၂၀၁၅ ခုႏွစ္၊ ဒီဇင္ဘာလ (၂၆)ရက္ေန႔ (စေနေန႔)၊ မႏၱေလးျမိဳ႕၊ အမ်ိဳးသားဇာတ္ရံုမွာ က်င္းပျပဳလုပ္ခဲ့တဲ့ Better Future Better Myanmar 2015 စီးပြားေရးဆိုင္ရာ အခမဲ့ေဟာေျပာပြဲမ်ားရဲ႕ (၁၅)ၾကိမ္ေျမာက္ေဟာေျပာပြဲ ႏွင့္ Grand Closing အခမ္းအနားမွာ "Glocalization" ေခါင္းစဥ္ျဖင့္ ပါေမာကၡ ေဒါက္တာေအာင္ထြန္းသက္ ေဟာေျပာေဆြးေႏြးခဲ့တဲ့ PowerPoint Slide ျဖစ္ပါတယ္။

1. Prof.Dr.Aung Tun Thet

2. GLOCALIZATION
Prof.Dr.Aung Tun Thet

4. From Globalization to Glocalization
 “Post-globalization” era
 “Glocal strategy"
 ‘Glocalization' of business activities

5. 'Glocalization'
 Combination of "globalization" and "localization“
 Product or service developed and distributed globally
 Accommodate user or consumer in local market
 Tailored to conform with local laws, customs or
consumer preferences
 Greater interest to end user

6. 'Glocalization'
 Yahoo!
 Portal viewed worldwide
 Different versions of website (and related services)
for different users
 Content and language variations in some 25
countries including China, Russia and Canada
 Customizes content

7. 'Glocalization'
 Japanese word Dochakuka - global localization
 Adapting farming techniques to local conditions
 Marketing strategy bridge local-regional-national-
global issues
 Cube: micro-meso-macro scales

8. Glocalization
 Combine globalization with local considerations
 Anything global has locality
 Local also global - local entrance to global
process

9. Glocalization
 Octopus
 Global - body
 “Touch down” on local surfaces by legs

10. Glocalization
 Integration of local markets into the world
 “Internalized globalization”

11. Glocalization
 Simultaneity
 Co-presence
 Universalizing and Particularizing

12. Glocalization
 British sociologist Roland Robertson in 1990s
 People actively involved in local and wider-
ranging activities of friendship, kinship and
commerce

13. Glocalization in Business

15. Globalization
 Flow of innovation from multinational
corporations
 Modification of basic products through de-
featuring and substitution
 Desire “rich world quality in their own
products"

16. Globalization
 Top-down innovation
 Overlooks inventiveness and understanding of
local individuals
 Local grasp of market needs and consumer
attitudes excluded

17. Globalization
 Initial surge in sales
 Locals lose interest due to poor adaptation
 Dissatisfaction with cheapened foreign sources

18. Glocalization
 Reverse innovation more beneficial
 Start at base
 Design for consumers with more specialized
understanding of surrounding conditions

19. McDonald
 Entered Indian market in 1996
 Now everywhere

20. McDonald
 Nothing special?
 Cow holy
 Expert in Beef Burgers
 Muslims don’t eat pork
 Do not provide beef and pork

21. McDonald
 McAloo Tikki™(patty made out of potatoes, peas,
and spices)
 McVeggie™(peas, carrots, green beans, red bell
pepper, potatoes, onions, rice, and seasoning)
 Chicken Maharaja Mac™(grilled chicken patties
topped with onions, tomatoes, cheese and
mayonnaise)
 Different burgers and rolls with chicken or
vegetables

22. McDonald
 Listen more to local consumers
 Act on it
 Business model ‘Glocalisation’
 Benefits of globalization and adapt to local
market tastes

23. “Glocal’ Strategy

24. Glocal Strategy
 Aspirations of global strategy approach
 Local adaptations and tailoring of business
activities
 Local, international, multinational and global
strategy approaches

25. Strategy
 Local: consider locally related issues in business
activities
 International: applicable beyond home market's
boundaries
 Multinational: wide selection of foreign markets
targeted

26. Global Strategy
 Standardization and homogenization of
business activities across existing markets all over
the world
 Managerial utopia

27. Glocal Strategy
 Balance and harmony between:
 Standardization versus Adaptation
 Homogenization versus Tailoring

28. McDonald
 One of the biggest fast food chains in the world
 Operating in 119 countries
 Adapt advertisements and menus according to
countries and cultures

29. McDonald
 In US advertisements target children: American
kids see more than 250 McDonald’s
advertisements per year.
 In Japan some advertisements target adults

30. McDonald
 Engage different cultures
 Maintain strong brand
 Menus adjusted to appeal to every culture
 Drink sizes and burger sizes adjusted to suit
eating habits for each country
 In Japan serve EBI Filet-O Shrimp Burger - patty
of Panko-battered shrimp, topped with Ebi shrimp
tempura sauce and lettuce

31. McDonald
 To meet Middle Eastern local taste introduced
McArabia - pita bread grilled chicken sandwich
 Popular in Arab countries and Pakistan
 Same dish served in different countries with
different names
 McOriental in Spain, France and Holland,
McTurco in Turkey and Greek Mac in Greece and
Cyprus

32. McDonald
 In Brazil serve Ovmaltine McFlurry
 Ice cream blended with chocolate Ovomaltine
powder

33. McDonald
 New dishes added and deleted according to
popularity and consumer trends
 In Japan call ‘Makudonarudo’ more appropriate
and appealing sound in Japanese

34. McDonald
 Distinguish brand from products
 Brand linked to hamburgers
 Drop all meat products in some countries
 Sell products with international appeal - fries and
shakes

35. Glocalization in Education

37. Glocalization in Education
 Response of education to rapidly evolving global
environment
 Incorporating glocal perspectives
 Academic leaders recognize and respond

38. Glocalization in Education
 Meaningful integration of local and global forces
 Achievement of glocal literacy in nine domains

39. GLOCALIZATION IN EDUCATION
1. Political
2. Economic
3. Cultural
4. Moral
5. Pedagogical
6. Information
7. Organizational
8. Spiritual and religious
9. Temporal

40. GLOCALIZATION IN EDUCATION
 Domains dynamic and interconnected
 Influenced by educational leaders
 Globalization influence local practices

41. GLOCALIZATION IN EDUCATION
 Intertwine worldwide discourses, processes and
institutions affecting local educational practices and
policies
 Prepared to confront realities of performing duties
within global society

42. GLOCALIZATION IN EDUCATION
 Take advantage of global instructional resources
 Students entry into increasingly interconnected world

43. GLOCALIZATION IN MEDIA

44. Media
 Making connections on international scale
 Impact on local stage
 Encourage local social cohesion and community
engagement

45. Media
 Internet-based communication
 Encourage social interaction
 Collective communication

46. Media
 “The World is Flat”
 Internet encourages glocalization
 Websites in native languages

47. Think Global, Act Local
Four Ways Companies Socially Responsible And
Prosperous

49. Entrepreneurs and Small Businesses
 Lifeblood of today’s economy
 Power to make impact
 Nimble without red tape and bureaucracy

50. Forward Looking Companies
 Creating innovative products
 Influencing society for the better
 Impacting in positive way
 Promote change
 Function in socially responsible way without
sacrificing revenue and innovation

51. Four Steps To Promote Social Change

53. 1. Establish Social Mission
 More than balance sheet
 Truer compass
 Built into mission statement
 Not writing cheques

54. 1. Establish Social Mission
 Social responsibility deeper
 “To create a more just and celebrated
multicultural world for our next generation.”
 Weave social responsibility throughout
 Not perfect
 Try our best
 Our product. Our people. Our Partnerships.

55. 2. Keep Mission Aligned
 Consider what you’re selling
 Is it good for the world?
 Is it ethical?
 Profit without turning back on mission
 Balancing books and mission greatest challenge
and greatest achievement

56. 3. Build Community
 Change not easy
 Cannot be done alone
 Partnerships achieve more

57. 3. Build Community
 Community – stakeholders, like-minded
companies
 Connect and support companies and
organizations with similar values and ideals
 Customers greatest evangelists
 Social media - voices heard

58. 4. Don’t Forget Your Team
 Living breathing representation of company and
imission
 Choose wisely
 Company culture matters
 Strong commitment
 Foster mission

59. Remember
 Great products or services
 Amazing community partners
 Incredible company culture and teamwork
 Stay true to mission
 More than profit to influence decisions

62. Thank You!