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Beyond
the Web
What’s your digital business 2015?
2012
Marketing
keeps evolving
Sales
keeps evolving
Experience
New digital experiences
push boundaries...
Inspiration: Nike has evolved from selling shoes by promising
a lifestyle, to delivering a lifestyle changing experience.
3D printers and sensors
are about to make major
impact. Examples:
Makerbot, sensordrone,
ninjablocks.
Production
Now an entirely new
ball-game
The world now has a new digital
dimension, which impacts every
aspect of business as well as how
we relate to the world around us
“
You’d do better to ask which
industries are not being
disrupted.
                                     Rita Gunther McGrath
            Associate professor, Columbia Business School
Signs that a business model is about to be disrupted:



Improvements, not innovations
Customers ready to accept new
alternatives
Consequences in growth and
profitability
2015
time to start transforming
consumer
  need


       potential
       innovation
       potential


       customer
       expectation




        actual
        fulfilment




   ‘
           ‘
                     adaption
   ‘                 readiness
Explore

consumer
          &
needs
your
innovation
potential
Beyond the Web 2015

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