Wedding MBA 2014: Actionable Tips for Ranking Your Website Higher on Google by Jason Hennessey

www.bit.ly/myseoblueprint
@JasonHennessey

Action Items
1. Run your site through the Google page speed
insights tool
2. Take the recommendations that Google provides
you with and give them to your webmaster
3. Continue to rerun your site through this tool until
you have a score of 95+
4. Do the same for mobile page speed and user
experience
@JasonHennessey

Action Items
1. Call your hosting company and see how your sites
are currently being hosted (shared, dedicated,
cloud).
2. Inquire about dedicated solutions with unique IP
addresses for each of your sites. Be prepared to
spend between $100 and $250 per month.
3. Have your webmaster migrate the sites to the new
server.
@JasonHennessey

Action Items
1. Log in to your registrar (e.g. GoDaddy, Network
Solutions, etc.)
2. Renew your domain name for at least 5+ years
into the future
@JasonHennessey

Action Items
1. Create and verify Google Webmaster Tools
Account
2. Create and verify Bing Webmaster Tools Account
3. Install Google Analytics
@JasonHennessey

Action Items
1. Make sure that you have a content management
system (CMS) – aka blog
2. If yes: start/keep blogging regularly
3. If no: install one and start blogging regularly
@JasonHennessey

Questions to Ask Yourself before Writing Your
Content
• What is the demographic of your customer for
each page?
• What does a day in their life look like?
• What are their pain points and problems?
• What are their goals when landing on this page?
• What questions do they have?
• What are their most common objections to your
product or service?
• How have you helped someone in a similar
situation in the past?
@JasonHennessey

Action Items
1. Read your own content – every page – from your
customer’s perspective.
2. If you don’t feel comfortable buying from yourself,
start rewriting your content.
@JasonHennessey

What Should You Link out to?
• You should have a Facebook, Twitter, LinkedIn,
Google+ and YouTube channel set up for your
business. Link out to all of these social profiles
either at the top of your website or in your footer,
on every single page.
• Do you have a biography section that talks about
you and your staff? When you reference the
colleges that everyone attended or the
associations that they belong to, be sure to link
out to each of them.
@JasonHennessey

What Should You Link out to?
• When blogging, link out to some of the people
that you reference in your post (their personal
Twitter, Google+ or LinkedIn page) and be sure to
link out to other articles where you sourced your
information from.
• Have you been mentioned in the media lately?
Create a press page and link out to all your press.
This will also help create the perception that you
are a credible company.
@JasonHennessey

Action Items
1. Make sure that your business has a Facebook,
Twitter, LinkedIn, Google+ and YouTube account
and link out to all of them from every page on
your site.
2. Go through your site and look for other
opportunities to link out to credible and
trustworthy web pages.
3. When blogging, be sure to link out to people,
videos, articles, Wikipedia pages, news sites, and
other reference material.

Five Blogging Strategies to Consider:
1. Industry news: Set Google Alerts for keywords
associated to your industry. When you see
something of interest, rewrite the story in your
own words, while including your personal
thoughts and insights. Just be sure to cite the
source with a link out to the original article.
1. Interview others: Interview a prominent figure or
expert and then create a blog post. When
published, provide the link to the individual you
interviewed and let them share it with their
friends and colleagues via social media.
@JasonHennessey

3. Have someone interview you: Who knows your
industry or business better than you? Each week
come up with a list of questions or topics that
your customers would find helpful, then get a
free conference line from
www.freeconferencecall.com, and have someone
interview you while recording the call. From
there, you can have the call transcribed, edited
by either yourself or a professional editor, and
depending on the length of the interview, you
should have between 5,000 and 10,000 words of
unique and interesting content ready to get
published to your blog.

4. Live blogging: Attend industry tradeshows and
conferences, but instead of taking notes from
each session on a notepad, create a blog post
detailing the highlights. Once published, promote
your post via social media using the conference
hashtag (#) to gain maximum exposure and
reach. Be sure to take lots of photos and include
them in your post; people will often share or link
to a post just because they see themselves in it.
@JasonHennessey

5. Meetups: Create a local industry-specific meetup
using www.meetup.com. Promote the meetup to
both your competitors (no I am not going crazy)
and prospects. If your space can accommodate it,
try to have the meetup at your office so that
more people become aware of your company
and services. Hire a writer to show up and take
copious notes of discussion points. Then ask
them to create a recap post to publish on your
blog which you can use to promote future
meetups and share among your social circles.
@JasonHennessey

Action Items
1. Create a content calendar using some of the
strategies mentioned
2. Publish content to your blog and make each post
aesthetically pleasing
3. Promote your content via social media and email
marketing
@JasonHennessey

You Might Have Duplication Problems if:
1. You hired a blogger who plagiarized other articles
on the web
2. You have multiple websites that have similar
content
3. Someone stole your content and published it as
their own
4. You set up your site in such as way that it created
multiple instances of your content which is
confusing Google
@JasonHennessey

http://www.dmca.com/signup/
@JasonHennessey

Action Items
1. Run a Copyscape query on your site(s)
2. Correct any duplicate content problems that you
control
3. Report any suspicious duplicate content that you
do not control by submitting a Digital Millennium
Copyright Act (DMCA) takedown request.
@JasonHennessey

SEO AUDIT
www.bit.ly/weddingseo
@JasonHennessey

Action Items
1. Hire a competent SEO consultant to conduct a
comprehensive technical audit of your site
2. Have them review their findings and
recommendations with you and your webmaster
3. Have your webmaster implement their
recommendations
@JasonHennessey

Action Items
1. Invest in a decent camera and wireless lapel microphone and learn how to use
it
2. Write down questions that come up when speaking to both prospects and
customers
3. Take those questions and begin to answer them in front of a nice backdrop (at
your desk or standing in front of a whiteboard) with the camera rolling.
4. Upload your video to YouTube. Be sure to write optimized titles, tags and
descriptions for your content.
5. Have the video transcribed & edited
6. Create a category on your blog called Vlogging, then publish a new post for
each video using either the YouTube video embed code or other services such
as www.wistia.com. Include the textual transcript underneath the video.
7. Promote each vlog post via social media and email marketing.
@JasonHennessey

Action Items
1. Verify your correct mailing address with the United States Postal Service at -
https://www.usps. com/zip4/. Please note that Suite 900, #900 and Ste. 900
are considered different when it comes to how search engines interpret a
mailing address. If not properly filled out, you will have a challenge when
trying to rank for local keywords.
2. Make sure that the USPS verified mailing address is listed on your website
exactly as it appears on the USPS site.
3. Claim the following three of your local listings using both the USPS verified
address and correct phone number for that specific office location:
1. Google: https://www.google.com/business/
2. Bing: https://www.bingplaces.com/
3. Yahoo: https://smallbusiness.yahoo.com/local-listings
4. Fill each of these out completely including proper categories, detailed
company descriptions, photos and videos and most importantly a link back to
your website.
@JasonHennessey

Action Items
1.Get listed on both:
a.Better Business Bureau
b.Local Chamber of Commerce
@JasonHennessey

Action Items
1.Submit your site to DMOZ:
www.dmoz.org/add.html
2.Sign up for a Yahoo Directory listing:
https://dir.yahoo.com/
@JasonHennessey

Press Release Topics Include:
1. Announcement of a new product or service
2. Your involvement with a specific charity
3. Local and national news with your commentary
4. Awards and recognition
5. Celebrating company milestones (e.g. 10 years in
business)
6. Relocating your office of opening a new location
7. Signing a large, well-recognized client (if they allow you to
publicize it)
8. Hosting a seminar, meetup or lunch-and-learn
9. Sponsoring an event or team
10. Announcement of new employees and/or business
partnerships
11. Exhibiting or speaking at a trade show or conference

Action Items
1. Write at least one press release per month.
2. Create a category on your blog called press releases and publish your release
there first.
3. Once published on your blog, submit your release through the following
distribution services. Be sure to choose a different service each month for
maximum exposure and link value. Within the release, it is important to
include a link back to the original version of that same press release located on
your blog. This will prevent you from having any duplicate content problems as
it relates to your press release strategy.
1. www.prnewswire.com (PR8) (DR80) (1996)
2. www.prweb.com (PR78) (DR80) (1998)
3. www.pr.com (PR6) (DR69) (1996)
4. www.prleap.com (PR6) (DR65) (2003)
5. www.globenewswire.com (PR6) (DR74) (2007)
6. www.prlog.org (PR6)(DR54) (2006)
7. www.24-7pressrelease.com (PR5) (DR66) (2004)
8. www.emailwire.com (PR4) (DR62) (2000)
@JasonHennessey

URL: www.weddingwire.com
Page Rank: 7
Domain Value: 74
Domain Age: 1996
@JasonHennessey

URL: www.theknot.com
Page Rank: 7
Domain Value: 72
Domain Age: 1999
@JasonHennessey

URL: www.marthastewartweddings.com
Page Rank: 7
Domain Value: 67
Domain Age: 2000
@JasonHennessey

URL: www.wedding.com
Page Rank: 3
Domain Value: 66
Domain Age: 1996
@JasonHennessey

URL: www.mywedding.com
Page Rank: 5
Domain Value: 65
Domain Age: 1998
@JasonHennessey

URL: www.projectwedding.com
Page Rank: 6
Domain Value: 64
Domain Age: 2004
@JasonHennessey

URL: www.weddings.com
Page Rank: 5
Domain Value: 58
Domain Age: 1996
@JasonHennessey

URL: www.perfectweddingguide.com
Page Rank: 4
Domain Value: 62
Domain Age: 1997
@JasonHennessey

URL: www.weddingstylemagazine.com
Page Rank: 5
Domain Value: 59
Domain Age: 2001
@JasonHennessey

URL: www.oncewed.com
Page Rank: 5
Domain Value: 62
Domain Age: 2008
@JasonHennessey

Action Item
Sign up for as many of these wedding
directories as your budget permits.
@JasonHennessey

THANKS
Lets Stay In Touch
www.linkedin.com/in/jhennessey
@jasonhennessey
google.com/+JasonHennessey
Jason Hennessey
770-481-1761
jhennessey@eversparkinteractive.com

Wedding MBA 2014: Actionable Tips for Ranking Your Website Higher on Google by Jason Hennessey

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