Marketers have heard that tactics such as QR Codes, pURLS, apps and short codes are a good idea to quickly capture connections with customers. On a practical level, what are they specifically, how are they effectively used, and why should marketers consider using them?
On Tuesday August 23rd at 1:30PM (EDT), Anthony Joseph, VP of Marketing, Optify and Jennifer Wong, Digital Solutions Manager at Optify, teamed up with Target Marketing Magazine and Printing Impressions, and session sponsor EasyPurl at the InterACT! 2011 conference to answer these questions and provide step-by-step instructions in a live Interactive webinar presentation to teach audience members how to create each element (QR code, apps, pURLs & short codes) to benefit marketing campaigns.
In this Mobile Marketing Tools & Tips presentation attendees learned:
- How to create your own QR Codes, pURLs, apps and short codes.
- How to take, tie, and track a physical realm customer into the digital realm
- How to measure the activity from these mobile marketing creations in real time.
Actionable Data-Driven Personas for CROMichael King
The document discusses various methods for segmenting audiences and developing personas, including:
- Using demographic and behavioral data from tools like Nielsen and Experian to identify segments
- Interviewing and surveying users to understand their needs and behaviors
- Analyzing site usage data and user profiles to learn how different user types engage
- Developing archetypal user personas with names, profiles, and quotes to represent segments
The key goal is to understand the different types of users in order to create targeted messaging and content that meets their distinct needs.
Dozens of new positions are emerging to tap into the Facebook, Social Networking era The Internet is changing everything!
Businesses are having to learn on the fly how to play and do business in a world where the behavior of consumers are changing literally overnight. While many organizations saw the changes coming, most are still unaware that the Internet will fundamentally change the way they do business.
Machine-Assisted Narrative: How to Transform and Scale Your B2B Content with ...PR 20/20
This document discusses how artificial intelligence can be used to transform and scale B2B content creation. It describes the 5 Ps of AI in marketing: planning, personalization, promotion, production, and performance. For each P, it provides examples of companies using AI to discover keywords, write content, optimize campaigns, and generate reports. While AI may replace some marketing jobs, it will primarily enhance marketer's capabilities. The document encourages marketers to start with a single AI use case and view AI as a competitive advantage.
This document summarizes a blog post from the HubSpot marketing blog. The post discusses 9 amazing mobile marketing statistics, including facts about the growth of smartphones and people's reliance on their mobile devices. It encourages marketers to utilize mobile marketing strategies like mobile-optimized websites and QR codes. Comments discuss ensuring sources are cited and the potential for mobile spam.
My "Integrated Mobile Marketing Strategy" presentation from SES London. Topics: Mobile SEO, QR codes, Social WiFi, Shazam Ads, Click-to-Call, and more.
1) Social media engagement is now directly impacting search engine rankings through "social signals" like the number of times a site is mentioned or linked to on social media.
2) Google has introduced "social extensions" in AdWords like seller ratings and Google+ +1 buttons that allow social engagement directly on search engine results pages.
3) These extensions have not yet directly impacted Google's quality score metric but they are influencing key performance indicators like click-through rate and may influence quality score over time as Google considers more social factors in its algorithms. Marketers are experimenting with using these extensions to improve search advertising performance.
In the Spring Edition of the Greenlight magazine, we explore the new reality of link building, how to get the most from mobile advertising, the impact of Facebook's latest product 'Home' plus we provide tips on how to achieve a fully integrated digital search strategy.
Mobile Smart Net Mobile and Social Media Marketing WorkshopMark E Tennant
This document provides an agenda and overview for a workshop on mobile and social media marketing. The workshop covers topics like the growth of mobile usage, mobile websites vs apps, QR codes, search engine optimization for mobile, engaging fans on Facebook and other platforms, email marketing, and LinkedIn. It emphasizes creating compelling content and optimizing for mobile as keys to success across different channels. Presenter Mark Tennant provides statistics, tips, and strategies around each topic to help businesses leverage mobile and social media.
Actionable Data-Driven Personas for CROMichael King
The document discusses various methods for segmenting audiences and developing personas, including:
- Using demographic and behavioral data from tools like Nielsen and Experian to identify segments
- Interviewing and surveying users to understand their needs and behaviors
- Analyzing site usage data and user profiles to learn how different user types engage
- Developing archetypal user personas with names, profiles, and quotes to represent segments
The key goal is to understand the different types of users in order to create targeted messaging and content that meets their distinct needs.
Dozens of new positions are emerging to tap into the Facebook, Social Networking era The Internet is changing everything!
Businesses are having to learn on the fly how to play and do business in a world where the behavior of consumers are changing literally overnight. While many organizations saw the changes coming, most are still unaware that the Internet will fundamentally change the way they do business.
Machine-Assisted Narrative: How to Transform and Scale Your B2B Content with ...PR 20/20
This document discusses how artificial intelligence can be used to transform and scale B2B content creation. It describes the 5 Ps of AI in marketing: planning, personalization, promotion, production, and performance. For each P, it provides examples of companies using AI to discover keywords, write content, optimize campaigns, and generate reports. While AI may replace some marketing jobs, it will primarily enhance marketer's capabilities. The document encourages marketers to start with a single AI use case and view AI as a competitive advantage.
This document summarizes a blog post from the HubSpot marketing blog. The post discusses 9 amazing mobile marketing statistics, including facts about the growth of smartphones and people's reliance on their mobile devices. It encourages marketers to utilize mobile marketing strategies like mobile-optimized websites and QR codes. Comments discuss ensuring sources are cited and the potential for mobile spam.
My "Integrated Mobile Marketing Strategy" presentation from SES London. Topics: Mobile SEO, QR codes, Social WiFi, Shazam Ads, Click-to-Call, and more.
1) Social media engagement is now directly impacting search engine rankings through "social signals" like the number of times a site is mentioned or linked to on social media.
2) Google has introduced "social extensions" in AdWords like seller ratings and Google+ +1 buttons that allow social engagement directly on search engine results pages.
3) These extensions have not yet directly impacted Google's quality score metric but they are influencing key performance indicators like click-through rate and may influence quality score over time as Google considers more social factors in its algorithms. Marketers are experimenting with using these extensions to improve search advertising performance.
In the Spring Edition of the Greenlight magazine, we explore the new reality of link building, how to get the most from mobile advertising, the impact of Facebook's latest product 'Home' plus we provide tips on how to achieve a fully integrated digital search strategy.
Mobile Smart Net Mobile and Social Media Marketing WorkshopMark E Tennant
This document provides an agenda and overview for a workshop on mobile and social media marketing. The workshop covers topics like the growth of mobile usage, mobile websites vs apps, QR codes, search engine optimization for mobile, engaging fans on Facebook and other platforms, email marketing, and LinkedIn. It emphasizes creating compelling content and optimizing for mobile as keys to success across different channels. Presenter Mark Tennant provides statistics, tips, and strategies around each topic to help businesses leverage mobile and social media.
This webinar presentation deck provides concrete examples, action plans and case studies, including:
· 5 key steps for a business-to-business strategy;
· How to build and engage a community of potential and current customers;
· Real-life case studies from successful business-to-business strategies;
· The highly popular – and now extended – Question and Answer section;
The seminar was led by Brian Giesen a senior regional strategist in Ogilvy’s 360 Digital Influence team and moderated by Graham White, Managing Director of Howorth Communications in Sydney.
Red Hot Digital Marketing Trends of 2016 - Cincinnati AMA - MarchMike Corak
With digital in full bloom, it’s hard to keep on top of what’s hot and what’s not. Thankfully, as a brand marketers/managers and leaders it’s not your responsibility to be monitoring the rise and fall of the latest trends – it’s ours. As VP and GM of DAC Group, Louisville, Mike Corak wouldn’t be doing his job if he wasn’t up to speed on the real-world staying power of digital trends and tactics. From ‘Why customer experience needs to be a top concern’ to ‘Looking beyond the Googlesphere for unique traffic and sizing up the data hound’s bark vs. its bite’ – this session will expose false predictions and shine a light on performing trends that brands shouldn’t ignore.
At the AMA Cincinnati event, Mike, or Mr. Corak as he is addressed by no one, will share his top eight digital trends that deliver. Together you’ll walk through the best of what’s ahead in digital tactics while gaining insight and tips for real-world application in digital communications, roadmap creation, and opportunity optimization for performance.
And, there may be lasers. For real.
On Beyond SERPS: Looking at the world of Cloud Marketing in 2011 and Beyond. What signals are changing in the search engine algorithms? What issues will marketers face in the coming months and years? How to put the changing landscape of search marketing into perspective and develop a strategy for success.
Origins of the Marketing Intelligence Engine (INBOUND 2016)PR 20/20
The velocity of change in the marketing industry is accelerating, but what we see today is elementary when we consider the potential of what comes next. This session provides a glimpse into the future of marketing, and the opportunities that exist for those who can harness the power of artificial intelligence and cognitive technology like IBM's Watson. They will be able to do more with less, run personalized campaigns of unprecedented complexity, and analyze massive data sets to predict outcomes. The opportunities are endless for those with the will and vision to transform the industry. Attendees will:
- Learn what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry.
- Discover existing marketing technologies using artificial intelligence to make marketing more efficient and effective.
- Get inspired to explore what’s possible for the future of marketing, as well as their businesses and careers.
It's the latest buzz word in the world of technology and everybody is talking about them. But what are chatbots really? What do they do apart from...ummm, chatting? And why is every other company suddenly jumping on to the chatbot bandwagon?
If you've been wondering about this new trend, you're not alone. Allow us to guide you through this exciting new world...
63% of smart phone users access the internet on their mobile device. They are searching for hours, special offers, addresses, maps, menus, and many other details about your business. Traditional desktop websites simply do not function or display the same on a mobile screen. Users can be easily frustrated. If your website is not mobile-friendly, you will miss these consumers that are actively looking to engage with your business. This presentation gives you everything you need to take the next step and build a mobile website. It's simple, economical and you have total control of the content and any updates or changes. Enjoy!
This MIT Enterprise Forum of Cambridge workshop covers the fundamentals of digital marketing, from choosing the right marketing channels to campaign execution. We'll cover strategies to de-risk your campaigns before investing significant time and money into your digital marketing efforts by evaluating channels before getting started. This workshop will focus on analytics, search engine marketing, pay-per-click advertising, social media advertising, content marketing and email marketing.
Directi Business Case Study Presentation '09 Team Invicta - IIM CalcuttaDirecti Group
The document discusses blogging in India, including current and potential bloggers. It notes that 4 out of 5 online Indians are young, educated, and from non-metro areas. Most Indians online search for information, do job searches, and engage in chat. Personal blogs are most common and usually focus on hobbies, social issues, and religion. Creating a blog aggregator is proposed to increase traffic and reduce blogger attrition by incentivizing frequent posting. Features for an Indian blogging platform include support for Indian languages and social networking capabilities.
The Essentials to Modern Enterprise SEOMichael King
When approaching SEO at the enterprise level, there are many challenges and roadblocks that get in the way of effectively implementing the recommended SEO Strategies.
In this webinar, we will be touching base on topics such as:
-- How does enterprise SEO differ from 'regular' SEO
-- What are some of the biggest challenges enterprises face when implementing recommended SEO strategies
-- Specific cases of successful implementation of SEO strategies in enterprise brands
-- and MORE
Feel free to leave any questions or comments you have. Enjoy!
The document outlines 5 common misconceptions ("big lies") about developing mobile applications for businesses. The lies are: 1) a mobile presence is enough, 2) existing APIs allow easy app development, 3) internal creative teams can design interfaces, 4) internal staff can handle development, and 5) security can be addressed later. The document argues that mobile requires a new approach across design, development, integration and security in order to provide real business value.
Digital is resonating in every client conversations; its becoming a business imperative for transformation and value accretion . Here's a snapshot of 2017 Digital trends emanating from multiple client conversations across industries and provide a go forward view for what's coming up in 2017 for enterprises keen on being digital.
The document discusses findings from a study on how business executives use mobile devices and online video. Some key findings include:
- Most executives carry multiple internet-enabled devices and use smartphones as their primary means of communication. They are conducting more work-related searches on mobile than they did on desktops in the previous year.
- Over half of executives notice and click on mobile ads to gather business information. Many are also comfortable making purchases and providing contact information on mobile websites.
- Younger executives are even more reliant on mobile devices, with many preferring to access work emails and information from their phone versus a computer. Within a few years, many executives expect smartphones or tablets to replace laptops.
BREcommerce Summit Keynote Presentation by Loren GrayLoren Gray, CHDM
The document discusses technologies relevant for hospitality. It begins by asking what technologies are being discussed and whether the industry is aware of current technologies. It then discusses using case studies to demonstrate real applications of technologies and defining workflows. The document concludes by discussing methods, tools, and processes for making technologies work effectively.
Greenlight's Retail Banking Sector Report, May 2013, Issue 16Greenlight Digital
A 360˚ analysis of the most important search terms, trends and benchmarking data for retail banks. This report provides an exclusive snapshot of the Search market for your sector right now. From the size of your potential audience to the top performing companies, it's all here.
Product focus: Banking, Borrowing, Savings & Investments
The document discusses keyword research and strategies for understanding user intent. It provides tips for mapping keywords to user journeys and personas to gain deeper insights. Various tools for keyword research are also mentioned, including APIs that can be used to gather additional data without coding. Pivot charts and other visualizations are suggested to analyze keyword opportunities based on metrics like search volume and difficulty.
Greenlight digital marketing - when the digital cookie crumblesGreenlight Digital
Browser ‘cookies’ are the life blood of online marketing. They tells us where our site traffic comes from, in what quantities and what it does when it gets there. But the humble Cookie is under threat from many angles. Come May 26 2012, European privacy laws come into force. All UK websites must offer users opt-in consent tools to allow cookies to pass information about browsing activities to 3rd parties. So here’s our brief and easy to read slide pack giving you an overview and highlighting options.
This document summarizes a presentation on search engine optimization and online marketing trends in 2011. It discusses the growth of mobile internet usage and importance of mobile marketing. Content marketing and social media are emphasized as important inbound marketing strategies. Recent changes to Google's algorithm are explained, including the Panda and Farmer updates that penalize low-quality content and links. Topic modeling is presented as a new technique to analyze content relevance. The importance of online reputation management is also covered.
25 Disruptive Technology Trends 2015 - 2016Brian Solis
Brian Solis explores some of the biggest technology trends and possible twists on the horizon for 2015 and 2016.
Topics include cyber security, mobile payments, drones, bitcoin, social media, digital, omnichannel, attribution, cx, music, movies, Hollywood
This document provides an overview of inbound versus outbound marketing and discusses how inbound marketing is more effective and cost-efficient. Some key points made include that inbound marketing costs 62% less per lead than outbound marketing. Inbound marketing channels like blogs, social media, and SEO generate more revenue than outbound channels like trade shows, pay-per-click advertising, and direct mail. Three out of four inbound marketing tactics also cost less on average than outbound tactics. The conclusion is that companies should shift their marketing budgets toward inbound tactics.
Data or it didn't happen: Mobile Measurement Essentials #sic2014 #maketoolsJennifer Wong
Mobile technology moves at such a fast pace that advertisers and marketers often don't know what is real and what is just hype. This session will cover the essentials of what mobile marketers need to know to stay ahead of the curve.
Mobile technology moves at such a fast pace that advertisers and marketers often don't know what is real and what is just hype. This session will cover the essentials of what mobile marketers need to know to stay ahead of the curve.
This webinar presentation deck provides concrete examples, action plans and case studies, including:
· 5 key steps for a business-to-business strategy;
· How to build and engage a community of potential and current customers;
· Real-life case studies from successful business-to-business strategies;
· The highly popular – and now extended – Question and Answer section;
The seminar was led by Brian Giesen a senior regional strategist in Ogilvy’s 360 Digital Influence team and moderated by Graham White, Managing Director of Howorth Communications in Sydney.
Red Hot Digital Marketing Trends of 2016 - Cincinnati AMA - MarchMike Corak
With digital in full bloom, it’s hard to keep on top of what’s hot and what’s not. Thankfully, as a brand marketers/managers and leaders it’s not your responsibility to be monitoring the rise and fall of the latest trends – it’s ours. As VP and GM of DAC Group, Louisville, Mike Corak wouldn’t be doing his job if he wasn’t up to speed on the real-world staying power of digital trends and tactics. From ‘Why customer experience needs to be a top concern’ to ‘Looking beyond the Googlesphere for unique traffic and sizing up the data hound’s bark vs. its bite’ – this session will expose false predictions and shine a light on performing trends that brands shouldn’t ignore.
At the AMA Cincinnati event, Mike, or Mr. Corak as he is addressed by no one, will share his top eight digital trends that deliver. Together you’ll walk through the best of what’s ahead in digital tactics while gaining insight and tips for real-world application in digital communications, roadmap creation, and opportunity optimization for performance.
And, there may be lasers. For real.
On Beyond SERPS: Looking at the world of Cloud Marketing in 2011 and Beyond. What signals are changing in the search engine algorithms? What issues will marketers face in the coming months and years? How to put the changing landscape of search marketing into perspective and develop a strategy for success.
Origins of the Marketing Intelligence Engine (INBOUND 2016)PR 20/20
The velocity of change in the marketing industry is accelerating, but what we see today is elementary when we consider the potential of what comes next. This session provides a glimpse into the future of marketing, and the opportunities that exist for those who can harness the power of artificial intelligence and cognitive technology like IBM's Watson. They will be able to do more with less, run personalized campaigns of unprecedented complexity, and analyze massive data sets to predict outcomes. The opportunities are endless for those with the will and vision to transform the industry. Attendees will:
- Learn what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry.
- Discover existing marketing technologies using artificial intelligence to make marketing more efficient and effective.
- Get inspired to explore what’s possible for the future of marketing, as well as their businesses and careers.
It's the latest buzz word in the world of technology and everybody is talking about them. But what are chatbots really? What do they do apart from...ummm, chatting? And why is every other company suddenly jumping on to the chatbot bandwagon?
If you've been wondering about this new trend, you're not alone. Allow us to guide you through this exciting new world...
63% of smart phone users access the internet on their mobile device. They are searching for hours, special offers, addresses, maps, menus, and many other details about your business. Traditional desktop websites simply do not function or display the same on a mobile screen. Users can be easily frustrated. If your website is not mobile-friendly, you will miss these consumers that are actively looking to engage with your business. This presentation gives you everything you need to take the next step and build a mobile website. It's simple, economical and you have total control of the content and any updates or changes. Enjoy!
This MIT Enterprise Forum of Cambridge workshop covers the fundamentals of digital marketing, from choosing the right marketing channels to campaign execution. We'll cover strategies to de-risk your campaigns before investing significant time and money into your digital marketing efforts by evaluating channels before getting started. This workshop will focus on analytics, search engine marketing, pay-per-click advertising, social media advertising, content marketing and email marketing.
Directi Business Case Study Presentation '09 Team Invicta - IIM CalcuttaDirecti Group
The document discusses blogging in India, including current and potential bloggers. It notes that 4 out of 5 online Indians are young, educated, and from non-metro areas. Most Indians online search for information, do job searches, and engage in chat. Personal blogs are most common and usually focus on hobbies, social issues, and religion. Creating a blog aggregator is proposed to increase traffic and reduce blogger attrition by incentivizing frequent posting. Features for an Indian blogging platform include support for Indian languages and social networking capabilities.
The Essentials to Modern Enterprise SEOMichael King
When approaching SEO at the enterprise level, there are many challenges and roadblocks that get in the way of effectively implementing the recommended SEO Strategies.
In this webinar, we will be touching base on topics such as:
-- How does enterprise SEO differ from 'regular' SEO
-- What are some of the biggest challenges enterprises face when implementing recommended SEO strategies
-- Specific cases of successful implementation of SEO strategies in enterprise brands
-- and MORE
Feel free to leave any questions or comments you have. Enjoy!
The document outlines 5 common misconceptions ("big lies") about developing mobile applications for businesses. The lies are: 1) a mobile presence is enough, 2) existing APIs allow easy app development, 3) internal creative teams can design interfaces, 4) internal staff can handle development, and 5) security can be addressed later. The document argues that mobile requires a new approach across design, development, integration and security in order to provide real business value.
Digital is resonating in every client conversations; its becoming a business imperative for transformation and value accretion . Here's a snapshot of 2017 Digital trends emanating from multiple client conversations across industries and provide a go forward view for what's coming up in 2017 for enterprises keen on being digital.
The document discusses findings from a study on how business executives use mobile devices and online video. Some key findings include:
- Most executives carry multiple internet-enabled devices and use smartphones as their primary means of communication. They are conducting more work-related searches on mobile than they did on desktops in the previous year.
- Over half of executives notice and click on mobile ads to gather business information. Many are also comfortable making purchases and providing contact information on mobile websites.
- Younger executives are even more reliant on mobile devices, with many preferring to access work emails and information from their phone versus a computer. Within a few years, many executives expect smartphones or tablets to replace laptops.
BREcommerce Summit Keynote Presentation by Loren GrayLoren Gray, CHDM
The document discusses technologies relevant for hospitality. It begins by asking what technologies are being discussed and whether the industry is aware of current technologies. It then discusses using case studies to demonstrate real applications of technologies and defining workflows. The document concludes by discussing methods, tools, and processes for making technologies work effectively.
Greenlight's Retail Banking Sector Report, May 2013, Issue 16Greenlight Digital
A 360˚ analysis of the most important search terms, trends and benchmarking data for retail banks. This report provides an exclusive snapshot of the Search market for your sector right now. From the size of your potential audience to the top performing companies, it's all here.
Product focus: Banking, Borrowing, Savings & Investments
The document discusses keyword research and strategies for understanding user intent. It provides tips for mapping keywords to user journeys and personas to gain deeper insights. Various tools for keyword research are also mentioned, including APIs that can be used to gather additional data without coding. Pivot charts and other visualizations are suggested to analyze keyword opportunities based on metrics like search volume and difficulty.
Greenlight digital marketing - when the digital cookie crumblesGreenlight Digital
Browser ‘cookies’ are the life blood of online marketing. They tells us where our site traffic comes from, in what quantities and what it does when it gets there. But the humble Cookie is under threat from many angles. Come May 26 2012, European privacy laws come into force. All UK websites must offer users opt-in consent tools to allow cookies to pass information about browsing activities to 3rd parties. So here’s our brief and easy to read slide pack giving you an overview and highlighting options.
This document summarizes a presentation on search engine optimization and online marketing trends in 2011. It discusses the growth of mobile internet usage and importance of mobile marketing. Content marketing and social media are emphasized as important inbound marketing strategies. Recent changes to Google's algorithm are explained, including the Panda and Farmer updates that penalize low-quality content and links. Topic modeling is presented as a new technique to analyze content relevance. The importance of online reputation management is also covered.
25 Disruptive Technology Trends 2015 - 2016Brian Solis
Brian Solis explores some of the biggest technology trends and possible twists on the horizon for 2015 and 2016.
Topics include cyber security, mobile payments, drones, bitcoin, social media, digital, omnichannel, attribution, cx, music, movies, Hollywood
This document provides an overview of inbound versus outbound marketing and discusses how inbound marketing is more effective and cost-efficient. Some key points made include that inbound marketing costs 62% less per lead than outbound marketing. Inbound marketing channels like blogs, social media, and SEO generate more revenue than outbound channels like trade shows, pay-per-click advertising, and direct mail. Three out of four inbound marketing tactics also cost less on average than outbound tactics. The conclusion is that companies should shift their marketing budgets toward inbound tactics.
Data or it didn't happen: Mobile Measurement Essentials #sic2014 #maketoolsJennifer Wong
Mobile technology moves at such a fast pace that advertisers and marketers often don't know what is real and what is just hype. This session will cover the essentials of what mobile marketers need to know to stay ahead of the curve.
Mobile technology moves at such a fast pace that advertisers and marketers often don't know what is real and what is just hype. This session will cover the essentials of what mobile marketers need to know to stay ahead of the curve.
Multi-Touch Attribution Analytics - Mobile Acquisition Unlocked #GrowMAUJennifer Wong
Multi-touch attribution will empower you to build more epic advertising campaigns than ever before and make 2014 the year that mobile app advertising and attribution takes the world by storm.
Are your mobile marketing campaigns hitting their goals? Different marketing objectives often require different approaches, especially when it comes to understanding mobile acquisition and user retention. This webinar will examine four different campaign types you can implement to reach your marketing goals.
This document provides a summary of research into various aspects of mobile marketing. It reviews articles from several mobile marketing websites, discussing topics like strategies for reducing shopping cart abandonment, the effects of color in mobile ads, and tips for small business success. It also summarizes research on uses of NFC technology by companies for mobile advertising. Additional sections overview proximity marketing techniques using smartphones, the Adobe AIR platform for app development, examples of iAd campaigns, smartphone penetration statistics globally, and examples of using QR codes in mobile marketing.
Social Media & Marketing Presentation to Athletics - Nov 2011moonball
This document provides an overview of using social media for marketing and promotion. It discusses key principles of social media like engaging in conversation rather than just promoting, listening to audiences, and being authentic. It then gives examples of how Queen's University and its alumni relations department use social media like Facebook, Twitter, and LinkedIn. Finally, it provides tips for building a social media presence and promoting teams through a website and communication with the Gaels athletic department. The overall goal is to connect with current and former students while marketing the university and its programs.
This document discusses social media marketing strategies. It outlines different online marketing platforms like websites, emails, Facebook, Twitter, and search engine optimization. It describes how to target specific demographics like gender, age, interests and location through niche and social network marketing. The document provides tips for creating websites, such as using content, design, development tools and hosting. It also lists 10 tips for effective web design like keeping pages simple, ensuring fast download speeds, and designing for different browsers and disabilities.
#CMOUS Staying ahead on mobile - challenges, measurement and strategiesJennifer Wong
The document discusses mobile app marketing and attribution. It notes that the number of apps in the Google Play Store is over 1 million while the Apple App Store has around 1.6 million apps. Mobile ad spending reached $27 billion in 2015. The document discusses how app downloads and attribution work across different platforms and publishers. It explains why proper attribution is needed to optimize campaigns and prevent inaccurate metrics or duplicate attributions.
What motivates app downloads
How demographics can impact app discovery
What it takes to get a target consumer to download and use an app
What app store factors influence downloads
Does top 10 rankings matter
Social media Marketing Presentation by vaibhavjainVaibhav Jain
This is a Social media Presentation made by me a few months ago with a few Basics inside the PPT. Hope it Helps you to Grow your business. the Images used here are From Search Engine's and i hereby do not Claim to be the owner of the same. This PPT is in the interest of People and the content is wholly Written by me(@followvaibhav).
iContact Marketing in 2016: Getting Ahead of the CurveiContact
Let iContact content strategist, John W. Hayes, amp up your marketing in 2016. In this presentation, you will learn the email marketing and automation strategies you will need to get ahead in a mobile world.
Twiddy & Company Realtors uses email marketing to promote vacation rental properties in the Outer Banks of North Carolina. While its previous email solution was basic, Twiddy found iContact offered more advanced features like segmentation, tracking, and templates. With iContact, Twiddy was able to segment past guests and send targeted emails, leading to increased bookings. iContact's real-time tracking also helped Twiddy optimize its resources. Twiddy now achieves higher engagement rates and returns on investment with iContact's email marketing tools.
How Under Armour and American Apparel Turn Users into CustomersJennifer Wong
Mobile commerce is growing 37 percent faster than traditional commerce, and the top 500 merchants report that 42 percent of all mobile sales come from mobile apps. If your company isn’t delivering a mobile experience that converts, you’re leaving money on the table and pushing consumers to mobile-optimized competitors.
Find out strategies to convert your mobile users into paying customers from Under Armour, American Apparel, and TUNE.
- Best practices for increasing conversions through your app or mobile site
- Tactics to create a personalized customer experience
Which analytics can be used to improve conversion rates
- Ways to create seamless consumer experience across channels and platforms
Presentation on the terminology and statistics supporting investment in mobile marketing campaigns. All statistics are from 2009-2010 and have a Canadian focus where possible. These slides contain statistics from eMarketer, Google and other slideshare presentations.
Tune + Forrester webinar: Marketers Must Embrace the Mobile RevolutionJennifer Wong
Join us as we feature a guest speaker from Forrester Research to bring you our newest webinar 'Marketers Must Embrace the Mobile Revolution.'
In the webinar you'll learn:
What is the mobile mind shift and why does it matter for marketers?
What are the best practices in embracing the mobile marketing revolution?
How should marketers leverage mobile to mature their marketing approach?
MobileWeek - Mobile App Advertising AnalyticsJennifer Wong
This document discusses how to measure mobile app advertising analytics and what metrics to measure. It outlines attribution methods, why proper attribution is needed to prevent duplicate attributions and inaccurate metrics, and what types of metrics and user behaviors companies should track such as engagements, funnels, cohorts, retention, lifetime value, and in-app events. It also provides tips for what to look for in advertising analytics technology.
A short presentation on social media marketing for small businessesIan Hardacre
This document provides an introduction to social media marketing over 10 minutes. It recommends starting with LinkedIn and Twitter, discussing how to set up professional profiles on each platform. For Twitter, it emphasizes regular posting of varied content, including hashtags, images and replies to other users while avoiding spamming. It stresses listening to others and promoting social media presence on other materials. The document concludes by providing contact details for further information on social media training.
Social Media Marketing: 27 Awesome Stats, Soundbites and SlidesHubSpot
This document provides an overview of social media marketing with statistics, definitions, and explanations. It includes 27 stats about global internet and social media usage. Some key points are that there are over 500 million active Facebook users, over 10 billion tweets sent per year on Twitter, and 2 billion YouTube videos streamed daily. The document also defines social media marketing and monitoring, and lists free and paid tools for monitoring. It explains how Facebook, Twitter, and blogs can be used for business and provides statistics on leads generated from blogs and social media. The document encourages downloading the full presentation for further information on social media marketing.
Marketers have heard that tactics such as QR Codes, pURLS, apps and short codes are a good idea to quickly capture connections with customers. On a practical level, what are they specifically, how are they effectively used, and why should marketers consider using them?
On Tuesday August 23rd at 1:30PM (EDT), Anthony Joseph, VP of Marketing, Optify and Jennifer Wong, Digital Solutions Manager at Optify, teamed up with Target Marketing Magazine and Printing Impressions, and session sponsor EasyPurl at the InterACT! 2011 conference to answer these questions and provide step-by-step instructions in a live Interactive webinar presentation to teach audience members how to create each element (QR code, apps, pURLs & short codes) to benefit marketing campaigns.
In this Mobile Marketing Tools & Tips presentation attendees learned:
- How to create your own QR Codes, pURLs, apps and short codes.
- How to take, tie, and track a physical realm customer into the digital realm
- How to measure the activity from these mobile marketing creations in real time.
Presentation given by Courtland Consulting and 834 Design & Marketing for use with MI Connect to expand opportunities with technology and business development in Osceola County.
Benefits of Collaboration Software for BusinessesMikogo
The document discusses predictions from 15 thought leaders about the benefits that businesses will see from adopting collaboration software in 2015. Some key predictions included that collaboration tools will help manage work in one place and provide better visibility into projects and bottlenecks. There will also be greater integration between different collaboration tools and easier enrollment of needed team members, improving productivity. Mobile access to collaboration tools will continue to grow in importance as the boundaries between work and home become blurred.
Social Network Recruiting and EngagementAlex Putman
Presentation covers Mobile Recruiting, Building Talent Communities and a few recruiting tools. Check out the sections on QR codes, augmented reality and talent community tools.
This document discusses how data, devices, and design are changing rapidly and must be navigated strategically. Key points include:
- By 2015 there will be one mobile device for every person on Earth and most of the workforce will be in their 20s, requiring new ways of interacting.
- Harnessing data through business intelligence, governance, and ensuring data quality can provide strategic advantages by optimizing business performance.
- Design must consider how users will experience outcomes through various devices in order to deliver value to stakeholders.
Osceola County Online Marketing & Technology TrainingMichelle LeFeve
Courtland Team Members (Michelle LeFeve and Sharon Spence) and 834 Design & Marketing (Adrienne Wallace) delivered online marketing and technology training to local businesses and organizations in Osceola County, Michigan in Reed City and Evart. Attendees learned about Internet trends, social media strategies and tactics, importance and influence of customer review sites, Michigan eLibrary business resources, QR Code use, and email marketing tips. The training event was co-sponsored in partnership with Osceola County Economic Development Dept, Connect Michigan, Reed City Area Chamber of Commerce, and the Evart Local Development Finance Authority.
In this article, there will be a discussion related to the fintech mobile app development process & the benefits of fintech apps for targeting audiences.
Mining Google Analytics for Marketing InsightsKash Dhanda
This document discusses how to mine Google Analytics for marketing insights. It begins with an introduction to why Google Analytics is useful, including that it is fully featured, has a large community, is from Google, and is free. It then covers properly setting up a Google Analytics account, defining web objectives and goals, generating insights from the data, and best practices for analysis. Setting up the account correctly, determining objectives, and asking the right questions of the data are emphasized as keys to obtaining useful insights from Google Analytics.
Mobile Day - Diversity in enterprise mobilitySoftware Guru
This document discusses enterprise mobility and factors to consider when building enterprise mobile apps. It notes that enterprise mobility is more diverse than often thought, with different types of apps for different user groups and use cases. When building an enterprise mobile app, developers should consider who will use the app, how it will be used, what features are essential, what it needs to integrate with, potential costs of failure, security implications, and rollout strategy. The future of enterprise mobility is discussed as increasingly diverse with opportunities in augmented reality, autonomous vehicles, artificial intelligence, sensors, drones, and 3D printing transforming enterprise work and operations.
This document discusses how QR codes and mobile devices are transforming print and web-based marketing. It explains that marketers are using QR codes to integrate different media and track impressions and conversions online. The codes direct users to landing pages where user information can be captured. Analytics then provide insights into the effectiveness of different media campaigns based on metrics like page views and demographics of respondents. The mobile app market is growing rapidly and is projected to reach $17.5 billion by 2012, driven by increasing smartphone and tablet adoption and use.
The document discusses social recruiting strategies and mobile recruiting. It covers building talent communities on social networks and mobile platforms, using tools like mobile apps and QR codes. It also discusses recruitment marketing tactics like targeted social media strategies, branded pages, and pay per click advertising to attract candidates.
Innovating for small business customers with the QuickBooks Online platformIntuit Inc.
This document outlines the agenda for a presentation on innovating with the QuickBooks Online (QBO) platform. The agenda includes:
- An introduction from Rafael de la Vega, Director of Global Partnerships at Intuit Developer Group
- Presentations from leaders of companies that have built apps on the QBO platform
- A discussion on best practices for QuickBooks developers
- A question and answer session
The document also provides statistics on the growth of the QBO ecosystem over the past two years and an overview of resources available to developers to help them succeed in building apps on the platform.
Artefact - Building voice-based intelligent shopping listsBigDataExpo
For the French retailer Monoprix, we envisioned an interactive shopping list based on a voice interface. Using customer and retail data we designed a unique user experience.
We will show you how we communicate brand identity, increase sales, and improve the shopping experience through voice.
The document provides an overview of how to leverage mobile for an organization. It discusses mobile market trends like growth in devices and tablets in enterprises. It covers commonly used mobile app categories like CRM, video conferencing, notetaking, and documents. Examples are given of apps for customer support, data visualization, user generated content, ecommerce, elearning, and mobile marketing. The native vs mobile web development process is overviewed, including steps to get started like starting small and knowing your audience. Metrics for measuring mobile marketing ROI are defined.
The document discusses using QR codes in marketing and provides best practices for their implementation. It explains that QR codes can be used to drive traffic to mobile-optimized websites from print materials. It also provides tips for creating QR codes, such as using logos, padding, and high contrast for scanning. Methods for tracking and measuring QR code campaigns are also covered.
SEO in a Mobile World by Anne Ahola Ward - #SEJSummit Santa MonicaSearch Engine Journal
Mobile search is increasingly important, with 100 billion monthly searches occurring on mobile devices. 62% of organic searches display different results between desktop and smartphone. Half of local mobile searches lead to in-store visits within a day. To optimize for mobile, sites must be responsive, fast-loading, and consider features like rich snippets, AMP, and voice search. Emerging technologies like augmented and virtual reality will also impact mobile search.
Customer Experience in the Rise of the Digital Age — Atlanta XD Meeting 9/13/...Jeremy Johnson
During the recent XD Atlanta meeting: "Customer Experience in the Rise of the Digital Age" — I kicked off a leadership panel with this presentation focused on shifts in customer behavior as more products and services turn to digital.
Sustainability in trucking snapshot reportJennifer Wong
The document summarizes the key findings of a survey of 593 trucking companies on sustainability issues:
- Reducing carbon emissions was the top sustainability priority for most companies surveyed. Efforts to increase efficiency and reduce waste also help lower emissions.
- Empty miles, where trucks drive without cargo, represent the largest opportunity to reduce the industry's carbon footprint over the next 5 years.
- While views varied, most respondents felt pressure to reduce emissions, even if they were skeptical about the impacts of climate change. Reducing costs remained a core concern.
Sustainability in Trucking Report - February 2021Jennifer Wong
In February 2021 Convoy surveyed 474 small and mid-sized trucking companies across the United States to collect a snapshot of sustainability in trucking. Survey participants include dispatchers for fleets and owner-operators. All the results are self reported by the participants.
Snapshot report - Sustainability in TruckingJennifer Wong
In August 2020 Convoy surveyed over 440 small and mid-sized trucking companies across the United States to collect a snapshot of sustainability in trucking. Survey participants include dispatchers for fleets and owner-operators. All the results are self reported by the participants. This report is data from over 31,787,562 miles driven in July.
The document discusses trends in the mobile app market and strategies for marketers. It notes that mobile ad revenue is shifting away from games and towards non-games as app downloads and revenues continue growing globally. While interest in discovering new apps may be waning across various channels, Facebook and Google own the most used apps. The document advocates becoming a "unicorn dinosaur" by taking a mobile-first approach to understand users' mobile moments and mastering the mobile marketing funnel to focus on customer lifetime value beyond just app installs. It provides tips for marketers to capture mobile, know organic/paid multipliers, address fraud, and focus on engagement and retention.
We hosted a speaking series to bring together top CMO’s to hear how they are integrating and embracing new and changing technology platforms, defining marketing direction and to ultimately build deeper relationships with connected consumers.
The Art and Science of Mobile App Success - Seattle Interactive Conference 20...Jennifer Wong
If you build it they may not come. If you promote it, you may not retain them. If you retain them, you may never make money. With over 20,000 apps added to app stores each month, to remain competitive, a skillful approach to running an app business is required - and it all needs to be measurable. In an industry where there is no standardized tracking method, many mobile app marketers still face challenges in measuring and and reporting on actionable results of their app campaigns This session will highlight the key elements in a success mobile app marketing campaign: discoverability, advertising, attribution, and monetization.
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App Store Optimization (#smx #12C)
Although platforms like Apple’s App Store and Google Play are "closed" environments, content can and should be optimized to be more easily found. App store optimization requires traditional SEO and techniques that go beyond the usual web optimization processes. Panelists on this session describe the best ways to get your apps found by mobile and tablet users.
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Not advertising on Facebook? You’re missing out on potential traffic from the second largest internet website, with more than 800 million active users. And if you’re familiar with Google AdWords or Microsoft’s adCenter you’ll love Facebook’s self-serve image and text-based ads that let you advertise your own web page or even your own Facebook page or event. Twitter and LinkedIn offer similar programs.
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4. 1. HOW TO CREATE AN APP
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5. What is an App?
An app typically refers to software used on a
smartphone or mobile device such as the
Android, iPhone, BlackBerry or iPad, as in
“mobile app” or “iphone app.”
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6. Mobile App example – Hello Vino
» http://www.hellovino.com/
» Different from website
» Limited images > fast loading
» Clear + large text
» Simple design
Optify Confidential
7. Did you know…
» More than five billion apps
were downloaded over
2010
» The average smartphone
user spends 667 minutes
every month using apps.
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8. Register for an account
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9. Create a new app
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10. Enter URL, RSS or search term
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16. Upload to the Android market
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17. Download your App from the Android market!
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18. Additional Resources
» AppMakr: http://www.appmakr.com/
» App building tools: http://jenerationy.com/mobile-app-creators/
» iOS dev center:
http://developer.apple.com/devcenter/ios/index.action
» Android dev guide: http://developer.android.com/guide/index.html
» Tools to create an App: http://techpp.com/2009/04/27/top-10-
free-tools-to-create-rss-for-any-website-2/
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19. 2. HOW TO CREATE A QR CODE
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20. What are Quick Response (QR) codes?
» QR codes are 2D images that function like barcodes on packaged
products, but can contain MUCH more data
» The information encoded can be text, URL, phone number, SMS
message, RSS feed or other kinds of data
» QR codes are essentially pointers to digital content and capture or trigger
actions such as
» A link to a website
» Activate phone functions including email, IM and SMS
» Connect the mobile device to a web browser on the phone
» QR codes are read by “QR Code Reader” software or phone apps
» iPhone Reader > i-nigma
» Android Reader > Barcode Scanner
21. Why use QR codes?
» Quick and easy sharing
» Portability: You can put them
anywhere
» Utility: Share large amounts of
content at the right time
» Boost Visibility: SEO and SMO
» Social Proof: Quick links to
your “authoritative instance”
Scan to check the conference agenda
» Analytics: Calls to action
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22. How to create a QR code
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23. Additional Resources
» QR code generator: http://delivr.com/qr-code-generator
» QR code marketing ideas:
http://www.flyteblog.com/flyte/2011/03/50-count-em-50-
creative-uses-of-qr-codes.html
» QR codes for business:
http://www.socialmediaexaminer.com/how-qr-codes-can-
grow-your-business/
» QR code readers: http://www.mobile-barcodes.com/qr-code-
software/
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24. 3. HOW TO CREATE A SHORT CODE
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25. What is a short code?
A short numeric code of 5 or 6 numbers that can
be used in place of a longer phone number for
messaging.
Text InterACT to 69302
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26. Why a short code?
Since the codes are shorter, they are easier to
remember and utilize, especially for marketing
purposes
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29. Additional Resources
» Tools to create short code campaigns: http://trumpia.com
, www.textmarks.com
» Developer tools to build a short code:
http://www.twilio.com/api/sms/short-codes
» Own or rent your own short code:
http://www.usshortcodes.com/csc_obtain_a_csc.html
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30. 4. HOW TO CREATE A PURL
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31. What is a pURL?
A persistent URL is a web page or microsite that
is tailored to an individual visitor through the
use of variable fields and pages that are linked
to a database that contains information about
each potential visitor.
http://www.example.com/John.Smith
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32. Why pURLs?
Create a unique website experience for each
visitor with content that is relevant and
interesting to increase your conversion rate
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34. Create a new campaign
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35. Add a contact
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36. Create the landing page
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37. Additional Resources
» pURL generator: http://purlem.com/
» Don’t make these pURL marketing mistakes:
http://crossmedia.typepad.com/cross_media_11_marketing/
2009/01/top-11-purl-campaign-mistakes.html
» Should you use pURL’s:
http://www.asaecenter.org/wiki/?Page=Personalized%20URL
%20%28PURL%29%20Marketing
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38. Wrap-up: Marketing tactics & tools
» Define your goal
» Encourage actions that support your marketing plan
» Give instructions to your consumers. Tell them what they’re going to get for
‘playing’
» Give reasons to come back
» Implement & Deliver/Share
» Determine technical requirements & capability: developer vs. 3rd-party tool
» Assuage the fears of the technically challenged
» Provide explanations about their use and benefits
» Experiment, Test & Measure
» Study your analytics
» Experiment with the size, location, and color of your QR codes
» Refine your tactics
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39. Case study
» Created QR code with offer
» Marketed @ tradeshow
» Tracked visitors with Optify
» Use to market post-event
» Learn more: http://jenerationy.com/mobile-marketing-roi-qr-code-experiment/
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40. Recap: Why these tactics?
» Connect people to what’s happening around them
» Help people find info that relevant to them in real time
» It’s fun and convenient for the user
» Mobile is personal, portable, always with the user and
trackable
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41. Thank you!
Anthony Joseph
VP of Marketing, Optify
anthony@optify.net
Jennifer Wong
Digital Solutions Manager, Optify
jennifer@optify.net
www.optify.net
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Editor's Notes
Anthony Intro
Anthony & JenFor each of these chapters, we’ll be sharing a quick overview of what the tactic is, and why you would use it. Then we’ll dive right in with a step by step process for creating these tactics. We’ll conclude each chapter with a look at additional resources you can reference.And to give you context for real life application for using these tactics, we have a case study to share with you, for how you can integrate and measure physical marketing campaigns, online.Finally, we will have a fast recap and conclusion.Lets get started!
Jen
JenAn app is a software application typically used on a smartphone or mobile device. Usually it’s a narrowed version of a software application designed to fulfill a specific function.
Here is one example of an App. The app isn’t just a smaller version of the website. It has a simple design with clear and easy navigation. With limited images, it also loads faster, which is ideal for mobile browsing.
Jenhttp://www.theatlantic.com/technology/archive/2011/04/infographic-the-state-of-the-mobile-app-world/238051/So you might ask, why develop an app? Well, did you know that more than 5 billion apps were downloaded in 2010? Clearly there is a demand for apps. Not only is there a demand, people are using apps. The average user spends 667 minutes every month using apps. That’s over 10 hours a month.Apps are a great way to grab and engage consumers.However, you might be in a situation where you know all this information but you don’t have access to developers so you feel like youre marketing campaigns are limited. Luckily, there are technologies to help non technical marketers develop sophisticated apps.
JenClick on RegisterFill out the short form- email address, password, terms of sericesCheck your email for activation linkOnce you click on the link it will oen up a new window on your browser
JenNative android or NativeIphone
Jen
JenIf it turns out the app cant grab the image, just select another.Click save.
JenYou can use develop various types of tabs.The ones that I created are RSS feeds for Optify’s blog, Twitter, Facebook and Youtube
JenNext you can add a branded header.
JenThen fill out information about your app. This information will be publically displayed when you publish the app.
Jen
Jen
Jen
Anthony
Jen
Anthony
AnthonySharingRead a QR code and get access to exclusive contentVideos, landing pages for a white paper, multiple pieces of content that share a link, materials from a conferenceCommunityCreate a QR code that links your mobile device to a like buttonCreate a QR code that shoots out a TweetCalls to ActionAdd links to landing pages with email sign-up or core actionsSEO and SMO (social media optimization)Boost the visibility of videos, music clips, infographics, etc via QR linksSocial ProofLink to popular blog posts that show your authority and/or popularityAnalyticsUse link shorteners like bit.ly and MyQR.co to create URLs that get tracked through their tracking systemBest practice for using QR code: QR codes are best used to bring a physical presence to an online one. If you have a long URL its easier for someone to scan the code and open the window, then trying to remember the whole URL and type it into their browser. "
JenPick your URLShortened vs. non shortened- affects the amount of data encoded= aestethicsTolerance for error- trade off for accuracy and easteticsMargin- cell paddingScale- sizeColor
Jen
Jen
JenA short code is 5 or 6 digit numeric code used for bi directional communication.urlshortner but for phone numbers
Jen
JenShort code and quick msg campaignPromo CodeShort formSign UpEditions- Free trialClick continueTrial successfully createdClick on go to my account button
JenMultiple ways to collect contactsCreate a mobile keywordEnter Keyword-phrase for your campaignCreate new list- enter in name for listEnter in the number of text alertsEnter a message to send to your recipientsClick SaveSelf test:text keyword you created to the short code number
Jen
Jen
JenA persistent or personal URL is a webpage that is customized for an individual visitor.
JenUse case:Translates a physical marketing touch to online engagement.Direct mail has PURL > user types in the vanity url
Jen
JenCreate landing page
JenAdd contact- click on PURLTesting mode pop up->not a live pageThis is hosted example. To direct people to your website you’ll need to add html cod e to your site
JenClick > Create my accountsWhich will take to the results page to login to signin
Jen
AnthonyTactics to creatively enhance your marketing campaignsWith new tactics be sure to think about a strategy for reaching your different target segment, plan on integrating your new go to market tactic with current media, and create a plan to follow though on each message you send.
Anthony & JenOutline and screenshot from our mini-case study?http://jenerationy.com/mobile-marketing-roi-qr-code-experiment/Gavethemguidethat we thought was uniquecontentwhichhadperformedwell in otherchannels and was compelling for thisaudience.Objectives of QR UseImprove acquisition of leads and interest identificationReduce printed materials on floor and associated costsPre-ConferenceAdd QR code to direct mail > resolves to personalized URL/landing pageAdd QR codes to business cards > special cards for show? Downloads VcardCreate landing page for materials that has mobile screen ready call to actionClear title & image, clear email field, clear download buttonDuring ShowHave a Like QR code and a Tweet QR code ready & posted > contest when you Like/Tweet from the floor? Give away an iPad2?Use single sheet for series of materials desired w/QR codes > sign-up to get emailed the report or materials
JenMobile personal, portable, always with them so you can reach your audience to always be top of mind.