The 3 Super S’s for Successful Content Marketing: Syndication, Search & Social - Content Marketing World 2012
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1) Michael Pranikoff is the Global Director of Emerging Media at PR Newswire and discusses strategies for content marketing and search engine optimization. 2) He emphasizes the importance of creating proactive, optimized content that is accessible, easy to view, and easy to use across multiple online channels. 3) Pranikoff also stresses knowing your target audience and speaking in a way that is familiar to them.
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The 3 Super S’s for Successful Content Marketing: Syndication, Search & Social - Content Marketing World 2012
- 1. Michael Pranikoff PR Newswire @mpranikoff • #cmworld @mpranikoff #cmworld
- 2. Michael Pranikoff Global Director, Emerging Media PR Newswire http://about.me/michaelpranikoff michael.pranikoff@prnewswire.com Twitter / @mpranikoff @mpranikoff #cmworld
- 3. Engage Opportunity across all channels Social Web sites Search Mobile Video sharing CONTENT Blogs Microblogs Print Broadcast @mpranikoff #cmworld
- 4. Engage Opportunity with all key audiences Investors The Media Decision Bloggers Makers CONTENT Influencers Consumers Shareholders @mpranikoff #cmworld
- 5. My Philosophy – A Good Foundation Needs To Be Set…and Search Is That Foundation @mpranikoff #cmworld
- 6. My Philosophy – A Good Foundation Needs To Be Set…and Search Is That Foundation @mpranikoff #cmworld
- 9. We Need To Create Proactive Messaging Proactive Messaging Should Be Created With Optimization Proactive Messaging Also Means Creating Content That Is Directional @mpranikoff #cmworld
- 10. The Emerging Media Landscape User Generated Editorial Consumer Business @mpranikoff #cmworld
- 11. + Earned Reach Paid Owned - - + Control @mpranikoff #cmworld
- 19. Is Your Content Like A Turtle In A Slow Race? @mpranikoff #cmworld
- 20. Or Do You Syndicate Your Content With A Jet Pack? @mpranikoff #cmworld
- 22. Principles to Communicating Your Message Today • Make your content Accessible • Make your content Easy To View • Make your content Easy To Use @mpranikoff #cmworld
- 26. How About On Here?
- 27. Billion Core Searches in July 2012 in the United States
- 28. 94% of users tested clicked on a first page search result. * Only 6% of users clicked to the second page of search results. * The #1 ranking result garnered around 33% of the total clicks. * A separate study showed that 39% of search users link search ranking to company prominence. ** * - Chitika, Inc. @mpranikoff #cmworld ** - JupiterResearch
- 29. @mpranikoff #cmworld Source: Google Zero Moment of Truth
- 30. Your Digital Shadow @mpranikoff #cmworld
- 31. Search Will Find More Information About You / Your Brand….Than The Information That You Created Yourself @mpranikoff #cmworld
- 33. SEO Rules Have Changed….Again! We Have To Pay More Attention To The Content Than Ever Before! @mpranikoff #cmworld
- 35. KNOW YOUR AUDIENCE @mpranikoff #cmworld
- 36. Speak Like Your Audience Does Source: http://flic.kr/p/9vky1T @mpranikoff #cmworld
- 42. @mpranikoff #cmworld Source: Searchmetrics Report – Google Ranking Factors US – June 2012
- 43. A note on Google+: analyzing Google +1s…. we found a significant result of 0.41. From this we can assume that the quantity of +1s has the strongest correlation of any of the metrics analyzed in the study. @mpranikoff #cmworld Source: Searchmetrics Report – Google Ranking Factors US – June 2012
- 44. Not Logged into Google Logged Into Google
- 45. Not Logged into Google Logged Into Google
- 48. Where should I go today? @mpranikoff #cmworld http://2.bp.blogspot.com/_1oKAk5afZtM/S_va5tc6soI/AAAAAAAAAE8/wGEvs-F83V4/s1600/2198385460_15b24f14b6.jpg
- 49. Make Your Content Directional CONTENT
- 53. More Multimedia = More Views * The number of stories with downloadable files such as PDFs, PPTs, DOCs is significantly fewer than those without, however the data shows the potential for very high visibility when such assets are included along with other multimedia assets. Source: PR Newswire Web Analytics, June 2012 @mpranikoff #cmworld
- 54. Using multimedia with your content increases engagement According to internal sample research comparing press releases that contain multimedia with those that do not. @mpranikoff #cmworld
- 61. Michael Pranikoff Global Director, Emerging Media PR Newswire http://about.me/michaelpranikoff michael.pranikoff@prnewswire.com Twitter / @mpranikoff @mpranikoff #cmworld
Editor's Notes
- 10 times more searches for “cosmetic dentist” than for “prosthodontist” – Source: Google
- Send your news release out on a wire service. When you do so, make sure you are doing correct SEO properties, to drive back where you want them to go.