The document discusses using social media for contractors. It outlines the benefits of social media including being economical, efficient, effective, and engaging. Some key uses of social media discussed are recruiting, education, public relations, community building, listening to customers, and increasing visibility. Tools like Facebook, Twitter, and online monitoring tools can help contractors listen to what is being said about their company and educate customers. Overall, the document promotes the use of social media to connect with customers and educate them.