Klaus Schwab's the newest released book (Founder and Executive Chairman, World Economic Forum) "The Fourth Industrial Revolution" Chapter 1.2 Summary and my point of view as a Contents marketer.
Consumer behavior will dramatically change in e-Commerce and Contents marketing. Let's see how and why. Hopefully you could find your own insight too.
Book review by Luca Lamera
"The Fourth Industrial Revolution". Klaus Schwab, founder of the World Economic Forum.
-
topics: IoT, Industry 4.0, Tech, Innovation, Future, Robotics, Automation.
-
Please do not hesitate to contact me if you have any questions.
Luca Lamera
The rules of the game have changed
The way goods are produced today is completely different, and so are the goods produced.
With the new trend in technology, consumers can now influence design and control production, and manufacturers are now able to adapt quickly to specific consumer demands.
This shift is particularly exciting for consumers who are able to see the results of their input taken into consideration.
Gone are the days for manufacturers who may be threatened by consumer feedback. Today the technology exists for the development and creation processes to engage consumers earlier to poll for their ideas and opinions. Consumers can become a part of the development process.
The evolution lead manufacturing to face other new challenges such as mass-customization, sustainability and 3D printing . Thus, factories have to be adapted and smarter to improve the consumer experience. Internet of Things, Big Data analytic and remote control are one of the key factors and must be supported by an efficient business process management to connect machines and real time data together. Then, OEMs will be able to answer glocal needs and lower time-to-market, cost while producing high quality products and/or services. Those who embrace this approach are ready to enter the 4th Industrial Revolution.
Technology Futurist Monty Metzger (http://blog.monty.de/keynote-speaker) speaks about how to master the fourth industrial revolution. The Digital Future will have far more impact — the next 25 years will usher more change than in the previous three centuries. What separates great leaders from the rest, is they have a precise vision of the future. A vision to enable change today.
Who will be leading the Fourth Industrial Revolution? How will our economy depend on data, analytics and AI? How Digital Transformation can boost your business?
Monty’s keynote speeches are for those who want to change things and for those who want embrace the opportunities of the Digital Future.
Book Monty for your conference, workshop or company meeting
http://blog.monty.de/keynote-speaker
How to survive the Fourth Industrial Revolution: a guide to Digital Manufactu...Bill Harpley
This is a short but highly informative guide to Digital Manufacturing and the Industry 4.0 programme. In a nutshell, this means the seamless deployment of Advanced Automation, Digital Networks, Data Analytics and Cyber-security.
It is intended to cater the needs of SMEs and micro-enterprises in the Manufacturing sector.
I hope that after reading through it, you will feel motivated to take up the challenge of deploying Industry 4.0 in the UK.
Are you ready for the 4th industrial revolution?Sylvain Kalache
It's been a year that I left my job at LinkedIn to start my new professional life in the world of education, I wanted to share the biggest thing I learnt during this time.
Our world as we know it is about to drastically change, with the recent huge improvements in the world of deep learning and artificial intellligence, we are about to enter a new world where robot will take over a lot of tasks that were done by humans. What will be the impact? How shall we react? How to train the workforce? Are few questions I answer in this deck.
Linked blog post here: https://www.linkedin.com/pulse/you-ready-4th-industrial-revolution-sylvain-kalache
Book review by Luca Lamera
"The Fourth Industrial Revolution". Klaus Schwab, founder of the World Economic Forum.
-
topics: IoT, Industry 4.0, Tech, Innovation, Future, Robotics, Automation.
-
Please do not hesitate to contact me if you have any questions.
Luca Lamera
The rules of the game have changed
The way goods are produced today is completely different, and so are the goods produced.
With the new trend in technology, consumers can now influence design and control production, and manufacturers are now able to adapt quickly to specific consumer demands.
This shift is particularly exciting for consumers who are able to see the results of their input taken into consideration.
Gone are the days for manufacturers who may be threatened by consumer feedback. Today the technology exists for the development and creation processes to engage consumers earlier to poll for their ideas and opinions. Consumers can become a part of the development process.
The evolution lead manufacturing to face other new challenges such as mass-customization, sustainability and 3D printing . Thus, factories have to be adapted and smarter to improve the consumer experience. Internet of Things, Big Data analytic and remote control are one of the key factors and must be supported by an efficient business process management to connect machines and real time data together. Then, OEMs will be able to answer glocal needs and lower time-to-market, cost while producing high quality products and/or services. Those who embrace this approach are ready to enter the 4th Industrial Revolution.
Technology Futurist Monty Metzger (http://blog.monty.de/keynote-speaker) speaks about how to master the fourth industrial revolution. The Digital Future will have far more impact — the next 25 years will usher more change than in the previous three centuries. What separates great leaders from the rest, is they have a precise vision of the future. A vision to enable change today.
Who will be leading the Fourth Industrial Revolution? How will our economy depend on data, analytics and AI? How Digital Transformation can boost your business?
Monty’s keynote speeches are for those who want to change things and for those who want embrace the opportunities of the Digital Future.
Book Monty for your conference, workshop or company meeting
http://blog.monty.de/keynote-speaker
How to survive the Fourth Industrial Revolution: a guide to Digital Manufactu...Bill Harpley
This is a short but highly informative guide to Digital Manufacturing and the Industry 4.0 programme. In a nutshell, this means the seamless deployment of Advanced Automation, Digital Networks, Data Analytics and Cyber-security.
It is intended to cater the needs of SMEs and micro-enterprises in the Manufacturing sector.
I hope that after reading through it, you will feel motivated to take up the challenge of deploying Industry 4.0 in the UK.
Are you ready for the 4th industrial revolution?Sylvain Kalache
It's been a year that I left my job at LinkedIn to start my new professional life in the world of education, I wanted to share the biggest thing I learnt during this time.
Our world as we know it is about to drastically change, with the recent huge improvements in the world of deep learning and artificial intellligence, we are about to enter a new world where robot will take over a lot of tasks that were done by humans. What will be the impact? How shall we react? How to train the workforce? Are few questions I answer in this deck.
Linked blog post here: https://www.linkedin.com/pulse/you-ready-4th-industrial-revolution-sylvain-kalache
There is a rapidly widening gap between technological progress and society’s ability to cope with its consequences. Whether it is an impending shift in the nature of work as technology changes production systems, or the ethical implications of reengineering what it means to be human, the changes we see around us threaten to overwhelm us if we cannot collaborate to understand and direct them.
• What are the rights and responsibilities of leaders in this rapidly evolving 4IR landscape?
• What are the implications for civil society actors, particularly those working in education, employment, and workforce development?
Beyond Big Data: Taking Advantage of the Fourth Industrial Revolution by Yand...ArabNet ME
Speaker: Jane Zavalishina, CEO, Yandex Data Factory @janezaval
Jane Zavalishina, CEO of Yandex Data Factory, explains what the Fourth Industrial Revolution is, and how businesses should prepare for it and start generating tangible business value of big data.
Glocalization: A Measure of Global Brands’ Adaptation to Local Cultures by Ol...InsightInnovation
A brand’s ability to adapt and reflect consumers’ core values in different areas of the world directly effects its sales in those markets. Multicultural targeting is every global brand’s dream, but there are no metrics in place to truly know how brand strategy adaptations are resonating with different cultural communities’ values – until now.
The “Glocalization Index” is a simple actionable tool that will revolutionize the field of global brand tracking and communication research. Marketers of global brands will be able to use the “Glocalization Index” to track their communication strategy success and brand health in local markets.
The presentation will illustrate the importance of learning about local values and adjusting brand communication to those local values while keeping true to the global brand’s core essence.
Learn how values associated with being rich and owning prestigious things are viewed by China vs. Australia and how major brands like Colgate and Nike fall on our correlation index that determines how well a brand’s perceived value correlates to that of a country, and relates to that brand’s strength there.
The leadership in the new digital age carved by the fourth industrial revolu...Osaka University
The Fourth Industrial Revolution = ICT+OT+AI
Startups: Innovation Driver
Innovations = Invention + Business Model
Successful Startups = Tech Insights + Business Insights + Leadership
Autonomous Organization
Unique Innovation Engines in Each Region
Rico Adler
Head of CLOUD Business ABOUT YOU GmbH
As Head of CLOUD Business at ABOUT YOU, Rico is significantly involved in the development and rapid scaling of ABOUT YOU CLOUD. He is fascinated by the future of retail and is convinced that he will be able to shape it by setting up a future-orientated platform as a service cloud infrastructure for ambitious eCommerce players. Rico holds a Master of Science in eCommerce. Before joining ABOUT YOU, he worked on operational and strategic eCommerce issues in large corporations as well as medium-sized companies. During his time as a digital consultant, he supported companies in various industries on their way to digital transformation. He uses the experience gained during the founding and development of two companies to contribute to the successful scaling of ABOUT YOU CLOUD and to support clients on their way to a sustainable eCommerce infrastructure.
Rethinking publishing in the content marketing eraMatthew Buckland
The internet has instigated a dramatic fall in the economics of media. Competition for both revenue & reader attention. Media & advertisers need to figure out a new paradigm: platforms, ad formats, content types, distribution & business models
Major Trends in cross-channel retailing from Google, Facebook, Stanford University the Shopping2020 field in San Francisco, U.S.
By Axel Groothuis, partner for Eurogroup Conslting Netherlands
An Interactive presentation / workshop given for clients in different industries (always with some individual tailoring). this is the latest version.
The presentation invites organizations to discuss different elements of the current customer gap to try to articulate and understand it better.
There is a rapidly widening gap between technological progress and society’s ability to cope with its consequences. Whether it is an impending shift in the nature of work as technology changes production systems, or the ethical implications of reengineering what it means to be human, the changes we see around us threaten to overwhelm us if we cannot collaborate to understand and direct them.
• What are the rights and responsibilities of leaders in this rapidly evolving 4IR landscape?
• What are the implications for civil society actors, particularly those working in education, employment, and workforce development?
Beyond Big Data: Taking Advantage of the Fourth Industrial Revolution by Yand...ArabNet ME
Speaker: Jane Zavalishina, CEO, Yandex Data Factory @janezaval
Jane Zavalishina, CEO of Yandex Data Factory, explains what the Fourth Industrial Revolution is, and how businesses should prepare for it and start generating tangible business value of big data.
Glocalization: A Measure of Global Brands’ Adaptation to Local Cultures by Ol...InsightInnovation
A brand’s ability to adapt and reflect consumers’ core values in different areas of the world directly effects its sales in those markets. Multicultural targeting is every global brand’s dream, but there are no metrics in place to truly know how brand strategy adaptations are resonating with different cultural communities’ values – until now.
The “Glocalization Index” is a simple actionable tool that will revolutionize the field of global brand tracking and communication research. Marketers of global brands will be able to use the “Glocalization Index” to track their communication strategy success and brand health in local markets.
The presentation will illustrate the importance of learning about local values and adjusting brand communication to those local values while keeping true to the global brand’s core essence.
Learn how values associated with being rich and owning prestigious things are viewed by China vs. Australia and how major brands like Colgate and Nike fall on our correlation index that determines how well a brand’s perceived value correlates to that of a country, and relates to that brand’s strength there.
The leadership in the new digital age carved by the fourth industrial revolu...Osaka University
The Fourth Industrial Revolution = ICT+OT+AI
Startups: Innovation Driver
Innovations = Invention + Business Model
Successful Startups = Tech Insights + Business Insights + Leadership
Autonomous Organization
Unique Innovation Engines in Each Region
Rico Adler
Head of CLOUD Business ABOUT YOU GmbH
As Head of CLOUD Business at ABOUT YOU, Rico is significantly involved in the development and rapid scaling of ABOUT YOU CLOUD. He is fascinated by the future of retail and is convinced that he will be able to shape it by setting up a future-orientated platform as a service cloud infrastructure for ambitious eCommerce players. Rico holds a Master of Science in eCommerce. Before joining ABOUT YOU, he worked on operational and strategic eCommerce issues in large corporations as well as medium-sized companies. During his time as a digital consultant, he supported companies in various industries on their way to digital transformation. He uses the experience gained during the founding and development of two companies to contribute to the successful scaling of ABOUT YOU CLOUD and to support clients on their way to a sustainable eCommerce infrastructure.
Rethinking publishing in the content marketing eraMatthew Buckland
The internet has instigated a dramatic fall in the economics of media. Competition for both revenue & reader attention. Media & advertisers need to figure out a new paradigm: platforms, ad formats, content types, distribution & business models
Major Trends in cross-channel retailing from Google, Facebook, Stanford University the Shopping2020 field in San Francisco, U.S.
By Axel Groothuis, partner for Eurogroup Conslting Netherlands
An Interactive presentation / workshop given for clients in different industries (always with some individual tailoring). this is the latest version.
The presentation invites organizations to discuss different elements of the current customer gap to try to articulate and understand it better.
Contrary to popular thought, marketing the launch of your product doesn't have to break the bank. A large budget is never a guarantee of the success of a product. The most important aspects of a launch are the smarts and the intention to have a successful launch.
The smarts come from experience and can be learned.
The intention to successfully launch takes a bit more work.
Key requirements include:
A deep knowledge of what the customers want
How the customers buy
Where the customers buy
The use of highly leveraged marketing channels
Save yourself and your business some money and tune in for AIPMM's webinar on April 3rd at 9 a.m. PDT with guest speaker Alex Eckelberry. Learn what you can do to create a wildly successful launch, with valuable pointers from current examples. When you have a great product, strong desire and persistence, you can succeed in your launch.
The world has gone digital and it’s changed the way content is created and distributed. To keep up, your content has to be agile, omni-channel, multi-media, and quick enough to move at the speed of social.
And if you’re translating your actual product interface, it’s even more important to get every word right.
Clearly, the old-school translation process won’t cut it any more. Your localization strategy has to be digital first. And, if you are pretty far along already, then your maturing localization program needs more, better, faster–all at the speed of digital.
Read The content localization crisis to find out why you need a localization strategy that’s built for digital. Then get in touch to find out how RWS Moravia can build a digital content strategy for you.
When getting started with cloud one of the initial considerations is how to adapt the culture of a business to fit to innovation. Many businesses are really Digital Business, and digital workloads provide a good opportunity to explore the breadth of the Amazon Web Services platform - as they help you build confidence and understanding on how cloud can enable you to rapidly achieve your business outcomes, and drive innovation. In this session we will walk through adapting to become a Digital Business, and showcase different types of digital workloads that you can get started with on the Amazon Web Services platform and provide practical demonstrations and guidance on how to rapidly deploy and scale workloads to meet your business demand.
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Klaus Schwab The Fourth Industrial Revolution Chapter 1.2 Summary
1. Independent Course
Klaus Schwab
The Fourth
Industrial
Revolution
“Consumer behavior will dramatically change
in e-Commerce and Contents marketing”
ALEX HANSA SHIN
alex.hansa.shin@gmail.com
https://www.linkedin.com/in/alexhansashin/
2. Klaus Schwab <The Fourth Industrial Revolution>
1.2 Profound and systemic change
Consumer behavior will dramatically change in e-Commerce and Contents marketing.
• Velocity
- Airbnb, Uber and the like(-now household name) were relatively unknown just a few years ago.
• Scale (FEWER WORKERS)
- 1990 Detroit VS 2014 Silicon valley
- Bigger Market capitalization, same revenues, less employees
• Integration
- Mutable and adaptable technologies
- Computational design brings huge change in fashion industry. Customized, customer-centric
design cause fast-fashion retail aggregate revenue decreasing.
- Customers can choose things what they really want to see and buy. So contents creators will
produce at least a few very different contents to PR one thing near a future.
• Computer is TOO DEXTEROUS
- Artificial intelligence – BREAD CRUMB
- Intelligence assistants
- RECOMMENDATION system will move every market. Virtually, in music and book industry,
recommendation system is already big thing to sell their goods. But this tendency will be spread to
other industries too.
(*Alex Shin point of view)
