “custom offers.” It’s more to drive general awareness.
There are some clear benefits thought:
-More reach: increase engagement and drive “likes.”
-More reviews: beacons will increase your reviews, especially if you “ask” for them.
-More influence: you can target and direct your fans/customers while in your locations. This can and will drive more sales.
iBeacon transmits a UUID (16 digit string of numbers), Major (4 digits) and Minor (4 digits). That’s it. Nothing else. They aren’t mini-servers or tracking devices. Beacons themselves do not track anything. Apps do the tracking if that’s what they are programmed to do.
Although they were cool, this was a clear deficiency and that’s why Google entered the arena.
iBeacon transmits a Universal Unique ID (36 digit string of numbers), Major (4 digits) and Minor (4 digits). That’s it. Nothing else. They aren’t mini-servers or tracking devices. Beacons themselves do not track anything. Apps do the tracking if that’s what they are programmed to do.
Although they were cool, this was a clear deficiency and that’s why Google entered the arena.
does not need a mobile app to send messages to smartphone users
Uses three different wireframes to send information, substantially more functionality.
- Google Now can provide increased contextual information (showing menu items when users sit down in restaurants)
- restaurants can push discount codes, and happy hour specials through URLs, these can be more personalized.
- integration with Google Maps provide real-time transit information and fast-access to real-time schedules
- museums and tourist attractions won't need docents or tour guides, information can be sent directly to the user via URL.
- asset tracking will be increased, you can attach beacons to your bags and track them at the airport - never lose a bag again!
NOTE: The only way Eddystone can work with a device that does not have a compatible app installed, is to transmit using the URL packet
How do you protect against hacking or someone putting up a beacon at the entrance to a sports arena and trying to inject malware? That’s where the EIDs come into play. Google created these to allow beacons to broadcast a signal that is only identifiable to ‘authorized clients’. To prevent such hacking/malware attacks.
Right now beacons are in their infancy. There are less than 500,000 installed US-wide.
This is currently happening.
SPG is know for their Westin, W, Sheraton and other brands.
SPG Keyless is the first truly keyless solution for a global hotel brand. In some regions, SPG members are able to check in from their device and go straight to their room.
An iBeacon picks up the guest’s phone when in close proximity and unlocks the room door, giving the guest a keyless entry to his room. This is such an engaging and efficient experience for a guest.
Benefits for hotels:
Virtual check-in
Finding the room and indoor navigation
Keyless entry into rooms
In-room controls
Room service
Offers and loyalty programs
And of course, check-out
This is currently happening.
The apple watch specifically features Bluetooth 4.0 which is going to allow retailers to actually track you with hyperlocalized offers as well.
Marsh Supermarkets in IN – the first grocery store chain (75 stores) to launch an iBeacon-Apple Watch integration. The technology allows for shoppers with an Apple Watch and applications with inMarket’s application technologies to be notified of their shopping lists when they enter any Marsh store.
This is currently happening.
First big Eddystone case study by Google was in Portland for the PTA
87 light rail stations beam notifications to commuters
Uses beacons to connect with cell phones (no app required)
Instead they use the “alert” screen to pop up notifications to those in range
Users can then use browse these notifications to see arrival and departure information
For shorter range, 15ft or less, the beacons last 3+ years.
For longer range, 50ft+, the beacons last 6-12 months.
Are you providing a discount? A free product? Is the messaging worthwhile or just a “hey, we are cool and have beacons” message?
Black Friday as people are rushing through the store…probably not the “best” time. But as they are all lining up outside? Maybe.
Think through an in-depth scenario map of how you want your beacon to perform. When and where do you want that beacon to perform?
Check-out estimote.com/indoor/ for a free Beacon Mapping SDK (Software Development Kit)
The average reaction rate to these notifications was just six percent across iOS and Android devices.
Quora is a great example of notification fatigue. Their apps used to send dozens of notifications a day in 2014. And if you had something go viral, you would receive a notification for each upvote which could be in the 100’s it was insane.
Fortunately, they revamped this in late 2014…these are issues you must be aware.
Make sure to link your beacon marketing strategy to print, digital, and email initiatives. Just like anything else, it should be coordinated and publicized.