The document outlines key points from Peter Thiel's book "Zero to One" for building the future. It emphasizes focusing on vertical progress by doing something new rather than copying existing ideas. It also stresses the importance of monopolizing small, defensible markets rather than competing in large ones. The document lists questions every business must answer around breakthrough technology, timing, market share, team, and long-term defensibility to achieve startup success.

1. How To Build The Future Notes from Peter Thiel's "Zero to One"

2. 1 to n = horizontal progress (copying things that work)

3. Go from 0 to 1 Make vertical progress (do new things)

4. Pay attention to the Power Law: The extraordinarily stark pattern, in which a small few investments radically outstrip all other investments.

5. Competition is overrated. Competition means no profits for anybody, no meaningful differentiation, and a struggle for survival.

6. Don't disrupt, get the last mover advantage. Make the last great development in a specific market and enjoy years of monopoly profits.

7. Distribution is vastly underestimated among startup success factors.

8. Founders, and founding moments, are crucial to a company’s long-term success. Thiel’s Law: A startup messed up at its foundation cannot be fixed.

9. Start small & monopolize It's easier to dominate a small market than a large one.

10. Questions Every Business Must Answer • Can you create breakthrough technology? • Is now the right time to start your business? • Are you starting with a big share of a small market? • Do you have the right team

11. Questions Every Business Must Answer • Will your market position be defensible 10 years into the future? • Have you identified a unique opportunity that others don't see? • Do you have a way to not just create but deliver your product?

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