Trend-driven innovation - a primer

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A Primer
TREND-DRIVEN
INNOVATION
and

The essence of trend spotting,
and the Trend-Driven Innovation
methodology.
Watch.
Decode.
Innovate.

Trends are manifestations of
evolving needs, desires and
wants among consumer groups
that are expected to last for
long periods of time.
Dictionary definition:
A general direction in which
something is developing or
changing.
Whatare
trends?

“Our job is to figure out what they’re
going to want before they do . . . . People
don’t know what they want until you
show it to them . . . . Our task is to read
things that are not yet on the page.”
- Steve Jobs

Trends help you identify
emerging patterns and
behaviors before they become
mainstream. This enables you
to leverage trends to gain a
competitive advantage.
Whyare
trends
important?

Trends help businesses stay
ahead of the game by
predicting consumers’ future
needs, and innovating solutions
that will exceed consumers’
expectations.
Whatwillmy
customer
wantnext?

EXAMPLE
Shared economy is a technology
facilitated socio-economic
system that is built around
sharing resources across a large
community on need basis.
TREND:
SHARED
ECONOMY

Connected homes
Autonomous & Smart cars
EXAMPLE
Technology will permeate into
our lives and become more
ubiquitous and impossible to
live without. The unparalleled
‘superpowers’ teechnology
brings, will far outweigh any
perceived negatives.
TREND:
UBIQUITOUS
TECHNOLOGY

Watch
Understand emerging
opportunities, basic
needs and drivers
influencing change
Decode
Align needs, drivers and
opportunities towards
your organisation
Innovate
Generate meaningful
innovations to create
impact
3-step methodology for
trend-driven innovation
1 2 3

Explore the fundamentals of
trend spotting. Assess
emerging expectations and
their manifestations across
industry sectors.
Watch
1

Prioritize and visualize the
trends that matter for your
customers and business so that
you can walk away with a clear
trend-driven strategy for your
organization.
Decode
2

Unpack and understand
consumer trends, and apply it
to strategically launch
successful, consumer-facing
innovations of your own.
Innovate
3

Trend-Driven Innovation
& Fundamentals of Trend
Elements
Derivingcross-industry
insights basedon trend
analysis
Trend Framework -
Global & Regional Trends
Decoding trends, the factors
driving trend evolution and
influencingand preventing
adoption
Trends Unpacked
MappingMegatrendsand
Innovation
Using Trends
to Shape Strategy
Evaluating and prioritizing
trends to align with your
organization’s needs
Consumer Trend Radar
Derive insights from trends
and generate innovationsfor
your organization
Consumer Trend
Canvas
Get up to speedin using
consumer trend canvas
Trend Department Best
Practices
Learning the bestpractises
and briefingon the
assessmentfor the
certification
Trend-led Customer
Journey Mapper
Identifynew opportunities by
mapping insights and trends
with customer journey
Watch
1
Decode
2
Innovate
3

Megatrends are the underlying forces that
are slow to form. But once megatrends are
in place, they can influence a wide range
of activities, processes and perceptions,
possibly for decades.
Typesof
trends
Macrotrends are long-term (5-10 years)
directional shift that affect a large
population, often on a global scale.
Macrotrends are the children of
megatrends with specific focus areas.
Microtrends are specific shifts in consumer
behaviour that are changing the business
environment in the short-term (1-5 years).
Microtrends are specific solutions built to
address macrotrends.

Supported by a network of 1,700+ spotters across more than 80 countries, who relentlessly
scan the globe for emerging consumer trends and new innovations, TRENDWATCHING has
identified 16 mega-trends to help you in your journey to innovate better solutions.

The first step for consumer-
facing organizations to stay
up-to date with changing
consumer needs and
expectations is: ‘understand
and innovate based on trends’.
Howwill
Trend-Driven
Innovation
helpyou?

beforeyourconsumerknowsit
beforeyourcompetitorsruleit
beforetheworlddrivesit
The goal of Trend-Driven
Innovation is to help you and your
organization leverage trends:

TrendWatching Partners with
QGLUE for India!
Founded in Amsterdam in 2002,
TrendWatching is one of the
world’s leading consumer trend
firms.
Their core team is based in
Amsterdam, Berlin, Singapore and
New York and is supported by
associates and partners in more
than 20 countries.
Their trend updates inspire
100,000+ business professionals
from 180 countries.

Developing a trend-led strategy for your
organization
Building foresight and innovation culture
in your organization
Generating innovation ideas from trend
insights for emerging business
opportunities
Identifying patterns in innovations, and
decode emerging customer trends
Enabling team for Trend-Driven
Innovation
Reachoutto
QGLUEfor

About QGLUE
QGLUE is the design and innovation
venture of QAI Global, a 25-year-old
transnational consultancy and advisory
organization. QGLUE helps global
organizations adopt design methods for
innovation. With an aim to evangelize
the innovation journey, QGLUE helps
various organizations create impact by:
Empowering Workforce for Innovation
Enabling Enterprise for Innovation
Deliver Innovation Outcomes
Speak to our team:
customer_relations@q-glue.com | www.q-glue.com
and

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