Customer’s buying behavior for online shopping

Introduction
About the topic
The internet is being developed rapidly since last two decades, and with
relevant digital economy that is driven by information technology also being
developed worldwide. After a long term development of internet, which
rapidly increased web users and highly speed internet connection, and some
new technology also have been developed and used for web developing,
those lead to firms can promote and enhance images of product and services
through web site. Therefore, detailed product information and improved
service attracts more and more people changed their consumer behaviour
from the traditional mode to more rely on the internet shopping. On the other
hand, more companies have realized that the consumer behaviour
transformation is unavoidable trend, and thus change their marketing strategy.
As the recent
researches have indicated that, the internet shopping particularly in business
to has risen and online shopping become more popular to many people.
According to the report, The Emerging Digital Economy II, published by the
US Department of Commerce, in some companies, the weight of e-commerce
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in total sales is quite high. For instance, the Dell computer company have
reached 18 million dollars sales through the internet during the first quarter of
1999. As a result, about 30% of its 5.5 billion dollars total sales were
achieved through the internet (Moon, 2004). Therefore, to understand internet
shopping and its impact on consumer behaviour could help companies
making use of it as a form of doing e-business. There are many reasons for
such a rapid developing of internet shopping, which mainly due to the
benefits that internet provides. First of all, the internet offers different kind of
convenience to consumers. Obviously, consumers do not need go out looking
for product information as the internet can help them to search from online
sites, and it also helps evaluate between each sites to get the cheapest price
for purchase. Furthermore, the internet can enhance consumer use product
more efficiently and effectively than other channels to satisfy their needs.
Through the different search engines, consumers save time to access to the
consumption related information, and which information with mixture of
images, sound, and very detailed text description to help consumer learning
and choosing the most suitable product (Moon, 2004). However, internet
shopping has potential risks for the customers, such as payment safety, and
after service. Due to the internet technology developed, internet payment
recently becomes prevalent way for purchasing goods from the internet.
Internet payment increase consumptive efficiency, at the same time, as its
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virtual property reduced internet security. After service is another way to stop
customer shopping online. It is not like traditional retail, customer has risk
that some after service should face to face serve, and especially in some
complicated goods.
Benefits of online shopping-
Low Prices and Better Offers
An online apparel store usually draws in customers by offering better prices
and offers for quality products. By having an online store, they can save on
monthly expenditures which allow them to offer clients good value for their
money. Often times they offer free shipping to your locality depending on
the total bill of the amount ordered
Accessibility
Taking time to browse through an online apparel store is much less time
consuming than going to a retail store. Often times, customers are worn out
from their jobs and other chores and would rather prefer to be at home.
Also, with the holiday season coming, most people cannot stand to go
through the holiday rush of shoppers.
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Shopping online can easily be done while sitting in front of the TV or
lounging on the sofa. With payments being made online as well, a person
can just sit back, relax and wait for the package to be delivered.An online
apparel store usually draws in customers by offering better prices and offers
for quality products. By having an online store, they can save on monthly
expenditures which allow them to offer clients good value for their money.
Better Variety
Shopping online often offers better variety. Not only can you find them for
affordable rates, but most of them allow you to get limited edition items that
you might otherwise have missed out on.
Availability
Nothing can be more frustrating for a person to go to a shop only to realize
that the item they wanted is out of stock and might be restocked at a vague
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date. This not only makes you unreasonably angry, but it also means that
you have to keep taking time out to check if they have got the item you
want. Online stores eliminate the chances of this happening by placing out
of stock signs next to the product.
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LITERATURE REVIEW
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LITERATURE REVIEW
E-Business probably began with electronic data interchange in the 1960s
(Zwass, 1996). However, (Melao, 2008) suggests that it was only in the
1990s, primarily via the Internet, that e-Business has emerged as a core
feature of many organizations. In his opinion, the hope was that e-Business
would revolutionize the ways in which organizations interact with customers,
employees, suppliers and partners. Some saw e- Business as part of a recipe
to stay competitive in the global economy.
Christy M. K. Cheung, Lei Zhu, Timothy Kwong, Gloria W.W. Chan,
Moez Limayem,(2002) The topic of online consumer behavior has been
examined under various contexts over the years. Although researchers from a
variety of business disciplines have made significant progress over the past
few years, the scope of these studies is rather broad, the studies appear
relatively fragmented and no unifying theoretical model is found in this
research area. In view of this, provide an exhaustive review of the literature
and propose a research framework with three key building blocks (intention,
adoption, and continuance) so as to analyze the online consumer behavior in a
systematic way. This proposed framework not only provides us with a
cohesive view of online consumer behavior, but also serves as a salient
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guideline for researchers in this area.
Burke, R.R. (2002), Trust is a key factor that determines the success of
Business to Consumer (B2C) e-commerce transactions. Previous researchers
have identified several critical factors that influence trust in the context of
online shopping. This research focuses on available security measures which
assure online shopper_s safety and great sales promotions and online deals
which stimulate customers to shop online.
Abel Stephen (2003) in his paper represents the findings of research studies
that address e-commerce design and associated consumer behavior. The
innovation of e-commerce has affected not only the marketplace through the
facilitation of the exchange of goods and services, but also human behavior in
response to the mechanisms of online services. Researchers have identified
and hypothesized on relevant subject matters ranging from Web usability,
marketing channels and other factors influencing online buying behavior.
Though researchers have focused on what appear different aspects of online
buying behavior, their studies may be shown to be interrelated and
interdependent, even to the extent of revealing constructs upon which e-
commerce, in terms of future design and research, could be built.
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Balasubramanian, S., Konana, P. and Menon, N.M. (2003), In this
environment, some traditional service quality dimensions that determine
customer satisfaction, such as the physical appearance of facilities,
employees, and equipment, and employees_ responsiveness and empathy are
unobservable. In contrast, trust may play a central role here in enhancing
customer satisfaction. Model trust as an endogenously formed entity that
ultimately impacts customer satisfaction, and we elucidate the linkages
between trust and other factors related to the performance of the online
service provider and to the service environment
Rajeev Kamineni (2004) in his study finds that World Wide Web can change
human behaviour and human interactions to a very large extent. Web based
shopping behaviour is one major example to point out the trends in this
direction. This study is of a very exploratory nature and it intends to establish
the differences between several web-based shoppers from different parts of
the world. Several critical factors associated with online shopping behaviour
have been explored. A cross cultural data set has been collected and an
illustrative description of the shoppers has been provided. As a final step the
cross cultural differences between several shoppers explored.
Archana Shrivastava, Ujwal Lanjewar, (2011) in online buying, the rate of
diffusion and adoption of the online buying amongst consumers is still
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relatively low in India. In view of above problem an empirical study of online
buying behavior was undertaken. Based on literature review, four
predominant psychographic parameters namely attitude, motivation,
personality and trust were studied with respect to online buying. The online
buying decision process models based on all the four parameters were
designed after statistical analysis. These models were integrated with business
intelligence, knowledge management and data mining to design Behavioral
Business Intelligence framework with a cohesive view of online buyer
behavior. For better understanding the factors of internet and consumer
shopping behaviours towards internet shopping, this chapter would provide
academic research reviews and relative ideas expressed in the literature that
associated with this subject. Furthermore, a number of hypotheses will be
tested to answer the research questions that mentioned already in the
introduction. Due to the recent research shows that internet shopping
becomes a full and effective business model (Black, 2005), therefore there are
several studies that already investigated more or less related on internet
shopping and consumer behaviour. In the following chapter, some point of
view will be taken from literatures, and needs careful review to achieve them
as the basis of the subsequent research investigation. This chapter will begin
with the briefly talk about the traditional landscape of shopping, and
following the principles of consumer shopping behaviour. Through indicated
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that, the essence of internet shopping consumer behaviour will be indicated in
the second section.
Objective of study
AIMS AND OBJECTIVES
It is clear from the overview of internet and internet shopping development
that ecommerce is being used in many corporations due to the dramatic
development of technology and competitive advantages of web selling.
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Moreover, the expansions of the usage by individuals also become main
contributors to the development of internet shopping. Relatively few studies
have investigated in the internet shopping and impact on consumer behaviour.
The previous studies are more focus on the marker’s point of view, such as
how to establish a more efficient marketing channel online rather than the
traditional offline channel. Therefore, this research will combines with
previous studies from literature reviews, and focus on the impact of the
internet shopping on consumer behaviours to find out a comprehensive
analytical framework which showing the essential ingredient of marketing
and business to satisfying the consumer’s needs, and a deeply understanding
of online consumer behaviour as a reference for any e-commerce company to
make marketing strategies. By carry out this work, the following research
questions will be answered:
1) To know recent status related to internet shopping in the INDIA.
2) To know the impacts of factor of Internet shopping influence online
consumer behaviors.
3) To know through analyze data collected from the questionnaire survey to
indicate the current online consumer behaviours.
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4) To Examine the business strategies affect online consumer behaviour in
conclusion,
and applications and recommendations for future research.
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SCOPE OF STUDY
- Indian E-commerce Industry at a glance.
- Emerging trends in the industry like feminization of the industry, renewed
interest of VC’s, emergence of M-commerce etc.
- Demand Supply scenario encompassing performance of the industry as a
whole, trend of unique users opting for e-commerce along with segmental
performance
- Factors driving growth, Issues & Challenges
- Government Regulations & Initiatives in Indian market
- Major players
- Forecasts
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RESEARCH METHODOLOGY
PARTICIPANTS & APPARATUS-
 The survey was taken in INDIA, by sending questionnaire as many as
possible.
 Only those participants who have completed the questionnaire will be
accounted as valid survey.
 There are 55 participants who have completed the questionnaire.
 Computers with facilities for internet access,
 Microsoft Office Excel to do statistic and data analysis.
RESEARCH METHODS- The research method of this study is a
survey research, which collect information from participant through a
questionnaire. The purpose of this research is to analyze the current and
future behaviors from consumers to help marketing manager making
strategies according feedback from participants. These behaviours include
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attitudes, believes, attribute, motivation and behaviour of sampled
participants, and that will be taken on a series of measurements based on
specific research point. After questionnaires sent out, and later collected data
from feedbacks, the quantitative research method will be used in this
research. Researchers then use SPSS and excel programmes help to analyse
the outcome from the samples and generalize the conclusion in whole points
of view of consumer behaviour. In addition to the collected data, some other
data such as it from official reports of governments or organizations will also
be used to assist complementarities of research.
METHOD SELECTION- This section is dedicated to selection of
research method in this paper. The research methods can be classified in
many ways, but the most common difference is between qualitative and
quantitative approaches. Qualitative research method can be broadly defined
as “any kind of research that produces findings not arrived at by means of
statistical procedures or other means of quantification” (Strauss and Corbin,
1990). It also can be simply says that this research method is non quantitative.
In contrast, quantitative research method deal with measurable characteristics
by using structured questions (e.g. questionnaire) and a formalized procedure
of data collection.
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QUESTIONNAIRE DESIGN- The design of questionnaire is very
rely on what data need to be collected and how to analyze the data, and the
questions asked in the questionnaire are need to be defined prior to data
collection. According to the aims and objectives of this study, the
questionnaire was conducted to collect data about the impacts of Internet
shopping on consumer behaviors within the summarized framework in
associated with the respondent’s online shopping experience. From this
survey, there are following information will be gathered,the respondent’s
experience of Internet use, the purpose of using Internet, the product
categories which consumers purchased online, attitudes to Internet shopping,
and feedback for Ecommerce web sites. In addition, some demographic data
will also collect from the respondents, such as gender, ages, and employment
details. In the respect of how it is going to be administered, all of the
questionnaires are sent by Google Drive and thus these questionnaires are
completed by the respondents themselves, and the answering process is
totally without any of intervention from the researcher. After the
questionnaire sent out, the return of such questionnaires are very accordingly.
Moreover, there are some factors of doing questionnaires in this research. For
example, the questionnaire have to taking a long time to collect, and the time
available to complete the data collection and entry is quite limited. After the
survey finished and all the data gathered, some of the questionnaires may not
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acceptable for research due to the lack of answers for the important questions.
In the most cases it can enable researchers to reduce the amount of data
needed to collect in order to keep the result reliable. The complete
questionnaire is given at the end. (Appendix).
Significance of the study
E-Business probably began with electronic data interchange in the 1960s
(Zwass, 1996). However, (Melao, 2008) suggests that it was only in the
1990s, primarily via the Internet, that e-Business has emerged as a core
feature of many organizations. In his opinion, the hope was that e-Business
would revolutionize the ways in which organizations interact with customers,
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employees, suppliers and partners. Some saw e- Business as part of a recipe
to stay competitive in the global economy. Christy M. K. Cheung, Lei Zhu,
Timothy Kwong, Gloria W.W. Chan, Moez Limayem,(2002) The topic of
online consumer behavior has been examined under various contexts over the
years. Although researchers from a variety of business disciplines have made
significant progress over the past few years, the scope of these studies is
rather broad, the studies appear relatively fragmented and no unifying
theoretical model is found in this research area. In view of this, provide an
exhaustive review of the literature and propose a research framework with
three key building blocks (intention, adoption, and continuance) so as to
analyze the online consumer behavior in a systematic way. This proposed
framework not only provides us with a cohesive view of online consumer
behavior, but also serves as a salient guideline for researchers in this area.
Burke, R.R. (2002), Trust is a key factor that determines the success of
Business to Consumer (B2C) e-commerce transactions. Previous researchers
have identified several critical factors that influence trust in the context of
online shopping. This research focuses on available security measures which
assure online shoppers safety and great sales promotions and online deals
which stimulate customers to shop online. Abel Stephen (2003) in his paper
represents the findings of research studies that address ecommerce design and
associated consumer behavior. The innovation of e-commerce has affected
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not only the marketplace through the facilitation of the exchange of goods
and services, but also human behavior in response to the mechanisms of
online services. Researchers have identified and hypothesized on relevant
subject matters ranging from Web usability, marketing channels and other
factors influencing online buying behavior. Though researchers have focused
on what appear different aspects of online buying behavior, their studies may
be shown to be interrelated and interdependent, even to the extent of
revealing constructs upon which e-commerce, in terms of future design and
research, could be built. Balasubramanian, S., Konana, P. and Menon, N.M.
(2003), In this environment, some traditional service quality dimensions that
determine customer satisfaction, such as the physical appearance of facilities,
employees, and equipment, and employees responsiveness and empathy are
unobservable. In contrast, trust may play a central role here in enhancing
customer satisfaction. Model trust as an endogenously formed entity that
ultimately impacts customer satisfaction, and we elucidate the linkages
between trust and other factors related to the performance of the online
service provider and to the service environment Rajeev Kamineni (2004) in
his study finds that World Wide Web can change human behaviour and
human interactions to a very large extent. Web based shopping behaviour is
one major example to point out the trends in this direction. This study is of a
very exploratory nature and it intends to establish the differences between
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several web-based shoppers from different parts of the world. Several critical
factors associated with online shopping behaviour have been explored. A
cross cultural data set has been collected and an illustrative description of the
shoppers has been provided. As a final step the cross cultural differences
between several shoppers explored. Archana Shrivastava, Ujwal Lanjewar,
(2011) in online buying, the rate of diffusion and adoption of the online
buying amongst consumers is still relatively low in India. In view of above
problem an empirical study of online buying behavior was undertaken. Based
on literature review, four predominant psychographic parameters namely
attitude, motivation, personality and trust were studied with respect to online
buying. The online buying decision process models based on all the four
parameters were designed after statistical analysis. These models were
integrated with business intelligence, knowledge management and data
mining to design Behavioral Business Intelligence framework with a cohesive
view of online buyer behavior. For better understanding the factors of internet
and consumer shopping behaviours towards internet shopping, this chapter
would provide academic research reviews and relative ideas expressed in the
literature that associated with this subject. Furthermore, a number of
hypotheses will be tested to answer the research questions that mentioned
already in the introduction. Due to the recent research shows that internet
shopping becomes a full and effective business model (Black, 2005),
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therefore there are several studies that already investigated more or less
related on internet shopping and consumer behaviour. In the following
chapter, some point of view will be taken from literatures, and needs careful
review to achieve them as the basis of the subsequent research investigation.
This chapter will begin with the briefly talk about the traditional landscape of
shopping, and following the principles of consumer shopping behaviour.
Through indicated that, the essence of internet shopping consumer behaviour
will be indicated in the second section.
E-commerce in india
E- commerce in India For developing countries like India, e-commerce offers
considerable opportunity. Ecommerce in India is still in nascent stage, but
even the most-pessimistic projections indicate a boom. It is believed that low
cost of personal computers, a growing installed base for Internet use, and an
increasingly competitive Internet Service Provider (ISP) market will help fuel
e-commerce growth in Asia’s second most populous nation. Indian middle
class of 288 million people is equal to the entire U.S. consumer base. This
makes India a real attractive market for e-commerce. To make a successful e-
commerce transaction both the payment and delivery services must be made
efficient. There has been a rise in the number of companies' taking up e-
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commerce in the recent past. Major Indian portal sites have also shifted
towards e-commerce instead of depending on advertising revenue. Many sites
are now selling a diverse range of products and services from flowers,
greeting cards, and movie tickets to groceries, electronic gadgets, and
computers. With stock exchanges coming online the time for true e-
commerce in India has finally arrived. On the negative side there are many
challenges faced by e-commerce sites in India. The relatively small credit
card population and lack of uniform credit agencies create a variety of
payment challenges unknown in India. Delivery of goods to consumer by
couriers and postal services is not very reliable in smaller cities, towns and
rural areas. However, many Indian Banks have put the Internet banking
facilities. The speed post and courier system has also improved tremendously
in recent years. Modern computer technology like secured socket layer (SSL)
helps to protect against payment fraud, and to share information with
suppliers and business partners. With further improvement in payment and
delivery system it is expected that India will soon become a major player in
the e-commerce market. 9 While many companies, organizations, and
communities in India are beginning to take advantage of the potential of e-
commerce, critical challenges remain to be overcome before e-commerce
would become an asset for common people. India’s ecommerce industry is on
the growth curve and experiencing a spurt in growth. The Online Travel
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Industry is the biggest segment in ecommerce and is booming due largely to
the Internet-savvy urban population. The other segments, categorized under
online nontravel industry, include e-Tailing (online retail), online classifieds
and Digital Downloads (still in a nascent stage). The online travel industry
has some private players such as Makemytrip, Cleartrip and Yatra as well as a
strong government presence in terms of IRCTC, which is a successful Indian
Railways initiative. The online classifieds segment is broadly divided into
three sectors; Jobs, Matrimonial and Real Estate. Mobile Commerce is also
growing rapidly and proving to be a stable and secure supplement to
eCommerce due to the record growth in mobile user base in India, in recent
years. Growth drivers and barriers are present in equal measures for new
eCommerce ventures. A report by the Internet and Mobile Association of
India has revealed that India’a Ecommerce market is growing at an average
rate of 70 percent annually and has grown over 500 percent since 2007. The
current estimate of US$ 6.79 billion for year 2010 is way ahead of the market
size in the year 2007 at $1.75 billion. The following chart depicts the growth
of E-commerce in India in the last couple of years.
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INDUSTRY PROFILE
Industry profile
The e-commerce is one of the biggest things that have taken the Indian
business by storm. It is creating an entire new economy, which has a huge
potential and is fundamentally changing the way businesses are done. It has
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advantages for both buyers as well as sellers and this win-win situation is at
the core of its phenomenal rise.
Rising incomes and a greater variety of goods and services that can be bought
over the internet is making buying online more attractive and convenient for
consumers all over the country.
- Trends in the Industry:
- Feminization of the Industry
- Mounting Social Media
- M-commerce – A new wave!
- Online Group Buying – Explosive growth!
- After VC’s, Now Celebrities
- Change in the Business Model
- Hiring the best
The Industry is expected to grow at a CAGR of 40%, from US $ 5.9 billion in
2010 to US $ 34.2 billion in 2015E. As Indian e-commerce market is in
nascent stage but it will surely amplify in years to come. Though there are
some weak links, with improvements in technology, they will be ironed out,
making the e-commerce easy, convenient and secure. The ecommerce is
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certainly here to stay.
Recently at present time online shopping or E-tailing is the new trend
(Transformative Change) of shopping in India, that is used to refer to
computer-based-shopping or Eshopping same like Internet banking or E-
banking. Over that past few years, online shopping or E-tailing has increased
percentage of online buyer’s in India. New concept of the online shopping is
a great example of the business revolution in India. We can say that E-tailing
in India is currently experiencing a period of rapid development. E-tailing in
India is a rich segment waiting to be explore. Actually, E-tailing is a form of
E-commerce. In online shopping, buyers (consumers) purchase the products
(Like :- Apparel, electronic appliances, footwear, Home & Kitchen
Appliances, etc.) directly from the E-taillers by using a web browser. I think
in India E-shopping or online shopping is the new buzzword. Online
shopping consumer behaviour is also called E-shopping consumer buying
behaviour. The research or case studies of online consumer buying behaviour
is important because it helps to know about consumers demands, it helps to
understand and analyse that when consumers buy products online ? and who
buy products online ? And how consumers mindset for purchasing the
products online ? I think the whole concept of online shopping has altered in
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terms of consumer’s purchasing or buying behaviours and the success of E-
tailers is depending upon its quality, its branding image, its uniqueness and its
popularity etc. Flipkart.com is an Indian E-tailer. It is considered as a E-
commerce company. Flipkart.com founded in year 2007. and its main head
office is located in Bangalore city (Karnataka State).
According to a survey, flipkart.com is the India’s largest E-commerce
company that made online shopping. as a online shopping company
flipkart.com is very popular among Indian online shoppers. Flipkart.com
offering some of the best prices and a completely hassle-free shopping
experience. Flipkart.com offers free home delivery, cash on delivery options,
24 x 7 customer case service, Interest-free EMI options, payment through
Debit or Credit cards of their customers. Flipkart.com a E-tailer company is
growing at a phenomenal pace in India. Here in this case study I want to
know about online consumer’s buying behavioural pattern towards online
shopping (specially in case of flipkart users in Lucknow city). This
Manuscript aims to identify the respondents perception about online
shopping. The paper also analyses awareness of consumers towards online
shopping. Nature of study is exploratory as well as descriptive in this study
both primary & secondary data have been used.
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Status of e-commerce in India
Today E-commerce is a byword in Indian society and it has become an
integral part of our daily life. There are websites providing any number of
goods and services. Then there are those, which provide a specific product
along with its allied services. Indian E-commerce portals provide goods and
services in a variety of categories. To name a few: Apparel and accessories
for men and women, Health and beauty products , Books and magazines,
Computers and peripherals, Vehicles, Software, Consumer electronics,
Household appliances, Jewelry, Audio/video, entertainment, goods, Gift
articles, Real estate and services . Some Indian portals/websites deal in a
specialized field, for example:
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1) Automobiles- On these sites we can buy and sell four wheelers and
two-wheelers, new as well as used vehicles, online. Some of the services they
provide are: Car research and reviews, online evaluation, Technical
specifications, Vehicle Insurance, Vehicle Finance.
2) Stocks and shares and e-commerce- In India today, we can even
deal in stocks and shares through e-commerce. Some of the services offered
to registered members are: Online buying/selling of stocks and shares, Market
analysis and research, Company information, Comparison of companies,
Research on Equity and Mutual Funds.
3) Real estate and e-commerce- They provide information on new
properties as well as properties for resale. One can deal directly with
developer through consultant. Allied services: Housing Finance, Insurance
companies, Architects & Interior Designers, NRI services, Packers & Movers.
4) Travel & tourism and e-commerce- India has a rich history and
heritage and e-commerce is instrumental, to a large extent, in selling India as
a product, encouraging Indians as well as foreigners to see its multifaceted
culture and beauty. The tourist destination sites are categorized according to
themes like: Adventure - trekking, mountain climbing etc, EcoThemes
pertains to jungles, flora and fauna.
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5) Gifts and e-commerce- In the bygone days, one had to plan what to
gift a loved one, trudge across to your favourite shop, and browse for hours
before purchasing a gift. The gifts are categorized as: Collectibles like
paintings and sculptures, Luxury items like leather goods, perfumes,
jewellery boxes, etc, household curios and carpets, etc, Toys & games,
Chocolates, Flowers, Woodcraft.
6) Hobbies and e-commerce- The most popular hobbies from time
immemorial are reading, music and films. The books cover a wide range of
topics like Business, Art, Cookery, Engineering, Children’s Stories, Health,
Medicine, Biographies, Horror, Home & Garden, etc.
7) Matrimony and E- commerce- It is said that marriages are made in
heaven, but in the world of E-commerce they are made on marriage portals
One can search for a suitable match on their websites by region of residence
(India or abroad), religion or caste. Allied services for registered members:
Astrological services, Information on Customs and Rituals, Legal issues,
Health & Beauty, Fashion & Style, Wedding
8) Employment and e-commerce- Two major portals like
www.Monsterindia.com and www.naukri.com (meaning job.com in Hindi)
are instrumental in providing job seekers with suitable employment at the
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click of a mouse. The service for job seekers is free and for Employers they
charge a nominal fee. Jobs are available online in fields ranging from
secretarial to software development, and from real estate to education lanners
Safety guideline in online shopping(flipkart.com)-
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Flipkart Infringement Verification
Flipkart is committed to removing infringing products from the site. To
facilitate this, Flipkart has put in place a Flipkart Infringement Verification
process so that intellectual property owners could easily report listings that
infringe their rights. It is in Flipkart's interest to ensure that infringing
products are removed from the site, as they erode Buyer and Seller trust.
Policy
Flipkart respects third party Intellectual Property rights and actively supports
protection of all third party Intellectual Property including Copyrights and
Trademarks (“IP”). It is our policy to expeditiously respond to clear notices
of alleged IP infringement.
If we receive proper notification of IP infringement, our response to such
notices will include removing or disabling access to material claimed to be
the subject of infringing activity. For a detailed term of use of our website,
please visit http://www.flipkart.com/s/terms
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How to report a listing
If you have a good faith belief that your IP right has been infringed by any of
our sellers, you may follow the below process: We require that the
Intellectual Property right owner or authorized agent provide the following
details and email it to infringement@flipkart.com.The email should contain
the below information.
1. Identification or description of the copyrighted work/ trademark that has
been infringed.
2. Clear identification or description of where the material that you claim is
infringing is located on www.flipkart.com with adequate particulars.
Product ID / website links of infringing products (in case of copyright
infringement)
(Note: Flipkart is unable to process requests which do not specify exact
product IDs or URLs. Please do not provide links to browse pages or
links of search queries as these pages are dynamic and their contents
change with time).
3. Your address, telephone number, and email address.
4. A statement by you that you have a good faith belief that the use of the
material complained of is not authorized by the copyright or intellectual
property owner, its agent, or the law.
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5. A statement by you, that the information in your notice is accurate and
that you are the copyright or intellectual property owner or authorized to
act on the copyright or intellectual property owner's behalf.
6. Brand Name (in case of Trademark infringement)
7. Details of the intellectual property being infringed (Provide copyrighted
images or trademark certificates as attachments)
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SCOPE OF THE REPORT
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REASONS TO BUY-
- To understand the various factors which are fuelling the growth and those
which are/will be critical for the industry performance in the near term
- Comprehensive report covering all the aspects required to understand the
industry performance and future prospects.
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- The report elucidates the current market scenario of the industry and
forecasts key parameters which helps to anticipate the industry performance.
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Major online shopping sites in india
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 www.flipkart.com
 www.myntra.com
 www.snapdeal.com
 www.yepme.com
 www.askmebazzar.com
 www.homeshop18.com
 www.ebay.in
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COMPANY PROFILE
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Company profile
 WHO WE ARE- The City
Web , started in the year 2013 . The City Web publishes it’s newspaper with
modern facilities for news gathering, page composition and printing. City
Web is a product of IVY eCity Limited.City Web is Media and IT based
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company. City Web provides support of marketing solution of Print, Web,
Network and Social Media . City Web India is chain of portals in all over
india with 350+ cities, for example:- Greater Noida, Saharanpur, Haridwar,
Bulandshahr, Meerut, and many more.
 DESIGN WITH PASSION- City Web has different type of modules
in it’s portal like Directory , Sell Anything , Job Sevices , Real Estate ,
Booking , Policies , profile , Shopping , Deals/Offers , Student Support .
City Web used to maintain it’s portal with proper functioning . City Web
has it’s own microsite for each Module . City Web used to design portals
for different cities . City Web has 350+ nodes in it’s portal business.
 STRATEGY- City Web is a technology franchise that solves a major
headache for small and medium-sized businesses by offering city wise
portal’s implementation that turn technology into an ally rather than an
obstacle for clients. We provide a broad array of services to customers,
including standard IT services such as installing, configuring and repairing
servers, and offering data recovery. What separates City Web from
competitors, though, is our emphasis on managed IT services and
consultation, coupled with outstanding service. You don’t need to have a
professional IT background to succeed as a City Web owner — just a
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passion for technology and how it can help businesses run more smoothly.
Our franchise owners come from a variety of backgrounds, including CEOs
of advertising firms and trade associations, vice presidents who oversaw
engineering and manufacturing divisions for large corporations, and
software programmers with executive experience. Not all of them has in-
depth knowledge of how to configure hardware and how to troubleshoot
software. What they do have is an ability to talk with other business owners
and identify ways that technology can help make their businesses stronger.
City Web Business Model :-
1. Ground level approach of root node .
2. Global approach with limitless working areas and countless users.
3. To provide a single platform to every Different kind of information
services.
City Web Products:-
 GREATER NOIDA- www.greaternoidaweb.in
 BULANDSHAHAR- www.bulandshahrweb.com
 HARDWAR(U.K.)- www.haridwarweb.in
 SAHARANPUR- www.saharanpurweb.com
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 MEERUT- www.meerutweb.in
 DEHRADUN– www.dehradunweb.in
+350 same node
Ctiy Web USP’s-
● Cityweb offers business opportunities for local vendors in local city
● Sell Anything- Seller and Buyer within your city.
● Job Listings- We also focus on offering job to less educated person
with high skills in local city.
● Real Estate- Lot of Property options available in your local city.
● Booking- book facilities online within your city
● Policies- Any Policy any time within city
● Online Shopping- Can Deliver anything within time
● Best Deals and Offers within city on card/sms.
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City Web Shopping USP’s-
 Online Shopping
 Various Categories
 Hassle Free Delivery
 Grocery Shop
 Jaw Dropping Offers
 Local vendor
 Fast delivery
Marketing Result-
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Unique Online selling USP’S:-
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Fresh vegetable shopping-
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Product Services offered by City Web:-
● Latest News Updates
● Online Directory
● Sell Anything
● Job Services
● Real Estate
● Booking
● Policies
● Profiles
● Shopping
● Student Support
● Deals/Offers
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DATAANALYSIS AND INTERPRETATION
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DATAANALYSIS AND INTERPRETATION
This chapter starts to present and analyse the data collected from the
questionnaires. All data will be analyzed by computer, the SPSS software Google
Drive and Microsoft Office Excel was used to enter the data and design the
graphs in order to help the researcher be able to explore and analyse the data.
Que-1.Do you have Internet access?
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Yes 55 100%
No 0 0%
Interpretation ;- All 55 people said they have internet connection. And they
are using internet.
Que-2.From how long you are using the Internet?
Less than a month 0
0
%
Less than 1 year 2
4
%
1 – 2 years 2 4
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%
2 – 4 years
2
4
4
4
%
More than 4 years
2
7
4
9
%
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Que.3.How often do you use the Internet for the following purpose?
[Search product info]
Very often
3
6
6
5
%
Often
1
2
2
2
%
Occasionally 7
1
3
%
Never 0
0
%
Interpretation: - 36.65% people said that they use internet very
often 12.22% person said that they use it Often.7.13 said they use
Occasionally , 0.0% said that they never use internet.

Que.4.How often do you use the Internet for the following
purpose? [Surfing (e.g. read news/articles)]
Interpretation:- result-
Very often
3
4
6
2
%
Often
2
0
3
6
%
Occasionally 0
0
%
Never 1
2
%

Que.5. How often do you use the Internet for the following purpose? [Chatting
(e.g. MSN / ICQ)]
Very often
2
5
4
5
%
Often
1
6
2
9
%
Occasionally
1
2
2
2
%
Never 2
4
%

[Research a topic]
Very often
1
9
3
5
%
Often 2
2
4
0

%
Occasionally
1
4
2
5
%
Never 0
0
%
Que.7.How often do you use the Internet for the following purpose? [Looking
for a job]
Very often 14 25%

Often 21 38%
Occasionally 19 35%
Never 1 2%

[Internet shopping]
Very often 7
1
3
%
Often
2
7
4
9
%
Occasionally
1
9
3
5
%
Never 2
4
%

Que.9.How often do you use the Internet for the following purpose? [Other
(Please Specify):]
Very often 0
0
%
Often
4
0
7
3
%
Occasionally 8 1
5

Que.10.What kind of goods do you purchase
from the Internet?
Books
1
5
9
%

Toys 2
1
%
Gifts
1
5
9
%
Computer (Components)
3
8
2
2
%
CD/Video 3
2
%
Tickets
4
8
2
8
%
Consumer electronics
2
0
1
2
%
House wares 5
3
%
Flowers 1
1
%
Software
2
5
1
4
%
Other 1
1
%
Que.11.Reasons for Internet shopping?
[Saves time]

Strongly Agree 13 24%
Agree
2
9
5
3
%
Neutral 5
9
%
Disagree 8
1
5
%
Strongly
Disagree 0
0
%

Reasons for Internet shopping? [Saves
money]
Strongly Agree 6 1
1

%
Agree
4
0
7
3
%
Neutral 8
1
5
%
Disagree 1
2
%
Strongly
Disagree 0
0
%
Reasons for Internet shopping? [More relaxing
shopping]

Strongly Agree 6
1
1
%
Agree
2
0
3
6
%
Neutral
2
1
3
8
%
Disagree 4
7
%
Strongly
Disagree 4
7
%

Reasons for Internet shopping? [Much easier
shopping]
Strongly Agree
1
3
2
4
%
Agree 1 3

9
5
%
Neutral
1
3
2
4
%
Disagree 5
9
%
Strongly
Disagree 5
9
%
Reasons for Internet shopping? [More
efficient]

Strongly Agree 5
9
%
Agree
3
1
5
6
%
Neutral
1
1
2
0
%
Disagree 8
1
5
%
Strongly
Disagree 0
0
%
Which medium do you prefer for online

Shopping ?
PC 50 49%
Tablet
1
5
1
5
%
Ipad
1
5
1
5
%
Cell
Phone
2
1
2
0
%
Other 2
2
%

How do you make payments mostly when shopping on the Internet?
Credit Card
1
2
1
2
%
Personal Cheque 2
2
%
Third party (e.g. Paypal /
WorldPay)
1
4
1
4

%
Bank transfer 2
2
%
cash on delivery
4
3
4
3
%
Other
2
6
2
6
%
Do you feel secure when shopping on the Internet?
Yes 51 93%
No 4 7%
Do you intend to continue purchasing products from the Internet in the
near Future?

How do you feel after the Online Shopping ?
Not Satisfied
1
2
%
Satisfied
3
8
6
9
%
very much satisfied 9
1
6
%
Can't Say 7
1
3
%
Gender
Male 39 71%

Female 16 29%
Which age group do you belong to?
Under 18 years 1
2
%
18-30 years 4 7

0
3
%
31-39 years
1
4
2
5
%
40-49 years 0
0
%
50-59 years 0
0
%
Over 60 years 0
0
%

Are you?
Full-time employment
2
6
4
6
%
Part-time employment 0 0

%
Student
2
8
5
0
%
Unemployed 1
2
%
Housewife/husband 1
2
%
Retired 0
0
%
FINDINGS,
CONCLUSION AND
RECOMMENDATIO

F
F
1) N
2
3) M
4
5
C
T
T
M
Y
P
T
B
R
R

R
O
T
T
T
T
I
1
2) W
3) W
4) W
L
1
2
3) S
4) O

APPENDIXAPPENDIX
Questionnaire For Customer’s Buying Behavior For
Online Shopping
Do you have Internet access? *
Y
e
s
N
o
From how long you are using the Internet? *
Less
than a
month
Less than

1 year 1
– 2 years
2 – 4 years
More than 4 years
How often do you use the Internet for the following purpose? *
Very often Often Occasionally
Never
Sea
rch
pro
duc
t
info
Su

rfi
ng
(e.
g.
re
ad
ne
ws
/ar
tic
les
)
Chatting (e.g.
MSN / ICQ)
R
e
s
e
a
r
c

h
a
t
o
p
i
c
Lo
ok
in
g
fo
r a
jo
b
I
n
t

e
r
n
e
t
s
h
o
p
p
i
n
g
Other (Please

What kind of goods do you purchase from the Internet? *
B
o
o
k
s
T
o
y
s
G
i
f
t
s
Computer

(Components)
CD/Video
Tickets
Consumer electronics
House wares
Flowers
Software
Oth
er:
Reasons for Internet shopping?
*
Strongly
Agree Neutral Disagree
Strongly
Agree Disagree
Saves time
Saves money
M
ore
rel

axi
ng
sh
op
pin
g
M
u
c
h
e
a
s
i
e
r
s
h
o
p
p
i
n
g

More efficient
Which medium do you prefer for online Shopping ? *
PC
T
a
b
l
e
t
I
p
a
d

How do you make payments mostly when shopping on the Internet? *
Credit Card
Personal Cheque
Third party (e.g. Paypal /
WorldPay) Bank transfer
cash on delivery
Other:
Do you feel secure when shopping on the Internet? *
Y
e
s

N
o
Do you intend to continue purchasing products from the Internet in the near
Future? *
Y
e
s
N
o
How do you feel after the Online Shopping ? *
Not Satisfied

Satisfied
very much satisfied
Can't Say
Gender *
M
a
l
e
F
e
m
a
l
e

Which age group do you belong to? *
Under
18
years
18-30
years
31-39 years 40-49 year

50-59
years
Over 60 years
Are you? *
Full-time
employment
Part-time
employment
Student
Unemployed
Housewife/h
usband
Retired

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Customer’s buying behavior for online shopping

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