My presentation for the event presenting the 2017 33-list of most promising high-tech startups in Sweden.

1. April 2017

2. Sweden – World’s 2nd most innovative economy
https://www.bloomberg.com/news/articles/2017-01-17/sweden-gains-south-korea-reigns-as-world-s-most-innovative-economies
2017

3. Stockholm – a unicorn breeding ground
Unicorns: Private companies
valued at more than USD 1 bln

4. DESIGN at the heart of
Sweden’s innovation success?
1. Design
product first for
user’s need,
then technology
as an enabler
2.
Design
social
networks
3. Design
Sweden’s
ecosyste
m
Design =
An innovation
process

5. DESIGN at the heart of
Sweden’s innovation success?
1. Design
product first
for user’s
need, then
technology as
an enabler
2.
Design
social
networks
3. Design
Sweden’s
ecosyste
m
Design =
An innovation
process

6. The User First, then the Technology
LinkedIn Stockholm Economic Graph 2015
Stockholm’s top industriesStockholm’s unique skills

7. Products and services are becoming
increasingly more complex…

8. ..and it will only continue

9. 9
http://www.slideshare.net/janschmiedgen/design-thinkingbootcamp

10. Opportunity: What does she need?
Design Thinking
-Focus on a verb, not a noun
-“To do” what?
-Why does she need to do this?
-How does she want to feel?
-Do not start with the technology!
-Technology is the enabler.
Adapted from Stanford University d.school

11. “We always overestimate the change that
will occur in the next two years and
underestimate the change that will occur
in the next ten.”
- Bill Gates, The Road Ahead, 1996
Scenario
Thinking

12. DESIGN at the heart of
Sweden’s innovation success?
1. Design
product first for
user’s need,
then technology
as an enabler
2.
Design
social
networks
3. Design
Sweden’s
ecosyste
m
Design =
An innovation
process

13. Design your social networks
1. Build relationships across diverse networks
2. Ask “What if?” and test basic assumptions
3. Go from “Problem Solver” -> “Solution Finder”
4. Ensure access to resources, not ownership
Boundary
spanner

14. DESIGN at the heart of
Sweden’s innovation success?
1. Design
product first for
user’s need,
then technology
as an enabler
2.
Design
social
networks
3. Design
Sweden’s
ecosyste
m
Design =
An innovation
process

15. SWEDEN’S
Innovation
Ecosystem
https://www.weforum.org/reports/entrepreneurial-ecosystems-around-globe-and-company-growth-dynamics/

16. Formal and informal networks across
all types of boundaries enable
knowledge sharing and innovation
Hierarchy Network

17. Strong “pay-it-forward” culture
“Stockholm has accumulated a
high degree of entrepreneurial
experience that continues to be
fed back into the ecosystem.”
- Stockholm entrepreneur
“I really think that there is something special here in Stockholm
that I haven’t seen anywhere in the world. I came here with no
networks and less than six months later, I have an extensive
network in the Stockholm startup community.”
- Hong Kong entrepreneur

18. DESIGN at the heart of
Sweden’s innovation success?
1. Design
product first for
user’s need,
then technology
as an enabler
2.
Design
social
networks
3. Design
Sweden’s
ecosyste
m
Design =
An innovation
process

19. Robin Teigland
robin.teigland@hhs.se
www.slideshare.net/eteigland
@robin.teigland
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