The document outlines a panel discussion held from October 11-13, 2012, focusing on advancements in technology across various industries including social business, analytics, and mobile computing, led by technical leaders like Romelia Flores and Naghmana Majed. It highlights IBM's Smarter Cities Challenge aimed at enhancing urban livability and discusses the role of data and analytics in transforming the automotive industry, emphasizing the need for innovative products and services. The discussion also addresses the impact of big data and the necessity for real-time analysis to improve operational efficiency and customer engagement.

1. October 11–13, 2012
The next big thing!
Pioneering industry advancements

2. Panel Format / Agenda
Each technical leader will spend 10 minutes to: 30 minutes
• Share self-introduction • Romelia Flores
• Discuss advancements in industries involved in • Naghmana Majed
Moderator / panel discussion 15 minutes
Audience / panel discussion 25 minutes

3. Romelia H. Flores
IBM Distinguished Engineer
IBM Master Inventor
IBM Smarter Cities Challenge – New Orleans, Louisiana

4. 2012 - 2013 technology advancements
1. Social Business 5. Analytics 8. Security
2. Mobile Computing 6. IBM Watson (Deep Q&A) 9. Sustainability &
3. Human / Computer Interaction 7. Virtualization Green IT
4. Big Data 8. Cloud Computing
Cognitive & Scale In Systems

5. IBM Smarter Cities Challenge Grant
Launched in 2010, the Smarter Cities Challenge is a
competitive grant program led by IBM Corporate Citizenship.
The focus of the initiative is to enable 100 cities around the
world to become more vibrant and livable places for their
citizens over the next three years.
New Orleans - Data Warehousing & Performance Management Project
Information Supply Chain, Mayoral Dashboards, Citizen Portal

6. In 2012, Ginni Rometty, IBM CEO challenged IBM employees
to be essential to our clients by addressing their business
challenges through the implementation of smarter industry
solutions which bring to life the new era of computing and
strengthen our IBM skills.
IBM Summit Architect Program
• Created in 2011
• Targeted 20 new IBM hires
• Accelerating Architecture skills
through experiential learning
Results:
• Architects with foundational
knowledge and experience
• New accelerated asset creation
approach enabling technical field
personnel with industry oriented
assets for the rapid creation of
presentations, documents, and
architecture models!

7. Naghmana is an Open Group Certified Sr. IT Architect. She is the
Lead for Automotive and Aerospace & Defense (A&D) industries
in the IBM Global Solution Center (GSC). GSC is one of a kind of
Global Industry Solution Center of Competency in IBM.
Naghmana is also the BAO (Business Analytics and Optimization)
Lead for IndustrIal sector at GSC.
Naghmana is currently responsible for high-value complex
solution technical sales support for Automotive and A&D industry
clients. She serves as a technical leader for projects across the
center. Today, she leads projects associated with a $1.5 billion
dollar annual revenue stream influenced by the industry solutions
developed in the GSC. Naghmana has successfully led many
high impact BAO initiatives for IBM in the Automotive and A&D
industries.
Naghmana has been actively giving back to communities by participating as well as leading in
several programs including the Engineers Week and the GIGA WOT (Girls Inspired Greatly
About the World of Technology) camp. She is a member of multiple Women in Technology
groups and serves on the board for Education for the City of Coppell Chamber of Commerce.
Naghmana has shared her expertise and experience by mentoring ibmers as well as
customers in both technical and professional development capacity.

8. From sophisticated in-vehicle software, to complex “system
of systems” ecosystems, cars are getting smarter every day
© Copyright IBM Corporation 2012

9. Sophisticated consumers are changing the Automotive
industry marketplace
Individuals …while Information sources are growing… …making Interactions
are changing.. much more complex
Fixed and general Open and unrestrained
One of “many” Through dealerships
Direct personal Far-reaching social
Many “Ones” relations connections Multi-channel,
multi-directional
…and Influencers are expanding…
9 Transforming Retail: Engaging customers through information,iInfluencers and interactions | IBM IBV Study

10. Need for new product and service offerings that disrupt
traditional buying options for consumers
New or Different Products New or Different Services
Highly Efficient Embedded and Connected Mobility
Vehicles Services Services
Transforming Retail: Engaging customers through information,iInfluencers and interactions
Source: IBM IBV Analysis.
10

11. Big Data presents a huge new opportunity
Volume Velocity Variety
10 terabytes
10 TB of sensor data every 30
24x7
Consumer data from online
80% Unstructured data
Various data sources spanning sesmic
minutes sources at the speed of data, sensor data, digital
conversation images, documents…
Analyze terabytes of equipment
Analyze consumer insights Integrate real-time, highly
sensor data to analyze systems
data to improve product granular data from equipment
conditions and to understand
features and profitability by sensors with structured and
causal relationships of
eliminating unstructured data in the
equipment performance
unnecessary, costly features production process to reduce
variance.
and adding those that are of waste and maximize yield or
higher value. throughput.

12. Imagine the Possibilities of Analyzing All Available Data
Faster, More Comprehensive, Less Expensive
Real-time Understand and act
preventive Fraud & risk
on customer
maintenance detection
sentiment
Accurate operational Predict and act on intent Quickly identify critical
intelligence to purchase safety defects.

13. Panel Discussion
Moderator / panel discussion 15 minutes
Audience / panel discussion 25 minutes