SlideShare a Scribd company logo
Connect with Stenden
  via Social Media
       26 May 2011




                       1
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

                                             2
3
an introduction



                  4
Lykle de Vries




      foto: Judith van der Meulen

                                    5
De Ondernemers BV



New Business Development
    Open Innovation
  Social Media Strategy


      foto: Judith van der Meulen

                                          6
www.onsboek.nl

“Entrepreneurship”

€26,95

Pearson Education
Uitgeverij




                       7
8
!""#$%&"'%!'()*$
                   9
10
and you?



           11
Questions?
             12
Get on with it!



                  13
@gapingvoid

              14
Connect with Stenden
  via Social Media
                  and teachers!
By students!
         26 May 2011


              Without you!?!


                                  15
people



         16
Data mining
        RSS
                          Crowdsourcing
Sociaal networks                                  Web2.0

        so many buzz words
                   and weird terminology
   Twitter                                 Open source
          Social Bookmarking          Check-ins

   Tagging                                 Chat

                                                           17
the conversation



                   18
19
...
                                 ...


contact         conversation   content
          ...


                                 ...
                                         20
the essence



              21
conversations



                22
<<rewind



           23
backgrounds



              24
Understanding
 Social Media
    in 3 steps




                 25
Social Media



               26
buzz-word



            27
paradigm shift



                 28
Understanding
 Social Media
     step 1:




                29
know your problem



                    30
know your problems



                     31
32
- Nederland 2006 -
                     33
- Nederland 2006 -
                     34
35
0   20   20 30   30   ~




                          36
DIGITAL NATIVES



0   20    20 30   30       ~




                               37
DIGITAL IMMIGRANTS



0   20   20 30     30           ~




                                      38
DIGITAL
     DODO’s



0   20   20 30   30   ~




                          39
40
age matters



              41
something else
  changed:


                 42
information is free



                      43
http://www.flickr.com/photos/inju/112082907/


                                              44
TV


     http://www.flickr.com/photos/roadsidepictures/276395210/

                                                               45
Radio


        http://www.flickr.com/photos/imh/3297961043/

                                                      46
http://www.storytellersmediagroup.com/

                                         47
gate keepers



               48
gate keepers



               49
blogs




        50
sharing



          51
http://www.flickr.com/photos/scott_rtw/1350993666/



                                                    52
I’m not alone



                53
http://www.flickr.com/photos/differentperspective/114394347/


                                                              54
we have influence



                   55
an example



             56
2006:




        57
let’s google first...



                       58
59
60
Dell’s headache



                  61
serious headache!




                    62
63
it worked!




             64
65
Conversation



               66
Understanding
 Social Media
     step 2:




                67
Value that conversation



                          68
http://www.youtube.com/watch?
        v=D3qltEtl7H8




                                69
who do you talk to?



                      70
even more importantly:



                         71
who do they talk to?



                       72
and about what?



                  73
about Stenden?



                 74
who     do you

    want to talk      to
about   what
  and where
     do you   find   them
                           ?
                               75
Understanding
 Social Media
     step 3:




                76
start the conversations



                          77
really?



          78
yes, really!



               79
engage!



          80
Understanding
 Social Media
     step 4:




                81
know your tools



                  82
blogs




        83
text/knowledge



                 84
video



        85
photo



        86
conversations



                87
...
                                 ...


contact         conversation   content
          ...


                                 ...
                                         88
there’s a lot
already out there


                    89
90
Fail, fail early, fail often
                               91
back to your pockets



                       92
93
94
Questions?
             95
Answers!
           96
BONUS



        97
•   Listen to the
    Groundswell

•   Engage

•   Energize the
    Groundswell

•   Make the Groundswell
    self-sufficient

•   Embrace the
    Groundswell




                           98
Sixth Sense
              99
Lykle de Vries
lykle@deondernemers.nl
     06-53 76 69 64

    Twitter: @lykle


                         foto: Ester Kroezenga




                                                 100

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