Why Do You Blog
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This document discusses the objectives of blogging and different types of corporate blogs. It outlines common blogging objectives like making money, building brands, knowledge management, and blogging as a passion. It then describes five types of corporate blogs, including employee blogs, group blogs, executive blogs, promotional blogs, and newsletter blogs. The document also stresses that getting traffic is essential for any blogging objective and provides suggestions on how to drive traffic through content, search engine optimization, social media, paid search ads, and other methods.
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Why Do You Blog
- 1. Why Do You Blog Saptarshi Roy Chaudhury http://seo-kolkata.blogspot.com Email:saptarshi.rc@gmail.com Mobile: +91 9963111179
- 3. How The Objectives Relate Make Money Branding Service Ads Affiliate Prog. Misc. Products Knowledge Mgmt. Corporate Blogging Blogging for Passion
- 5. Corporate Blogs – Various Types Taken from (23) Deutsche Bank Research. Blogs: The new magic formula for corporate communications. 2005.
- 7. How to get traffic? Content Syndication SEO Social Media
- 11. http://seo-kolkata.blogspot.com Saptarshi Roy Chaudhury Email:saptarshi.rc@gmail.com Mobile: +91 9963111179 Thank You !
Editor's Notes
- Ben Types of Corporate Blogs & egs of each- 15 1. Employee blog- usually on independent, commercial sites, but companies are now beginning to host company-owned domains, eg- Sun Microsystems can be found on public blog aggregator, Planet Sun, which collects Sun employee blog entries. 2. Group blog -written by several people, some inde (OracleAppsBlog- 100s of Oracle consultants & implementors share knowledge & experiences); others are strategic plans by mgmt & hosted in companies official websites (eg- Dell’s Linux blogs ran by Dell’s Linux experts) 3. Executive blog- create instant traffic; establish direct connection w/ stakeholders; Marc Cuban (NBA’s Dallas Mavericks, uses blog to communicate w/ fans) 4. Promotional blog- authenticity questioned when ad agency uses fake blog to create buzz around product, bloggers revolt: Dr Pepper/Seven Up’s Raging Cow blog, written by Cow mascot (7up hired young writers to promote new product), blogging community criticised strategy as deceptive & proposed boycott = gimmicks not tolerated in blogsphere 5. Newsletter blog - company news & product info to represent company’s position
- Irene