The document discusses three levels of experience design that can create remarkable and happy user experiences: mindfulness, flow, and meaning. Mindfulness involves pleasing awareness and initial positive impressions. Flow involves full engagement and immersion where time stops. Meaning involves experiences that allow reflection, commitment, belonging and contribution which can make a difference. The document provides examples of websites that exemplify these three levels and suggests further resources to learn more about designing for happiness.

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Beyond frustration:
3 levels of happy design
Dana Chisnell
UPA Boston, June 2010
@danachis

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Creating a remarkable
experience
versus a satisfactory one
can seem unattainable

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Companies
are creating
remarkable,
happy,
even
lovable
experiences
every day

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What not to do.

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Desperate?
Mean?
Abusive?
Thoughtless?
Inconsiderate?

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3 levels of experience design
Mindfulness Flow Meaning

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1. Mindfulness

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TripIt.com

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TripIt.com

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Mint.com

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Mint.com

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Mint.com

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Virgin America

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1. Mindfulness
Pleasing awareness
Infatuation
Puppy love
“Oh, nice!”

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2. Flow

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Pandora.com

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Pandora.com

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Pandora.com

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Netflix.com

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Netflix.com

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phone form factor
http://dvice.com/archives/2009/02/htc-magic-bring.php

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phone form factor
http://blogs.techrepublic.com.com/hiner/?m=200809

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phone form factor
http://blogs.techrepublic.com.com/hiner/?m=200809

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2. Flow
Understanding
Contentment
Time stops - immersion
Key strengths emphasized
Trust

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3. Meaning

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Zipcar.com

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Zipcar.com

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LinkedIn

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Twitter

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wikis...
http://www.wikihow.com/Successfully-Convince-Your-Parents-to-Let-You-Have-a-Dog

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forums...
http://www.wikihow.com/Successfully-Convince-Your-Parents-to-Let-You-Have-a-Dog

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Kiva.org

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Kiva.org

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Kiva.org

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3. Meaning
Reflectiveness
Commitment
Belonging
Contributing
Making a difference

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Creating a remarkable
experience
versus a satisfactory one
is possible

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Mindfulness
Flow
Meaning

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How much happiness can you
design in?

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Where to learn more about the
psychology of happiness
TED Talks: The psychology of happiness - Martin Seligman
TED Talks: Play is more than fun - Stuart Brown
TED Talks : Happy design - Stefan Sagmeister
Flow: The Psychology of Optimal Experience, by Mihaly
Csikszentmihalyi
Emotional Design: Why We Love (or Hate) Everyday Things, by
Donald Norman
Happiness: A History, by Darrin M. McMahon

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Where to learn more
Dana’s blog: http://
usabilitytestinghowto.blogspot.com/
Download templates, examples, and
links to other resources from
www.wiley.com/go/usabilitytesting

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Dana
Chisnell
dana@usabilityworks.net
www.usabilityworks.net
415.519.1148