This document discusses mobile business intelligence and describes MicroStrategy's mobile BI platform. It highlights that MicroStrategy Mobile delivers native mobile apps with an enterprise grade experience that are fast to develop. Key features include leveraging the full capabilities of mobile devices, supporting existing reports and dashboards, building new app types, and providing an app development platform to accelerate mobile BI app creation.

1. Mobile Business Intelligence
with
Native Experience. Enterprise Grade. Fast.

2. The Mobile Internet is the Next Wave of Information
Technology and Will Dwarf All Previous Waves
Mainframe Mini Personal Desktop Mobile
Computing Computing Computing Internet Internet
(1960-1980) (1980-1990) (1990-2000) (2000-2010) (2010- )
1M Users 10M Users 100M Users 1,400M Users 5,000M Users
Source: Morgan Stanley, The Mobile Internet Report
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3. The Mobile Internet will have 10x Greater Impact
than the Desktop Internet
All The Time Everywhere Everyone
Information Available 24 x 7 Every Location Becomes Your Office Everyone Who Has a Phone
1Billion PC users
12am
6pm 6am
Manager at Desk
3 hrs X 5 days =
Information Access Is Limited
15 hrs/week 12pm
to time in office at desk
vs. vs. vs.
12am 5Billion cell phone users
6pm 6am
Information Opportunities
24 hrs x 7 days = Information Opportunities
12pm Everywhere
168 hrs/week
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4. Mobile BI is 10x Better than Previous Modes of BI
Mobile BI Web BI Paper BI
Portable ✓ ✗ ✓
Interactive ✓ ✓ ✗
54 Billion pages of reports printed each year in the US alone
at $0.02 per sheet = $1.08 billion per year for printed reports
Mobile BI can replace all of them
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5. “Why Now?”
New Generation of New Generation of New Generation of
Mobile Devices Networks Applications (“Apps”)
3
G
Compute Power 3G+ Is Now Mainstream New Paradigm for Functionality
• A 2009 smartphone is as • High speed, high capacity • Simple and highly focused
powerful as a 2001 desktop • 21% penetration globally • Designed to accomplish one task
computer – at half the cost • 38% penetration in US or make one decision very quickly
Innovation WiFi Overwhelming Adoption
• Multi-touch interface • Widespread public availability • More than 4 Billion cumulative
• GPS, camera, other sensors • Widespread corporate installation downloads from Apple‟s AppStore
• Widespread private installation

6. for iPad and iPhone
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7. Extend Your Grids, Graphs and Enterprise
Reports to Your Mobile Devices
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8. Extend Your Dynamic Dashboards on
Your Mobile Devices
Dynamic Dashboards Dynamic Dashboards
in MicroStrategy Web as iPad Apps
Dynamic Dashboards
as iPhone Apps
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9. Six Reasons Your Mobile BI Apps Will Be Even Better
than Your Previous Web-based BI Apps (1 of 2)
1. Integrated Mapping 2. Multi-touch 3. BI-specific Gestures
Integrating Google Mapping Supporting native Apple Including new, BI-specific,
directly into your reports multi-touch gestures multi-touch gestures
Tap Swipe Flick
Double Tap Rotate Pinch
Touch Two Finger Touch
& Drag Swipe & Hold
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10. Six Reasons Your Mobile BI Apps Will Be Even
Better than Your Previous Web-based BI Apps (2 of 2)
4. App Integration 5. Sensor-based Query 6. Mobile Info Capture
Directly linking to/from Prompt input directly from Remotely capturing data and
other mobile Apps mobile sensors initiating transactions
Apple
Apps Accelerometer Database
Bar Code Reader
Bluetooth
Other
Apps
GPS
Speech
Communication
Backend
Channels
System
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11. MicroStrategy Mobile Delivers Superior Mobile BI
Multisense
Making information come alive to the user
through sight, touch, and sound
Aesthetic
Enabling designers to create Apps with
unique visual personalities
Guided
Providing Apps with finely-crafted information
flow
Interconnected
Supporting interconnections with other Apps
and data sources
Contextual
Integrating with sensors and inputs to provide
context to App
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12. MicroStrategy Mobile is Multisense
Providing a wide range of Tabular Visualizations
Variable-Width Fixed-Width Free-Form
Documents
Grids Grids Grids
Instantly display existing Specialized grids Free-form Pixel-perfect formatted
MicroStrategy reports designed specifically for positioning of images invoices, manuscripts,
iPhone screens and information and other documents

13. MicroStrategy Mobile is Multisense
Providing a wide range of Graphical Visualizations
Time Series
An Extensive Library of Graphs
Visualizations
Bubble BoxPlot
Chart
Bar and Area and
Line Chart Line Chart
3D
Histogram
Bar Graph
Gantt Line
Chart Chart

14. MicroStrategy Mobile is Multisense
Providing integrated Mapping Visualizations

15. MicroStrategy Mobile is Multisense
Using standard Apple Multi-touch Gestures
Tap to drill and explore
Pinch to zoom
Swipe ↑↓ to scroll
Swipe ←→ to turn page
Tap through workflows
Rotate to visualize
Tap & hold for tooltips
Tap to link
Shake to refresh

16. MicroStrategy Mobile is Multisense
Including new Proprietary Gestures invented specifically for information analysis
Gesture Page-by Gesture Drilling
2008 2009 2010
California
Colorado

17. MicroStrategy Mobile is Aesthetic
Allowing designers to create any look and feel they can imagine.

18. MicroStrategy Mobile is Guided
Combining many datasets into a carefully-crafted flow of information on the iPad
Tap tabs to Long Tap to drill
manipulate and anywhere in the
explore the data database
Tap to pop up Tap & Hold
“Info Windows” for tooltips
Tap & Select on
Tap on a graph
drop-down selectors
element to use it as
to change the data
a data selector
view
Tap to magnify
Swipe to flip information
through panels
Flick to scroll Swipe to change the
long tables page-by view

19. MicroStrategy Mobile is Guided
Combining many datasets into a carefully-crafted flow of information on the iPhone
Tap to Link - Link to other reports or documents
Link
Prompt - Tap to select and pass data to a new report
Screen Cycle - Move through a set of reports and documents
Page-by Metric Cycle - Cycle through a fixed set of metrics on a grid
Apply Filters - Personalize the data by applying data filters
Page-by - Select and analyze different slices of data
Drill
Drill - Drill to deeper & deeper levels of detail

20. MicroStrategy Mobile is Interconnected
Ensuring that your App can interact with other Apps, communication channels, and data sources
Apple Apps
Incorporate
Apple App tasks
and functionality
Collaborate Communication
Channels
with other people via
communication channels
Interact
with 3rd Party Apps Access
External Data Sources
Transact
with Enterprise Systems
Data Sources
Other Apps
Enterprise Systems

21. MicroStrategy Mobile is Interconnected
Incorporate images and Link to Google mapping app
Camera Maps
Accelerate query relevance using what you can see Visualize location-specific data, trends, and analysis on
around you maps
Barcode Recognition „GPS tagged‟ pictures
Tap

22. MicroStrategy Mobile is Interconnected
Link to other apps and to e-mail
Other Apps E-Mail
Link to other Apps passing context directly Link to e-mail system, embedding addresses and content
into the message
Tap Tap

23. MicroStrategy Mobile is Context-Aware
Context awareness tailors the information flow
Automatic Sensor Input Automatic Role-Based Input Manual Prompt Input
Switch
Accelerometer
Stepper
Bar Code Reader
Search
Level
Bluetooth Slider
GPS Wheel
Speech
Date Picker
Department
Pick Lists

24. MicroStrategy Mobile is Part of an
Enterprise Grade Platform
Desktop / Laptop Mobile
email
Windows Office Portals Browser iPhone iPad Blackberry
Full Spectrum of Full Spectrum of
Developer Tools Admin Tools
MicroStrategy MicroStrategy
Web Web Mobile Enterprise
Professional Manager
Desktop Command
Designer MicroStrategy Manager
Intelligence Server
Object
Architect
Manager
Integrity
SDK
Manager
Cube Transactional Website
Databases Applications Content
Databases

25. MicroStrategy Mobile is Part of an
Enterprise Grade Platform
Enterprise Grade Characteristics
Fast & Easy Development using WYSIWYG Point-and-click
design and design templates.
Powerful Analytics provide unmatched analytical sophistication
against entire data warehouses using data mining, predictive,
statistical, financial, and mathematical analyses.
Build once, deploy anywhere flexibility from a single service
orientated architecture to satisfy multiple devices and clients
without additional integration or device-specific translation.
Access all Data from across the enterprise, even down to the
lowest levels of transaction detail.
High Performance across user scale, data scale, and application
scale on the fastest, highest performing Business Intelligence
Server.
Comprehensive Administration consistent with mission critical
system operation.
Robust Security designed to provide robust data protection using
a full range of technologies and security models.
Open & Extensible via MicroStrategy‟s SDK and extensive library
of APIs.
Non Stop Operations using a fault-tolerant load balancing

26. Mobile Strategy 1: Mobilize Your Existing Reports
Existing Project MicroStrategy Mobile Can Run Existing Grid
and Graph Reports Directly

27. Mobile Strategy 2: Mobilize Your Dashboards
Dynamic Dashboards Dynamic Dashboards
in MicroStrategy Web as iPad Apps
Dynamic Dashboards
as iPhone Apps

28. Mobile Strategy 3: Build New BI Applications
Standard BI Apps BI Apps that Include
Transactions
Standard Grids and Replenish Inventory
Based on predictive analytics
Graph Reports
Dynamic Place an Order
Dashboard Apps Based on latest pricing
Upgrade Customer
Based on lifetime value
Set New Prices
Based on supply & demand

29. Mobile Strategy 4: Innovative New Applications
New Business Processes, New Business Models,
New Revenue Streams
Innovative Customer
Innovative Process
Strategies
Strategies
•Direct mobile payment •Remote intelligence gathering
solutions
•Integrated re-supply
•“Talking” products processes
•Customer loyalty app •Sales training simulators
•Mobile coupon / tickets •Upsell / cross-sell advisor
•Location-specific offers •Remote testing
•Customer forums •Work process monitoring
•Customer support interaction

30. The MicroStrategy Platform Provides the App-Factory
that Companies Need to Develop Dozens of Apps
“The App Factory” “Enterprise App Store”
Fast App Creation
Consistent High Quality
High Performance
Easily Maintained

31. An App Factory Accelerates
Development
App manufacturing is accelerated using powerful design palettes, reusable templates and
portable App pages.
Empty Finished
Canvas App
kpi date
metric kpi
text
text
text
Pre-packaged Templates Branded Templates Portable App Pages
Drag-n-Drop
onto a Design Palette

32. Deploy Your BI Applications in Just a Few Days
Management Dashboard App Merchandise Manager App Hospitality Executive App
3 days 7 days 5 days
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33. Mobile Business Intelligence for the iPhone, iPad, and BlackBerry
Native App Experience Enterprise Grade Fast to Develop
Purpose-built, workflow-driven Apps that Designed to deliver the higher levels of Fast, code-free App development via
quickly and easily guide users through their performance and scalability demanded by MicroStrategy‟s metadata-driven, point-
data to discovery, analysis, or decision. mobile Apps. MicroStrategy delivers in- and-click paradigm. Build rich, interactive BI
Apps fully leverage mobile device memory, multi-level caching, ROLAP Apps in just days. Speed deployment by
capabilities, including the multi-touch analytics, robust security, easy extensibility building once and deploying across
interface, sensors (GPS, camera, etc.), and comprehensive administration features platform to iPhone, iPad, BlackBerry,
communications (voice, email, text), and designed for enterprise deployments. browsers, Microsoft Office, or portals.
more.
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