Big Bazaar is a leading Indian retailer owned by Pantaloon Retail that operates hypermarkets, fashion outlets, and shopping malls across India. The document discusses Big Bazaar's marketing mix, known as the 7Ps - Product, Price, Place, Promotion, People, Process, and Physical Evidence. It provides details on Big Bazaar's wide range of products, pricing strategies, store locations, promotional activities, employees, customer-oriented processes, and store infrastructure and design.

1. PRE PURCHASE ANDPOSTPURCHASE BEHIVIOUROFCUSTOMER OF BIGBAZAAR, BHUBANESWAR
1.1 INTRODUCTION OF PROJECT
As a part of our study of MBA programme we are given a project work to analysis
pre purchase and postpurchase behavior of customer of BIG BAZAAR,
BHUBANESWAR.
1.2INTRODUCTION OF THE TOPIC
BIG BAZZAR is a discount store a part of PANTALOON retail (India) LTD
founded on 2001.It is India’s leading retailer that operates multiple retail formats in
both the value and lifestyle segment of the Indian consumer market. Its head
quarter is in Mumbai, the company operates through 12 million square feet of retail
space, has over 1000 plus stores across cities in India and employs over 36,000
people.
The company’s leading formats include pantaloons, a chain of fashion outlets, big
bazaar, a uniquely Indian hypermarket chain, blends the look, touch and feel of
Indian bazaars with aspectof modern retail like choice, convenience and quality
and central, a chain of seamless destination malls. Some of its other formats
include brand factory, blue sky, all top 10 and star and sitar. The Company also
operates an online portal, futurebazaar.com.
1.3REVIEW OF LITERATURE
Customer preference analysis
Customer preference analysis is the process that can allow an organization to
concentrate its limited resources on the greatest opportunities to increase sales and
achieve a sustainable competitive advantage. Customer preference analysis should
be centered on the key conceptthat customer satisfaction is the main goal.
Customer preference analysis can serve as the foundation of a marketing plan. A
marketing plan contains a set of specific actions required to successfully
implement a marketing strategy.

2. A strategy consists of a well thought out series of tactics to make a marketing plan
more effective. Marketing strategies serve as the fundamental underpinning of
marketing plans designed to fill market needs and reach marketing objectives.
Plans and objectives are generally tested for measurable results. Customer
preference analysis often integrates an organization's marketing goals, policies, and
action sequences into a cohesive whole. Similarly, the various strands of the
strategy, which might include advertising, channel marketing, internet marketing,
and promotion and public relation can, be orchestrated. Many companies cascadea
strategy throughout an organization, by creating strategy tactics that then become
strategy goals for the next level or group. Each one group is expected to take that
strategy goal and develop a set of tactics to achieve that goal. This is why it is
important to make each strategy goal measurable. Marketing strategies are
dynamic and interactive. They are partially planned and partially unplanned. As
Big Bazaar is a hypermarket, we are going to analyze the 7P’s of marketing mix
handled by them in order to know about their effective sales with regarding to their
customer opinion.
(Doyle& Fenwick 1974; Jain &Etgar 1976: King & Ring 1980; Chowdhuryet al 1998),
withsome research efforts having attempted to explore the evolution of storeimage
formation (Mazursky and Jacoby1986); and others seeking to conducta meta-analysisof
retail patronage studies (Pan &Zinkhan 2006). However, the existing literature did
notretailimage. Consumers‘perceptionof store image is based, in part, on functional
qualitiesthat the store may possess, and by other, less tangible or psychological
attributes(Lindquist1974).Lindquist analyzed over 20 studies dealing with store image
formation and identified35 different aspects that in reveal any prior studies where
clustering techniques had been usedtostudy consumers‘perceptions ofstofluence store
image for mation. Thesewere grouedintonine broad categories, including: merchandise,
service,clientele, physical facilities,convenience, promotion, store atmosphere, institutional
attributes, and post-transactionsatisfaction. Mazursky and Jacoby (1986) conducted a similar

3. analysis and verified that―merchandise related aspects (such as quality, pricing and
assortment),and “servicerelatedaspects‖ (such as quality in general and salesperson‘s service)
are among themostimportantcomponents of store image. A 1994 study by Baker, Grewal
and Parasuramanconfirmedthat ―the store image literature suggests there are
linkagesbetween merchandise and servicequality, and storeimage. A later study byBaker,
GrewalandVoss (2002)also confirmed That service quality was a key determinant of store
image. Given theprevalence in theLiterature of merchandise and service as two key
determinants in the formation ofstoreimage,these two attributes were selected for this present
study to Gaugeconsumer’sperceptionsofretail stores. These attributes were incorporated in
these study by obtaining consumer similarity
judgments on retailers‘―service quality and ―merchandisequality”. The clustering of
retailstores based on these two attributes will yield a better understanding of competition
withinthe retailing industry.
This is of interest from a strategic marketing standpointin thatmanyoff-price retailers carry the
same quality merchandise as
Other, higher priced retailers(namely, department stores and specialty stores). In previous
years, competition within the retail sectorwas more clearly delineatedin that department
storestendedtocompetewithother department stores;and in general, stores of a specific type
tended to compete with likestores in reality, these distinctions (atleast with regards
tomerchandise quality) may not beas clear today since off-price retailers often carry the
same merchandise as specialty anddepartment stores. No longer can thecompetition be
viewed as narrowly merely bystoretype - as it had been in the past
for purposes of marketingstrategy development. Off-priceretailers strive to convinceconsumers
that their productquality is comparable to that of department stores. This study will enable
us to confirm whether consumer perceptions of
product quality will also yieldinformation that would be of strategic interest to
retailers.
The marketing mix of big bazaar discusses the Service marketing mix or the 7 P’s
of big bazaar.
Product:

4. Big Bazaar offers a wide range of products which range from apparels, food, farm
products, furniture, child care, toys, etc of various brands like Levis, Allen Solly,
Pepsi, Coca-Cola, HUL, ITC, P&G, LG, Samsung, Nokia, HP etc.
Big Bazaar also promotes a number of in house brands like:
DJ & C
Tasty Treat
Clean Mate
Sensei
Care Mate
Koryo and 44 other brands.
Price:
The pricing objective at Big Bazaar is to get “Maximum Market Share”. Pricing at
Big Bazaar is based on the following techniques:-
(1)Value Pricing (EDLP – Every Day Low pricing): Big Bazaar promises
consumers the lowest available price without couponclipping, waiting for discount
promotions, or comparisonshopping.
(2)Promotional Pricing: Big Bazaar offers financing at low interest rate. The
conceptof psychological discounting (Rs. 99, Rs. 49, etc.) is also used to attract
customers. Big Bazaar also caters on Special Event Pricing (Close to Diwali,
GudiPadva, and DurgaPooja).
(3)Differentiated Pricing: Differentiated pricing i.e. difference in rate based on
peak and non-peak hours or days of shopping is also a pricing technique used in
Indian retail, which is aggressively used by Big Bazaar.
E.g. Wednesday Bazaar
(4)Bundling: It refers to selling combo-packs and offering discount to customers.
The combo-packsadd value to customer and lead to increased sales. Big Bazaar
lays a lot of importance on bundling.

5. e.g. 3 Good Day family packs at Rs 60(Price of 1 pack = Rs 22)
5kg oil + 5kg rice + 5kg sugar for Rs 599
Place:
The Big Bazaar stores are operational across three formats hypermarkets spread
over 40,000-45,000 sqft, the Express format over 15,000-20,000 sqft and the Super
Centers set up over 1 lakh sq ft. Currently Big Bazaar operates in over 34 cities and
towns across India with 116 stores. Apart from the Metros these stores are also
doing well in the tier II cities. These stores are normally located in high traffic
areas. Big Bazaar aims at starting stores in developing areas to take an early
advantage before the real estate value booms. Mr. Biyani is planning to invest
around Rs 350 crore over the next one year expansion of Big Bazaar. In order to
gain a competitive advantage Big Bazaar has also launched a website
www.futurebazaar.com, which helps customers to orders products online which
will be delivered to their doorstep. This helps in saving a lot of time of its
customers.
Promotion:
The various promotion schemes used at Big Bazaar include:
 “Saalkesabsesaste3 din”
 Haftekasabsesasta din “Wednesdaybazaar”
 Exchange Offers “Junk swap offer”
 Future card (3% discount)
 Shakti card
 Advertisement (print ad, TV ad, radio)
 Brand endorsement by M.S Dhoni and Asin
Big Bazaar has come up with 3 catchy lines written on hoardings taking on biggies
like Westside, Shoppers stop and Lifestyle. They are:

6. 1. “Keep West- aSide. Make a smart choice!”
2. “Shoppers!Stop. Make a smart choice!”
3. “Change your Lifestyle. Make a smart choice!”
People:
 Well trained staff at stores to help people with their purchases
 Employ close to 10,000 people and employ around 500 more per month.
 Well-dressed staff improves the overall appearance of store.
 Use scenario planning as a tool for quick decision making multiple counters
for payment, staff at store to keep baggage and security guards at every
gate, makes for a customer-friendly atmosphere.
Process:
Big Bazaar places a lot of importance on the process right from the purchase to the
delivery of goods. When customers enter the stores they can add the products they
which to purchase in their trolley from the racks. There are multiple counters
where bill can be generated for purchases made. Big Bazaar also provides delivery
of products over purchases of Rs. 1000.
PhysicalEvidence:
Products in Big Bazaar are properly stacked in appropriate racks. There are
different departments in the store which display similar kind of products.
1.4 PROBLEM IDENTIFICATION:
 CUSTOMER PERCEPTIONIS THAT BIG BAZAR IS COSTLY.

7.  IT FAILED TO ATTRACT NEW GENARATION PEOPLE DUE TO
LESS VARITY OF BRANDS
 SALES SUPPORT IS NOT ADIQUATE
 PARKING PROBLEM
1.5 OBJECTIVES OF THE STUDY:
(1)A study on impact of merchandising products onthe consumer’s buying
choice with reference to big bazaar
(2)To identify the impact made by the modern promotional techniques along
with the traditional visual merchandising strategies in consumer’s buying
decision.
1.6 RESEARCH METHODOLOGY:
Since the study is on retail sector first the detail study of the store is been
conducted about its Management team its structure the number of departments
which all brands does the store has, who are its suppliers about its ware houses.
Based on the topic objectives were set and to arrive at the opinion on objectives a
set of 25 questionnaires were designed of 20 questions and responseis collected
from the customers who are visiting the store. For data collection Random
Convenient sampling method was adopted.
1.6.1 RESEARCH OBJECTIVE
To scan customer buying behavior.
To know the promotional strategy of Big Bazar.
To know the relation between promotional strategy and buying decision.
To comprehend the determinants of customer satisfaction.
To know about the growth prospective with respect to demand analysis.
To analyze productmix.
How Big Bazaar and dmart Establish and maintain the in retailing
through promotion
1.6.2 Data Collections Methods:

8. Market research requires two types of data i.e. secondarydata and primary data.
Primary data has been used abundantly for the study. Well-structured
questionnaires
were prepared & the survey was undertaken. Feedbackfor the display has been tak
en by askingquestions & observation has also done to gather primary information.
There is also a use of secondarydata, collected from the various journals, books,
and websites & from Store managers.
1.6.3 Sampling Method
Since the study is restricted to Retail sector, all the functional Departments of Big
Bazaar and the respondents are found at the store only so according to the
convenience randomly they are being picked so sampling method is used in this
study is Random Convenient Sampling.
Sampling
Sample size : 25 respondents
Sampling Method : Random Convenience sampling
Sample Unit : Customer of Big bazaar
Measuring Tools : Questionnaire
1.7 Data analysis
 Definition of Marketing mix.
Marketing mix is the combinations of elements that you will use to market
your product. There are four elements: Product, Place, Price and Promotion. They
are called the four Ps of the marketing mix. Some people think that the four Ps are
old fashionable
and proposea new paradigm: The four Cs!* Product becomes customer needs; Pla
ce becomesconvenience, price is replaced by costto the user, promotion becomes
communication. It looks like a joke but the Cs is more customer-oriented.

9. PRODUCT:
 Purchasing a product:
Stores Nos. %
Big Bazaar 12 48%
Others 7 28%
Both 6 24%
Total 25 100%

10. ANALYSIS:
From the survey, from 25 respondents, gave responseBig-Bazaar is 48% & others
is 28% & both is 24%.
INTERPRETATION:
Majority of the customers are given responseto Big-Bazaar, We can also interpret
from this that big bazaar has located itself in a good place from where it is able to
attract customers. As a hypermarket which is to be located far off the city, big
bazaar has located itself in a good place from where it is convenient for people to
visit big bazaar.
Pricing:
 Unexpected offers
Nos. %
Yes 17 68%
No 8 32%
Total 25 100%
48%
28%
24%
Purchasing a product
Big Bazaar
Others
Both

11. ANALYSIS:
From the survey, from 25 respondents, gave responsefor like to make
your purchase under unexpected offers to Yes is 68%, & No is 32%.
INTERPRETATION:
Majority of the customers are give response for interested to buy under
unexpected offers only.
Place:
 Distance of store
KMS NOs. %
0-5 10 40
5-10 6 24
10-15 7 28
68%
32%
Unexpected Offers
Yes
No

12. More than 15 2 8
Total 25 100
ANALYSIS:
From the survey, from 25 respondents, gave responsefor How much distance to
the store to 40% of them 0-5 km, & 24% of them 5-10 km, & 28% of them 10-
15km, & 8% of them More than 15 km.
INTERPRETATION:
Majority of the customers are give responsefor 0-5 km distance to the store.
 Parking Facility:
Nos. %
Yes 10 40%
No 15 60%
Total 25 100%
40%
24%
28%
8%
Distance of Store
00--05
05--10
10--15
More than 15

13. ANALYSIS:
From the survey, from 25 respondents, gave responsefor not being happy with the
parking facility provided to Yes is 40%, & No is 60%.
INTERPRETATION:
We interpret that majority of the customers are not satisfied with the parking space
availability provided by store. Hence In holidays probably it will be very difficult
for customers to park their vehicle in store.
Promotion:
 Store’s advertisement
Stores Nos. %
Big bazaar 16 64%
Others 9 36%
Total 25 100%
40%
60%
Parking Facility
Yes
No

14. ANALYSIS:
From the survey, from 25 respondents, gave responsefor more powerful advertise
to Big-Bazaar is 64% & others is 36%.
INTRPRETATION:
Majority of the customers are give responsefor most powerful advertisement is
Big-Bazaar. We can also interpret that the big-bazaar comparison is more powerful
people attract with advertisement like T.V., Hoarding, and newspaper, is most of
the part of purchasing by advertisement.
 Offers:
Big-Bazaar
Saalkesabsesaste 3 din‖
Haftekasabsesasta din ―Wednesday bazaar‖
Exchange Offers ―Junk swap offer‖
64%
36%
Store Advertisement
Big Bazaar
Others

15. Future card(3% discount)
Shakti card Advertisement (print ad, TV ad, radio)
Brand endorsement by M.S Dhoni and Asin
 Promotional activities conducted by store
Nos. %
Yes 20 80%
No 5 20%
Total 25 100
80%
20%
PromotionalActivites done by stores

16. ANLAYSIS:
From the survey, from 25 respondents, gave responsefor aware of promotional
activities conducted by store to Yes is 80%, & No is 20%
INTERPRETATION:
Majority of the customers are give responsefor aware of promotional activities
conducted by store. We are also interpreting that productcategories like grocery
and clothes; big bazaar has many local branded products. Customers purchasea lot
of these as its cheap in price even though its quality is not so good. As most of the
customers belong to lower class and middle class people, they purchase those
local branded products as it gives them value for money. Different products ofthe
samecategory have different prices. Some customers also pre decides the brand on
the local manufactured grocery and food products ofthe store. Store should include
more of the branded products in its each category so that customers have
more options to chooseamong the brands. This will bring in more number of
people to store which will definitely increase the sales.
Organizational Structure (Zonal)
Organization is a set of people working together for accomplishment of a common
objective. The role and responsibilities are stated clearly without any ambiguity.
The positions occupied by different individuals are presented in the form of
resources. An organization structure consists of activities such as task allocation,
coordination and supervision, which are directed towards the achievement of
organization aims. It ca
also be considered as the viewing glass or perspective through which individuals se
e their organization and its environment. An organization can be structure in many
different ways, depending on their objective. The structure of an organization will
determine the modes in which it operates and performs. Organizational structure
allows the expressed allocation of responsibilities for different entities suchas the
branch, department, workgroup, and individual. Organization structure affects
organizational action in two big ways. First, it provided the foundation on which
standard operating procedures and routines rest. Second, it determines which
individuals get to participate in which decision-making processes.

17. .
Store Structure
The store structure of a retail store will vary by the size and type of the business.
Most tasks involved with operating a retail business will be the same. However,
small or independent retail stores may combine many sectors together under one
division, while larger stores create various divisions for each particular function
along with many layers of management. For example, the small specialty shop may
have all of its employees under one category called Store Operations. A large
department store may have a complete staff consisting of a manager, assistant
manager and sales associates for its Sporting Goodsdepartment, Home and
Garden, Bed and Bath, and each additional department. In order to define the
store's organization, start by specifying all tasks that need to be performed.
Then divide those responsibilities among various individuals or channels. Group
and classify each task into a job with a title and description. The final step is to
develop an organizational chart.
President
Marketing
Manager
HR
Manager
Category
Manager
Finance
Manager
Operation
Head
Vice- president

18. Visit a store:
Time Nos %
Daily 6 24%
Weekly 7 28%
Monthly 10 40%
Yearly 2 8%
Store
manager
Dept ManagerAssistDMteam leaderteam
member
CDC
(Customer Se
rvice desk)
Human
Resource
AssistentHR
VisualMerchandiseAdministration
MaitananceHouse
keeping
SecurityCashing
Dept
Cashier
Marketing
info
Tech
Assiststore
manager

19. Total 25 100%
ANALYSIS:
From the survey, from 25 respondents, gave responseDaily is 24% & Weekly is
28% &Monthly is 40% and Yearly 8%.
INTRPRETATION:
Majority of the customers are give preference to store visited monthly. We can also
interpret that some of the customer visited weekly and monthly basis for purchase
their requirements.
Section of the store like the most.
Food 15 60%
Household 5 20%
Kids 3 12%
24%
28%
40%
8%
Visit a store
Daily
Weekly
Monthly
Yearly

20. Jewel Mart 2 8%
Total 25 100%
ANALYSIS:
From the survey, from 25 respondents, gave responsefor which section like of the
store to 60% of them Food, & 20% of them House Hold, & 12% of them kids, &
8% of them Jewel mart.
INTERPRETATION:
Majority of the customers are give responsefor food items section of the store like
the most. We are also interpret that some of the products brand are pre decided in
advance and for some of the products customers don‘tat all pre decide any brand.
As per food items are concerned customers pre decide the brand as many branded
Products are available in the store. And some people are don‘tlike
Purchase jewel mart from the store.
60%20%
12%
8%
section of the store like the most
Food
Household
kids
Jewel Mart

21. 1.8 FINDINGS
 Most of the customers buy their requirement in Big Bazaar on the basis
of Weekly and monthly basis. Customers realized that Big Bazaar & d- mart
stores provide qualitative products/service with reasonable price.
 At present time Big Bazaar provide different types of productassortments to
the customers.
 Big bazaar is a hypermarket as it provides various kinds of goods like
apparels, grocery, stationary, food items, electronic items, leather items,
watches, jewellery, crockery, decorative items, sportitems, chocolates and
many more. It competes with all the specialty stores of different products
which provide goods at a discounted rate all through the year.
 Big Bazaar mainly deal with middle income group people who want
qualitative productwith reasonable cost.
 There are more than 50 big bazaars in different cities of India, it seems that
there is a vast growth of big bazaar lying as customers demand is increasing
for big bazaars.
 The customers are give responsefor most powerful advertisement is Big-
Bazaar. We can also interpret that the big-bazaar comparisonis more
powerful people attract with advertisement like T.V., Hoarding, and news
paper, is most of the part of purchasing by advertisement.
1.9 SUGGESTIONS
 Big bazaar should provide large parking spacefor its customers so that they
can easily park their vehicles.

22.  The infrastructure is needed to be changed a bit during weekends as heavy
crowd comes in to big bazaar during those days.
 Big bazaar should include more of branded products its productcategory so
as to attract the brand choosypeople to come in to big bazaar.
 Big bazaar should keep offers in regular intervals so that there should not be
a long term gap, because offer is the most influencing factor which is
responsible for customer purchase decision
 They also concentrate on TV advertisement they should show ads and
promotional offers in a regular interval in languages like Hindi English.
 Hoarding should be placed uncovered area.
1.10 CONCLUSION
Big Bazaar area major shopping complex for today‘s customers. It is a placewhere
customers find variety of products at a reasonable price. Big Bazaar has a good
reputation of itself in the market. It has positioned itself in the market as a
discounted store. It holds a huge customer base. The majority of customers belong
to middle class family. The youth generation also likes shopping and moving
around Big Bazaar. Volume sales always take place in Big Bazaar. Impulse buying
behavior of customers comes in to play most of the times in Big Bazaar. Big
Bazaar is a hypermarket as it provides various kinds of goods like apparels,
grocery, stationary, food items, electronic items, leather items, watches, jewellery,
crockery, decorative items, sportitems, chocolates and many more. It competes
with all the specialty stores of different products which provide goods at a
discounted rate all throughout the year. It holds a large customer base and it
seemed from the study that the customers are quite satisfied with Big Bazaar. As of
now there are 34 Big Bazaars indifferent cities of India, it seems that there is a vast
growth of Big Bazaar lying as customers demand; increasing for Big Bazaar. It has
emerged as a hub of shopping specially for middle class people. Different types of
products starting from a baby food to pizzas wide range is available under one
roof. In Delhi it is the middle class people who mostly do marketing from Big
Bazaar. Even most of the people do their monthly shopping from Big Bazaar.
People not only visit Big Bazaar to do shopping but also visit for outing purposeas
it provides a very nice ambience to its customers. As people go to malls they just

23. tend to move around Big Bazaar whether it is for shopping purposeor for
outing purpose. Grocery, apparels and food items are the products which
are demanded most by the customers of BBSR in Big Bazaar. The major drawback
of Big Bazaar is that it lacks in providing enough parking spacefor their
customers. This may discourage the customers to come to Big Bazaar and shop as
they face difficulty in
parking their vehicles. Even though some customers say that they don‘tfeel proble
m in parking their vehicle, it is because of the parking spaceavailable to them by
the mall. As it is surveyed it seems that the biggest competitors of Big Bazaar are
the kirana stores,discounted specialty stores like Vishal mega mart, The
Tata Groups (Croma), Reliance Retail, &Sabka Bazaar etc.
1.11 BIBLIOGRAPHY
Websites
http://www.bigbazaar.co.in
http://www.pantaloonretail.in/businesses/big-bazaar.html
http://www.scribd.com/doc/41556853/Bigbazaar-4p-Mix
http://en.wikipedia.org/wiki/Marketing_management
http://www.pantaloonretail.in

24. Dear,
Sir/madam,
We the students of Centurion University of technology and
management request you to be kind enough and co-operate with us
for a small survey.
“SURVEY ON PRE-PURCHASE AND POST PURCHASE OF CUSTOMER
BUYING BEHAVIOUR” IN BIG BAZAR
1. HAVE YOU VISITED ANY RETAIL STORE BEFORE?
Yes No
2. WHICH STORE COMES TO YOUR MIND WHEN YOUTHINK OF RETAIL STORE?
a. Big bazaar
b. Pantaloons
c. The world
d. Reliance outlets
e. Bhawani mall
f. Any other specific
3. ARE YOU AWARE OF BIGBAZAR?
Yes No
4. HOW FREQUENTLY DO YOU VISIT BIGBAZAR?
a. Weekly
b. Monthly
c. Quarterly
d. On a planned basis
5. WHAT TYPE OF PRODUCTS DO YOU MOSTLY PURCHASE IN BIGBAZAAR?
a. Clothes
b. Grocery
c. Food item
d. Leather item
e. Electronic item
f. Gift item
g. Any other item
6. ON AN AVERAGE HOW MUCH AMOUNT OF MONEY DO YOU SPEND IN VISIT TO
BIG BAZAAR?
a. Below 500

25. b. 500-1000
c. 1000-1500
d. 1500-2000
e. More than 2000
7. RANK THEM FROM 1 to 5, 1=BEST, 5=WORST.
 Big bazaar
 Pantaloons
 Reliance trends
 Bhawani mall
 Palheights
8. HOW MUCH TIME DO YOU SPEND IN A VISIT TO BIGBAZAR?
a. Less than half an hour
b. Half an hour to 1 hour
c. 1 hour to 1hour 30 min
d. 1 hour 30 min to 2 hour
e. More than 2 hour
9. WHICH DAYS OF THE WEEK DO YOU PREFER TO VISIT BIGBAZAAR?
a. Week days
b. Week ends
c. Any specific day
10. WHICH TIME OF THE DAY DO YOU MOSTLY PREFER TO VISIT BIGBAZAAR?
a. 10 am-6 pm
b. 6 pm-10 pm
c. Any time
11. DO YOU GO WITH A PLANNED LIST OF PRODUCTS TO BE PURCHASED FROM BIG
BAZAAR?
a. Yes b. No
12. DO YOU PREPARE A LIST OF BRANDS IN ADVANCEWHEN YOU VISIT TO BIG
BAZAAR?
a. Yes
b. No
c. Depends on category
13. IN WHICH MEDIA DO YOU OFTEN FIND MORE PROMOTION OF BIG BAZAAR?
a. News paper
b. Television
c. Hoardings
d. Radio
e. Internet
14. RATE THE VARIOUS ATTRIBUTES OF BIGBAZAR?
1-very good, 5-very poor
a. Price
b. Quality of products
c. Availability of brands

26. d. Customer service
e. Offers
15. WHAT IS YOUR MODE OF PAYMENT IN BIGBAZAAR?
a. Cash payment
b. Credit card
c. Any other
16. WHAT IS YOUR OPINION ABOUT PRE ANDPOST SALE SERVICE PROVIDED BY
BIGBAZAAR?
a. Very good
b. Good
c. Ok
d. Bad
17. HOW IS THE PARKINGSPACE AVAILABILITY IN BIGBAZAAR?
a. Less than adequate
b. Adequate
c. More than adequate
18. TICK THE APPROPRIATE SMILEY IN ORDER TO YOUR SATISFICATION MODE IN
BIG BAZAAR?
19. WILL YOU RECOMMEND BIGBAZAAR TO OTHERS?
a. Yes b. No
20 SUGGESTION FOR IMPROVEMENTS.