The document discusses ways for businesses to go beyond a basic Facebook page and have more interaction. It recommends using a Facebook page rather than a personal profile to separate business and personal accounts. The page provides analytics and allows businesses to create ads, contests and promotions. Specific strategies discussed include integrated campaigns with landing pages, contests and sweepstakes, coupons, and using apps and third party services to run promotions and integrate features like ticket sales.

1. Going beyond a basic Facebook PageIdeas for more interaction Presented by Mia Lee @Webbiegirl on Twitter Mia@LeeMediaGroup.com

2. September 12, 2011 Mia@LeeMediaGroup.com 2

3. Facebook as a business – vs. a person Page vs. Profile Profiles = limited number of friends. If the business is a Profile it will ask to “Friend” people = see other people’s photos, information, write on their wall, and many more things that businesses should not be doing Business have the ability to use many tools, analytics and other resources. Mia@LeeMediaGroup.com 3

4. https://www.facebook.com/pages/create.php?migrate Mia@LeeMediaGroup.com 4

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6. Why Facebook Pages Free and easy to create Visible to those without a Facebook account Provides analytics (Insights) You can create Ad Campaigns Vanity URLs, blog feeds, Notes, apps & more Mia@LeeMediaGroup.com 6

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12. Integrated Campaigns Mia@LeeMediaGroup.com 12

13. Local Brands Mia@LeeMediaGroup.com 13

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18. Mead’s Corner Fancam Mia@LeeMediaGroup.com 18

19. National Brands Mia@LeeMediaGroup.com 19

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30. Ways To Order Mia@LeeMediaGroup.com 30

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33. Landing Page (top) Mia@LeeMediaGroup.com 33

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36. Landing Page (bottom) Mia@LeeMediaGroup.com 36

37. How To – Apps Graphic design, web developer Host the code and graphic on your site Facebook or 3rd Party Apps assistance Developer create canvas page 3rd party Services Mia@LeeMediaGroup.com 37

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39. Eventbrite Integration Mia@LeeMediaGroup.com 39

40. Integrated ticket sales with EventBrite Mia@LeeMediaGroup.com 40

41. Contests Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or an app on a Page Tab. Mia@LeeMediaGroup.com 41

42. Facebooks Promo Guidelineshttps://www.facebook.com/promotions_guidelines.php Mia@LeeMediaGroup.com 42

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45. What Promotion Access Looks Like Mia@LeeMediaGroup.com 45

46. Resources EasyPromos Wildfire North Social Mia@LeeMediaGroup.com 46

47. Facebook Page Guiding Principleshttp://ads.ak.facebook.com/ads/FacebookAds/Best_Practice_Guide_042811_10.pdf Mia@LeeMediaGroup.com 47

48. Mia@LeeMediaGroup.com 48 Facebook Promotions http://www.socialmediaexaminer.com/facebook-promotions-what-you-need-to-know/

49. Thank You Presented by Mia Lee @Webbiegirl on Twitter Mia@LeeMediaGroup.com Mia@LeeMediaGroup.com 49