Keynote speech given at the 5th ICDEc 2020

1. innovate.dShaping the future
innovate.dShaping the future
Digital Business Model Innovation
towards Competitive Advantage
Dr Claude Diderich
claude.Diderich@innovate-d.com
5TH INTERNATIONAL CONFERENCE ON DIGITAL ECONOMY
Emerging Technologies & Business Innovation

2. innovate.dShaping the future
5TH INTERNATIONAL CONFERENCE ON DIGITAL ECONOMY 1
IDENTIFYING SUCCESS FACTORS IN DIGITAL BUSINESS MODELS
 Rent blockbuster
movies
 Cash-in late fees
 Understand customer
preferences
 Offer subscription-
based service
Satisfy customer needs
 Offer large product
shelf
 Distribute through
multiple channels
 Focus on small
number of products
 Compete on price
using single channel
Scale distinct capabilities
 Replicate structured,
hierarchical off-line
search mechanisms in
on-line world
 Re-invent searching
using algorithms
Avoid replicating the old world
 Focus on functionality
of calling
 Never change a
winning strategy
 Focus on design and
creativity
 Offer app platform to
satisfy client needs
Favor clients over firm

3. innovate.dShaping the future
5TH INTERNATIONAL CONFERENCE ON DIGITAL ECONOMY 2
THEORY BEHIND PLAYING THE STRATEGY GAME
OLD WORLD
 Strategic planning
 Resource allocation
 Industry competition
 Managerial decision making
NEW WORLD
 Focusing on customers first
 Satisfying customer needs
 Co-operating in an ecosystem
 Open innovation
Positioning to compete Playing to win

4. innovate.dShaping the future
5TH INTERNATIONAL CONFERENCE ON DIGITAL ECONOMY 3
 Create value for customers
 Capture value for itself and stakeholders
BUSINESS MODEL – A FRAMEWORK FOR PLAYING TO WIN
competing
onprice
competing
ondifferentiation
BUSINESS MODEL
CUSTOMERS
Customers CapabilitiesOfferings
Financials
FIRM BUSINESS MODEL
Customers CapabilitiesOfferings
Financials
Customers CapabilitiesOfferings
Financials
Customers CapabilitiesOfferings
Financials
COMPETITORS BUSINESS MODEL

5. innovate.dShaping the future
5TH INTERNATIONAL CONFERENCE ON DIGITAL ECONOMY 4
BEST PRACTICE FOR DIGITAL BUSINESS MODEL INNOVATION

Take a customer-centric
perspective

Connect people /
Build an ecosystem

Use technology as a
means to an end
Focus on
 Value creation
 Value capture

6. innovate.dShaping the future
FEASIBLE
Can you deliver upon
the promises made?
Printing
technology
DESIRABLE
Are customers interested in your
offering?
Avoid warehousing
5TH INTERNATIONAL CONFERENCE ON DIGITAL ECONOMY 5
FOUR DIMENSIONS TOWARDS SUCCESS
Subscription
plus margin
VIABLE
Are customers willing
to pay an appropriate
price?
COMPETITIVE
Are customers preferring your
offering over that of
competitors / substitutes?
Cost advantage, unique
technology

7. innovate.dShaping the future
Design Thinking for Strategy
Innovating Towards Competitive Advantage
by Dr Claude Diderich | innovate.d
 Design Thinking for Strategy describes a unique practical approach for developing innovative
business strategies using design thinking
 Design Thinking for Strategy helps analytical minded strategy and innovation enthusiasts
develop business strategies that work
 Design Thinking for Strategy illustrates a field-tested strategy development method with real-
world examples and forward-looking ideas that readers can relate to and directly apply
BOOK SUMMARY
The business environment is changing more rapidly than ever before, and new business ideas are
emerging. This book discusses applying insights from design thinking to craft novel strategies that
satisfy client needs, make use of the available capabilities, integrate requirements for financial
success and provide competitive advantage
It guides readers through the jungle encountered when developing a strategy for sustained growth
and profitability. It addresses strategy design in a holistic way by applying abductive reasoning,
iteratively observing clients and focusing on empathy, as well as prototyping ideas and using clients
to validate them
Uniquely applying insights from design thinking to strategy, this book is a must-read for graduates,
MBAs and executives interested in innovation and strategy, as well as corporate strategists,
innovation managers, business analysts and consultants
5TH INTERNATIONAL CONFERENCE ON DIGITAL ECONOMY 6
WANT TO LEARN MORE?
WHY NOT READ “DESIGN THINKING FOR STRATEGY”!

8. innovate.dShaping the future
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5TH INTERNATIONAL CONFERENCE ON DIGITAL ECONOMY 7