This document provides an overview of the Brazilian sandal brand Havaianas. It discusses how Havaianas has evolved its brand positioning over time from being viewed as practical footwear for all socioeconomic classes to becoming associated with the youthful and relaxed Brazilian lifestyle. The document also highlights how Havaianas has expanded globally while maintaining its Brazilian identity, launching in New York and Paris and becoming a premium brand. Videos embedded in the document showcase Havaianas marketing campaigns celebrating the brand's message that "everybody wears Havaianas anywhere."