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IBM Mobile Strategy
IBM provides a comprehensive end-to-end mobile solution aimed at transforming enterprises and enhancing client initiatives. The acquisition of Worklight enables more effective development, integration, and management of rich mobile applications, while IBM's extensive capabilities support mobile app development across various platforms. With growing mobile device adoption and the need for improved user experiences, IBM aims to address the complex challenges and opportunities presented by mobile technologies.
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IBM Mobile Strategy
- 1. IBM MOBILE STRATEGY Speaker Name, Dr. Robert Sutor, Vice President, IBM Mobile Platform 1 © 2012 IBM Corporation
- 2. IBM delivers acomprehensive end-to-end mobile solution 1. Mobile is an enterprise priority that helps transform your business and is driving key client initiatives 2. IBM acquired Worklight to accelerate and extend capabilities for development, integration and management of rich mobile applications 3. IBM has extensive capabilities in this space with additional new and enhanced offerings including: • Rational Collaborative Lifecycle Management: simplifying mobile app development across platforms • IBM Endpoint Manager for Mobile Devices: unified endpoint management, with integrated mobile security • Social collaboration software: mobile access to enterprise social collaboration IBM is a leader in the mobile enterprise space 2 © 2012 IBM Corporation
- 3. Mobile is asignificant component of the evolution of computing Mobile/Wireless/Cloud Web/Desktop Client/Server Host/Mainframe Mobile is different: • Transformational business models • Faster lifecycles • More iterative • Requires open standards 3 © 2012 IBM Corporation
- 4. Mobile is anenterprise priority Growth in Internet Connected Devices Mobile and Cloud are top spending priorities for CIOs1 1200 WW Media Tablets WW Notebooks WW PCs WW Smartphones Unit Volumes (Millions) 600 Dramatic Growth in Mobile Devices • Mobile data traffic exceeded voice in 20102 • Shipments of Smartphones exceeded total 0 2010 2011 2012E 2013E 2014E 2015E PC shipments for the first time in 20113 • 10 Billion mobile connected devices are expected to be in use by 20203 1 2011 IBM Global CIO Study Source: Wells Fargo Securities, January 23, 2012 2 Wireless Industry News, August 26, 2010 “Fostering the People: The Shift to Engagement Apps” 3 2011 Economist 4 © 2012 IBM Corporation
- 5. The mobile lifecycle • Strong demand by LoB • Higher expectations of user experience with mobile apps • Lack of best practices guidance on how to deliver mobile applications • More direct involvement from users/stakeholders in design • Native programming models are not portable across devices. • Highly fragmented set of mobile devices and platforms • Very large number of configurations of devices, platforms, carriers, etc. to test • Mobile landscape evolves at a much faster pace • More frequent releases and updates for apps with more urgent time-to-market demands 5 © 2012 IBM Corporation
- 6. Mobile presents anenormous set of opportunities… Business to Enterprise Business to Consumer • Increase worker productivity • Improve customer satisfaction • Improved claims processing • Deeper customer engagement and loyalty • Increase revenue through sales engagements • Drive increased sales through Personalized offers • Extend existing applications to mobile workers and customers • Customer service • Reducing fuel, gas, or fleet maintenance costs • Competitive differentiator that are relevant in particular industries • Improve brand perception • Increase employee responsiveness and • Deeper insight into customer buying decision making speed behavior for up sell and cross sell • Resolve internal IT issues faster • Improve in store experience with mobile • Reduce personnel cost (utilizing personal concierge services owned instead of corporate issued devices) 6 © 2012 IBM Corporation
- 7. But also bringsbusiness and IT challenges Enterprise Business Model Changes • New business opportunities based upon geolocation • Anytime, anywhere business transactions • Importance of social business interactions App Development Lifecycle Complexity • Complexity of multiple device platforms with fragmented Web, native, and hybrid model landscape • Connecting the enterprise back-end services in a secure and scalable manner • Unique mobile requirements (user Top Mobile Adoption Concerns: interface, connected/disconnected use, version 1. Security/privacy (53%) upgrades, etc.) 2. Cost of developing for multiple mobile platforms (52%) Mobile Security and Management 3. Integrating cloud services to mobile • Protection of privacy and confidential information devices (51%) • Use of client-owned smartphones and tablets • Visibility, Security & Management of mobile platform requirements Source: 2011 IBM Tech Trends Report https://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrends/entry/home?lang=en 7 © 2012 IBM Corporation
- 8. Customers are focusedon a new set of mobile “client initiatives” Client Initiatives Build mobile Manage mobile Extend existing applications devices and business capabilities Connect to, and run applications to mobile devices backend systems in Secure my mobile Transform the support of mobile business business by creating new opportunities *ING Canada Concord Hospital improved patch compliance 50%, reduced software license costs 25%, and has not had a single malware infection since implementation of IBM Endpoint Manager for patch management and core protection Key Capabilities Key Capabilities Key Capabilities • Mobile web app development • Mobile Lifecycle Management • Strategy and planning services • Enterprise data, service, and • Device analytics and control • Mobile-enabled solutions application integration • Secure Network including • Enterprise-class quality of Communications & analytics, commerce, and service Management social business • Implementation and hosting services 8 © 2012 IBM Corporation
- 9. And are lookingfor a mobile platform that solves their needs Banking Insurance Healthcare Telecom Retail Government Others IBM Enterprise Mobile Platform Business Results Extending business Improve operational Differentiate the Enable new services to mobile customers efficiencies and customer experience and business models and workforce reduce costs Workforce Product and Customer Care 3rd Party Mobility Optimization Service Innovation and Insights Services Social User Location Mobile Social Mobile Collaboration Notification Services Payments Commerce Build mobile Manage mobile Extend existing applications devices and business capabilities Connect to, and run applications to mobile devices backend systems in Secure my mobile Transform the support of mobile business business by creating new opportunities 9 © 2012 IBM Corporation
- 10. However, the costof developing for multiple mobile platforms is rising Web Mobile Web Hybrid Mobile Native Mobile Application Application Application Application Desktop and mobile Mobile only using Mobile only, app Mobile only, using using open web open web client runs on device native languages programming programming leveraging open models models web via JavaScript Native appearance, bridge device Limited to no Off-line capabilities capabilities, perform device-specific Native device ance functionality capabilities Mobile Browser Execution Application Store download and install Richness of Mobile Presentation / Services Portability (cross-device reuse) Maintenance Cost (TCO) 10 © 2012 IBM Corporation
- 11. IBM announced theintent to acquire Worklight to extend our enterprise mobile capabilities Worklight : a privately held company based in Tel Aviv and New York that provides a leading open standards based mobile application platform for smartphones and tablets letting you build and iterate mobile apps quickly IBM and Worklight Together: With the combination of existing portfolio capabilities in Mobile Device Management, Mobile Web Application Development, Integration, Collaborative Tools and Mobile strategy, planning, implementation, and hosting services, with the acquisition of Worklight, IBM can now offer a complete end-to-end solution to enterprises looking to capitalize on the rapidly expanding mobile market. 11 © 2012 IBM Corporation
- 12. Worklight’s mobile platformenables development, integration and management of rich mobile applications • Founded in 2006 – Grew 151% in revenue in 2010 • One of InformationWeek’s “Top 50 Business Technology Companies to Watch” Organization • Headquartered in New York and R&D Center in Israel • Dramatically simplified open standards-based extensive mobile app development for multiple devices • Tools and console for easy deployment and maintenance of mobile apps • Enterprise integration with features to enable secure device/server Capabilities connectivity and secure storage on device • Mature technology in mobile field (version 4.2) • Integrated and open solution with development studio, connectivity server, device runtime and management console Technology • Already integrated with Rational tools and WebSphere runtime Global customers include: several of the world's leading financial institutions, one of the world's largest healthcare providers, a major international telecommunication service provider, one of the world's largest retailers, a Customers prominent international hotel and one of the largest technology companies 12 © 2012 IBM Corporation
- 13. Worklight mobile platformoverview Worklight Studio A complete, extensible environment with maximum code reuse and per-device optimization Worklight Server Unified notifications, runtime skinning, version management, security features, integration and delivery Worklight Runtime Components Extensive libraries and client APIs that expose and interface with native device functionality and the Worklight server ← Worklight Console A web-based console for real-time analytics and control of your mobile apps and infrastructure 13 © 2012 IBM Corporation
- 14. Worklight provides richmobile middleware functionality Run-time capabilities provided on the server and device: • Strong authentication • On-device encryption • Back-end integration • Push notifications • Data collection for analytics • Application updates • Runtime skinning • Support for B2E, B2B as well as B2C 14 © 2012 IBM Corporation
- 15. Worklight provides openand extensive development environment App development using App delivery in variety of Compatible with prominent native and/or familiar web forms: HTML5 libraries and tools: technologies: • Mobile Web app • HTML5 • Hybrid app • Native • CSS3 • JavaScript 15 © 2012 IBM Corporation
- 16. IBM delivers comprehensiveend-to-end mobile solutions for the enterprise in the market Client Initiatives Build mobile Manage mobile Extend existing applications devices and business capabilities Connect to, and run applications to mobile devices backend systems in Secure my mobile Transform the support of mobile business business by creating new opportunities Build & Connect Manage & Secure Extend & Transform • Development and testing of mobile apps • Device analytics and control • Strategy and planning services (native, hybrid, web/HTML5/Dojo/Sencha/jQu • Mobile environment analytics • Mobile-enabled solutions including ery) • Endpoint & data protection analytics, commerce, and social • Traceability and collaboration across • Secure network communications & business requirements, code and testing management • Implementation and hosting services • Tools for Mobile Software Development • Mobile lifecycle management • Pre-built analytics, commerce, and Lifecycle (SDLC) • Provisioning & configuration social business apps • Large shared codebase across multiple management • IBM Interactive user interface design devices and environments • Private app stores and Catalogs services • Integrated device SDKs • Device inventory & policy • Physical device management services • Runtime skinning for apps management • Enhanced connections to enterprise data • Mobile security &aAccess and apps management • Integration with device capabilities • Mobile security intelligence • Encrypted local device data storage • Packaging and publishing mobile apps for app stores and marketplaces *Blue pen = what Worklight brings • Unified push notification framework • Aggregated user statistics and event reporting for monitoring and analytics 16 © 2012 IBM Corporation
- 17. Mobile client initiatives:Build and Connect Client Initiatives Build mobile Manage mobile Extend existing applications devices and business capabilities Connect to, and run applications to mobile devices backend systems in Secure my mobile Transform the support of mobile business business by creating new opportunities Customers can now build enterprise mobile applications that: • Run on multiple mobile devices Rational Collaborative • Connect to enterprise back-end Lifecycle Management – applications and information systems accelerating mobile app • Fulfills fast time-to-market requirements development across and can be rapidly updated with new platforms releases • Deliver high quality user experience 17 © 2012 IBM Corporation
- 18. Enabling customers tobuild and connect to back-end systems Rapidly connect mobile apps with the Accelerate mobile application Cloud and Back-end systems development with Rational Collaborative Lifecycle Management IBM acquired Cast Iron in May, 2010 • Centrally manage all integrations and connect • Traceability of development activity across information from a variety of Cloud and on entire project lifecycle premise applications • Real-time planning that is consistently • Simplified “configuration, not coding” accurate and up-to-date approach to connecting cloud, on premise and • Tightly integrated with mobile code mobile applications across devices development capabilities • Rapid cloud integration for real-time access to • Centralized code sharing and distributed back end data across application platforms mobile app build • Integrate and manage full range of mobile testing tools and techniques Mobile-specific: Design Code Security Test Traceability across the development lifecycle Open platform for integrated development lifecycle 18 © 2012 IBM Corporation
- 19. Mobile client initiatives:Manage and Secure Client Initiatives Build mobile Manage mobile Extend existing applications devices and business capabilities Connect to, and run applications to mobile devices backend systems in Secure my mobile Transform the support of mobile business business by creating new opportunities Customers can now: • Use IBM Endpoint Manager for mobile IBM Endpoint Manager for visibility, security and management Mobile Devices – extending visibility, control and • Use IBM Security Access Manager to automation for mobile authenticate and authorize mobile users and devices • Utilize managed services for complete mobile landscape management 19 © 2012 IBM Corporation
- 20. Extending visibility, controland automation to mobile devices IBM Endpoint Manager for Mobile Devices Building on the July 2010 BigFix acquisition Common Available March 2012: management agent and console • Advanced management for Systems Security iOS, Android, Symbian, and management management Windows Phone Near-instant deployment of new features • Unified management automatically enables VPN access based on security compliance • Integration with back-end IT IBM Endpoint Manager management systems such as service desk, CMDB, and SIEM • Security threat detection and automated remediation • Extends IBM’s existing 500,000 endpoint deployment Desktop / laptop / Mobile Purpose-specific server endpoint endpoint endpoint 20 © 2012 IBM Corporation
- 21. Mobile client initiatives:Extend and Transform Client Initiatives Build mobile Manage mobile Extend existing applications devices and business capabilities Connect to, and run applications to mobile devices backend systems in Secure my mobile Transform the support of mobile business business by creating new opportunities Customers can now • Use our strategy and planning services to build a mobile strategy and transform their business Social collaboration • Use our industry frameworks and solutions software – mobile delivered via software, strategy, managed access to enterprise services and business process consulting social collaboration • Use mobile to engage their own customers in new ways with WebSphere Commerce and IBM Social Collaboration software 21 © 2012 IBM Corporation
- 22. Extending desktop socialcollaboration to mobile devices A comprehensive suite of mobile solutions for social business - with device-appropriate interfaces for Smartphones and tablets including: Apple®, Android, Research In Motion® BlackBerry®, Nokia In 2011: 44 collaboration software releases • IBM Lotus Notes Traveler -- push email, calendar, contacts • Real-time collaboration – IBM Sametime IM chat and online meetings or via IBM SmartCloud for Social Business • IBM Connections social software for access to your professional network • IBM Lotus Symphony Viewers for viewing business documents • App dev software for HTML-based mobile apps and sites – IBM Lotus Domino XPages and IBM WebSphere Portal Mobile Experience 22 © 2012 IBM Corporation
- 23. IBM has apresence in today’s mobile app store ecosystems Some of the IBM apps currently available for download from the Apple App Store Social Business Commerce IBM Lotus Notes Traveler IBM Sterling Integrator Mobile (email, calendar, contacts) IBM Sterling Store Associate Mobile IBM Connections (social)** IBM Sametime (IM, UC)** IBM Sterling TMS Carrier Mobile IBM Lotuslive Meetings IBM Sterling Field Sales Mobile IBM Symphony (doc viewer) IBM Sterling Order Management Administration Mobile IBM Sterling Control Center Mobile Business Intelligence & Analytics IBM Sterling InFlight Data Coremetrics for Mobile Management Mobile IBM Sterling Document IBM Cognos Mobile Tracking Mobile ** Also available in Android Market 23 © 2012 IBM Corporation
- 24. IBM offers abroad set of complementary mobile service capabilities Client Initiatives Build mobile Manage mobile Extend existing applications devices and business capabilities Connect to, and run applications to mobile devices backend systems in Secure my mobile Transform the support of mobile business business by creating new opportunities Services • Mobility, Security and Unified • Mobility and Security • Unified Communications Communications consulting Consulting services Services services • Telecom Expense • Mobile Application Platform • Mobile Application Platform Management Management Management • Information Security • IBM GTS Mobile Enterprise • Campus Wireless Network Assessment Services (MAPM) Services • Hosted Mobile Device • IBM GBS – Strategy & • Managed WLAN Security Service Transformation and Mobile • IBM GBS – Security and • IBM GBS – Security and Solutions Practice Privacy practice Privacy practice • IBM GTS Mobile Enterprise • IBM GTS Mobile Enterprise Services (Mobile Services (Mobile Professional/Mobile Worker) Professional/Mobile Worker) 24 © 2012 IBM Corporation
- 25. IBM mobile portfolioat a glance Client Initiatives Build mobile Manage mobile Extend existing applications devices and business capabilities Connect to, and run applications to mobile devices backend systems in Secure my mobile Transform the support of mobile business business by creating new opportunities IBM Sample Offerings • Cast Iron • IBM Endpoint Manager for • Unified Communications Mobile devices Services • IBM Rational Application Developer • IBM Rational AppScan • Mobile Application Platform Management • WebSphere Application • IBM Security Access Server Web 2.0 and Mobile Manager • IBM GTS Mobile Enterprise Feature Pack Services (MAPM) • IBM GBS - Security & • IBM Websphere Portal Mobile Privacy practice • IBM GBS – Strategy & Experiences Transformation and Mobile • Identity Manager Solutions Practice • IBM Lotus Domino XPages • Social Collaboration Software • Green Hat (an IBM company) • IBM Lotus Notes Traveler • Worklight • IBM WebSphere Commerce V7.0 Feature Pack 4 25 © 2012 IBM Corporation
- 26. IBM delivers acomprehensive end-to-end mobile solution 1. Mobile is an enterprise priority that helps transform your business and is driving key client initiatives 2. IBM acquired Worklight to accelerate and extend capabilities for development, integration and management of rich mobile applications 3. IBM has extensive capabilities in this space with additional new and enhanced offerings including: • Rational Collaborative Lifecycle Management: simplifying mobile app development across platforms • IBM Endpoint Manager for Mobile Devices: unified endpoint management, with integrated mobile security • Social collaboration software: mobile access to enterprise social collaboration IBM is a leader in the mobile enterprise space 26 © 2012 IBM Corporation
- 27. www.ibm.com © Copyright IBMCorporation 2012. All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Rational, the Rational logo, Telelogic, the Telelogic logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others. 27 © 2012 IBM Corporation
- 28. www.ibm.com/mobile-enterprise 28 © 2012 IBM Corporation
Editor's Notes
- #4 Key message: Computing continues to extend it’s reach and mobile is the latest extension to become fully embedded in the fabric of enterprise IT. But it does bring with it some unique characteristics.From a business perspective it is really transforming and creating new business models. These models must adapt to consumer mobile expectations and work on the end consumer’s own private deviceMobile apps have much faster lifecycles and they are much more iterative than traditional applicationsAnd there is a high degree of fragmentation of devices, networks, and languages, etc. that is forcing movement toward open standards.
- #7 The mobile space presents large and varied opportunities for our customers including the business-to-enterprise benefits to an organization of increasing worker productivity, improving processing times, and efficiencies gained through extending existing applications to mobile workers and customers.In addition, mobile offers opportunities in the business-to-consumer or B2C space with benefits such as improved customer satisfaction, opportunities to deepen customer engagement and drive increased sales and levels of customer service allowing them to differentiate themselves.
- #9 More About the Customer Examples:ING Direct CanadaHere we have an example of how a leading financial institution is reaching mobile banking customers with IBM software and services. ING Direct Canada launched a mobile banking application and a mobile banking website based on WebSphere Application Server. In doing so the bank was quickly able to build and operate the application that runs on iPhone, iPad and BlackBerry, providing mobile access to key banking features for ING Direct customers. IBM GBS worked with ING Direct on this project.The solution extends the ING DIRECT Canada transactional Web infrastructure based onIBM WebSphere Application ServerIBM Rational Application Developer 7.5 and Rational Software Architect 7.5See the ComputerWorld article for more background http://www.computerworld.com/s/article/9178145/ING_Direct_praises_IBM_s_Websphere_for_role_in_its_mobile_banking_appConcord HospitalConcord Hospital is a long-time BigFix / Endpoint Manager customer who has deployed nearly every solution we offer, actively participated in customer advisory councils, and Beta programs. They have used Endpoint Manager on desktops, servers, laptops, and mobile hospital computers. They are currently Beta testing our mobile OS offering, but of course have not bought it at this time, though they have been highly complimentary of the solution.WimbledonIBM and Wimbledon are creating an increasingly reliable, secure and responsive infrastructure to keep pace with a global, grand slam tournament and help to provide a firm foundation for innovation. New developments include the IBM Seer with Video, an augmented reality phone application which acts as an onsite, realtime guide and interactive map for Wimbledon and allows users to take live feeds from BBC and other cameras; an iPhone Wimbledon App which transforms how fans keep up with the action; and IBM Seer Aggregator, which enables fans to receive Wimbledon tweets direct to java-enabled phones from a variety of sources including players, commentators and a team of IBM scouts at the event.Solution Components:IBM Global Business Services: Strategy and Change Services; Application Innovation ServicesIBM Global Technology Services: Integrated Technology ServicesIBM WebSphere Application Server; WebSphere Message Broker; WebSphere PortalIBM DB2 Universal DatabaseIBM Storage Area Network
- #14 The Worklight mobile platform consists of four main components:The Worklight Studio – the platform’s IDE The Worklight Server – a secure gateway between apps, back-end systems and cloud services Worklight’s Device Runtime Components – complementing the Server with client side functions The Worklight Console – a web-based administration interface.
- #17 With the combination of IBM’s existing capabilities, plus those provided by Worklight (highlighted in blue on this slide) IBM delivers the most comprehensive end to end mobile solutions for the enterprise in the market and is well positioned as a leader to enable clients to build, connect, manage, secure, extend and transform their business with mobile.Additional Notes:Worklight enhances IBM’s capabilities for
- #18 Combining existing capabilities as well as the newly acquired capabilities from Worklight, IBM can now provide our customers with a comprehensive solution for building enterprise mobile applications that connect to backend applications and information systems.Our comprehensive solution allows customers to develop mobile applications using several different programming models (native, hybrid, web). The hybrid and web programming models are inherently cross-platform, allowing the applications to run across the different device ecosystems (e.g. iOS, Android, Blackberry and Windows).Enterprise mobile applications are nearly always multi-tiered applications. Leveraging IBM’s deep expertise in enterprise systems, our mobile development solution and runtime components allow developed applications to optimally integrate with backend applications and information systems.Moreover, IBM Rational’s collaborative lifecycle management capabilities are integrated with the development tools. By governing the development process, customers can accelerate their mobile application development to fulfill fast time-to-market requirements that are typical of mobile applications, and rapidly release new updates to these applications to respond to user demand. Also, by aligning business and technical stakeholders within the lifecycle, customers can deliver applications with high quality user experience that meets business objectives. Key IBM Capabilities in this area:Develop mobile apps (native, hybrid, web)Traceability and collaboration across requirements, code and testingTest across multiple devicesPublish / Package for app storesMobile Software Dev Lifecycle (SDLC) toolsConnect mobile apps with optimized dataIntegrate with enterprise data and appsIntegrate with device capabilitiesPush notifications
- #19 In our existing portfolio, IBM has exciting offerings to enable customers to build and connect to their back-end systems.With the acquisition of Cast Iron in May 2010 and the subsequent development and investment in the fit-for-purpose WebSphere Cast Iron Cloud integration, IBM continues to show its thought leadership in Cloud technology.Cast Iron provides a centralized and user-friendly point of management for all integration projects; connecting Public Cloud, Private Cloud or on premise applicationsThe product is committed to its simplified user interface and "configuration, not coding" approach to application integration, enabling jr IT staff, or even business analysts and line of business users to configure, run and manage integration projects, which would otherwise require highly-skilled expertise, long man-hours and high total cost of ownership. This means organizations can easily extend the functionality of their Cloud or on premise systems for consumption on mobile devices, and process data bi-directionallyCast Iron continues its tag-line of "integration in days", taking the complexity out of integration projects and providing a rapid ROI through real-time access to data which would otherwise be siloe'd in disparate systems located across platformsThe flexibility and scalability of this product is evidenced in the ability to templatize best practices in application integration for reuse in future projects, as well as its availability in 3 form factors; a physical or virtual appliance or completely in the multi-tenant Cloud service.With Rational: Rational Collaborative Lifecycle Management implements ALM best practices that accelerate mobile application development.By providing traceability across the entire project lifecycle from inception to delivery, customers can break down siloes between the different practitioner domains (e.g. requirement analysts, developers and testers). This improves collaboration, reduces errors that occur during hand-offs, reduces rework and improves the velocity of progress.With real-time planning that is consistently accurate and up-to-date, customers gain visibility and intelligence into the actual state of project health. This facilitates decision making and allows remedial actions to be identified and implement as soon as possible.These and other lifecycle capabilities such as in-context collaboration and continuous improvement are integrated with mobile development tools both from existing IBM capabilities and Worklight. Indeed, Worklight provides a “Ready for Rational”-certified integration before the acquisition. Customers can store their code on centralized code repositories and perform distributed builds targeting different mobile platforms remotely. In addition, the integration to IBM’s existing test management system can help manage test suites and test cases to ensure the quality of the development applications.
- #20 As clients build and deploy ever more sophisticated mobile applications, and do so across multiple platforms, the need for managing and securing those devices only increases. The first step is to achieve full visibility and analytics - how many devices are in my environment? what OS are they running? what apps have they installed? what enterprise resources are they using? what employee groups do they belong to? From there it is possible to develop and implement the right policies across different kinds of devices, uses, and employees. For example, certain groups of employees may come to rely exclusively on mobile devices - besides security, they must have the same level of availability they have today. And of course these tiny devices are easily lost or stolen and frequently replaced, making automated provisioning and employee self-service a must-have. All this must be accomplished within existing budgets - meaning a solution that is scalable and extendable. IBM clients solve this problem by taking a unified device approach across mobile, Point of Sale, kiosk, desktop/laptop, and server environments. Key IBM Capabilities in this area include:Device Analytics and Control Mobile environment analytics Mobile access management & data protection Secure Network Communications & ManagementMobile Lifecycle ManagementEncrypted local device data storageProvisioning & Configuration ManagementPrivate app stores and CatalogsDevice inventory & Policy ManagementMobile Security IntelligenceAdaptive user security Pt re: Mobile environment analytics • Mobile Lifecycle Management• Device inventory & Policy ManagementMike Gilfix Downloads: 1025 downloads from the open site; 340 were from outside IBMURL: 2922 clicks on the bitly url http://ibm.co/ibmmobiledeveloperWorks: 12,206 visits to the welcome pageForums: 20 open forum threads; 81 messages
- #21 Main Point: IBM has delivered on the existing BigFix roadmap, ported existing Tivoli products with complementary capability to this platform, and integrated with our security, service management, and asset management technologies.IBM acquired BigFix in mid 2010 for its unique architecture. This architecture is light weight, highly scalable, and flexible enough to work in any environment. It is also a platform that enables rapid development and integration, In the last 18 months, IBM has completely re-branded the product; delivered on the existing BigFix roadmap; ported Tivoli Remote Control,and Tivoli Provisioning Manager for OS Deployment to this platform; and integrated with IBM Security Server Protection for Windows, IBM Proventia Desktop Endpoint Security, Tivoli Asset Manger for IT, Tivoli Service Request Manager, and Tivoli Change and Configuration Management Database; and supported Trend Micro's integration of Anti-Malware and Data Loss Prevention technologies on the platform.And now we are announcing the extension of support for over 90 OS versions to include four more: iOS, Android, Symbian, and Windows Phone as IBM Endpoint Manager for Mobile Devices. In addition to the advanced management and security capabilities already expected in this category, IBM Endpoint Manager for Mobile Devices inherits the scalability, real-time reporting, and integration points of the BigFix platform. In fact, IBM will be extending its existing 500,000 desktop and laptop deployment to include mobile devices this year.
- #22 Key to helping enterprises extend and grow is IBM's comprehensive suite of mobile solutions for social business. IBM social collaboration software provides device-appropriate interfaces for leading mobile devices – both smartphones and tablets – so that employees, partners and consumers can stay engaged wherever they're working. Key IBM Capabilities in this area include:• Pre-built applications and integrations• Mobile app usage analytics and logging• Mobile enabled solutions including analytics, commerce, and social collaboration Implementation and hosting services IBM Interactive user interface design services• Mobile services practice
- #24 IBM has a presence throughout the mobile ecosystem. We are extending our existing business to our customer by delivering a set of mobile applications through various app stores.
- #25 IBM has a broad set of service capabilities in the mobile space.
- #26 A snapshot of IBM’s mobile portfolio, here highlighting a sampling of our core offerings (not an all inclusive list).Details: WebSphere Commerce V7.0 Feature Pack 4 extends the brand experience to tablets, Android and FacebookWebSphere Commerce Version 7.0 Feature Pack 4 (FEP4) delivers enhanced mobile and social commerce capabilities, supporting multi- and cross-channel selling with an optimized customer experience for tablet and smartphone browsers and touchscreens, storefront integration to Facebook, and development tools which allow companies to quickly create mobile applications for Android Market.How the customer can useNew mobile and social commerce capabilities allow companies to personalize the brand experience with highly relevant marketing offers and campaigns based on a customer’s social activity and physical location. For example, if a customer "Likes" or "Shares" a product on Facebook, companies can immediately send a promotion code for that specific product, or if a customer is near a physical location, the company can send a timely offer to draw the customer into that store or branch.Customer valueDrive additional sales over the mobile channel by leveraging smartphone and tablet-specific browsers and touchscreens, Enhance the online shopping experience and drive additional online sales through Facebook marketing, Extend commerce into new channels while maintaining consistent product information and pricing across emerging andexisting channels.Customer capabilitiesCross-channel precision marketingLocation-based marketing: Marketers and merchandisers can target customers based on mobile device location and let prospects know about relevant offers when they are in the vicinity, steering them away from competitors and into their store or branch.Facebook marketing: Marketers and merchandisers can target customers based upon what they "Like" and "Share" and personalize conversations with relevant offers on products and services customers have shown loyalty or interest in. Product capabilitiesDelivers two new mobile starter stores, designed specifically for smartphone and tablet browsers and touchscreen capabilities. Offers storefront integration to Facebook, with single sign-on for Facebook, and "Like" and "Share" support from the catalog to FacebookExtends precision marketing capabilities to support location-based marketing and Facebook marketingIncludes development tools which allow customers to quickly create mobile applications on Android that they can submit to Android Market; supports framework for Apple iOS development of mobile applicationsProvides the foundation for extending commerce data and capabilities beyond mobile and social channels through RESTful services ActionsShowcase integrated mobile and social commerce to your WebSphere Commerce customers and prospectsIn particular, if they are using Digby or Usablenet for their mobile channel, they should consider switching to WebSphere Commerce for mobile capabilities Discuss a Facebook marketing strategy with your clients and how we can helpExplore and whiteboard what cross-channel means to your WebSphere Commerce customers and prospects moving forwardIn particular, discuss strategies for supporting new sales channels. Do they have affiliate partners for syndicating commerce data? FEP4 helps reduce 3rd party integration costs through the foundational leadership and investment in RESTful services, which ensures existing commerce strategies and burgeoning agile sales models are supportedAvailability English, French, German, Italian, Spanish, Brazilian Portuguese, Simplified Chinese, Traditional Chinese, Korean, JapaneseEGA date: November 30, 2011