Slides from my lecture for Thoren Gruppen's annual kickoff in Piteå, Sweden in Aug 2017

1. August 2017

2. Halloween in Nashville, 1974 2016

3. If the rate of change on the
outside (of an organization)
exceeds the rate of change on
the inside, the end is near....
-Jack Welch

4. Digital is the main reason
just over half the Fortune 500 companies
have disappeared since the year 2000.
-Pierre Nanterme, CEO Accenture, 2016
Yet..Digital disruption
has only just begun.

5. All our knowledge is about the past, but all
our strategic decisions are about the future.
What we don’t know
we don’t know
What we
know
What we know
we don’t know

6. Thx to R. Wieselfors, Ericsson for photos

7. Thx to R. Wieselfors, Ericsson for photos

8. “We always overestimate the change
that will occur in the next two years
and underestimate the change that will
occur in the next ten.”
- Bill Gates, The Road Ahead, 1996

9. 2015

10. Food deliveries
Check-in
Porters
Cleaning
Lawnmowing
Room Service

11. People
Technology
Open Source
Convergence of…..
Finance

12. http://marketrealist.com/2016/01/fourth-industrial-revolution-need-know/

13. FIRM FOUNDED # EMPLOYEES MKT CAP 2016
BMW 1916 122,000 $56B
UBER 2009 7,000 $62B
MARRIOTT 1927 200,000 $32B
AIRBNB 2008 5,000 $21B
WALT DISNEY 1923 185,000 $172B
FACEBOOK 2004 15,000 $369B
WALMART 1962 2,300,000 $206B
ALIBABA 1999 36,000 $241B
Adapted from Parker & Van Alstyne, with Choudary, 2016, and updated January 2017
Something fundamental is changing

15. Sharing Economy and
Platform-based business models

16. A system that activates the untapped
value of all kinds of assets through models
and marketplaces that enable greater
efficiency and access.
- Botsman
The Sharing Economy
Harvard Business Review, 2014
The Sharing Economy: Embracing Change with Caution
http://www.slideshare.net/eteigland/sharing-economy-webb

17. No one owns everything,
Everyone owns something,
all resources reside in networks.
Adapted from Lévy 1997Image: Krebs
Access,
not
ownership

18. Sharing Economy leverages network effects
One-time interactions between strangers
through central platforms

19. Interpersonal trust
Institutional trust - brand
Institutional trust - platform
1rst
2nd
3rd
Changing nature of trust

20. LEARNING
p2p learning open courses & moocs
PRODUCTION
co-design / co-innovationdigital peer production distributed fabrication (makers)
FINANCE
p2p funding p2p payments p2p insurance compl. currencies
GOVERNANCE
SWARM
participatory organizations participatory government blockchain / DAO
CONSUMPTION
redistribution local food systemsproduct-service on-demand services
COLLABORATIVE ECONOMY FRAMEWORK V0.1

21. Banking is essential,
but banks are not.
- Bill Gates
Questioning basic assumptions

22. From the north of Sweden

23. FinTech startups taking traditional bank territory
Inspiration from CB Insights, SEB base webpage slightly modified to make more room

24. Crowd equity financing enabling new entrants
https://www.eliomotors.com/

25. LEARNING
p2p learning open courses & moocs
PRODUCTION
co-design / co-innovationdigital peer production distributed fabrication (makers)
FINANCE
p2p funding p2p payments p2p insurance compl. currencies
GOVERNANCE
SWARM
participatory organizations participatory government blockchain / DAO
CONSUMPTION
redistribution local food systemsproduct-service on-demand services
COLLABORATIVE ECONOMY FRAMEWORK V0.1

26. Community platform
Hierarchicalfirm
VS
E.g., Ford Motors
~ Created by employees
E.g., Local Motors
~ Created by community collaborators
Teigland, Di Gangi, & Yetis 2012
The Flipped Firm: New model of value creation?

27. Problem Solver
Solution Finder

28. “Local Motors is the place for people to create
influential vehicles together.”
• 100xs lower capital cost
• 5xs faster production

29. Local Motors to print 3D cars
in its micro-factories

30. Olli - 3D printed autonomous vehicle
https://www.3dprintingbusiness.directory/news/local-motors-prepares-serial-production-ollie-3d-printed-smart-vehicles/

31. Local and mobile factories
for distributed manufacturing
Integrating offline and online communities
Arizona
Maryland
Tennessee
Germany

32. LEARNING
p2p learning open courses & moocs
PRODUCTION
co-design / co-innovationdigital peer production distributed fabrication (makers)
FINANCE
p2p funding p2p payments p2p insurance compl. currencies
GOVERNANCE
SWARM
participatory organizations participatory government blockchain / DAO
CONSUMPTION
redistribution local food systemsproduct-service on-demand services
COLLABORATIVE ECONOMY FRAMEWORK V0.1

33. Knowledge through MOOCs
(Massively Open Online Courses)

34. http://marketrealist.com/2016/01/fourth-industrial-revolution-need-know/

35. From offices to…

36. “Third Places” and co-working spaces

37. Hoffices – a Swedish concept gone global

39. Trading one job for a number of “gigs”…

40. Scheveningen Harbor – The Hague

41. 3D printer workshop on Lisette’s boat
Knowledge: RepRap community
E-commerce: Aliexpress

42. My first attempt at 3D printing – successful!

43. Global DIY microfactory networks
enable circular economies

44. Makerspaces in Tokyo

45. What’s already here?
24x7 Global Internet Collaboration + Open Source + 3D Printing
http://mashable.com/2013/02/13/robohand/
$60,000
$150
Available for free
download on
$45
Where is
the firm?
$5

46. Increasing forces
for local community and
circular economies

47. http://marketrealist.com/2016/01/fourth-industrial-revolution-need-know/

48. Blockchain
technology
Digitalizing trust with
no central actor
other than
a computer network ?

50. The future is already here –
it's just not evenly
distributed.
- William Gibson
Economist, 2003

51. Design your social networks
1. Build relationships across diverse networks
2. Ask “What if?” and question basic assumptions
3. Ensure access to resources, not ownership
4. Go from “Problem Solver” -> “Solution Finder”
Boundary
spanner

52. Exploitation
Improving existing
value creation
activities
Exploration
Developing new
value creation
activities
Adapted from March 1991

53. Robin Teigland
robin.teigland@hhs.se
www.slideshare.net/eteigland
@robin.teigland
If you love knowledge,
set it free…
If you like this presentation and would like to
contribute to our research, we accept bitcoins:
14hs4JbnQLXE87GGzu84uXGaspmxmnLpwC.
Thank you!!!!!

54. http://www.slideshare.net/eteigland

55. Global DIY microfactory networks
enable circular economies

56. Makerspaces in Tokyo

57. Local and mobile factories
Integrating offline and online communities
Arizona
Washington DC
Tennessee
Germany