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How to Leverage Linkedin for Lead Generation

Simple Linkedin strategies for business. Tips that work really well.

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How to Leverage Linkedin for Lead Generation

  1. 1. 12 Powerful Ways to Use Linkedin for Business Rajasekar KS
  2. 2. Linkedin Facts (Sept 2012)• 187 million members in over 200 countries• 4.2 billion professionally-oriented searches in2011• 2.6 million companies have Company Pages• 1.3 million unique publishers using LinkedInShare button on their sites• 25 percent of unique visiting members camethrough mobile apps• 25th most visited website in the world
  3. 3. Insight into Lead InformationGet more information byresearching prospect’s name andcompany for more information
  4. 4. Use Inmail to ConnectLinkedin’s underrated tool toreach influencers and prospects.Offers guaranteed response. Orre-credits
  5. 5. Company Page to EngageCompany page canbrand, connect and engage. Paidoptions for Careers section…
  6. 6. Groups for Thought LeadershipLead your space by owning agroup and sharing usefulinformation
  7. 7. Linkedin Answers Showcases Your ExpertiseLeaders in an organization canparticipate in answering domainrelated prospect queries
  8. 8. Polls Can Give Quick ResultsWhat easier way than a simplesurvey to gather insight
  9. 9. Identify InfluencersSearch for professionals whomatter usingPeople, Skills, Groups
  10. 10. Use Twitter to expand Linkedin reachShare your updates on Linkedinto your Twitter followers
  11. 11. Improve backlinks to your siteProfile page offers scope to linkcompany site, blog and Twitter
  12. 12. Boost Referral PowerLinkedin shows you contactstwo levels deep FREE. Askcontacts to refer and grow yourbusiness
  13. 13. Pro Account• 40 introductions at a time• 200 users outside your networkon every search• 50 inmails per month
  14. 14. The rewards in business go to the man who does something with an idea. William Benton Rajasekar KS @ContentTribe