The Business Show - Integrated Digital MarketingReflect Digital
Reflect Digital provides integrated digital marketing strategies including SEO, paid search, social media, email marketing and website design. They analyze clients' websites and online presence, research keywords and competitors, optimize content and off-site links, and constantly measure performance to refine strategies. Their goal is to help clients increase traffic, conversions and ROI through an integrated approach across online channels.
The Business Show - Google Paid Search IntermediateReflect Digital
This document provides an overview of search advertising and pay-per-click (PPC) campaigns. It discusses key concepts like campaign setup, keyword research, bidding, ad extensions, conversion tracking, and analysis. It also touches on using the Google AdWords editor and opportunities in mobile advertising. The document emphasizes the importance of optimization and monitoring campaigns for metrics like click-through rate, cost per conversion, and quality score to improve return on investment.
Analysis of both Google brand and their service offerings, I have done this presentation as part of my master degree thesis. This presentation includes my personal comments and opinnions about Google and its offerings
Google provides paid advertisements (ads) on its search engine results pages through its AdWords program. Advertisers create ads and select keywords related to their business to trigger ad displays. Google ranks ads based on bids and a relevancy score to determine ad position. Advertisers only pay when users click their ads, allowing precise targeting and measurement of advertising effectiveness and return on investment.
Google Discovery Ads allow brands to reach their audience across YouTube, Gmail, and Discover with mobile-friendly, visual content.
This extends the reach of Google Ads into the 'inspiration' phase of the consumer journey that Facebook and other social networks dominate.
But how do Google Discovery Ads work? This short, snappy guide will get you up to speed.
Digital training provides an overview of digital marketing strategies including search engine optimization, paid search, mobile marketing, social media, content marketing, and email marketing. Key statistics show that digital platforms are increasingly important marketing channels, with one in four Americans watching YouTube daily and over 70% of companies using Facebook and blogs. The presentation covers best practices for each digital tactic and how companies can optimize their current strategies.
The document provides an agenda and overview for a training session on online media planning and buying. It discusses the presenter's experience, the current state of the UK online advertising market, different types of online advertising solutions, and how to measure success. Key points covered include the growth of the UK online ad market to over £3 billion in 2008, with display, search, and classifieds being the largest segments. The document also outlines the roles of media agencies and creative agencies in developing online strategies.
The Business Show - Integrated Digital MarketingReflect Digital
Reflect Digital provides integrated digital marketing strategies including SEO, paid search, social media, email marketing and website design. They analyze clients' websites and online presence, research keywords and competitors, optimize content and off-site links, and constantly measure performance to refine strategies. Their goal is to help clients increase traffic, conversions and ROI through an integrated approach across online channels.
The Business Show - Google Paid Search IntermediateReflect Digital
This document provides an overview of search advertising and pay-per-click (PPC) campaigns. It discusses key concepts like campaign setup, keyword research, bidding, ad extensions, conversion tracking, and analysis. It also touches on using the Google AdWords editor and opportunities in mobile advertising. The document emphasizes the importance of optimization and monitoring campaigns for metrics like click-through rate, cost per conversion, and quality score to improve return on investment.
Analysis of both Google brand and their service offerings, I have done this presentation as part of my master degree thesis. This presentation includes my personal comments and opinnions about Google and its offerings
Google provides paid advertisements (ads) on its search engine results pages through its AdWords program. Advertisers create ads and select keywords related to their business to trigger ad displays. Google ranks ads based on bids and a relevancy score to determine ad position. Advertisers only pay when users click their ads, allowing precise targeting and measurement of advertising effectiveness and return on investment.
Google Discovery Ads allow brands to reach their audience across YouTube, Gmail, and Discover with mobile-friendly, visual content.
This extends the reach of Google Ads into the 'inspiration' phase of the consumer journey that Facebook and other social networks dominate.
But how do Google Discovery Ads work? This short, snappy guide will get you up to speed.
Digital training provides an overview of digital marketing strategies including search engine optimization, paid search, mobile marketing, social media, content marketing, and email marketing. Key statistics show that digital platforms are increasingly important marketing channels, with one in four Americans watching YouTube daily and over 70% of companies using Facebook and blogs. The presentation covers best practices for each digital tactic and how companies can optimize their current strategies.
The document provides an agenda and overview for a training session on online media planning and buying. It discusses the presenter's experience, the current state of the UK online advertising market, different types of online advertising solutions, and how to measure success. Key points covered include the growth of the UK online ad market to over £3 billion in 2008, with display, search, and classifieds being the largest segments. The document also outlines the roles of media agencies and creative agencies in developing online strategies.
Managing your data: How to move from gathering data to processing and applyin...iCrossing
This document discusses how Google is well positioned for mobile apps. It notes that mobile app revenue grew significantly from 2009 to 2013 due to changes in mobile use, scale, and app ecosystems. Google's Play revenue doubled year-over-year, showing opportunity to diversify beyond ads. While over a billion apps have been downloaded, most are only used once, presenting an opportunity to improve app discovery and engagement. The document outlines Google's cross-product approach for mobile apps, including in-app display, YouTube, and search to help advertisers acquire and engage users.
From Click to Conversion: An Introduction to PPC, SEO, & Web AnalyticsBenjamin Rudolph
No matter what form of offline advertising you use, your audience is going to search engines like Google to learn more. Today it is more critical than ever for your school’s website to appear when your target audience is looking for relevant information. Online advertising technology is advancing so quickly that keeping up with the changes is its own full-time job, and that’s before you have time to manage your Facebook page and Twitter feed.
The purpose of this session is to educate marketers about the basics of Pay Per Click (PPC), Search Engine Optimization (SEO), and Web Analytics. The goal is to understand how to drive traffic to your website, measure the results, and optimize your website to maximize conversions -- in most cases, getting interested prospects to fill out a lead form and ultimately apply to your school. At the end of this session, attendees should come away with actionable recommendations that they can implement upon returning to the office.
You don’t have to understand web programming to be a great online marketer, and even if you are already working with an agency, it helps to be educated on the basic principles at work. It’s important to know the right questions to ask and the right metrics to focus on. Online marketing is extremely measurable, so you can focus your time and resources on what’s working and test different variations quickly and effectively. Learn how to attract visitors and convert online traffic into applications.
Google AdWords is a pay-per-click online advertising platform that allows advertisers to display ads on Google search results pages and partner websites. Advertisers only pay when a user clicks on their ad. It provides features like image ad creation, broad match modifiers, scripts for account management and reporting, and an editor for bulk changes. Advertisers can refine ad targeting using methods like location, language, IP address exclusion, and frequency capping to control how often users see ads. The system faces legal issues around intellectual property and trademark infringement.
This document provides information about creating video advertising campaigns on YouTube and the Google Display Network using Google AdWords. It discusses the following key points:
- AdWords for video allows targeting video ads to YouTube and Google Display Network sites using TrueView formats, which only charge advertisers when viewers watch 30 seconds or more of a video ad.
- The Video Editor tool allows combining multiple videos, images, music and effects to create new videos to publish to YouTube.
- Campaigns can be created using either AdWords for video for TrueView formats only, or the Ad Gallery for additional formats but across platforms.
- Effective video ads tell a story, reach the right audience, and can be created and measured
This deck provides an analysis of social advertising across various social media platforms like Facebook, LinkedIn and Twitter. You will also find key observations by digital minds from the industry.
This is intended to highlight the trend of cannibalization of traditional media spends by specialized social channels. Our brand experts also cite the reasons of adapting to this medium as the preferred choice over the mediums they are comfortable with.
PPC Google AdWords Proposal Sample for Client PitchingeMarket Education
This PPC Google Ads proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
The document summarizes the services provided by Equities AG (EAG), a direct marketing agency specializing in publicly traded small and mid-cap companies. EAG offers fully managed media campaigns including email marketing, digital media campaigns, social media platforms, and viral video/mobile marketing. It monitors list performance and provides email marketing and list brokerage services. EAG also offers digital media services using online contextual advertising, interactive display ads, and retargeting. Its social media marketing leverages platforms to engage investors and audiences.
Equities Awareness Group Services Deckequitiesag11
EAG is a leading direct marketing agency specializing in publicly traded small and mid-cap companies. They offer fully managed media campaigns, email marketing, digital media campaigns, social media platforms, and viral video and mobile marketing. EAG has over 20 years of experience in equities marketing and focuses on building shareholder awareness through integrated media strategies.
En gennemgang af mulighederne der inden længe kommer fra Google, via Mobile og Mobile Search. Vi er igang med at udarbejde en "Guide til Mobile Optimization".
The document discusses the benefits of display advertising and the Google Display Network. It notes that 95% of online time is spent on content where display advertising can reach users. Display advertising can help with brand awareness, reach, conversions, and speeding up the customer purchase cycle. The Google Display Network allows advertisers to reach millions of users across many large and niche publisher sites through different ad formats and targeting options.
This document summarizes the steps to create a successful Google AdWords campaign. It begins by introducing Google AdWords as Google's main advertising product and main source of revenue. It then outlines the 10 basic steps to set up an AdWords campaign, including creating an account, choosing keywords and locations, setting a budget, writing ads, and creating ad groups. The document emphasizes that choosing relevant keywords, testing different ad campaigns, and tracking success are important for seeing returns on investment from Google AdWords.
Google Ads is Google's online advertising program that allows users to create ads to promote their business and products. Through Google Ads accounts, users can manage ad campaigns online including ad text, settings, and budget with no minimum spending requirement. Campaigns organize ads into categories and can be used to target different locations or budgets. Key campaign types include search, display, shopping, video, and app campaigns which all have certain requirements for ads, images, and content. Performance is measured through metrics like click-through rate, conversion rate, impression share, and types of conversions.
Maximising Google Search and Display - DMX Dublin Conference March 2013Vanessa Vallejo
This presentation provides an introduction to best practice Google Adwords Search and Display including; keyword research, ad copy, quality score, the Google network, and landing page optimisation.
The 7 Drivers of Social Media Management Framework is adapted from the Marketing Communications Framework as taught at the Edinburgh Business School. This presentation walks the reader through the seven necessary steps to successfully manage social media activities in a company or for a brand.
All pictures/graphs taken/created by the author, except where stated/sourced differently.
This is a bespoke digital skills workshop I prepared for Concern Charity Worldwide. It covers paid search (PPC), search engine optimisation (SEO), display advertising, google analytics, and other insights for driving an insight led content strategy.
Ancestry.com.au uses Adobe Media Optimizer to manage its digital marketing campaigns across channels like search, display, and social media more efficiently. This allows marketers to spend less time on administrative tasks and more time optimizing campaigns and testing new strategies. Using features like automated bid optimization and reporting, Ancestry.com.au has seen increased conversion rates. It plans to further develop marketing tactics and test new opportunities using the efficiencies gained from Adobe Marketing Cloud.
In today's technologically advanced world, digital marketing is the new way to promote and advertise products. Compared to traditional marketing, it's cost-effective, easily managed and simple to analyze and learn. In a society where we struggle with scarcity and rising prices, Google digital marketing is the way to turn around.
To know more details, visit us at : https://ttdigitals.com/google-digital-marketing/
Increasing the Visibility of Your Business Online Vanessa Vallejo
How to increase the visibility of your business online through paid search, search engine optimisation and local business listings. This is a recent talk I gave to members of the Bord Gais Energy Book Club.
Search Marketing Updates from September 2022 including:
- Updates from Google's SearchOn event
- New eCommerce tools
- Google Core Update
- Apple introducing more ad placements
- Microsoft multimedia ads
Managing your data: How to move from gathering data to processing and applyin...iCrossing
This document discusses how Google is well positioned for mobile apps. It notes that mobile app revenue grew significantly from 2009 to 2013 due to changes in mobile use, scale, and app ecosystems. Google's Play revenue doubled year-over-year, showing opportunity to diversify beyond ads. While over a billion apps have been downloaded, most are only used once, presenting an opportunity to improve app discovery and engagement. The document outlines Google's cross-product approach for mobile apps, including in-app display, YouTube, and search to help advertisers acquire and engage users.
From Click to Conversion: An Introduction to PPC, SEO, & Web AnalyticsBenjamin Rudolph
No matter what form of offline advertising you use, your audience is going to search engines like Google to learn more. Today it is more critical than ever for your school’s website to appear when your target audience is looking for relevant information. Online advertising technology is advancing so quickly that keeping up with the changes is its own full-time job, and that’s before you have time to manage your Facebook page and Twitter feed.
The purpose of this session is to educate marketers about the basics of Pay Per Click (PPC), Search Engine Optimization (SEO), and Web Analytics. The goal is to understand how to drive traffic to your website, measure the results, and optimize your website to maximize conversions -- in most cases, getting interested prospects to fill out a lead form and ultimately apply to your school. At the end of this session, attendees should come away with actionable recommendations that they can implement upon returning to the office.
You don’t have to understand web programming to be a great online marketer, and even if you are already working with an agency, it helps to be educated on the basic principles at work. It’s important to know the right questions to ask and the right metrics to focus on. Online marketing is extremely measurable, so you can focus your time and resources on what’s working and test different variations quickly and effectively. Learn how to attract visitors and convert online traffic into applications.
Google AdWords is a pay-per-click online advertising platform that allows advertisers to display ads on Google search results pages and partner websites. Advertisers only pay when a user clicks on their ad. It provides features like image ad creation, broad match modifiers, scripts for account management and reporting, and an editor for bulk changes. Advertisers can refine ad targeting using methods like location, language, IP address exclusion, and frequency capping to control how often users see ads. The system faces legal issues around intellectual property and trademark infringement.
This document provides information about creating video advertising campaigns on YouTube and the Google Display Network using Google AdWords. It discusses the following key points:
- AdWords for video allows targeting video ads to YouTube and Google Display Network sites using TrueView formats, which only charge advertisers when viewers watch 30 seconds or more of a video ad.
- The Video Editor tool allows combining multiple videos, images, music and effects to create new videos to publish to YouTube.
- Campaigns can be created using either AdWords for video for TrueView formats only, or the Ad Gallery for additional formats but across platforms.
- Effective video ads tell a story, reach the right audience, and can be created and measured
This deck provides an analysis of social advertising across various social media platforms like Facebook, LinkedIn and Twitter. You will also find key observations by digital minds from the industry.
This is intended to highlight the trend of cannibalization of traditional media spends by specialized social channels. Our brand experts also cite the reasons of adapting to this medium as the preferred choice over the mediums they are comfortable with.
PPC Google AdWords Proposal Sample for Client PitchingeMarket Education
This PPC Google Ads proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
The document summarizes the services provided by Equities AG (EAG), a direct marketing agency specializing in publicly traded small and mid-cap companies. EAG offers fully managed media campaigns including email marketing, digital media campaigns, social media platforms, and viral video/mobile marketing. It monitors list performance and provides email marketing and list brokerage services. EAG also offers digital media services using online contextual advertising, interactive display ads, and retargeting. Its social media marketing leverages platforms to engage investors and audiences.
Equities Awareness Group Services Deckequitiesag11
EAG is a leading direct marketing agency specializing in publicly traded small and mid-cap companies. They offer fully managed media campaigns, email marketing, digital media campaigns, social media platforms, and viral video and mobile marketing. EAG has over 20 years of experience in equities marketing and focuses on building shareholder awareness through integrated media strategies.
En gennemgang af mulighederne der inden længe kommer fra Google, via Mobile og Mobile Search. Vi er igang med at udarbejde en "Guide til Mobile Optimization".
The document discusses the benefits of display advertising and the Google Display Network. It notes that 95% of online time is spent on content where display advertising can reach users. Display advertising can help with brand awareness, reach, conversions, and speeding up the customer purchase cycle. The Google Display Network allows advertisers to reach millions of users across many large and niche publisher sites through different ad formats and targeting options.
This document summarizes the steps to create a successful Google AdWords campaign. It begins by introducing Google AdWords as Google's main advertising product and main source of revenue. It then outlines the 10 basic steps to set up an AdWords campaign, including creating an account, choosing keywords and locations, setting a budget, writing ads, and creating ad groups. The document emphasizes that choosing relevant keywords, testing different ad campaigns, and tracking success are important for seeing returns on investment from Google AdWords.
Google Ads is Google's online advertising program that allows users to create ads to promote their business and products. Through Google Ads accounts, users can manage ad campaigns online including ad text, settings, and budget with no minimum spending requirement. Campaigns organize ads into categories and can be used to target different locations or budgets. Key campaign types include search, display, shopping, video, and app campaigns which all have certain requirements for ads, images, and content. Performance is measured through metrics like click-through rate, conversion rate, impression share, and types of conversions.
Maximising Google Search and Display - DMX Dublin Conference March 2013Vanessa Vallejo
This presentation provides an introduction to best practice Google Adwords Search and Display including; keyword research, ad copy, quality score, the Google network, and landing page optimisation.
The 7 Drivers of Social Media Management Framework is adapted from the Marketing Communications Framework as taught at the Edinburgh Business School. This presentation walks the reader through the seven necessary steps to successfully manage social media activities in a company or for a brand.
All pictures/graphs taken/created by the author, except where stated/sourced differently.
This is a bespoke digital skills workshop I prepared for Concern Charity Worldwide. It covers paid search (PPC), search engine optimisation (SEO), display advertising, google analytics, and other insights for driving an insight led content strategy.
Ancestry.com.au uses Adobe Media Optimizer to manage its digital marketing campaigns across channels like search, display, and social media more efficiently. This allows marketers to spend less time on administrative tasks and more time optimizing campaigns and testing new strategies. Using features like automated bid optimization and reporting, Ancestry.com.au has seen increased conversion rates. It plans to further develop marketing tactics and test new opportunities using the efficiencies gained from Adobe Marketing Cloud.
In today's technologically advanced world, digital marketing is the new way to promote and advertise products. Compared to traditional marketing, it's cost-effective, easily managed and simple to analyze and learn. In a society where we struggle with scarcity and rising prices, Google digital marketing is the way to turn around.
To know more details, visit us at : https://ttdigitals.com/google-digital-marketing/
Increasing the Visibility of Your Business Online Vanessa Vallejo
How to increase the visibility of your business online through paid search, search engine optimisation and local business listings. This is a recent talk I gave to members of the Bord Gais Energy Book Club.
Search Marketing Updates from September 2022 including:
- Updates from Google's SearchOn event
- New eCommerce tools
- Google Core Update
- Apple introducing more ad placements
- Microsoft multimedia ads
Realtors-Dominate Your Competition Using Google's Free ToolsHugh Thomas Lorch
This document discusses how real estate agents can use Google's free business tools to dominate their competition online. It provides an overview of key tools like Gmail, Google+, Google Hangouts, Google Calendar, Google Drive, Google Places for Business, Google Voice, Google Analytics, and how they can be used. Screenshots are included to illustrate features. The document claims that using these tools can help businesses get more leads, grow their client list, and increase sales. It offers a free consultation or paid services to help set up and integrate all the tools to maximize benefits.
This document provides an overview of various free Google tools that can help build and promote an online business, including Google Analytics, Google+, Google Places, Google Webmaster Tools, Google Adwords, Google AdSense, Google Alerts, Google Trends, Google Insights, Google Keyword Tool, YouTube, Google Maps, and Gmail. It also discusses Google Apps, Google Sign In, Google Drive, Google Docs, Google Contacts, Google Translate, Blogger, Google Profile, Google Hangouts, Google News, and Google Trends.
Increasing the visibility of your construction product website in search enginespauleycreative
This document provides tips for construction companies to increase the visibility of their websites in search engines. It emphasizes regularly updating websites, optimizing content for popular search terms related to products, and using analytics to measure increases in brand awareness and traffic from non-brand keyword searches over time. It also stresses the importance of social sharing of content, building high-quality links, and focusing on conversions rather than just rankings.
Google Has greate advertising solutions, and its include several technologies, in this presentation we would explain what are the AdSenes, AdWords, AdChoices, and Ad Planner.
This Presentation has been prepared for Al Hadara - Edexcel, Syria as a part of Online Marketing Assignment.
Google Display Network Tutorial | Google Display Ads | Google Ads | Digital M...Simplilearn
This presentation about Google Display Network talks about what the Google Display Network is, how the Google Display Network and the Google Search Network are different from each other, the ad formats provided by the Google Display Network, how you can set up an advertisement and the advantages of using the Google Display Network. This presentation is designed to emphasize on Google's Display Network and how it can be of assistance to achieve specific marketing goals like remarketing and increasing brand awareness. We also show a practical example that can help understand these concepts better. Now, let's get started with understanding the Google Display Network.
The below topics are explained in this Google Display Network presentation:
1) What is the Google Display Network?
2) Google Display Network vs. Google Search Network
3) Google Display Network ad formats
4) How to set up an ad on Google Display Network
5) Advantages of GDN
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications.
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
iGoogle is Google's personalized homepage where users can customize the content by adding "gadgets", which are like small web pages or widgets that can be embedded on pages. Gadgets allow brands to engage customers and get exposure through a widely used service, as they are seen by millions of unique users daily. Marketers should develop remarkable and locally relevant gadgets that provide value to users in order to rank highly in Google's gadget directory and get exposure for their brands. Performance can be measured through page views and analytics.
Google is an American multinational corporation specializing in Internet-related services and products such as search, cloud computing, software, and online advertising technologies. It generates most of its profits from its AdWords program. Google entered the market in 1998 and was founded by Larry Page and Sergey Brin. Google maintains a focus on innovation through continuous product development and improvement based on customer feedback. It offers a wide range of products across domains including search, maps, Gmail, Google Docs, and advertising services.
Google is a search engine that allows users to find information, check stock quotes, sports scores, news headlines, maps, images, videos and more. It generates most of its revenue from advertisements on its site. Advertisers bid in auctions to have their ads displayed for certain search terms. Google's goals include improving search accuracy, developing new tools, and increasing revenue through its advertising programs like AdWords and AdSense. It aims to attract more advertisers through free analytics and education about its advertising options.
This presentation provides an overview of search in China and gives a comparison between Chinese search engines, including Baidu, Google, Soso, Sogou, Bing
Vorian Agency Google+ Seminar (Social Media Marketing)Matt Lynch
Not sure what Google's Social Media channel Google+ is all about? It is one of the top four social media channels for businesses to consider implementing as part of their online marketing strategy. Find out why from online marketing specialist Matt Lynch - General Manager of Vorian Agency, a Perth Social Media Marketing and Online Marketing company - in Western Australia, and a Google Partner and Bing Ads Professional.
This training seminar looks at why you should consider using Google+ for business, how to set up a Google profile, managing social media content marketing on Google+, cross pollination of social media marketing, the tie in to the whole Google ecosystem, and a run down on some very useful tools to use with Google+.
The Race to the Top of Search Rankings – Moving Up With PPCGODigitalMarketing
Most SMB owners, like yourself, understand the importance of getting a 1stpage Google ranking. However, achieving those 1st page SEO rankings is very difficult. Paid Search, often referred to as PPC, or Pay-Per-Click, is one way to beat the Google algorithm that governs what is displayed – and how high – in Google search rankings. Understanding the basics of PPC to increase online visibility and generate leads is crucial for ever SMB owner.
Walk away from this slideshare with actionable intelligence, through a discussion on:
• 5 PPC Best Practices
• How to use Google Adwords to increase your rankings
• Understanding Google’s Quality Score and how to maximize it to increase online visibility
• BONUS! Discussion on how to leverage Maps to reach MORE people who are interested in YOUR business
This document provides summaries of 13 essential Google tools for marketers: 1) Google My Business helps manage business information across Google services; 2) Google+ pages are automatically created and should be actively engaged with; 3) Google Search Console monitors website standing in search results; 4) Google Analytics provides data on website visitors and traffic sources; 5) Google AdWords allows pay-per-click advertising on Google search results; 6) Keyword Planner helps plan AdWords campaigns and discover new keywords; 7) Google Trends evaluates keyword popularity and identifies trending topics; 8) Google Alerts deliver relevant news and mentions to email; 9) Google News helps search for and identify industry stories; 10) Google Calendar organizes tasks and meetings
New! Guaranteed Google Adwords Campaignsmatthewunger
This document summarizes the benefits of advertising on Google AdWords. It discusses how AdWords allows advertisers to reach a vast targeted audience, connect with customers searching for products and services, and provides qualified leads. The primary benefits highlighted are the ability to reach over 80% of internet users worldwide, low costs and monthly flat fee pricing structure, timing ads to when customers are ready to purchase, and flexibility to start advertising quickly and target multiple locations and languages. Real examples are provided of companies that increased their clicks and sales after starting AdWords campaigns.
Google - The World’s Largest Search EngineShahzad Khan
Google was founded in 1998 by Larry Page and Sergei Brin. It has grown to be the world's largest search engine through innovations like PageRank, which ranks pages based on their link structure, and by focusing on delivering fast, accurate search results. Google established itself through word-of-mouth and developed revenue streams through online advertising programs like AdWords and AdSense without using pop-up or rich media ads. It has since expanded to offer many free services like Gmail, Google Maps, and YouTube, successfully promoting these products through its dominant search engine platform.
The Google Engage Program provides free training and resources to help people learn about and implement Google AdWords. The training includes lessons on the basics of search advertising, generating business with AdWords, optimizing AdWords accounts, and managing multiple AdWords accounts. Participants can receive $2,000 in free AdWords credits upon completion. The goal is to engage and connect people to build a better paid search industry.
This document provides an introduction and overview of Google AdWords. It discusses how AdWords allows advertisers to reach over 80% of internet users worldwide through Google's search and content network. The primary benefits highlighted are the ability to target ads cost-effectively based on location, language, and relevance to reach customers at the right time. Basic features like cost-per-click pricing, ad metrics, and targeting options are also defined.
Similar to The Business Show - Introduction to Google's Strategies for Online Business (20)
The Business Show - Introduction to Google's Strategies for Online Business
1. An Introduction to Google‟s
Strategies for Businesses
By Becky Campbell - MD
@ReflectDigital
22nd November 2012
2.
3. Agenda
Adwords Google+
Analytics YouTube
Google Keyword Admob
Tool
Gmail
Google+ Local
Chrome
Webmaster Tools
Android
Shopping
Trends
4. Why Google?
UK – 91% UK – 5% UK – 2% UK – 1% UK – 0.4%
US – 61% US – 15% US – 17% US – 3% US – 4%
Source: The E Word October 2012
5. AdWords
Google Adwords is Google‟s flagship advertising product
that enables you to reach new customers through paid
advertisements.
100 million dollars a day is spent on AdWords
6. AdWords
Adwords enables you to target and set your
adds by location, time/day and budget
You only pay when somebody clicks on your
advert
It works on a „bidding‟ system and uses „quality
score‟ to rank ads
11. AdWords
AdWords can be a great tool to increase
new business, sign-ups and exposure for
your company
PPC is great for advertising new products
or seasonal offers
12. Google Keyword Tool
The Google
Keyword tool is a
free tool which
enables you to
research potential
target
keywords, gather
information on
search volumes and
research estimated
cost per clicks…
13. Google Analytics
Google Analytics is a free service that enables you to
track key visitor statistics such as:
Visits
Unique Visits
Time on Site
Average Page Views
Bounce Rate
15. Google Analytics
Further to this you can drill deeper into this
data:
You can filter visits by traffic source
You can filter visits by device/location/operating
system etc…
You can track conversions as „goals‟
You can now track visits that are generated through
social networks too…
16. Google Analytics
Google Analytics is a great tool for tracking your
online marketing campaigns. For example,
Being able to see which keywords generated traffic
for your website is vital if you‟re looking to run a
search engine optimisation campaign!
17. Google Webmaster Tools
Google Webmaster Tools is another free
service that gives you access to detailed
information about your website…
19. Google Trends
Google Trends lets you see which topics are
popular in the world of search
It‟s a great research tool for any businesses
looking to run a search marketing campaign…
20. Google Trends
Here are two examples of searches that have
become very popular over the past couple of
months…
“James Bond” “iPhone5”
21. Google+
Google+ is
Google‟s very
own social
network
It currently has
around 400
million users
22. Google+
Google+ has it‟s own newsfeed – similar to
the Facebook timeline
Google+ also has trending topics – as with
Twitter
You can follow companies/people by adding
them to your circles
You can also create „hangouts‟
23. Google+
Google hangouts are great for
businesses
You can chat with up to 10 people
You can share screens
They can be used for product
demonstrations or sales pitches
You can stream your hangout live on
your Google+ profile
24. Google+ Local
Google+ Local was formerly known as
Google Places
Google+ Local sits within Google+
Google+ Local incorporates
reviews, powered by Zagat
Google+ Local listings also help to drive
website traffic
25. Google+ Local
The
reviews, powered by
Zagat, help to build
trust
Reviews are being
utilised more and
more online…think
TripAdvisor!
26. Google+ Local
Google+ Local listings
help to increase website
traffic
If you don‟t rank in the
local listings then you will
be missing out on vital
traffic and leads
Google+ Local listings
direct traffic into Google+
27. Google Shopping
“Google Shopping” is
what was formerly
known as “Google
Product Search” and
“Google Products”
Merchants pay to
promote their products
via the Google Shopping
feed
28. Google Shopping
Google shopping
results feature in the
main search results
page which means
they can really help
to increase your
products visibility…
This is no longer a
free service
29. YouTube
YouTube is the second largest search engine
1 in every 20 users that leaves Google ends up on
YouTube
YouTube is a great tool that can be utilised by
businesses
30. YouTube
Videos can be used in many
different ways:
Promotional videos
“Meet the Team” videos
Product demonstration videos
Adding videos to your site helps to keep visitors
engaged and helps to increase the average time on
site.
Over 4 billion videos are viewed on YouTube each day!
31. AdMob
A Google ad network that focuses on mobile
advertising for apps
Connect with advertisers to show ads in your
app, users click on the ads and you make
money
You can advertise your app in other apps to
increase downloads- you only pay when your
ad is clicked
It works via a prepaid service, you top up at
least $50 then your ads run until the budget
runs out. Similar to AdWords you create a
campaign, ad groups and ads.
32. AdMob
AdMob is a great way to gain exposure for
your app
It targets specific mobile users so reaching
relevant users
If more downloads of your app make you
more money, you should advertise with
AdMob
33. Gmail
Gmail is the most widely
used web based email
provider with over 425
million accounts
worldwide!
Users get 10GB of data
storage for free.
34. Chrome
Chrome was first launched in September
2008
As of October 2012, Chrome has a global
market share of 45%, with Firefox in second
with 31.8% and IE at 16.1%
Chrome is cloud based which is why it is
often a lot quicker than other browsers.
The design of the browser interface is simple
and clean, making it easy to use.
Extensions are available to enhance your
browsing experience, SEOquake and Colour
Picker are good ones to add!
35. Android
Android was acquired in 2005, Google had
originally invested in the start-up business.
Android is a operating system, that the open
source code is available free to use.
It was primarily developed for touch screen
mobile devices.
Brands in the marketplace using Android –
HTC, LG, Motorola, Samsung, Sony
38. Competition!
We’re giving away £3,000
worth of digital marketing
to spend on SEO or a
Social Campaign, to enter
please let me have your
business card!