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Vivaldi UK Capabilities | Retail
The document discusses the evolving retail landscape, emphasizing the need for companies to adapt to consumer trends, disruptors like digitalization, and the importance of strategic actions for growth. It outlines key imperatives for retailers, such as scrutinizing business models, strengthening differentiation, personalizing consumer experiences, and embracing innovative partnerships. The firm Vivaldi offers guidance and expertise in navigating these changes to unlock growth opportunities for retail clients.
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Vivaldi UK Capabilities | Retail
- 1. We help youto navigate your growth opportunities, to adapt to the new consumer and to identify how to win in the new era of retail. Retail Disruption: Is Your Company Ready for Growth? AUGUST — 2019
- 2. 2 What does the futurehold for retail companies? Ready for Growth? A diverse number of growth opportunities await to be… unlocked. Sales channel shifts, new consumer trends, the rise of experiential retail, new entrants and digital are a handful of the disruptors currently transforming the retail industry. Whether these changes are turned into growth opportunities depends on how well they are assessed and turned into strategic actions.
- 3. 3 What does thisfuture look like? A snapshot Ready for Growth? Decreasing traffic is the norm. But this does not necessarily mean value loss, as conversion, more than ever, is king. In-store Footfall: Down Alternative emergent business models are putting a strain on incumbents. There will not be enough room for all. Ecosystems: Growing Online players move into the physical space and the other way around. Brick-and-mortar will maintain a key role. Me-Too: Not a Strategy! Seamless experiences become a crucial competitive advantage and call for a deep omnichannel integration. Touchpoints: Seamless To captivate consumers and unlock value in consumer acquisition, personalized marketing is a key enabler. Personalization: 100%
- 4. 4 What we do Readyfor Growth? Analysis should never lead to paralysis. We put you on a robust growth track. We help leading retailers to identify, select and navigate their growth opportunities ranging from a differentiated value proposition, product & service optimization to consumer experience, business model innovation and the required organizational change and engagement.
- 5. Ready for Growth? Howto stay on top of the game in retail We believe the following to be the key imperatives 5
- 6. 6 IMPERATIVE Put your BusinessModel under scrutiny. Take the necessary steps to find your sweet spot - do not try to be “all things to all people”. A business shift does not happen over night: Counter over-capacity by making the right move between reinvigorating, renting out, removing or reinventing the retail space. Opportunity # 1 Stay on Top of the Game - How can we identify where to sustainably win in our business? Trying to replicate what Amazon has built up over decades, as Walmart has attempted, is madness. – Ben Thomson Leading Technology and Media Analyst “
- 7. 7 IMPERATIVE Strengthen your Differentiation andNarrative. Opportunity # 2 Stay on Top of the Game - How can our Retail brand be more relevant in our consumers’ life? Be transparent and anchored in ethics as demanded by your consumer and embrace community causes. Win with a brand that is well positioned on convenience AND purpose. Brands are one of the only sources of competitive advantage. Technology, even the most advanced, gets obsolete or gets copied, capabilities get outdated, assets depreciate. But brands keep growing over time. – Dr. Erich Joachimsthaler CEO and Founder Vivaldi “
- 8. 8 IMPERATIVE Personalize the Omnichannel Experience. Facilitateconnection and interaction with your consumers in real-time on aspects in the journey that truly matter, enabling seamless experiences they value. Clarify and assess the metrics for the impact of marketing initiatives, with continuous improvement loops, and strengthen value creation at the Point of Experience. Opportunity # 3 Stay on Top of the Game - How do we create a truly seamless and fruitful consumer experience? Data-led consumer understanding is a big thing for us. Smart data will help us to differentiate between the wants and needs of our shoppers. – Doug McMillon CEO Walmart “
- 9. 9 IMPERATIVE Innovate your way– wisely choosing who you partner with. Identify Ecosystem partners that help you to scale operations where useful. By doing this, Test & Learn, innovating your way forward. To fight and build up on all fronts is unsustainable. Opportunity # 4 Stay on Top of the Game - How can we ensure a positive return on our technology investments? Direct competition can be your partner - we cooperate in technology with companies that have previously been seen as our direct enemy. If you don’t think this way, you are going to shrivel. – David Mclennan CEO Cargill “
- 10. 10 IMPERATIVE Embrace the Futureof Work. Change your company culture and set up new ways of working that will foster collaboration, bridging organizational silos and collapsing functional barriers where necessary. Opportunity # 5 Stay on Top of the Game - How do we break down historically built-up organizational silos? “ The primary task and key success criteria of any manager are to foster an environment that is agile, mobile, flexible and where employees are united by values. – Alejandro Melamed Futurist
- 11. Ready for Growth? Howwe can help you to stay on top of the game in retail Our Offering and Who We are. 11
- 12. 12 Here’s how Vivaldican unlock your growth potential and achieve immediate impact.Navigating Opportunities Our Offering — Put your Business Model under scrutiny. • Business Strategy • Value Proposition • Portfolio Strategy • Business Model Innovation • Platform Business Strategy • Digital Ecosystems Strengthen your Differentiation and Narrative. • Brand Strategy • Positioning • Marketing Funnel Optimization • Brand Value and Sentiment Analysis • Performance Marketing and Brand KPI Tacking Embrace the Future of Work. • Employer Value Proposition • Capability Assessment and Development • Employee Engagement Initiatives • Digital Transformation • Agile Digital Processes • Organizational Change Personalize the Omnichannel Experience. • User Experience Design • Consumer Journey Optimization • Communication and Media Strategy • Media Investment Optimization • Web, Mobile and Social Creation Innovate your way – wisely choosing who you partner with. • Innovation Strategy • Innovation Management • Ideation • Rapid Concepting • Make or Buy Decisions • Business Case Modelling Opportunity # 1 Opportunity # 2 Opportunity # 3 Opportunity # 4 Opportunity # 5
- 13. 13 The integrated Vivaldi Model AboutVivaldi — The shape of business and the marketing department has changed. We generate impact by applying rigour, rhythm and results required in this new era of building brands. The Vivaldi Model Commercial Impact The reason you build your brand Consult The rigour required to win Create The disruption required in market Built how business is done today
- 14. 14 Some of our growthnumbers About Vivaldi — We help clients reach their growth potential. 1000+ Strategy, Design, and Implementation Project Engagements around the world 500+ Years of Combined Work Experience by our Senior Partners 50+ Clients and Brands in the Fortune Global 100 25+ Years of Thought Leadership About How to Grow Brands
- 15. About Vivaldi — 15 Andhave led brand leadership for 20 years and are experts on (platform) growth.Thought Leadership on Growth Our unique expertise in Platforms encompasses today’s model for (re)building brands, digitally. Our recent Platformization Potential study is making waves in the industry. Explore the study here
- 16. 16 Consistently awarded Best Consultants & Bestof Consulting About Vivaldi — We’re proud of the marks our team has made as some of the best and brightest around.
- 17. 17 About Vivaldi — Globalfootprint and local expertise The Vivaldi Team has experience working globally, with a local presence on four continents and the ability to tap into local subject matter expertise. Our firm has 9 offices around the world, from New York, Chicago, Buenos Aires to London, Zurich, Munich, Düsseldorf, Hamburg and Singapore.
- 18. 18 Here’s a snapshotof who our team have previously worked with.Some Client Relationships About Vivaldi —
- 19. Ready for Growth? SelectedStories of Retail Success Voices of our Partners and Project Examples. 19
- 20. 20 We’ve left alasting impression on our clients. Here’s what just a few have to say.Voices of some of our Partners About Vivaldi — “We're finally where we should have been two years ago with our shopping mall strategy. The collaboration with Vivaldi empowered us to develop and execute several future-oriented projects. “ “Vivaldi Partners helped us to develop our growth strategy to succeed in a new century of multi- channel retailing. “ “The one thing that made Vivaldi stand apart from other firms we interacted with was the ability to step back and get the broader strategy first before going into the more executional items of the new retail concept. “
- 21. 21 Envisioning a Strategic Roadmap MIGROS waslooking for ways to secure the success of its shopping mall portfolio, a key pillar of the group that is currently affected by the retail market disruption. Together with the project team, we helped to reshape the mall portfolio, from opportunity identification to business value exploitation. We helped MIGROS to • craft a long-term strategic vision • define customer-centric positionings for 30 shopping malls • derive innovative qualitative and quantitative measures for financial impact • draft the new organizational structure with the outlined required capabilities, tasks, processes and tools 30 repositioned Malls & optimized Organization RESULT:Project Examples —
- 22. 22 Delighting with a newRetail Concept Project Examples — SAMSUNG wanted to make a splash for the launch of its new Galaxy phone with an innovative customer experience concept and building on its leadership position through a retail experience that would create meaningful consumer connections. Acting as chief strategists, we helped SAMSUNG to • define a compelling vision, strategy and roll-out plan for the new retail concept • develop a clear and actionable marketing and communications plan to guide the launch • define the organizational structure and requirements • develop a comprehensive digital strategy including customer and staff information systems, social capability and CRM plan RESULT: Enhanced Brand Perception through innovative Retail Format
- 23. 23 Enhancing the Store Experience ProjectExamples — SportXX was eager to assess and strengthen the in-store employee knowledge and engagement to enhance the shopper purchase experience and make every interaction of the shopper in store as memorable as possible. We helped SportXX to: • identify the most relevant shopper buying motives based on qualitative exploration through focus groups and employee interviews • carry out a purchase-driver, performance-, and KANO analysis to uncover the implicit importance of purchase decisions • determine the differentiating factors of the shopping experience vs. competition and recommend improvements based on benchmarking RESULT: Improved Customer Experience during Sales Consultation
- 24. 24 Tracking Shop Engagement Project Examples— TCHIBO wanted to be more relevant and top of mind in the consumers’ lives. Based on this, TCHIBO envisioned to enhance the omni- channel experience in line with the latest consumer needs. We helped TCHIBO to • identify and understand the truly relevant moments in the lives of TCHIBO consumers based on in- depth interviews and ethnographic studies • translate the insights into demand growth platforms • derive actionable qualitative and quantitative measures to optimize the omnichannel experience along all touchpoints RESULT: Enhanced & personalized Omnichannel Experience
- 25. 25 Senior Partner |Zurich ROLAND BERNHARD Roland is a Senior Partner at Vivaldi and leads the Zurich and London offices. He brings over 25 years of relevant international experience as a management consultant and senior marketing executive for some of the world’s leading brands such as Red Bull, the Coca-Cola Company and Nestlé. His mission: Energizing people, brands and businesses around the globe. Your experienced team & project leaders Our team has extensive experience with leading retailers on both the management consulting and industry side. Senior Engagement Manager | London DAVID TRAN David is a Senior Engagement Manager at Vivaldi’s London office, where he has brought a combination of marketing strategy and consumer empathy to his client work over the last ten years. He leads multiple facets of Vivaldi’s key offerings, including brand positioning and Demand-First Innovation and Growth™ strategy. Partner | London STEPHEN FIRTH Stephen is the co-founder and Managing Director of Gravity Thinking in London, now part of the Vivaldi family. Specializing in digital marketing and communications, Stephen established an award-winning creative agency working with some of the world’s leading brands including Hendrick’s Gin, Philips and Hyundai. Partner | New York PETE KILLIAN Pete brings over 16 years of experience in strategy consulting and is a published thought leader on growth. Pete focuses on retail and consumer goods. Within retail, Pete helps drive enterprise-wide turnarounds, private brand strategies, and digital transformations. On numerous engagements Pete has helped retail customers jointly execute in-store strategies, driving double-digit comp growth and reversing category declines. About Vivaldi —
- 26. Roland Bernhard Senior Partner T+41 43 268 11 61 M +41 79 819 59 08 Vivaldi London Emerson Building 4-8 Emerson Street London SE1 9DU rbernhard@vivaldigroup.com David Tran Senior Engagement Manager T +44 203 141 7700 M +44 7502 172 206 dtran@vivaldigroup.com Thank You Want to know more about how we can help you build most value in retail?