In Sydney Australia, Bryan O'Rourke Presented This Content At the PT Summit In Advance Of FILEX 2011, On Using Social Media To Grow Your Personal Training Business.

1. Using Social Media To Grow Bryan K. O’Rourke, mba
Your PT Business www.bryankorourke.com
PT Business Summit - Sydney AU 2011 1

2. 2

3. Using Social Media To Grow Bryan K. O’Rourke, mba
Your PT Business www.bryankorourke.com
PT Business Summit - Sydney AU 2011 3

4. BROAD
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5. Hang With ME
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6. 3
6

8. ? & WRAP UP
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9. 1. WHAT &
WHY ?
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10. story

11. “The Purpose Of Business Is To Create
And Keep A Customer”
Peter Drucker

12. WORD OF
MOUTH

13. “business revolution”

14. social media”
term “
misnomer
making one on one scalable

15. “the era of the
humanization of
business. “
Big Change
cultural

16. http://europeanwebreport.ning.com 16

17. SOCIAL MEDIA
DRIVERS
http://europeanwebreport.ning.com
http://europeanwebreport.ning.com
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5 factors

18. COLLABORATIVE CONSUMPTION
www.bryankorourke.com
rachel botsman
new business models
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19. COLLABORATIVE CONSUMPTION
TRENDS
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20. MANY STILL don’t
BELIEVE it
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21. Remember ?
2000 - Internet
Bubble 21

22. YOU
IF don’t
Someone ELSE WILL

23. 2. HOW:
23

24. How ?
Read This

25. How ? Read These
25

26. “What Organization
Are You Working
“With” ?

27. Consumers & Organizations
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The New Social Paradigm

28. 8 “to dos”
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29. 1st - a story
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30. Bread and
Personal Training ?
#1 attitude - really care
30

31. caring is highly underrated
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32. #2 have a game plan
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33. “don’t measure with a micrometer mark with
a paint brush and cut with an axe”
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34. #2 What’s the Plan ?
•Consider all 8
points
•What are you
REALLY
trying to do?
34

35. learn from others
35

36. #3 Be YOU
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37. #2 Be YOU
•define your
BRAND
•do YOU
resonate ?
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38. 38

39. 39

40. Trill Fitness Marathon Challenge and fundraiser for
the Juvenile Diabetes Research Foundation 40

41. your reputation ? google your name 41

42. #4 Right Platforms 42

43. #4 Right Platforms
43

44. PERSONALIZE
social platforms - get these
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45. 45
www.about.me

46. 46

47. BLOG
47

48. web site platforms 48

49. web site platforms 49

50. web site templates 50

51. get several personalized URLS’s 51

52. learn from others
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53. MOBILITY
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54. 54

55. 55 #5 get help

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57. 57

58. 58

59. 59

60. don’t hire social media services
to spam for you
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61. #6 Build Your Network
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62. #6 Build Network
•Listen
•Join
•Share
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63. Use Twitter The Right Way 63

64. #7 cool relevant stuff
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65. #7 Cool Content
• Google Reader
• Relevant
• Fresh
65

66. PRODUCE VIDEO CONTENT
produce your own video 66

67. produce your own video 67

68. video content 68

69. #8 use smart tools 69

70. 70

71. 71

72. analytics - bit.ly
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73. analytics - bit.ly
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74. analytics - bit.ly
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75. 75

76. ? & WRAP UP
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77. 1. WHAT &
WHY ?
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78. HOW: 8 “to dos”
•1 Right Attitude •6 Build Your Network
•2 Plan •7 Use Cool Content
•3 Be YOU •8 Use Smart Tools
•4 The Right Platforms
•5 Get Help
78

79. your business
79

80. questions
how can i help you ?
@bryankorourke
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81. Thanks !
all content available @
81