This document discusses trends in media from traditional to digital avenues and the move from 3G to 4G networks. It also summarizes the key aspects of 4G including increased speeds, bandwidth, and seamless connectivity. Finally, it briefly touches on the growth of tablets and their impact on publishing industries.

1. DECEMBER 2011

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5. TRADITIONAL DIGITAL UNIQUE /
MEDIA AVENUES AVENUES CUSTOMISED
(websites, DIGITAL PRODUCTS
(TV Channel / wapsites, social
Radio Station/ networks, mobile for each territory
Newspaper) applications) or region.
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7. The move from 3G to 4G/LTE Networks
What is 4G ? And what does it affect us?
• The Fourth Generation of wireless networks, evolved from its predecessor ‘3G’. It
has also been called LTE, which refers to 3GPP Long Term Evolution.
• It is the new standard for wireless communication of high-speed data.
• The goal of LTE is to increase the capacity and speed of wireless data networks – its
wireless interface is incompatible with 2G and 3G networks, and so, must be
operated on a separate wireless spectrum.
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8. The move from 3G to 4G/LTE Networks
Latency as good Guaranteed Download Upload rate of Seamless
as 20ms (that’s Bandwidth for speeds up to up to 40Mb/s – handover up to
milliseconds) - users – You will 100Mb/s – This You can create 350kms – You
You can play get what you means that you and share your will never be
online games are promised can stream HD Facebook without signal
and be the first and you will get videos without albums faster. and you won’t
to win and it consistently constant have the lost
score before buffering. internet
your opponent connections.
refreshes. Its as
good as instant!
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10. PC market sales dropped 1% over the first quarter of 2011. 2012 will bring the introduction of more HYBRID PCs.
LOW COST
OPEN-BASED
COMPACT, SOFTWARE
LIGHTWEIGHT (LINUX,
GOOGLE)
HYBRID
PC
ENTIRELY Because it's cheap -
INTERNET + LIMITED hybrids sit above tablets,
APPLICATION STORAGE, RAM pushing into the low-end
BASED notebook space, though
they are well below pricey
Ultrabooks. 10

11. Because it's cheap - hybrids sit above tablets, pushing into the low-end notebook space, though they are well below pricey
Ultrabooks.
Google Chromebook HP OMNI Vodacom's’ Vodafone Webbook
$299 $599 $185
“The Vodafone Webbook is going to offer the end user a compelling, mobile or at-home computing experience at an
affordable price. We think this device is going to be particularly important and attractive for the emerging market,”
Chris Ross, Managing Executive: Commercial Development at Vodacom.
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14. TABLETS
Tablet PCs grow at an accelerated rate. 14

15. TABLETS
• Although the price tag is still quite unaffordable on tablet devices – it is predicted that it will
replace the smartphone as the most aspirational device.
• Tablet devices expected to outsell personal computers and netbooks by 2015.
• The Cisco study predicts that tablet devices are expected to grow 205-fold from 2010 to
2015 in Africa – this is the highest growth rate of any device category cracked.
• Tablet PCs have revolutionized how we access information and has in-turn dramatically
increased electronic publication sales.
• Currently around 10% of all new US book sales are now digital, led by textbooks, children’s
books and travel guides.
• Magazines, newspapers and publishing houses have increased their digital revenues
through the sale of their merchandise in the digital realm – this has been made easier
through in-app purchases and simple revenue models (flexible subscriptions).
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17. CONSUMERISATION OF IT
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19. INTEGRATION
AN ECOSYSTEM OF CONNECTED DEVICES
• Blur in devices’ ‘dedicated’ functions – TV act as radio, mobile-phone acts as camera.
• Consumers demand the ability to share , transfer or switch media content and playback in between different connected devices
• For media broadcasters and content developers, this trend brings fundamental impact on how digital content should be produced to cater
to new consumption patterns of the 21st century end user. 19

22. The way we go about accessing the internet has changed - browsing
has been replaced by mobile applications.
An application is a programme or group of programmes designed for
the end-user – it is a bite-size piece of software.
A mobile application refers to applications specifically for smartphones
or other mobile devices.
Applications assist in connecting users to internet services by providing
a easy to understand interface.
Some categories of mobile applications include: document readers /
editors, graphics, communications, databases, games.
According to Forrester, Apps will introduce the next-generation of
computing.
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24. All before you get to work… You end up spending the day on the internet – but not on the web. 24

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27. Cloud computing is the delivery of computing as a service rather than a product, whereby shared resources, software,
and information are provided to computers and other devices as a over an internet network.
1. Email on the Go or “Push Email”
2. No need for local data storage – you can store anything and
everything online. Facebook is an example of all your albums
available online whenever and wherever you log on. Also
Microsoft SkyDrive.
3. Collaboration made easy – It makes it possible for several
people to work on the same document at the same time in real
time (Google Wave), whether it be amending, commenting, or
joining in to create the final draft – all are made possible.
4. Working in a Virtual Office - no need to have “Word”, “Excel” or
“PowerPoint” installed, all could be worked on through an online
platform, therefore, those who don’t have the programmes do
not need to be left out of the loop.
5. Increased processing power, Cloud Services make it possible to
have that infrastructure remotely.
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28. Available Cloud Services:
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32.  The world through digital eyes.
 Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements
are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.
 It combines real and virtual
 It is interactive in real time
 Is registered in 3D
 AR differs from virtual reality where its function is to use technology to enhance ones current perception of
reality instead of replacing it with a simulated one.
 Augmented Reality usually involves a real-life background capture (image or video) which is then going through
image recognition and finally some data is overlaid on top of this background.
 AR creates a real world where users become interactive and digitally manipulable.
 AR will advance into Articulated Naturality Web (ANW).
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36. CONTENT PROVIDERS
ONLINE & WEB
PROPERTIES GOOGLE STRATEGIC
VENTURES
MANUFACTURERS
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39. OFFICES IN MORE THAN 60
COUNTRIES WORLDWIDE
UNIQUE WEBPAGES FOR EACH
TERRITORY / REGION
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40. YOU CAN FIND ANYTHING ON
GOOGLE EARTH
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41. 1 App is the nucleus to all Google's available applications – available for Android, Blackberry & Apple
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42. Through Android
and their latest OS
“Ice Cream
Sandwich”, they
have created the
first 4G-capable
‘super-phone’.
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43. Powered by
Samsung or Acer.
FEATURES
• OS is similar to a mobile OS
• Entirely application based – people can download the
software they need off the Chrome Web Store. All
apps are HTML5. Apps available range from
document editors to games
• Available with Wi-Fi + 3G – uses a SIM card like a
mobile phone
• No anti-virus needed
• Because it is entirely cloud and internet based, it runs
with speed – there are no heavy software
programmes stored on your machine to slow it down
Google Chromebook
$299
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