International Journal of Engineering Research and Applications (IJERA) is an open access online peer reviewed international journal that publishes research and review articles in the fields of Computer Science, Neural Networks, Electrical Engineering, Software Engineering, Information Technology, Mechanical Engineering, Chemical Engineering, Plastic Engineering, Food Technology, Textile Engineering, Nano Technology & science, Power Electronics, Electronics & Communication Engineering, Computational mathematics, Image processing, Civil Engineering, Structural Engineering, Environmental Engineering, VLSI Testing & Low Power VLSI Design etc.
Consumers online purchase intention is significant guide for operating online organization in Bangladesh. The major purpose of this paper is to explore the key factors that influence consumers’ intention, satisfaction and loyalty towards online purchase in Bangladesh. This paper adopts quantitative analysis of possible factors that may influence consumers’ intention, satisfaction and loyalty towards online purchase. By using Convenient Sampling technique the data has been collected from 200 respondents. Data are analyzed using frequency, mean, standard deviation and regression analysis. From the results of regression analysis, this research is found that security, personal hobby, payment method, appropriate pricing, privacy, social media and reference groups as the significant factors, which considerably influence consumers’ intention towards online purchase. This investigation is revealed that online purchases intention, product quality and product brand as the important factors, which significantly influence consumers’ satisfaction. This paper is also demonstrated that satisfaction as the momentous factor, which notably influences consumers loyalty in Bangladesh.
Transformation to electronic purchasing: an empirical investigationTELKOMNIKA JOURNAL
The main objective of this study is to determine the factors influence consumers in Oman to switch from in-store to electronic purchasing. Therefore, four constructs (perceived ease of use (PEU), perceived usefulness (PU), facilitating conditions (FC), and social influence (SI)) have been employed in this study which are adopted through the integration between UTUAT and TAM models. The respondent in this study were students from Sultan Qaboos University and Dhofar University, 537 cases have been analysed. Exploratory, confirmatory, and structural equation modelling techniques have been employed in this research using SPSS 25, AMOS 25 software.The study revealed that (PU), (FC), and (SI) have a positive and significant influence on the consumers’ behavioural intention in Oman to switch into electronic purchasing. While, the findings demonstrated that there is no significant effect by (PEU) on the consumers’ behavioural intention to transform from traditional to electronic purchasing.The study provides business and consumers, a good interpretation about the factors influence the transformation to e-purchasing. In addition, this paper encourages companies to shift to interaction e-purchasing portals which help businesses to target different marketplace inside and outside of country to increase sell ratio to sustain their business. However, up to the researchers’ knowledge this study considered to be among the first studies which provide another clearer view of e-purchasing in Oman by incorporating selected factors from two different theories. i.e. incorporating two factors related to the use of technology with other two variables about the required technical resources, and the social effect on individuals to use new technology, thereby being unique and original.
Factors influencing consumers’ participation in E-Commerce in the New NormalIJAEMSJORNAL
This study aimed at describing the factors influencing consumers’ participation in the new normal. 100 respondents came from different cities and municipalities in the province of Nueva Ecija, Philippines participated in this research. The descriptive research design was utilized to explore the common factors that influence consumers’ participation in various e-commerce sites. Results revealed consumers' participation is influenced by the information quality, ease of use, product delivery, price affordability, and data privacy. Further results revealed consumers' participation in e-commerce requires trust and confidence in online shops. Lastly, this paper has significant associations with the business and commerce industries. and recommendations for further research along this vein.
The Role of E Commerce in Improving Customer Satisfactionijtsrd
The cut throat competition in E commerce has forced the companies to focus on providing customer satisfaction and gain customer loyalty. Thus, putting up long term customer relationships through customer satisfaction is one of the pivotal foundation key factors for successful marketing, including online marketing. This research work makes an attempt to examine the role of e commerce in building customer satisfaction and its importance to maintain loyalty in consumers. However, the study indicates that there is a progressive trend in increasing awareness and its utilities. By the study we can understand that global access, 24 hours availability, convenience, increase product information are some of the ways to enhance customer satisfaction as well as the drawback experienced by the respondents is the fear of payment sin security in e commerce. The paper was with objectives of knowing the awareness, loyalty and the attitude towards online marketing. H. Bhaskar Shetty | Ms. Sowmya L ""The Role of E-Commerce in Improving Customer Satisfaction"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-4 , June 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23904.pdf
Paper URL: https://www.ijtsrd.com/management/accounting-and-finance/23904/the-role-of-e-commerce-in-improving-customer-satisfaction/h-bhaskar-shetty
The document examines consumer online behavior across several countries including the US, China, India, South Korea, Germany, and the UK. It finds that decision-making and online behaviors are influenced by cultural factors. In China, high perceived risk is a primary barrier to online shopping. Chinese consumers worry about product quality, returns, and security of transactions. Cultural norms emphasizing collectivism and uncertainty avoidance also impact risk perceptions. Indian e-commerce is growing rapidly but consumers remain unwilling to purchase expensive products online. Cultural differences must be considered to develop successful cross-cultural online retail strategies.
Online Shop-ping in India is evolving fast and has the prospective to grow exponentially in the times to come. Online shopping is a growing area of technology. Online shopping has spread into every corner of life, linking people to the culture of capitalism in frequent and daily ways. In general, shopping has always catered to middle class and upper class women. Shopping is fragmented and pyramid-shaped. Online shopping is the process consumers go through to purchase products or services over the Internet. An online shop, eshop, e-store, internet shop, web shop, web store, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or in a shopping mall. Establishing a store on the Internet, allows for retailers to expand their market and reach out to consumers who may not otherwise visit the physical store. The convenience of online shopping is the main attraction for the consumers. Unique online payment systems offer easy and safe purchasing from other individuals. Online shopping allows people with a broad range of products in different categories. It also gives a chance to compare the same product with the others and also shows the best deal.. The benefits of shopping online also come with potential risks and dangers that consumers must be aware of. This research is conducted to study the emerging trends of online shopping retails by retailers. This report includes the various factors which are taken into consideration by the consumers for purchasing through a retail store or for online shopping. Report also takes into consideration the factors which forms the basis of comparison made by the customers, mainly the women for online shopping vis-à-vis shopping through a retail store.
Customer’s buying behavior for online shoppingKetan Rai
It is era of Online Shopping every Age Group is using internet now these days , So i have research report on topic Customer’s buying behavior for online shopping ... it is based upon delhi based company " CITYWEB"
Customer attitudes and Perceptions of their Rights in Online Transactions- An...EECJOURNAL
In the era of globalization online transaction or online banking is a countless revolution. Over the last decade supreme business are running with technological change. Online transaction or online banking is the use of technology for improved business outcome. And bankers are devising approaches to meet the demand of online bankers; they are busy in reviewing customer attitude in the field of online banking or online transaction, to understand the customer attitudes towards online banking or online transaction. Quantitative method employed to analyze the relationship between customer attitude and right of online transaction in Kurdistan region of Iraq. The researcher attempted to gather data from customers in Erbil, however 100 surveys distributed in different banks located in Erbil, but only 79 questionnaires have been completed successfully. The findings revealed that previous Online banking or online transaction experience and frequency and time length of transaction use have significant influence on trusting and the intention to use online banking. Perceived convenience had a positive effect on perceived usefulness and continuance intention. The findings demonstrated that intention to use online banking can be predicted by attitudinal and perceived behavioral convenience factors. The findings from this research have also exposed that the perceived security has a marginal impact on the customers' tendency to trust online banking. And while the study assumed that with cybercriminals targeting banking devices, securing online transaction is more important than ever, and would impact trust in Online transaction, but the week relationship sounds as if the customer evaluates “each situation” and compare the levels of trust versus the perceived level of security.
Consumers online purchase intention is significant guide for operating online organization in Bangladesh. The major purpose of this paper is to explore the key factors that influence consumers’ intention, satisfaction and loyalty towards online purchase in Bangladesh. This paper adopts quantitative analysis of possible factors that may influence consumers’ intention, satisfaction and loyalty towards online purchase. By using Convenient Sampling technique the data has been collected from 200 respondents. Data are analyzed using frequency, mean, standard deviation and regression analysis. From the results of regression analysis, this research is found that security, personal hobby, payment method, appropriate pricing, privacy, social media and reference groups as the significant factors, which considerably influence consumers’ intention towards online purchase. This investigation is revealed that online purchases intention, product quality and product brand as the important factors, which significantly influence consumers’ satisfaction. This paper is also demonstrated that satisfaction as the momentous factor, which notably influences consumers loyalty in Bangladesh.
Transformation to electronic purchasing: an empirical investigationTELKOMNIKA JOURNAL
The main objective of this study is to determine the factors influence consumers in Oman to switch from in-store to electronic purchasing. Therefore, four constructs (perceived ease of use (PEU), perceived usefulness (PU), facilitating conditions (FC), and social influence (SI)) have been employed in this study which are adopted through the integration between UTUAT and TAM models. The respondent in this study were students from Sultan Qaboos University and Dhofar University, 537 cases have been analysed. Exploratory, confirmatory, and structural equation modelling techniques have been employed in this research using SPSS 25, AMOS 25 software.The study revealed that (PU), (FC), and (SI) have a positive and significant influence on the consumers’ behavioural intention in Oman to switch into electronic purchasing. While, the findings demonstrated that there is no significant effect by (PEU) on the consumers’ behavioural intention to transform from traditional to electronic purchasing.The study provides business and consumers, a good interpretation about the factors influence the transformation to e-purchasing. In addition, this paper encourages companies to shift to interaction e-purchasing portals which help businesses to target different marketplace inside and outside of country to increase sell ratio to sustain their business. However, up to the researchers’ knowledge this study considered to be among the first studies which provide another clearer view of e-purchasing in Oman by incorporating selected factors from two different theories. i.e. incorporating two factors related to the use of technology with other two variables about the required technical resources, and the social effect on individuals to use new technology, thereby being unique and original.
Factors influencing consumers’ participation in E-Commerce in the New NormalIJAEMSJORNAL
This study aimed at describing the factors influencing consumers’ participation in the new normal. 100 respondents came from different cities and municipalities in the province of Nueva Ecija, Philippines participated in this research. The descriptive research design was utilized to explore the common factors that influence consumers’ participation in various e-commerce sites. Results revealed consumers' participation is influenced by the information quality, ease of use, product delivery, price affordability, and data privacy. Further results revealed consumers' participation in e-commerce requires trust and confidence in online shops. Lastly, this paper has significant associations with the business and commerce industries. and recommendations for further research along this vein.
The Role of E Commerce in Improving Customer Satisfactionijtsrd
The cut throat competition in E commerce has forced the companies to focus on providing customer satisfaction and gain customer loyalty. Thus, putting up long term customer relationships through customer satisfaction is one of the pivotal foundation key factors for successful marketing, including online marketing. This research work makes an attempt to examine the role of e commerce in building customer satisfaction and its importance to maintain loyalty in consumers. However, the study indicates that there is a progressive trend in increasing awareness and its utilities. By the study we can understand that global access, 24 hours availability, convenience, increase product information are some of the ways to enhance customer satisfaction as well as the drawback experienced by the respondents is the fear of payment sin security in e commerce. The paper was with objectives of knowing the awareness, loyalty and the attitude towards online marketing. H. Bhaskar Shetty | Ms. Sowmya L ""The Role of E-Commerce in Improving Customer Satisfaction"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-4 , June 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23904.pdf
Paper URL: https://www.ijtsrd.com/management/accounting-and-finance/23904/the-role-of-e-commerce-in-improving-customer-satisfaction/h-bhaskar-shetty
The document examines consumer online behavior across several countries including the US, China, India, South Korea, Germany, and the UK. It finds that decision-making and online behaviors are influenced by cultural factors. In China, high perceived risk is a primary barrier to online shopping. Chinese consumers worry about product quality, returns, and security of transactions. Cultural norms emphasizing collectivism and uncertainty avoidance also impact risk perceptions. Indian e-commerce is growing rapidly but consumers remain unwilling to purchase expensive products online. Cultural differences must be considered to develop successful cross-cultural online retail strategies.
Online Shop-ping in India is evolving fast and has the prospective to grow exponentially in the times to come. Online shopping is a growing area of technology. Online shopping has spread into every corner of life, linking people to the culture of capitalism in frequent and daily ways. In general, shopping has always catered to middle class and upper class women. Shopping is fragmented and pyramid-shaped. Online shopping is the process consumers go through to purchase products or services over the Internet. An online shop, eshop, e-store, internet shop, web shop, web store, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or in a shopping mall. Establishing a store on the Internet, allows for retailers to expand their market and reach out to consumers who may not otherwise visit the physical store. The convenience of online shopping is the main attraction for the consumers. Unique online payment systems offer easy and safe purchasing from other individuals. Online shopping allows people with a broad range of products in different categories. It also gives a chance to compare the same product with the others and also shows the best deal.. The benefits of shopping online also come with potential risks and dangers that consumers must be aware of. This research is conducted to study the emerging trends of online shopping retails by retailers. This report includes the various factors which are taken into consideration by the consumers for purchasing through a retail store or for online shopping. Report also takes into consideration the factors which forms the basis of comparison made by the customers, mainly the women for online shopping vis-à-vis shopping through a retail store.
Customer’s buying behavior for online shoppingKetan Rai
It is era of Online Shopping every Age Group is using internet now these days , So i have research report on topic Customer’s buying behavior for online shopping ... it is based upon delhi based company " CITYWEB"
Customer attitudes and Perceptions of their Rights in Online Transactions- An...EECJOURNAL
In the era of globalization online transaction or online banking is a countless revolution. Over the last decade supreme business are running with technological change. Online transaction or online banking is the use of technology for improved business outcome. And bankers are devising approaches to meet the demand of online bankers; they are busy in reviewing customer attitude in the field of online banking or online transaction, to understand the customer attitudes towards online banking or online transaction. Quantitative method employed to analyze the relationship between customer attitude and right of online transaction in Kurdistan region of Iraq. The researcher attempted to gather data from customers in Erbil, however 100 surveys distributed in different banks located in Erbil, but only 79 questionnaires have been completed successfully. The findings revealed that previous Online banking or online transaction experience and frequency and time length of transaction use have significant influence on trusting and the intention to use online banking. Perceived convenience had a positive effect on perceived usefulness and continuance intention. The findings demonstrated that intention to use online banking can be predicted by attitudinal and perceived behavioral convenience factors. The findings from this research have also exposed that the perceived security has a marginal impact on the customers' tendency to trust online banking. And while the study assumed that with cybercriminals targeting banking devices, securing online transaction is more important than ever, and would impact trust in Online transaction, but the week relationship sounds as if the customer evaluates “each situation” and compare the levels of trust versus the perceived level of security.
Marketing online shopping - consumer’s perception on online shoppingRadhe Jha
This document appears to be a dissertation report on consumer perceptions of online shopping in India. It includes an introduction that provides background on the growth of online shopping in India. The introduction discusses how online activities like shopping, banking, employment searches, and travel booking are growing significantly. It also outlines key factors driving online adoption in India like increasing internet penetration, lower costs, and changing consumer attitudes. The dissertation will examine factors that influence Indian consumers' online shopping perceptions and behaviors through a survey analysis.
The effect of online shopping orientation on perceived behavioural control Aida Santos
This study seeks to investigate the effect of nine constructs of online shopping orientation on perceived behavioural control and attitude toward purchase. The results suggest that in-home shopping tendency, convenience consciousness, and impulsive purchase are the most significant constructs in forming online shopping orientation.
Keywords: online purchasing orientations, online intention, TPB
The purpose of this study was to determine consumer behavior towards purchases
on social commerce in Indonesia. Research is quantitative using theories from
previous studies. Statistical analysis was performed using Multiple Linear Regression.
The data was collected using an online questionnaire on a sample of users who had
made transactions and accessed social commerce as many as 161 people. Data
analysis in this study using SPSS v25 software. The results of hypothesis testing show
that the variable E-WOM, Cu
Information have a significant effect on consumers' efforts to make purchases, while
variable sharing
This document summarizes a study on factors influencing online shopping in Ahmedabad, India. The study analyzed consumer perceptions of online shopping through surveys and statistical analysis. It found that ease/attractiveness of websites, service quality of websites, and website security are the three dominant factors influencing consumer online shopping experiences. Additionally, the study found that regular buyers are most influenced by ease/attractiveness of websites and service quality, while occasional buyers value website security more than other types of consumers.
consumer attitude towards online shopping and their satisfactionRam Babu
This document provides a research project report on consumer attitudes towards online shopping and satisfaction in India. It includes an introduction to the growing field of e-commerce in India, objectives and methodology for the study, data collection and analysis, findings and conclusions. The study found that factors like information availability, perceived usefulness, ease of use, enjoyment and security/privacy influence Indian consumers' perceptions of online shopping. Online shopping is growing rapidly in India due to increasing internet access, computer users, and a large middle-class population with spending power looking for convenience.
The impact of e-commerce on traditional shoppingWendy Soton
The document summarizes the development of e-commerce and issues with traditional shopping, proposing online shopping as a solution. It compares traditional and online shopping in terms of price, convenience, and ability to compare prices. While online sales are growing rapidly, the document concludes that traditional retail will still have a place in the future.
A study on factors influencing consumer’s online shoppingAshok kumar T
This study examines factors that influence consumers' online shopping behavior in Coimbatore City, India. The researchers conducted a survey of 300 online shoppers. They found that website design, security, reliability, and customer service were the main factors affecting shopping behavior. Website security and reliable delivery were especially important to consumers. The study also found that these four factors had a significant impact on consumers' purchase decisions. Overall, the analysis showed that addressing these factors is important for online retailers to attract and satisfy customers.
Effects of Online Marketing on the Behaviour of Consumers in Selected Online ...inventionjournals
The study examined the influence of efficient online marketing, effective communication, and on-time delivery on the regularity of visits and consumer patronage of the three selected online stores in Owerri, Imo State. It was guided by six research questions and six hypotheses. The sample size was 300 respondents two sets of structured questionnaire were used for data collection. Mean statistics was used to analyze the responses of the research questions, while Z-test analysis was applied to test the hypotheses for this study. A Statistical Package for Social Sciences (SPSS) software was used to analyse the data. The findings of the study showed that online marketing is a viable marketing communication channel which has significant effect on the regularity of visits and consumer patronage of online stores. Based on the findings, it was recommended that companies should ascribe to market their goods and services via online shopping stores and/or develop and launch indigenous websites where customers can make purchases. For further testing of the impact of shopping websites on behaviour of electronic devices buyers, further studies should replicate the theory and methodology used in this study, with other products and websites.
Effects of Online Marketing on the Behaviour of Consumers in Selected Online ...inventionjournals
The study examined the influence of efficient online marketing, effective communication, and on-time delivery on the regularity of visits and consumer patronage of the three selected online stores in Owerri, Imo State. It was guided by six research questions and six hypotheses. The sample size was 300 respondents two sets of structured questionnaire were used for data collection. Mean statistics was used to analyze the responses of the research questions, while Z-test analysis was applied to test the hypotheses for this study. A Statistical Package for Social Sciences (SPSS) software was used to analyse the data. The findings of the study showed that online marketing is a viable marketing communication channel which has significant effect on the regularity of visits and consumer patronage of online stores. Based on the findings, it was recommended that companies should ascribe to market their goods and services via online shopping stores and/or develop and launch indigenous websites where customers can make purchases. For further testing of the impact of shopping websites on behaviour of electronic devices buyers, further studies should replicate the theory and methodology used in this study, with other products and websites
The document discusses the role of packaging in online shopping. It notes that while packaging plays an important role in protecting products and communicating brands in physical stores, its role changes in online shopping where the primary purpose after purchase is protection during shipping. However, packaging still influences consumer behavior and loyalty online. Marketers are exploring opportunities to enhance the online shopping experience through packaging, such as ensuring it matches what was shown online or creating memorable unboxing experiences. While packaging may become less important at the point of online purchase, it can boost consumer satisfaction upon delivery.
This document analyzes online shopping behavior in India based on a survey conducted. Some key findings include:
- Males and females participate equally in online shopping. Most respondents are employed but students make up 27%.
- Over 50% of respondents search for product information online at least weekly.
- Discounts, wide product selection, and convenience are the top reasons for choosing online shopping.
- Respondents agree that online shopping saves time and money compared to traditional shopping.
- The most popular products purchased online are tickets, electronics, and books.
- Most respondents find online product/service information excellent or good.
- Payment methods like debit cards and net banking are preferred over cash on
• The project was undertaken to find out the perception of the consumer of buying grocery items through online website.
• The project studied factors like- Attributes of online shopping website which the consumer prefers, issues regarding the online shopping and the perception of the consumer towards shopping of grocery items through online portals.
STUDY ON ONLINE SHOPPING BEHAVIOUR IN THE DIGITAL ERA, NEW TRENDS AND CUSTOME...areeba naseem
The document is a study report submitted by Areeba Naseem on online shopping behavior in India. It explores the growing trend of online shopping in India and highlights key findings from a survey. The survey found that over half of respondents prefer online shopping, with apparel and electronics being the most popular purchase categories. Cash on delivery was the preferred payment method. Respondents indicated a willingness to wait over 5 days for delivery and additional days to qualify for free shipping. Trust in online shopping has remained steady or increased for most. When items are out of stock online, most will check other websites rather than going to physical stores.
This document discusses research on the relationship between consumer satisfaction and online shopping behavior. It presents a hypothesized relationship model between consumer satisfaction and online consumer behavior. The model is based on theories of customer satisfaction, consumer behavior, technology acceptance, and innovation diffusion. The researchers conducted statistical analyses to test the model using SPSS software. The results showed that web service quality, security, interaction and other factors influence consumer satisfaction. Higher consumer satisfaction, positive attitudes toward online shopping, and higher perceived usefulness were found to increase shopping intentions, and satisfaction had a positive relationship with intentions to shop online.
The effects of online marketing and consumer buying behaviour of electronic products in the north
central region of Nigeria was examined. The population of this study consist of 490 consumers and marketers in
the selected states in the study area using a structured questionnaire
Online Shopping vs Offline Shopping : A Comparative StudyRaja Sarkar
The retail sector is one of the fastest growing sector in India. It is one of the backbones of the economy and accounts for about 10 percent of the country’s GDP. The Indian retail market is estimated to be valued at US$ 600 billion and one of the top five retail markets in the world by economic value. The growth of retail sector in India is one of the fastest globally. Indian consumers are very particular about their products. The consumer choices vary based upon their preference towards online shopping versus offline shopping. The internet and traditional shopping both have their own advantages and disadvantages.Online shopping doesn’t require traveling long distances, offers more variety, remains functional 24*7, offers huge discounts and extend the facility of customer reviews. On the other hand, traditional shopping allows customers to physically examining products which otherwise online shopping lacks. Consumers may be use both the online and traditional mode of shopping depending on their preferences at a particular moment, which results in fundamentally different behaviours across the two mode of shopping. This article attempts to throw some light on the differences emerging out of online shopping behaviour and offline shopping behaviour.
A comparative study on consumer behavior of online shoppers in ahmedabad regi...Himanshu Mathrani
A comparative study on consumer behavior of online shoppers in ahmedabad region by himanshu matharani
In which, i try to find out online shoppers perception, preference, attitude, awreness for various B2C sites.
This document discusses a study on consumer perceptions of online shopping in Punjab, India. The study collected data through questionnaires from 400 respondents across three cities in Punjab. It found that those aged 36-45, males, those with postgraduate degrees and incomes of 20,000-30,000 rupees were most likely to be online shopping adopters. Factor analysis identified four key factors influencing online shopping adoption: convenience, price/deals, product selection, and information availability. Retail websites were the most visited category. The study provides insight into the demographic profiles and motivations of online shopping adopters and non-adopters in Punjab.
Research paper on E-Shopping in BangladeshFataul LiMon
This document provides an introduction and overview of e-shopping in Bangladesh. It discusses the history of computers and the internet in Bangladesh starting in the 1850s. E-commerce began emerging in the late 1990s through gift sites for non-resident Bangladeshis. The e-commerce sector saw slow growth until 2009 when Bangladesh Bank allowed online payments, officially opening the sector. Major developments in 2013 helped boost e-shopping, including the first e-commerce fair and permission to make international online purchases with credit cards. Overall the document outlines the development of e-shopping in Bangladesh from its beginnings to current practices.
International Journal of Engineering Research and Applications (IJERA) is an open access online peer reviewed international journal that publishes research and review articles in the fields of Computer Science, Neural Networks, Electrical Engineering, Software Engineering, Information Technology, Mechanical Engineering, Chemical Engineering, Plastic Engineering, Food Technology, Textile Engineering, Nano Technology & science, Power Electronics, Electronics & Communication Engineering, Computational mathematics, Image processing, Civil Engineering, Structural Engineering, Environmental Engineering, VLSI Testing & Low Power VLSI Design etc.
International Journal of Engineering Research and Applications (IJERA) aims to cover the latest outstanding developments in the field of all Engineering Technologies & science.
International Journal of Engineering Research and Applications (IJERA) is a team of researchers not publication services or private publications running the journals for monetary benefits, we are association of scientists and academia who focus only on supporting authors who want to publish their work. The articles published in our journal can be accessed online, all the articles will be archived for real time access.
Our journal system primarily aims to bring out the research talent and the works done by sciaentists, academia, engineers, practitioners, scholars, post graduate students of engineering and science. This journal aims to cover the scientific research in a broader sense and not publishing a niche area of research facilitating researchers from various verticals to publish their papers. It is also aimed to provide a platform for the researchers to publish in a shorter of time, enabling them to continue further All articles published are freely available to scientific researchers in the Government agencies,educators and the general public. We are taking serious efforts to promote our journal across the globe in various ways, we are sure that our journal will act as a scientific platform for all researchers to publish their works online.
Marketing online shopping - consumer’s perception on online shoppingRadhe Jha
This document appears to be a dissertation report on consumer perceptions of online shopping in India. It includes an introduction that provides background on the growth of online shopping in India. The introduction discusses how online activities like shopping, banking, employment searches, and travel booking are growing significantly. It also outlines key factors driving online adoption in India like increasing internet penetration, lower costs, and changing consumer attitudes. The dissertation will examine factors that influence Indian consumers' online shopping perceptions and behaviors through a survey analysis.
The effect of online shopping orientation on perceived behavioural control Aida Santos
This study seeks to investigate the effect of nine constructs of online shopping orientation on perceived behavioural control and attitude toward purchase. The results suggest that in-home shopping tendency, convenience consciousness, and impulsive purchase are the most significant constructs in forming online shopping orientation.
Keywords: online purchasing orientations, online intention, TPB
The purpose of this study was to determine consumer behavior towards purchases
on social commerce in Indonesia. Research is quantitative using theories from
previous studies. Statistical analysis was performed using Multiple Linear Regression.
The data was collected using an online questionnaire on a sample of users who had
made transactions and accessed social commerce as many as 161 people. Data
analysis in this study using SPSS v25 software. The results of hypothesis testing show
that the variable E-WOM, Cu
Information have a significant effect on consumers' efforts to make purchases, while
variable sharing
This document summarizes a study on factors influencing online shopping in Ahmedabad, India. The study analyzed consumer perceptions of online shopping through surveys and statistical analysis. It found that ease/attractiveness of websites, service quality of websites, and website security are the three dominant factors influencing consumer online shopping experiences. Additionally, the study found that regular buyers are most influenced by ease/attractiveness of websites and service quality, while occasional buyers value website security more than other types of consumers.
consumer attitude towards online shopping and their satisfactionRam Babu
This document provides a research project report on consumer attitudes towards online shopping and satisfaction in India. It includes an introduction to the growing field of e-commerce in India, objectives and methodology for the study, data collection and analysis, findings and conclusions. The study found that factors like information availability, perceived usefulness, ease of use, enjoyment and security/privacy influence Indian consumers' perceptions of online shopping. Online shopping is growing rapidly in India due to increasing internet access, computer users, and a large middle-class population with spending power looking for convenience.
The impact of e-commerce on traditional shoppingWendy Soton
The document summarizes the development of e-commerce and issues with traditional shopping, proposing online shopping as a solution. It compares traditional and online shopping in terms of price, convenience, and ability to compare prices. While online sales are growing rapidly, the document concludes that traditional retail will still have a place in the future.
A study on factors influencing consumer’s online shoppingAshok kumar T
This study examines factors that influence consumers' online shopping behavior in Coimbatore City, India. The researchers conducted a survey of 300 online shoppers. They found that website design, security, reliability, and customer service were the main factors affecting shopping behavior. Website security and reliable delivery were especially important to consumers. The study also found that these four factors had a significant impact on consumers' purchase decisions. Overall, the analysis showed that addressing these factors is important for online retailers to attract and satisfy customers.
Effects of Online Marketing on the Behaviour of Consumers in Selected Online ...inventionjournals
The study examined the influence of efficient online marketing, effective communication, and on-time delivery on the regularity of visits and consumer patronage of the three selected online stores in Owerri, Imo State. It was guided by six research questions and six hypotheses. The sample size was 300 respondents two sets of structured questionnaire were used for data collection. Mean statistics was used to analyze the responses of the research questions, while Z-test analysis was applied to test the hypotheses for this study. A Statistical Package for Social Sciences (SPSS) software was used to analyse the data. The findings of the study showed that online marketing is a viable marketing communication channel which has significant effect on the regularity of visits and consumer patronage of online stores. Based on the findings, it was recommended that companies should ascribe to market their goods and services via online shopping stores and/or develop and launch indigenous websites where customers can make purchases. For further testing of the impact of shopping websites on behaviour of electronic devices buyers, further studies should replicate the theory and methodology used in this study, with other products and websites.
Effects of Online Marketing on the Behaviour of Consumers in Selected Online ...inventionjournals
The study examined the influence of efficient online marketing, effective communication, and on-time delivery on the regularity of visits and consumer patronage of the three selected online stores in Owerri, Imo State. It was guided by six research questions and six hypotheses. The sample size was 300 respondents two sets of structured questionnaire were used for data collection. Mean statistics was used to analyze the responses of the research questions, while Z-test analysis was applied to test the hypotheses for this study. A Statistical Package for Social Sciences (SPSS) software was used to analyse the data. The findings of the study showed that online marketing is a viable marketing communication channel which has significant effect on the regularity of visits and consumer patronage of online stores. Based on the findings, it was recommended that companies should ascribe to market their goods and services via online shopping stores and/or develop and launch indigenous websites where customers can make purchases. For further testing of the impact of shopping websites on behaviour of electronic devices buyers, further studies should replicate the theory and methodology used in this study, with other products and websites
The document discusses the role of packaging in online shopping. It notes that while packaging plays an important role in protecting products and communicating brands in physical stores, its role changes in online shopping where the primary purpose after purchase is protection during shipping. However, packaging still influences consumer behavior and loyalty online. Marketers are exploring opportunities to enhance the online shopping experience through packaging, such as ensuring it matches what was shown online or creating memorable unboxing experiences. While packaging may become less important at the point of online purchase, it can boost consumer satisfaction upon delivery.
This document analyzes online shopping behavior in India based on a survey conducted. Some key findings include:
- Males and females participate equally in online shopping. Most respondents are employed but students make up 27%.
- Over 50% of respondents search for product information online at least weekly.
- Discounts, wide product selection, and convenience are the top reasons for choosing online shopping.
- Respondents agree that online shopping saves time and money compared to traditional shopping.
- The most popular products purchased online are tickets, electronics, and books.
- Most respondents find online product/service information excellent or good.
- Payment methods like debit cards and net banking are preferred over cash on
• The project was undertaken to find out the perception of the consumer of buying grocery items through online website.
• The project studied factors like- Attributes of online shopping website which the consumer prefers, issues regarding the online shopping and the perception of the consumer towards shopping of grocery items through online portals.
STUDY ON ONLINE SHOPPING BEHAVIOUR IN THE DIGITAL ERA, NEW TRENDS AND CUSTOME...areeba naseem
The document is a study report submitted by Areeba Naseem on online shopping behavior in India. It explores the growing trend of online shopping in India and highlights key findings from a survey. The survey found that over half of respondents prefer online shopping, with apparel and electronics being the most popular purchase categories. Cash on delivery was the preferred payment method. Respondents indicated a willingness to wait over 5 days for delivery and additional days to qualify for free shipping. Trust in online shopping has remained steady or increased for most. When items are out of stock online, most will check other websites rather than going to physical stores.
This document discusses research on the relationship between consumer satisfaction and online shopping behavior. It presents a hypothesized relationship model between consumer satisfaction and online consumer behavior. The model is based on theories of customer satisfaction, consumer behavior, technology acceptance, and innovation diffusion. The researchers conducted statistical analyses to test the model using SPSS software. The results showed that web service quality, security, interaction and other factors influence consumer satisfaction. Higher consumer satisfaction, positive attitudes toward online shopping, and higher perceived usefulness were found to increase shopping intentions, and satisfaction had a positive relationship with intentions to shop online.
The effects of online marketing and consumer buying behaviour of electronic products in the north
central region of Nigeria was examined. The population of this study consist of 490 consumers and marketers in
the selected states in the study area using a structured questionnaire
Online Shopping vs Offline Shopping : A Comparative StudyRaja Sarkar
The retail sector is one of the fastest growing sector in India. It is one of the backbones of the economy and accounts for about 10 percent of the country’s GDP. The Indian retail market is estimated to be valued at US$ 600 billion and one of the top five retail markets in the world by economic value. The growth of retail sector in India is one of the fastest globally. Indian consumers are very particular about their products. The consumer choices vary based upon their preference towards online shopping versus offline shopping. The internet and traditional shopping both have their own advantages and disadvantages.Online shopping doesn’t require traveling long distances, offers more variety, remains functional 24*7, offers huge discounts and extend the facility of customer reviews. On the other hand, traditional shopping allows customers to physically examining products which otherwise online shopping lacks. Consumers may be use both the online and traditional mode of shopping depending on their preferences at a particular moment, which results in fundamentally different behaviours across the two mode of shopping. This article attempts to throw some light on the differences emerging out of online shopping behaviour and offline shopping behaviour.
A comparative study on consumer behavior of online shoppers in ahmedabad regi...Himanshu Mathrani
A comparative study on consumer behavior of online shoppers in ahmedabad region by himanshu matharani
In which, i try to find out online shoppers perception, preference, attitude, awreness for various B2C sites.
This document discusses a study on consumer perceptions of online shopping in Punjab, India. The study collected data through questionnaires from 400 respondents across three cities in Punjab. It found that those aged 36-45, males, those with postgraduate degrees and incomes of 20,000-30,000 rupees were most likely to be online shopping adopters. Factor analysis identified four key factors influencing online shopping adoption: convenience, price/deals, product selection, and information availability. Retail websites were the most visited category. The study provides insight into the demographic profiles and motivations of online shopping adopters and non-adopters in Punjab.
Research paper on E-Shopping in BangladeshFataul LiMon
This document provides an introduction and overview of e-shopping in Bangladesh. It discusses the history of computers and the internet in Bangladesh starting in the 1850s. E-commerce began emerging in the late 1990s through gift sites for non-resident Bangladeshis. The e-commerce sector saw slow growth until 2009 when Bangladesh Bank allowed online payments, officially opening the sector. Major developments in 2013 helped boost e-shopping, including the first e-commerce fair and permission to make international online purchases with credit cards. Overall the document outlines the development of e-shopping in Bangladesh from its beginnings to current practices.
International Journal of Engineering Research and Applications (IJERA) is an open access online peer reviewed international journal that publishes research and review articles in the fields of Computer Science, Neural Networks, Electrical Engineering, Software Engineering, Information Technology, Mechanical Engineering, Chemical Engineering, Plastic Engineering, Food Technology, Textile Engineering, Nano Technology & science, Power Electronics, Electronics & Communication Engineering, Computational mathematics, Image processing, Civil Engineering, Structural Engineering, Environmental Engineering, VLSI Testing & Low Power VLSI Design etc.
International Journal of Engineering Research and Applications (IJERA) aims to cover the latest outstanding developments in the field of all Engineering Technologies & science.
International Journal of Engineering Research and Applications (IJERA) is a team of researchers not publication services or private publications running the journals for monetary benefits, we are association of scientists and academia who focus only on supporting authors who want to publish their work. The articles published in our journal can be accessed online, all the articles will be archived for real time access.
Our journal system primarily aims to bring out the research talent and the works done by sciaentists, academia, engineers, practitioners, scholars, post graduate students of engineering and science. This journal aims to cover the scientific research in a broader sense and not publishing a niche area of research facilitating researchers from various verticals to publish their papers. It is also aimed to provide a platform for the researchers to publish in a shorter of time, enabling them to continue further All articles published are freely available to scientific researchers in the Government agencies,educators and the general public. We are taking serious efforts to promote our journal across the globe in various ways, we are sure that our journal will act as a scientific platform for all researchers to publish their works online.
International Journal of Engineering Research and Applications (IJERA) is an open access online peer reviewed international journal that publishes research and review articles in the fields of Computer Science, Neural Networks, Electrical Engineering, Software Engineering, Information Technology, Mechanical Engineering, Chemical Engineering, Plastic Engineering, Food Technology, Textile Engineering, Nano Technology & science, Power Electronics, Electronics & Communication Engineering, Computational mathematics, Image processing, Civil Engineering, Structural Engineering, Environmental Engineering, VLSI Testing & Low Power VLSI Design etc.
International Journal of Engineering Research and Applications (IJERA) is an open access online peer reviewed international journal that publishes research and review articles in the fields of Computer Science, Neural Networks, Electrical Engineering, Software Engineering, Information Technology, Mechanical Engineering, Chemical Engineering, Plastic Engineering, Food Technology, Textile Engineering, Nano Technology & science, Power Electronics, Electronics & Communication Engineering, Computational mathematics, Image processing, Civil Engineering, Structural Engineering, Environmental Engineering, VLSI Testing & Low Power VLSI Design etc.
International Journal of Engineering Research and Applications (IJERA) is an open access online peer reviewed international journal that publishes research and review articles in the fields of Computer Science, Neural Networks, Electrical Engineering, Software Engineering, Information Technology, Mechanical Engineering, Chemical Engineering, Plastic Engineering, Food Technology, Textile Engineering, Nano Technology & science, Power Electronics, Electronics & Communication Engineering, Computational mathematics, Image processing, Civil Engineering, Structural Engineering, Environmental Engineering, VLSI Testing & Low Power VLSI Design etc.
International Journal of Engineering Research and Applications (IJERA) is an open access online peer reviewed international journal that publishes research and review articles in the fields of Computer Science, Neural Networks, Electrical Engineering, Software Engineering, Information Technology, Mechanical Engineering, Chemical Engineering, Plastic Engineering, Food Technology, Textile Engineering, Nano Technology & science, Power Electronics, Electronics & Communication Engineering, Computational mathematics, Image processing, Civil Engineering, Structural Engineering, Environmental Engineering, VLSI Testing & Low Power VLSI Design etc.
International Journal of Engineering Research and Applications (IJERA) is an open access online peer reviewed international journal that publishes research and review articles in the fields of Computer Science, Neural Networks, Electrical Engineering, Software Engineering, Information Technology, Mechanical Engineering, Chemical Engineering, Plastic Engineering, Food Technology, Textile Engineering, Nano Technology & science, Power Electronics, Electronics & Communication Engineering, Computational mathematics, Image processing, Civil Engineering, Structural Engineering, Environmental Engineering, VLSI Testing & Low Power VLSI Design etc.
International Journal of Engineering Research and Applications (IJERA) is an open access online peer reviewed international journal that publishes research and review articles in the fields of Computer Science, Neural Networks, Electrical Engineering, Software Engineering, Information Technology, Mechanical Engineering, Chemical Engineering, Plastic Engineering, Food Technology, Textile Engineering, Nano Technology & science, Power Electronics, Electronics & Communication Engineering, Computational mathematics, Image processing, Civil Engineering, Structural Engineering, Environmental Engineering, VLSI Testing & Low Power VLSI Design etc.
International Journal of Engineering Research and Applications (IJERA) is an open access online peer reviewed international journal that publishes research and review articles in the fields of Computer Science, Neural Networks, Electrical Engineering, Software Engineering, Information Technology, Mechanical Engineering, Chemical Engineering, Plastic Engineering, Food Technology, Textile Engineering, Nano Technology & science, Power Electronics, Electronics & Communication Engineering, Computational mathematics, Image processing, Civil Engineering, Structural Engineering, Environmental Engineering, VLSI Testing & Low Power VLSI Design etc.
This document summarizes a research paper on load balancing protocols in mobile ad hoc networks (MANETs). It begins with an abstract of the paper and introduces MANETs and the importance of load balancing in them given nodes' limited resources. It then discusses various load metrics and load balancing routing protocols. Specific protocols covered include Ad Hoc On-Demand Distance Vector (AODV), Ad hoc On-Demand Multipath Distance Vector (AOMDV), and Scalable Multipath On-Demand Routing (SMORT). AOMDV and SMORT aim to compute multiple loop-free paths during route discovery to help balance traffic load across multiple paths. The document concludes that load balanced routing protocols use different metrics to select routes
International Journal of Engineering Research and Applications (IJERA) is an open access online peer reviewed international journal that publishes research and review articles in the fields of Computer Science, Neural Networks, Electrical Engineering, Software Engineering, Information Technology, Mechanical Engineering, Chemical Engineering, Plastic Engineering, Food Technology, Textile Engineering, Nano Technology & science, Power Electronics, Electronics & Communication Engineering, Computational mathematics, Image processing, Civil Engineering, Structural Engineering, Environmental Engineering, VLSI Testing & Low Power VLSI Design etc.
International Journal of Engineering Research and Applications (IJERA) is an open access online peer reviewed international journal that publishes research and review articles in the fields of Computer Science, Neural Networks, Electrical Engineering, Software Engineering, Information Technology, Mechanical Engineering, Chemical Engineering, Plastic Engineering, Food Technology, Textile Engineering, Nano Technology & science, Power Electronics, Electronics & Communication Engineering, Computational mathematics, Image processing, Civil Engineering, Structural Engineering, Environmental Engineering, VLSI Testing & Low Power VLSI Design etc.
International Journal of Engineering Research and Applications (IJERA) is an open access online peer reviewed international journal that publishes research and review articles in the fields of Computer Science, Neural Networks, Electrical Engineering, Software Engineering, Information Technology, Mechanical Engineering, Chemical Engineering, Plastic Engineering, Food Technology, Textile Engineering, Nano Technology & science, Power Electronics, Electronics & Communication Engineering, Computational mathematics, Image processing, Civil Engineering, Structural Engineering, Environmental Engineering, VLSI Testing & Low Power VLSI Design etc.
International Journal of Engineering Research and Applications (IJERA) is an open access online peer reviewed international journal that publishes research and review articles in the fields of Computer Science, Neural Networks, Electrical Engineering, Software Engineering, Information Technology, Mechanical Engineering, Chemical Engineering, Plastic Engineering, Food Technology, Textile Engineering, Nano Technology & science, Power Electronics, Electronics & Communication Engineering, Computational mathematics, Image processing, Civil Engineering, Structural Engineering, Environmental Engineering, VLSI Testing & Low Power VLSI Design etc.
International Journal of Engineering Research and Applications (IJERA) is an open access online peer reviewed international journal that publishes research and review articles in the fields of Computer Science, Neural Networks, Electrical Engineering, Software Engineering, Information Technology, Mechanical Engineering, Chemical Engineering, Plastic Engineering, Food Technology, Textile Engineering, Nano Technology & science, Power Electronics, Electronics & Communication Engineering, Computational mathematics, Image processing, Civil Engineering, Structural Engineering, Environmental Engineering, VLSI Testing & Low Power VLSI Design etc.
O documento descreve um projeto para ajudar alunos a memorizar os fatos básicos da multiplicação através de jogos educativos no computador. O projeto será realizado durante uma semana com aulas diárias de uma hora envolvendo 7 alunos do 5o ano sob a supervisão de 3 professores. Os alunos serão avaliados por meio de pontuação nos jogos e gráficos mostrando sua evolução ao longo do projeto.
A escola tem uma estrutura hierárquica com um Diretor no topo, seguido por uma Pedagoga, um Assistente Pedagógico e uma Secretária no nível mais baixo.
Este documento apresenta um projeto educacional, com o tema e objetivos definidos, abordando possíveis dúvidas sobre o conteúdo, e listando referências bibliográficas.
This dissertation report examines consumer perception towards online shopping in India. The report includes an acknowledgement, declaration, introduction and literature review sections. The introduction provides background on the growth of e-commerce and how companies are leveraging the internet. The literature review covers national and international studies on topics like online consumer behavior, trust, and factors influencing online purchases. The report also describes the significance and objectives of the study, as well as the research methodology used which involved collecting primary data through questionnaires. Key findings indicate that efficiency, time savings and affordability are main drivers for online shopping in India. The conclusion is that online shopping has a promising future in India as attitudes improve and various payment options expand access.
Customer Satisfaction in Online Shopping: a study into the reasons for motiva...IOSR Journals
This study endeavours to understand customer satisfaction in online shopping while investigating the major reasons that motivated customers’ decision-making processes as well as inhibitions of online shopping. The Kotler and Killers (2009) Five Stage Buying Process Model was chosen as the basis of framework of this study to explain customer satisfaction through their motivations to buy products online. The existing literature was reviewed to discover reasons that would influence customers positively or negatively towards shopping online. Surveys were conducted by distributing questionnaires in the Wrexham area (North Wales) to gather data for this research. SPSS software package was used to present research data graphically and to test research hypothesis. From the findings, it was discovered that respondents use internet to purchase products through online because they believe it is convenience to them and the term convenient includes elements such as time saving, information availability, opening time, ease of use, websites navigation, less shopping stress, less expensive and shopping fun. In contrast, along with respondents’ mind-sets, online payment security, personal privacy and trust, unclear warranties and returns policies and lack of personal customer service are the foremost barriers of online shopping. Furthermore, the result of hypotheses established that even though online shopping is convenient to all consumers, online payment system and privacy or security anxieties have significant impact on online shopping. Finally, some recommendations have been offered for online retailers to take initiatives for making online shopping more admired and trustworthy.
CHAPTER 1INTRODUCTION1.0 OVERVIEW OF STUDYThe emerging.docxketurahhazelhurst
This document provides an overview and background of a study on customers' product delivery experiences and e-loyalty towards e-commerce marketplaces. It discusses how e-commerce and online shopping have grown significantly with increased internet access. However, product delivery issues are one of the top complaints for online shoppers and can negatively impact customer retention if reliability, safety, and timeliness are not adequately addressed. The document aims to explore the relationship between these delivery factors and customers' experiences and loyalty.
This study evaluated factors that influence consumer satisfaction with online shopping in China. A survey of 350 Chinese online shoppers found that website design, security, information quality, payment methods, customer service, product quality, variety of products offered, and delivery service were all positively related to consumer satisfaction. The researchers hypothesized that each of these eight factors would have a positive impact on satisfaction based on a review of prior studies examining technological, shopping, and product attributes that drive online shopping satisfaction.
IRJET- Online or Offline Shopping: Factors that Determine Customer BehaviorIRJET Journal
This document summarizes a research paper on factors that determine customer behavior for online versus offline shopping. It discusses how geography, type of country (developed vs developing), and urgency of delivery can impact customer preferences and behavior. The document also reviews past literature on how demographics like age, income, and location have been found to influence offline shopping behavior. A hypothesis is presented that geography still impacts economic activity and retail location choices due to goods delivery needs and face-to-face interactions stimulated by online interactions. The industrial and transportation impacts of increased e-retail are also briefly discussed.
Article 8 A STUDY ON THE CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING IN THE D...Dr UMA K
Dr. UMA.K
Assistant Professor in Commerce
7. UMA. K (2020) “A STUDY ON THE CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING IN THE DIGITAL ERA – WITH SPECIAL REFERENCE TO MYSORE CITY”, Wesleyan Journal of Research, Vol.13 No4 (VI), Page No 109-115.
article 8 Wesleyan Journal of Research - A STUDY ON THE.pdfEducational
Wesleyan Journal of Research , Vol.13 No4(VI)
[109]
Research Article: Commerce
A STUDY ON THE CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING IN THE
DIGITAL ERA – WITH SPECIAL REFERENCE TO MYSORE CITY
Uma K
Assistant Professor, Department of Studies in Commerce,
3 online shopping research paper hari masterpiece HariMasterpiece
This document summarizes a study on consumer buying behavior towards online shopping in Dindigul district, India. It analyzes factors that influence consumer purchases online such as price, quality, brand, and discounts. The study used surveys of 1000 consumers and statistical analysis to test hypotheses. Key findings were that the majority of online shoppers were male, aged 16-25, and purchase from websites like Flipkart, Amazon, and Olx. Educational attainment and gender were found to impact the factors influencing consumer online purchases. The study aims to help online retailers better understand customer preferences.
A DISSERTATION REPORT ON CONSUMER’S PERCEPTION AND AWARENESS ON ONLINE SHOPPING\MARKETING IN INDIA.
Including research methodology, data analysis, findings, conclusions, and survey questionnaire.
3 ijaems sept-2015-4-mining consumer knowledge from shopping experience a ca...INFOGAIN PUBLICATION
E_Commerce becomes far much popular in recent years. E Commerce nowadays is almost everywhere. People go through online ; meanwhile, they are more and more accustomed to buy goods via E_Commerce channel. - The E-Commerce web sites are facing lots of problems today. Customers prefer traditional way to purchase the products and not from E-Commerce web sites. If we see the history of E-Commerce, then we get that E-Commerce is the purpose of Internet and the web to conduct business Even in recession, it is thriving and has become one of the most important consumption modes. This study uses cluster analysis to identify the profiles of E_Commerce consumers. The rules between E_Commerce spokespersons and commodities from consumers are recognized by using association analysis. Depicting the marketing knowledge map of spokespersons, the best endorsement portfolio is found out to make recommendations. By the analysis of spokespersons, period, customer profiles and products, four business modes of E_Commerce are proposed for consumers: new product, knowledge, low price and luxury product; the related recommendations are also provided for the industry reference.
How do online advertisements affects consumer purchasing intention empirical ...Alexander Decker
This document summarizes a study that examined how online advertisements affect consumer purchasing intentions in Jordan. The study developed a theoretical model with five dimensions: consumer characteristics, advertisement characteristics, website characteristics, attitude, and product characteristics. Data was collected from 339 Jordanian university students. The results showed that income, internet skills, daily internet usage, advertisement content, and advertisement location significantly impacted the effectiveness of online ads. Additionally, website language and opinions of others were found to have notable influence on ad effectiveness. The study aimed to identify key factors affecting online ad effectiveness and purchasing intentions in the context of a developing country.
This document summarizes a study that analyzed factors influencing the use of e-money in Indonesia. The study examined how perceived usefulness, perceived ease of use, subjective norm, technological innovativeness, and perceived credibility impact e-money usage. A literature review covered relevant theories and prior studies. Hypotheses were developed that perceived usefulness, ease of use, technological innovativeness, and credibility would positively influence e-money use, while subjective norm would negatively influence it. Data was collected through surveys in Semarang, Indonesia and analyzed using regression. The study found perceived credibility significantly impacts e-money use but the other factors do not.
The growing use of Internet in India provides varied opportunities for online shopping from both customer and seller perspective. If Electronic marketers (E-Marketers) know the factors affecting online Indian behavior, the relationships between these factors and the type of online buyers, they can further develop their marketing strategies to convert potential buyers into active buyerswhile retainingits original customer base. This study focuses on the factors which online buyers takes into consideration while shopping online. This research will help in finding the impact of e-market on customers’ purchasing patterns and how their security and privacy concerns about online marketinginfluences their online buying behavior. The study will further encompass the various important inputs which will equip the marketers for creating online marketing more lucrative and assured by adding value to the existing services.
Analysis of Customer Satisfaction during Online Purchase.pdfLinda Garcia
1) The document analyzes factors that influence customer satisfaction with online purchases. It conducted a survey of students and professionals to understand perceptions of online shopping.
2) The study found that website design, payment security, ease of shopping, accurate product information, price, and delivery services all had a positive impact on customer satisfaction. Delivery services and payment security had the strongest influence.
3) A multiple regression analysis determined that all the factors were statistically significant predictors of customer satisfaction and together explained 54% of satisfaction. The study concludes these factors should be considered by retailers to improve performance and customer satisfaction.
Growth Story of Online Retailing & E-Commerce in IndiaRHIMRJ Journal
On 14 September 2014 business standard has highlighted that “Cash may no longer be king”. Growth in
transactions has happened on the back of a huge network expansion from 98074 ATM in May 2012 to 164491 now. In the
same period the number of POS terminals, too, jumped from 671834 to over a million now. The Indian Online Retail is a rich
segment waiting to be exploited. Internet is a potent medium that can serve as a unique platform for the growth of retail brands
in India. The medium holds many virtues favorable for the retail industry including a higher customer penetration, increased
visibility, and convenient operations. The current web-based models for e-tailing are part of an embryonic phase preceding an
era of rapid transformation, challenge, and opportunity in Indian retail market. The Indian retail market is witnessing a
revolution. The growth of internet has enabled the new retail format of the virtual retailer to emerge and forced the existing
retailers to consider e-tailing model of retailing as well.
Acceptance of Online Shopping in Bangladesh: Consumer’s Perspectiveiosrjce
The document discusses a study that explores consumer acceptance of online shopping in Bangladesh. It finds that while online shopping is becoming more popular in Bangladesh, there are still some inhibitions to widespread acceptance. The majority of respondents to a survey reported frequently visiting online shops, and agreed that online shopping can save time compared to traditional shopping. However, some respondents still viewed online payment systems as risky, delivery times as too long, and delivery costs as too high. The document recommends that online retailers address issues like payment security, delivery speed and costs in order to further improve consumer acceptance of online shopping in Bangladesh.
This document appears to be an introduction or first chapter of a student's dissertation on online shopping behavior. It provides background on the rapid growth of e-commerce and internet shopping. It discusses how the internet provides convenience for consumers to research products, compare prices, and satisfy their needs more efficiently. However, it also notes potential risks of online shopping like payment security and issues with after-sales service. The document then outlines that the dissertation will investigate the impact of online shopping on consumer behavior through a questionnaire survey. It aims to understand current consumer behaviors and provide recommendations to help businesses.
The internet is being developed rapidly since last two decades, and with relevant digital economy that is driven by information technology also being developed worldwide. After a long term development of internet, which rapidly increased web users and highly speed internet connection, and some new technology also have been developed and used for web developing, those lead to firms can promote and enhance images of product and services through web site. Therefore, detailed product information and improved service attracts more and more people changed their consumer behaviour from the traditional mode to more rely on the internet shopping. On the other hand, more companies have realized that the consumer behaviour transformation is unavoidable trend, and thus change their marketing strategy. As the recent researches have indicated that, the internet shopping particularly in business to consumer (B2C) has risen and online shopping become more popular to many people. According to the report, The Emerging Digital Economy II, published by the US Department of Commerce, in some companies, the weight of e-commerce in total sales is quite high. For instance, the Dell computer company have reached 18 million dollars sales through the internet during the first quarter of 1999. As a result, about 30% of its 5.5 billion dollars total sales were achieved through the internet (Moon, 2004). Therefore, to understand internet shopping and its impact on consumer behaviour could help companies making use of it as a form of doing e-business.
There are many reasons for such a rapid developing of internet shopping, which mainly due to the benefits that internet provides. First of all, the internet offers different kind of convenience to consumers. Obviously, consumers do not need go out looking for product information as the internet can help them to search from online sites, and it also helps evaluate between each sites to get the cheapest price for purchase. Furthermore, the internet can enhance consumer use product more efficiently and effectively than other channels to satisfy their needs. Through the different search engines, consumers save time to access to the consumption related information, and which information with mixture of images, sound, and very detailed text description to help consumer learning and choosing the most suitable product (Moon, 2004). However, internet shopping has potential risks for the customers, such as payment safety, and after service. Due to the internet technology developed, internet payment recently becomes prevalent way for purchasing goods from the internet. Internet payment increase consumptive efficiency, at the same time, as its virtual property reduced internet security. After service is another way to stop customer shopping online. It is not like traditional retail, customer has risk that some after service should face to face serve, and especially in some complicated goods.
3 onlinne shioping research paper publishedin international journalmaaranhari
This document summarizes a research study on consumer buying behavior towards online shopping in Dindigul district, India. It begins with an abstract stating the study explores consumer buying patterns and examines factors like service quality, expectations, and preferences regarding online shopping. The methodology section outlines a descriptive research design using purposive sampling of 1000 respondents. Statistical analysis methods like percentage analysis and chi-square tests will be used to analyze the data and test hypotheses regarding characteristics influencing online shopping awareness and motivations. The study aims to provide insights into consumer preferences for online shopping versus traditional stores and emerging trends in the industry.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...Tatiana Kojar
Skybuffer AI, built on the robust SAP Business Technology Platform (SAP BTP), is the latest and most advanced version of our AI development, reaffirming our commitment to delivering top-tier AI solutions. Skybuffer AI harnesses all the innovative capabilities of the SAP BTP in the AI domain, from Conversational AI to cutting-edge Generative AI and Retrieval-Augmented Generation (RAG). It also helps SAP customers safeguard their investments into SAP Conversational AI and ensure a seamless, one-click transition to SAP Business AI.
With Skybuffer AI, various AI models can be integrated into a single communication channel such as Microsoft Teams. This integration empowers business users with insights drawn from SAP backend systems, enterprise documents, and the expansive knowledge of Generative AI. And the best part of it is that it is all managed through our intuitive no-code Action Server interface, requiring no extensive coding knowledge and making the advanced AI accessible to more users.
Trusted Execution Environment for Decentralized Process MiningLucaBarbaro3
Presentation of the paper "Trusted Execution Environment for Decentralized Process Mining" given during the CAiSE 2024 Conference in Cyprus on June 7, 2024.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
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Digital Marketing Trends in 2024 | Guide for Staying Ahead
Bf4201388392
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ISSN : 2248-9622, Vol. 4, Issue 2( Version 1), February 2014, pp.388-392
RESEARCH ARTICLE
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OPEN ACCESS
Factors Affecting the Online Shopping Behavior: An Empirical
Investigation in Vietnam
Ngo Tan Vu Khanh1, Gwangyong Gim2
1
2
Reseacher, Department of Business Administration, Soongsil University, Seoul-Korea
Prof. Gwangyong Gim, Department of Business Administration, Soongsil University, Seoul-Korea
ABSTRACT
Online shopping has become new type of retail shopping. It has now been adopted all over the world including
Vietnam. This shopping method is still not as well known or accepted as in many other countries, and though
the knowledge of online shopping in Vietnam is now beginning to increase rapidly, to know the factors
influencing online shopping behavior of Vietnam consumers there are several articles written. The main
objective of this study is to analyze factors affecting on online shopping behavior of consumers that might be
one of the most important issues of e-commerce and marketing field. However, there is very limited knowledge
about online consumer behavior because it is a complicated socio-technical phenomenon and involves too many
factors. The model was assessed based on the data collected from 238 participants using a survey questionnaire.
Finally regression analysis was used on data in order to test hypothesizes of study. This study can be considered
as an applied research from purpose perspective and descriptive-survey with regard to the nature and method.
Keywords - online shopping, shopping behavior, consumer attitudes, perceived risks, Vietnam.
I. INTRODUCTION
The Internet shopping as one of the types of
electronic commerce has proliferated rapidly since
the middle of 1990s where Web technologies have
played a major role in this decade [1]. The
development of Internet shopping in the world
expected to be accelerated because it has a lot of
incentives such as effortlessness, broader selections
[2], competitive pricing, greater access to
information, product quality, and time to receive
product [3]. The Internet also is consulted globally
by people on a daily basis. The use of this facility is
embarked upon by many people for different
purposes as it supports the day to day activities in
different sectors of everyday life[4]. It is used
specifically by some people in getting information on
items. Its use as a powerful tool of communication is
increasing daily at an exponential rate largely due to
the abundant benefits it offers in saving time and cost
[5]. However in recent decades many of researchers
as well as practitioners explored to study the factors
influencing on customer Internet shopping behavior.
They attempt to make an assessment of the service
quality of their e-commerce delivering as perceived
by their customers, [6]. The potential for Internet
shopping within the local environment in Viet Nam
in recent years has been realized and still there are
tremendous opportunities for growth, [7]. Therefore,
companies that are offering their products and
services online have to build consumer confidence.
The first purpose of this study is to identify why
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majority of people are not interested to engage in
online transaction despite knowing that this channel
provides greater convenience, reduction in time and
wider variety of sellers, they still prefer to purchase
certain items physically [8]. It is therefore a necessity
that the reasons behind this issue must be discovered.
The second purpose of this study is to find out the
impact of The second purpose of this study is to find
out the impact of perceived of economic benefits,
perceived of merchandise, perceived Easy of use,
perceived Risk in the Context of Online Transaction,
Perceived Risk with Product/Service, Perceived
payment benefits.
II. RESEARCH BACKGROUND
2.1. The Internet in Vietnam
It has been more than one decade since the
Internet started to have been used in Vietnam.
Vietnam connected the world in 2000, the Internet
users was a small figures, just 0.3% of the population
in 2000. However, the Internet is growing fast, much
faster than in any other Asian countries in 2011. Over
the last ten years 2000-2010, Internet usage has
grown by 12.4 times in Vietnam. This is the highest
level of penetration in the Asian countries. After five
years from 2000, this number was up to 12.8%; and
17.9% in 2007; 24.0% in 2008; and 25.7% of
Vietnam population in 2009. At the present,
according to the Vietnam Internet Network
Information Center, Vietnam ranks 18/20 countries
with the largest number of Internet users in the world,
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2. Ngo Tan Vu Khanh et al Int. Journal of Engineering Research and Applications
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ranking eighth Asia and ranks third in Southeast Asia
with 31,302,752 Internet users as of Dec 2013,
35.53% of the population. The number of Vietnam
Internet user has increased more than 15 times
compare with that of 2001. Such an advantage of
Internet is very potential for development of ecommerce service.
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such as type of C2C (Consumer to Consumer), B2C
(Business to Consumer) or B2B (Business to
Business) and recently there B2T (Business to Team)
to the site of the big companies such as FPT, VTC,
VNG to small and medium businesses, entrepreneurs.
Figure 1:Vietnam Internet users Source: Vietnam
Internet Network Information center (VNNIC)
2.2. Online Shopping in Viet Nam
According to the latest report of the Vietnam
E-Commerce Association, transaction ecommerce
success with 3193 (89% of small and medium scale),
42% of said they did to build e-commerce website.
Percentage of businesses accept orders via the
website is 29%. Estimates, the new e-commerce
accounted for 0.3 to 0.5% of total retail sales in
Vietnam. Online shopping in Vietnam for 2 years
now (since early 2011) are positive signs, customers
are more interested to see prices and online shopping,
brands, supplier level as well as the shop is gradually
shifting to online to search for new customers, reduce
land costs, labor, management. Over 1,700
businesses surveyed in the country, up to around 1/3
of revenue due from business electronic commerce,
with over 15% of total revenue. Comparison with
2005 (only 8%) are seen businesses really care about
e-Commerce and know to take advantage of
electronic commerce. Almost users access the ecommerce websites to look up product information,
services, and goods reference price, where sold. The
few that are participating in online transactions.
Number of participants who had ordered and paid
online is about 800,000 people (see figure 2). The
amount of online transactions per capita average is 4
transactions / year. The average value per transaction
in the range of 100,000vnđ to 140,000vnđ (around
$7). According to estimates, in 2013 the e-commerce
market will grow by about 50%, or about 3.4 million
people will use their regular activities on the ecommerce websites via to strong investment of large
companies at home and abroad, and the trend of
online shopping startup is pretty aggressive. And
proven fact appeared diverse types of e-commerce
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Figure 2: Online activities
Source: Vietnam Internet network information center
III. RESEARCH MODEL AND
HYPOTHESIS
Many factors positively or negatively
influence a consumer‟s decision to adopt online
shopping as a purchasing means of products/services.
In this section, we propose several hypotheses
regarding consumers‟ adoption of online shopping
based on each construct that was derived from the
pervious literature. We propose the conceptual model
for this research:
FIGURE 3: CONCEPTUAL MODEL
Several satisfaction studies have examined
the role of price as an attribute of performance.
Fornell at al. (1996)[9] also found that price
perceptions affect customer behavior in a
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ISSN : 2248-9622, Vol. 4, Issue 2( Version 1), February 2014, pp.388-392
macroeconomic study involving seven industry
sector. When shopping on the internet, customers
cannot actually see or handle the product, they feel
unsure what is represented on the web is consistent
with what is actually received, that why price is the
first thing when online shopping. At the stage of
information search and alternatives evaluation,
information quality, the ambience associated with the
site itself and how it functions, variety of
merchandise and price all play roles in whether
consumers are satisfied or dissatisfied with their
online shopping experiences. It is argued that, since a
primary role of an online store is to provide pricerelated information and product information to help
reduce consumers‟ search cost (Bakos, 1997)[10],
more extensive and higher quality information
available online leads to higher levels of customer
satisfaction (Peterson et al., 1997)[11]. Therefore, we
hold the view that product price has a lot to do with
Vietnam customers behavior. Based on the discussion
above, we propose the following hypotheses:
H1: Perceived of economic benefits (PEB) affects
consumer behavior in online shopping.
H2: Perceived of merchandise (PM) affects consumer
behavior in online shopping.
Information systems that users perceive
easier to use and less complex will increase the
likelihood of its adoption and usage (Agarwal and
Prasad, 1997; Teo et al., 1999)[12]. According to
several researches on TAM (Davis et al., 1989; Teo
et al., 1999; Venkatesh and Morris, 2000)[13],
perceived ease of use (PEU) has been shown to
influence behavior (i.e., IT adoption) through two
causal ways: (1) a direct effect on behavior and (2) an
indirect effect on behavior via perceived usefulness
(PU). Therefore we propose the following
hypotheses:
H3: Perceived Easy of use (PE) affects consumer
behavior in online shopping.
It is important that consumers feel
confidence in the online shopping process itself. As
suggested in numerous studies (Bhimani, 1996;
Hoffman et al., 1999; Ratnasingham et al., 1999; Tan
and Teo, 2000) [14][15][16][17], a commonly
recognized barrier to the diffusion and adoption of
online shopping has been the lack of security and
privacy over the Internet. Messages on the Internet
are being passed in a shared domain, and therefore
consumers are not yet comfortable with sending
personal information across the Internet (Rose et al.,
1999)[18]. Most online vendors allow consumers to
pay through credit card, which effectively limits the
number of consumers immediately. Security concerns
with respect to exposure of credit card information to
hackers or unknown vendors is still a major anxiety
for consumers (Sindhav and Balazs, 1999;
Swaminathan et al., 1999)[19]. According to the
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study of Hoffman et al. (1999), 95% of Web users
have declined to provide personal information to
Web sites at one time or another when asked, and
40% who have provided demographic data have gone
to the trouble of fabricating it. Further, Bhimani
(1996) states that consumers may be afraid that
online vendors can deny an agreement after the
transaction. Accordingly, we propose the hypothesis
with regard to the impact of perceived Risk in the
Context of Online Transaction as follows:
H4: Perceived risk in the context of online
transaction (PRCT) affects consumer behavior in
online shopping.
Online consumers may also feel anxiety
when they do transactions on the Internet due to the
intangibility
characteristics
of
the
online
products/services. The anxiety or uncertainty with
product/service drives consumers‟ beliefs about the
risk itself, and therefore this risk reduces the
possibility that the consumers obtain from shopping
on the Internet. Finally, the risk will put a damper on
consumer‟s adoption of online shopping. At the
purchase
stage,
privacy/security,
payment
mechanisms, transaction capabilities and speed of
operation may affect satisfaction. Compared with the
traditional economy, online consumers are more
keenly aware of the need for payment mechanisms
(Culnan, 1999; Friedman et al., 2000; Grewal et al.,
2004)[20]. Inadequate infrastructure, lack of trust,
and privacy and security concerns often lead to lost
sales (Yianakos, 2002; Grabner-Kraeuter, 2002)[21].
Hence, the study designs the following hypotheses:
H5: Perceived risk with product/service transaction
(PRPT) affects consumer behavior in online
shopping.
H6: Perceived payment benefits (PPB) transaction
affects consumer behavior in online shopping.
IV. RESEARCH METHODOLOGY
In order to assess the research model, a
questionnaire was designed to collect data. The scales
used in the questionnaire were largely built upon the
scope and structure of previous studies. Constructs
were measured based on seven-point Likers-scales
ranging from strongly disagree (1) to strongly agree
(7). This research services are focused on university
students, they accordingly became the target group of
the study. The sample was collected from residents in
Ho Chi Minh city, Vietnam in Nov- 2013. A total of
238 responses were returned from 216 participants
giving a response rate of 90,7%. The respondents
consisted of 78 males and 138 females between 17
and 45 years old. The descriptive statistics of the
sample are shown in Table 1.
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4. Ngo Tan Vu Khanh et al Int. Journal of Engineering Research and Applications
ISSN : 2248-9622, Vol. 4, Issue 2( Version 1), February 2014, pp.388-392
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Table 2: Cronbach’s Alpha
The reliability of the questionnaire scale was
tested using cronbach‟s alpha for total thirty
measurement items, which divided in to 7 factors.
The cronbach‟s alpha for scale in the model range
from 0.675 to 0.842. All of these result suggest that
the measurements for the scale ware reliable. The
detail of reliability analysis for each factor is
presented in table 3
Table 1: Distribution of respondents based on
demographic characteristics
V. DISCUSSION AND FINDING
In terms of data analysis, a descriptive
analysis was initially performed to provide
information pertaining to the demographics of the
respondents. Testing for reliability was checked first
using reliability coefficients Cronbach‟s Alpha. Next,
the factor analysis was run to show an association
between a number of items and constructs. After that,
an associative analysis in the form of a correlation
analysis was conducted to test for existence of multico linearity. The study continued to test regression
assumptions before using OLS method to run a
regression. Hierarchical multiple linear regression
was used to check whether demographic variables
(gender, age, education, and income) contribute
anything to the prediction produced by the block of
trust antecedent variables in the next step.
Subsequently, multiple regression analyses were
performed to test the relationship between the whole
set of predictors and the dependent variables under
the current study. Lastly, hypothesis testing
continued to conduct in order to determine whether
hypotheses proposed based upon a review from
existing literature were supported or not.
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Table 3: Factor analysis
Statistically valid results about the impact of
factors on online shopping:
Results of regression analysis:
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5. Ngo Tan Vu Khanh et al Int. Journal of Engineering Research and Applications
ISSN : 2248-9622, Vol. 4, Issue 2( Version 1), February 2014, pp.388-392
Summary of hypothesis tests:
[2]
[3]
VI. CONCLUSION
As presented in Figure 5, three of causal
relationships between the constructs postulated by the
online shopping model are well supported in the
Vietnam. The results suggest that Perceived of
economic benefits (PEB), Perceived of merchandise
(PM), and Perceived payment benefits (PPB) have
significant direct effects on consumer‟s behavior
adoption of online shopping. That means, to promote
online shopping in Vietnam is to increase the ability
to recognize the benefits of trading products on the
Internet, addition to that the usefulness of online
payment. Note minimize risks when buying and
selling transactions on internet .The results of this
study also showed that the development of ecommerce in Vietnam is very difficult, the fear of
risk taking when dealing on the internet on the
second aspect is the product / service and the
transaction.
The survey study was on conducted among
the Viet Nam respondents who respondent very well
to the research study and the respondents were
prolific in their responses and they were very good at
their answers which implies that the respondents had
a good understanding of the website and how it
functions but largely the respondents were mainly
male and between the age group of 17-45. Many
respondents got high education and have rich
experience shopping online in Viet Nam. In this
study, Principle Axis Factoring with Promax methods
are used to validate measures help the study refine
the supposed research model and increase knowledge
of the four antecedents of trust predicting customer‟s
trust response. The model of trust has both practical
and theoretical value in Vietnam context. It not only
provides an increased insight into the nature of trust
and provides a refined understanding of the
predictors, but it also provides efficient marketing
tools to push up online businesses.
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