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Understanding Tagging and Folksonomy - SharePoint Saturday DC
The document discusses the challenges and importance of tagging and folksonomy in improving search effectiveness within organizations, noting that traditional approaches often lead to insufficient search success rates. It defines folksonomy as a method where users tag information for retrieval based on personal understanding, emphasizing the need for user-driven vocabulary and metadata. Ultimately, it highlights the value of integrating folksonomy into tools like SharePoint to enhance information discovery and retrieval.
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Understanding Tagging and Folksonomy - SharePoint Saturday DC
- 1. Understanding Tagging and Folksonomy Thomas Vander Wal Presented to: SharePoint Saturday DC 15 May 2010
- 2. Recent History of ConsumerTagging
- 13. Enterprise Search Success ?
- 14. Few organization claim 80% or better search
- 15.
- 16.
- 17. 1 in 5searches do not find what is desired
- 18. In an organizationwith 500 daily searches
- 19. That is 100failures
- 20. Average knowledge worker -16% of time searching
- 21. 16% of 40hours = 1.25hr
- 22. 20% of 1.25hrs =
- 23. 15 minutes perweek per knowledge worker is counter productive
- 24. At $60k salary, poorsearch cost per person $375 a year
- 25. Remember, we being optimistic
- 26. Knowledge workers are oftenthe most efficient at search
- 27. Most organizations have 40% to 70% search success rates
- 28.
- 29. Traditionally search is based on:
- 30.
- 31.
- 32.
- 33. & what expertsthink we call (or should call) things
- 34.
- 35.
- 36. Objects often notfound
- 37.
- 38.
- 39. Objects created & metadata added
- 40.
- 41.
- 42. Categories & expert tagsapplied pre-search
- 43. Information Across Horizontals Div 1 Div 2 Div 3 Div 4 Packaging Logistics Marketing
- 44. Tag Augmented SocialSearch
- 45. What does your organization know? InfoCloud Solutions, Inc. - 2010
- 46. What does your organizationcall things? InfoCloud Solutions, Inc. - 2010
- 47. What do peoplein your organization call things? InfoCloud Solutions, Inc. - 2010
- 48. What Is ATag? InfoCloud Solutions, Inc. - 2010
- 49. The “F” Word InfoCloudSolutions, Inc. - 2010
- 50.
- 51. Folksonomy: Definition ❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval ❖ The tagging is usually done in a social environment (shared and open to others) ❖ The act of tagging is done by the person consuming the information InfoCloud Solutions, Inc. - 2010
- 52. Folksonomy:Value The value inthis external tagging is derived from people using their own vocabulary and adding explicit meaning, which may meaning come from inferred understanding of the information/object. People are not so much categorizing, as providing a means to connect items (placing hooks) to provide their meaning in their own understanding. InfoCloud Solutions, Inc. - 2010
- 53. Every person isan expert in their own vocabulary (tags) InfoCloud Solutions, Inc. - 2010
- 54. Every Tag isSacred InfoCloud Solutions, Inc. - 2010
- 55. Folksonomy Triad Object Identity Interest Definition Vocabulary Metadata InfoCloud Solutions, Inc. - 2010
- 56. Dual Folksonomy Triad Object Interest Identity Culture Vocabulary Definition Terminology Community Metadata InfoCloud Solutions, Inc. - 2010
- 57. Finding More Objects Object1 Identity Object 2 Metadata InfoCloud Solutions, Inc. - 2010
- 58. Scaling and Functionality D A - Personal Use B - Serendipity C C - Social Tagging # People Tagging Mature B D - Complex Social System A Times Object is Tagged InfoCloud Solutions, Inc. - 2010
- 59. Phases of Interaction ❖Saving and tagging ❖ Refinding ❖ Clicking, pivoting, exploring ❖ Searching ❖ One’s own tags ❖ Other’s tags ❖ Group ❖ Everybody ❖ Group Social Interaction InfoCloud Solutions, Inc. - 2010
- 60. Personal to Social Personal Serendipity Social Complex Mature Save & Tag X X X X Refind X X X X Pivot & Explore X X X Search X X Group Interaction - X InfoCloud Solutions, Inc. - 2010
- 61. Social Context Personal - Social - ❖ Capture ❖ Share ❖ Hook/Copy ❖ Point ❖ Annotate ❖ Collaborate ❖ Refind ❖ Filter ❖ Privacy ❖ Trusted Groups InfoCloud Solutions, Inc. - 2010
- 62. Folksonomy vs. Taxonomy InfoCloud Solutions, Inc. - 2010
- 63. The Value ofTagging for Business InfoCloud Solutions, Inc. - 2010
- 64. Tagging: Definition ❖ Simple data/metadata externally applied to an object ❖ Used for sorting ❖ A hook for aggregating ❖ Provides identifier and/or description ❖ Personal markers InfoCloud Solutions, Inc. - 2010
- 65. Taxonomy vs. Folksonomy Business Employee Taxonomy Object Folksonomy InfoCloud Solutions, Inc. - 2010
- 66. Taxonomy & Folksonomy Taxonomy Folksonomy InfoCloud Solutions, Inc. - 2010
- 67. 70% of Folksonomytag terms not in Taxonomy J. Trant regarding Steve.museum InfoCloud Solutions, Inc. - 2010
- 68. Terms Around anObject Taxonomy Folksonomy - Ball (89) - Ball - Circle (63) - Sphere - Blue (23) - Blue - Orb (11) - #A6437 - Sphere (6) - Gradient (3) - ToBuy (3) - Darkblue (2) - Round (2) - … 26 more InfoCloud Solutions, Inc. - 2010
- 69. Part #A6473 Terms Distribution of Terms Validate A6473 taxonomy 90.0 or add to taxonomy Value in Interest Synonyms & 67.5 & watch Unique views 45.0 22.5 0 InfoCloud Solutions, Inc. - 2010
- 70. Part #A6473 Terms Distribution of Terms Azure Validate A6473 taxonomy 90.0 or add to taxonomy Interest 67.5 & watch 45.0 22.5 0 InfoCloud Solutions, Inc. - 2010
- 71. Business Tensions Naming control People’s vocabulary Sample groups Every perspective In-house Outside service $$$ w/ value $ w/ unknown value Consistent Emergent InfoCloud Solutions, Inc. - 2010
- 72.
- 73. Search & TagEcosystem Find Search Tag
- 74. When found, people holdonto objects by tagging
- 75. perspective & context InfoCloud Solutions, Inc. - 2008
- 76. Search improved w/extended vocabulary InfoCloud Solutions, Inc. - 2010
- 77. Search improved with morepointers to the object InfoCloud Solutions, Inc. - 2010
- 78. Takes as fewas 1 or 2 people tagging to make a difference InfoCloud Solutions, Inc. - 2010
- 79. Much more thana tagcloud InfoCloud Solutions, Inc. - 2010
- 80. 2 Common Statements InfoCloud Solutions, Inc. - 2010
- 81. Not enough peopleare using it
- 82. OMG! Pull theplug we have way too much info!
- 83. Solutions to comments InfoCloud Solutions, Inc. - 2010
- 84. Semi-structured information to structured InfoCloud Solutions, Inc. - 2010
- 85. Disambiguation ❖ Spelling ❖ Word separations ❖ San Francisco ❖ SanFrancisco ❖ Multi-word terms ❖ Stemming ❖ e.g. Tag, tags, tagging InfoCloud Solutions, Inc. - 2010
- 86.
- 87.
- 88. Social search InfoCloud Solutions,Inc. - 2010
- 89.
- 90.
- 91. Social augmented search InfoCloud Solutions, Inc. - 2010
- 92. Sharepoint 2010 Overview InfoCloud Solutions, Inc. - 2010
- 93. Tagging in ‘Give Feedback’
- 94.
- 95.
- 97. Sharepoint 2010 InfoCloudSolutions, Inc. - 2010
- 98. Sharepoint 2010 Tagging ❖Advantages ❖ Folksonomy triad structure ❖ Integrated into Sharepoint ❖ Can be extended ❖ Disadvantages ❖ Needs improved social interaction design ❖ Surface others to follow w/ similar traits ❖ Improve filtering ❖ Options beyond tag clouds InfoCloud Solutions, Inc. - 2010
- 99. Thank You! InfoCloud Solutions,Inc. - 2010
- 100. Acknowledgements: - ChristianGlessner of http://www.ilovesharepoint.com InfoCloud Solutions, Inc. - 2010
- 101. Thanks to our Sponsors
- 102. URL: http://infocloudsolutions.com E-mail: thomas@infocloudsolutions.com E-mail:thomas@vanderwal.net AIM: vanderwal Skype: tjvanderwal Twitter: @vanderwal InfoCloud Solutions, Inc. - 2010