IBM is placing a strong emphasis on mobile technologies and applications. The document discusses IBM's MobileFirst initiative which provides tools to help organizations create more personalized, efficient and secure mobile interactions. It highlights growth in mobile transactions, devices, apps and users. IBM acquired 10 companies since 2006 and doubled its 2013 investment in mobile to strengthen its capabilities. The Worklight platform allows developing cross-platform hybrid and native mobile apps using a common codebase. It provides tools for testing, analytics, push notifications, and app distribution to enterprises.

1. Putting MobileFirst
Philip Nyborg Sales Specialist, WebSphere Software

2. L a s t M o n th , IB M 's m o b ile p o in t o f v ie w w a s p u b lis h e d in T h e W a ll
S tr e e t J o u r n a l in b o th th e U .S . a n d E u r o p e e d itio n s .
" A s y o u w a lk d o w n t h e s t r e e t , t a k e n o t ic e o f t h e p e o p le
a r o u n d y o u : w it h d e v ic e s in h a n d , t h e y ’r e r e s e a r c h in g ,
b u y in g , c o lla b o r a t in g . T h e y ’r e d o in g b u s in e s s .
W ith th e la u n c h o f IB M M o b ile F ir s t, o r g a n iz a tio n s n o w h a v e th e
to o ls to h e lp m a k e th e s e in te r a c tio n s m o r e p e r s o n a liz e d , m o r e
e ffic ie n t a n d m o r e s e c u r e th a n e v e r b e fo r e . W h ic h m e a n s th e y
c a n g e n e r a te m o r e v a lu e fo r th e c lie n ts m o r e v a lu e fo r
c o m p a n ie s — a n d th e ir e m p lo y e e s , p a r tn e r s a n d c u s to m e r s —
t h a n e v e r b e f o r e . I t ’s h a p p e n i n g a l l a r o u n d u s — b i l l i o n s o f
tr a n s a c tio n s a d a y , m illio n s o f tim e s a s e c o n d — a n d th e g o o d
n e w s i s , i t ’s j u s t g e t t i n g s t a r t e d . O n a S m a r t e r P l a n e t , t h e f u t u r e
o f b u s in e s s is q u ite lite r a lly in o u r h a n d s ."

3. 1 billion
534 billion
Dollars in mobile
transactions by 2015
Increase in mobile
transaction volume
since 2011
1 trillion
85%
126 million
Smartphone
users by 2016
Devices connected to
the internet by 2013
Of enterprises use
external cloud services
69.1%
Tablet users by 2016

4. Mobile Devices Eclipse PCs
Mobile Infrastructure Growth
Mobile Apps Growth
WW Mobile Infrastructure Opportunity
WW Mobile Applications Opportunity
$5.0
$50.0
$4.0
66% CAGR
$30.0
Billions
Billions
$40.0
$20.0
$2.0
$10.0
$1.0
$0.0
$0.0
2010
2011
2012
2013
2014
2015
Source: IDC 2010
Mobile Apps Surpass Web
20% CAGR
$3.0
Mobile Commerce Growth
US Mobile Commerce
2010
Source: IDC 2010
2011
Mobile Platf orm
2012
2013
Mobile Security
2014
2015
Device Management
Mobile Payments Growth
Mobile payment trans – in $B by 2015
China
EU
US
Source: Juniper Research 2011

5. 1
2
3
4
5
Mobile is primary
91% of mobile users keep their device within arm’s reach 100% of the time
Insights from mobile data provide new opportunities
75% of mobile shoppers take action after receiving a location based messages
Mobile is about transacting
96% year to year increase in mobile cyber Monday sales between 2012 and 2011
Mobile must create a continuous brand experience
90% of users use multiple screens as channels come together to create integrated
experiences
Mobile enables the Internet of Things
Global Machine-to-machine connections will increase from 2 billion in 2011 to 18
billion at the end of 2022

7. Cross Platform
development and test
Rapid integration
Push notifications
Geo Fencing
Off-line sync
Direct update

8. Design & Develop
Instrument
Obtain Insight
Integrate
Industrialize
Manage
Deploy
IBM Mobile Development
Lifecycle Solution
Test
Scan & Certify

9. 10 acquisitions to strengthen our position in
mobile since 2006 …
200+ IBM Software apps available in
App Stores; ~ 1M downloads …
125+ patents for wireless inventions in 2012,
bringing the total to 270 …
Doubling 2013
investment …
Cited as a leader in app design and managed
services by Forrester and Gartner …

10. Worklight Studio
The most complete, extensible environment with maximum
code reuse and per-device optimization
Worklight Server
Unified notifications, runtime skinning, version management,
security, integration and delivery
←
Worklight Runtime Components
Extensive libraries and client APIs that expose and interface
with native device functionality
Worklight Console
A web-based console for real-time analytics and control of your
mobile apps and infrastructure
Worklight Application Center
A cross-platform private mobile application store focused on
the needs of a development organization or a team

11. Web Apps
Hybrid Apps - Web
Hybrid Apps - Mixed
Native Apps
Written in HTML5
JavaScript and CSS3.
Quick and cheap to
develop, but less
powerful than native.
Source code consists
of web code and
included Worklight
libraries and executed
in a native shell.
User augments web
code with native
language for unique
needs and maximized
user experience.
Platform-specific.
Requires unique
expertise, pricey and
long to develop. Can
deliver higher user
experience.
Mobile Browser
Worklight Runtime
Worklight Runtime
Web Code
<!DOCTYPE html
PUBLIC
<html>
<! - - created 2003-1212 - <head><title>XYZ</title
>
</head>
<body>
</p>
</body>
</html>
Web Code
<!DOCTYPE html
PUBLIC
<html>
<! - - created 2003-12-1
<head><title>XYZ</title
</head>
</body>
</html>
Device APIs
Web
Native10010
<!
DOCTY
PE
html
PUBLIC
create
d
200312
</p>
</body
>
</html
>
10101
01110
10010
10101
01010
10010
01001
01111
00100
11001
0
Device APIs
Native Application
100101010101110100101
001001010111010010011
010101010100100100101
111001001100101010100
101010101001010101010
101010101011111100000
101010101010100100101
010101010100011110101
000111101010011101010
111110010110111101000
1011001110
Device APIs

13. Worklight Studio
HTML5, Hybrid,
Native Coding
Optimization
Framework
Integrated Device
SDKs
3rd Party Library
Integration
1
iOS
Android
2
Worklight Application
Center
Development Team Provisioning
Cross-Platform
Compatibility Layer
Enterprise App Provisioning
and Governance
Server Integration
Framework
App Feedback Management
Blackberry
Encrypted and
Syncable Storage
Windows
Phone
Windows 8
Java ME
Runtime Skinning
Reporting for Statistics
and Diagnostics
4
Worklight Server
Mashups and service
composition
JSON Translation
Adapter Library for
backend connectivity
Stats Aggregation
Enterprise Backend Systems &
Cloud Services
Mobile Web
Desktop Web
User authentication
and mobile trust
3
Device Runtime
Application Code
SDKs
Client-Side
App Resources
Direct Update
Mobile
Web Apps
Unified Push
Notifications
5
Worklight Console
Reporting and
Analytics
Push /SMS
Management
App Version
Management

14. Worklight Application
Center
Development Team Provisioning
Enterprise App Provisioning
and Governance
App Feedback Management
2

15. 
Comprehensive, complete, resilient functional
testing
•
•
Complete – Record, edit, and run on mobile devices
•
Resilient – Same test runs across multiple devices
•

Comprehensive – Android and iOS, Native and hybrid
Simple to use–Natural language scripts can be used by
developers and non-developers alike
Streamlined, four-step process
1.
2.
3.
4.
Record
Play your test first with the recording-ready app and generate
a test script
Author
Edit and enhance the test script by adding verification points
and others instructions
Playback
Run the test script on a real device, a simulator or an
emulator
Report
Generate an HTML report
Deliver consistently high quality
across
your mobile app portfolio.

16.  Challenges of geo-location
 New toolkit makes geo-location practical
 Efficiently collect geo-location data (GPS and Wifi)
 Set policies for acquiring geo data and sending it in
batch
 Trigger business actions when user reaches a point of
interest, or enters or exits a region (geo-fencing)
 Server-side logic enables meaningful reaction to
important geo events
Automatic
Check-In
............
 Multiple geo modalities–Requires both GPS and Wifi
sampling and interpolation
 Resource intensive –Continuous polling strains
network and battery resources
 Enterprise integration – Meaningful action requires
context from back-end systems
SMS, Push
Example: Geo-enriched
hotel check-in experience

17. Skins provide support for multiple form
factors in a single executable file for
devices of the same OS family.
•
•
•
Different screen sizes
Different screen densities
Different input methods
Skins are a sub-variant of an environment
packaged in a single app
Decision on which skin to use is done
automatically at runtime
Developer-controlled JavaScript file run at
app startup determines which skin to load

19. iOS
Dispatcher
Notification
State
Database
Polling
Adapters
UserDevice
Database
Android
Dispatcher
Android
Push API
BlackBerry
Dispatcher
(roadmap)
Unified
Push
API
Messagebased
Adapters
iOS
Push API
BlackBerry
Push API
Windows
Phone
Dispatcher
Windows
Push API
Apple Push
Servers
(APN)
Worklight
Client-side
Push
Services
Google Push
Servers
(GCM)
Worklight
Client-side
Push
Services
RIM Push
Servers
Worklight
Client-side
Push Services
Microsoft
Push
Servers
Worklight
Client-side
Push
Services
SMS
Dispatcher
Broker API
Administrative Console
SMS/MMS
Brokers

20.  IBM and partner apps available in app stores
(new or updated in 2012)
80+
164+
172+
23+
iPad apps
iPhone apps
Google Play Android apps
Blackberry App World apps
 IBM Social Apps user downloads (excluding email)
500,000 from Apple App Store
100,000 from Google Play
20,000 from Blackberry App World
Does not include additional Android and Blackberry applications
and downloads from customers’ internal servers and other sites/stores
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IBM bCase
IBM BGS 2012
IBM Business Agility
IBM Business Process Manager
IBM Canada - Maximo Mobile Resources
IBM Cloud for Midsize Businesses
IBM Cognos Mobile
IBM Connections
IBM Content Navigator
IBM Endpoint Manager Mobile Client
IBM Follow z
IBM Forum
IBM IBV
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IBM Integrated Expertise
IBM Itinsight
IBM Notes Traveler Companion
IBM Symphony Viewer
IBM Mobile Systems Remote
IBM Performance 2012 + ECM
Anwendertagung
IBM Rio
IBM Sametime
IBM Sametime Meetings Viewer for iPad
IBM SCGS 12
IBM SmartCloud Meetings for iPad
IBM SmartCloud Meetings for iPhone
IBM Software Guide
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IBM Software Partner Marketing App
IBM Sterling Control Center Mobile
IBM Sterling Document Tracking Mobile
IBM Sterling Field Sales Mobile
IBM Sterling InFlight Data Management Mobile
IBM Sterling Integrator Mobile
IBM Sterling Order Management
Administration Mobile
IBM Sterling Store Associate Mobile
IBM Sterling TMS Carrier Mobile
IBM Tivoli Storage Manager
IBM XIV Mobile Dashboard
IBM XIV Mobile Dashboard for iPhone

21. Wanna play? – play today!
Se videoen
http://www.youtube.com/watch?v=uPFoT_MqLY4
Gratis download af Worklight Developer Edition:
http://www-03.ibm.com/software/products/us/en/worklight/

22. Gartner Magic Quadrant for Mobile Application Development Platforms!

23. HTML5 vs. Native?
http://www.youtube.com/watch?v=wCn3R3-XxBU ->

24. Tak for i dag

25. MobileFirst

26. Banking
Insurance
Retail
Transport
Telecom
Government
Healthcare
IBM & Partner Applications
Application & Data Data Services
Application Platform andPlatform
Management
Devices
Security
Network
Cloud & Managed Services
Analytics
Servers
Automotive
Development & Integration Services
Strategy & Design Services
Industry Solutions

27. IBM MobileFirst Platform
Available Today!
For clients that need to:
 Quickly develop and deploy high quality mobile apps
across multiple platforms
•
Automated testing for high quality mobile apps
(planned beta in 1Q)
 Seamlessly connect rich mobile applications to
enterprise data and services
•
Streamlined deployment for private clouds on
PureApplication System
IBM MobileFirst Platform offers:
•
Single sign-on across multiple apps on a device
•
Latest versions of all major mobile OS’s (iOS, Android,
Windows, and BlackBerry)
 Native, web, or hybrid app development
 Tools to build & test high quality apps for many devices
 Management, security, continuous delivery & distribution of apps
 Easy connectivity to existing data & services for mobile usage
 On-premises or managed service delivery
IBM Worklight
IBM Rational Test Workbench
IBM Mobile Application Platform Management

28. IBM MobileFirst Management
Available Today!
For Clients That Need To:
 Implement BYOD with confidence
 Manage secure sensitive data, regardless of the device
 Handle multi-platform complexities
with ease
• Latest versions of all major mobile OS’s (iOS, Android, Windows, and
BlackBerry)
• Defense-grade encryption
thru FIPS 140-2 compliance*
IBM MobileFirst Management Offers:
 Unified management across devices
 Option to wipe corporate data
 Configuration & enforcement of password policies, encryption, VPN
access & camera use
• Automatically grant or deny email access based on device
compliance
• Ease admin by setting and reporting
IBM Notes Traveler security policies
 Streamlined workflow between
development & operations with an
integrated Enterprise App Store
IBM Endpoint Manager for Mobile Devices
 On-premises or managed service delivery
IBM Enterprise Services Managed Mobility
IBM Mobile and Wireless Network Management

29. IBM MobileFirst Analytics
For Clients That Need To:

Optimize digital & mobile experiences
to drive online conversion

Analyze mobile behaviors and quantify business impact of user
struggles

Improve customer service resolution
and drive loyalty
IBM MobileFirst Analytics Offers:
 Automatic detection of customer issues through user and mobile
device data
 User behavior drill down with high fidelity replay & reporting of the
user experience
Available Today!
• Capture and high-fidelity replay of mobile
gestures* for mobile web sessions on iOS
and Android-based devices
• Add-on Heatmap, Link Analytics, Form
Analytics, and Attention Maps for better
understanding of users’ intent through
highly visual analytics**
 Correlated customer behavior with network and application data
 High conversion and retention rates with quantifiable business
impact analysis
Tealeaf CX Mobile

30. IBM MobileFirst Security
Available Today!
For Clients That Need To:

Protect devices and data

Defend the network

Ensure secure access

Safeguard mobile apps

Preserve user experience without compromising security
•
State-of-the-art high-quality vulnerability analysis for
mobile apps
•
•
IBM MobileFirst Security Offers:
Native support extended for iOS
to accelerate enterprise usage*
Enhanced support for JavaScript analysis
in hybrid mobile apps*
 Context aware risk-based access control
 Mobile threat protection
 Strong session management & Single Sign-on
•
Out-of-the-box support for IBM Worklight built apps to
incorporate context aware risk-based access
 Vulnerability analysis for mobile apps
 Visibility and analysis of security events from the device, network,
user and app behavior
IBM Security Access Manager for Mobile and Cloud
IBM AppScan