Pleasure, Flow, and Meaning in Design
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The document discusses creating happy and meaningful user experiences through design. It outlines three levels of happy experience design: pleasure, flow, and meaning. Pleasure involves consideration of user needs. Flow challenges users' skills through mastery and control. Meaning connects users through a sense of community and purpose. The document cautions that experiences must avoid habituation, distraction, lack of user control, and inauthenticity. It encourages designers to thoughtfully incorporate happiness into all aspects of a design.
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Pleasure, Flow, and Meaning in Design
- 1. 1 Beyond frustration: Pleasure, Flow, & Dana Chisnell Refresh Boston - Meaning August 2011 in design @danachis #happy
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- 4. 4 What not to do.
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- 10. 10 EN OK C E BR IEN XPER E
- 11. 11 Usability isn’t just about eliminating frustration anymore.
- 12. 12 If you want users to love your designs, fall in love with your users.
- 13. 13 Science of play Lovable Persuasion Behavioral economics Affective engineering Emotional intelligence Hedonics Positive psychology HCI Cognitive psych Behavioral psych Usable Human factors Ergonomics Linguistics
- 14. 14 3 levels of happy experience design Pleasure Flow Meaning
- 15. 15 1. Pleasure • Consideration • Anticipation of needs
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- 18. 18 Anniversary of the Eiffel Tour
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- 22. 22 TripIt.com
- 25. 25 Virgin America in-flight entertainment system Bloomberg Businessweek
- 26. 26 Virgin America in-flight entertainment system www.flickr.com/disrupsean
- 27. 27 1. Evidence of Pleasure ✤ Smiling ✤ Exclamations, “Nice!” or “Got it!” ✤ Behaving with infatuation
- 28. 28 Cautions of Pleasure Habituation Distraction Disruption
- 29. 29 2. Flow • Challenge to skill • Plays on mastery and control
- 30. 30 Quora
- 31. 31 Activity of people or questions you follow
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- 35. 35 Ommwriter
- 36. 36 phone form factor http://dvice.com/archives/2009/02/htc-magic-bring.php
- 37. 37 phone form factor http://blogs.techrepublic.com.com/hiner/?m=200809
- 38. 38 phone form factor http://blogs.techrepublic.com.com/hiner/?m=200809
- 39. 39 Things Instapaper TripIt Dropbox Banking gs
- 40. 40 2. Evidence of Flow ✤ Gratification ✤ Feeling productive ✤ Focused concentration ✤ Energized ✤ Stop talking ✤ Empowerment ✤ Key strengths tapped
- 41. 41 Cautions of Flow Could translate as either engagement or frustration User control is key
- 42. 42 3. Meaning • Connectedness • Making a difference • Belonging • Virtuousness
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- 44. 44 Zipcar.com
- 45. 45 Zipcar.com
- 46. 46 LinkedIn
- 47. 47 Twitter
- 48. 48 wikis... http://www.wikihow.com/Successfully-Convince-Your-Parents-to-Let-You-Have-a-Dog
- 49. 49 forums... http://www.wikihow.com/Successfully-Convince-Your-Parents-to-Let-You-Have-a-Dog
- 52. 52 Kiva.org
- 53. 53 Kiva.org
- 54. 54 Kiva.org
- 55. 55
- 56. 56 Feedback among contacts
- 57. 57 Tips among photographers
- 58. 58 3. Evidence of Meaning ✤ Feeling of groundedness and morality ✤ Feelings of compassion and empathy ✤ Expansiveness, openness ✤ Devoted, engaged ✤ Long lasting glow
- 59. 59 Cautions of Meaning Must be authentic, genuine
- 60. 60 Go. Do good things.
- 61. 61 Creating a remarkable experience versus a satisfactory one is possible
- 62. 62 How much happiness can you design in?
- 64. 64 Where to learn more about the psychology of happiness TED Talks: The psychology of happiness - Martin Seligman TED Talks: Play is more than fun - Stuart Brown TED Talks : Happy design - Stefan Sagmeister Flow: The Psychology of Optimal Experience, by Mihaly Csikszentmihalyi Emotional Design: Why We Love (or Hate) Everyday Things, by Donald Norman Happiness: A History, by Darrin M. McMahon
- 65. 65 Where to learn more Dana’s blog: http:// usabilitytestinghowto.blogspot.com/ Download templates, examples, and links to other resources from www.wiley.com/go/usabilitytesting