SlideShare a Scribd company logo
Email Marketing Presented by Mia Lee Wichita Area Technical College Derby Chamber of Commerce
Which Generation Uses Email
It's all about Communication ,[object Object],[object Object],[object Object]
A Success Story
Terms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Very Basic Differences ,[object Object],[object Object],[object Object],[object Object]
A Text Email
An HTML Formatted Email
Why Email Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Email Marketing - Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
KS Humane Society
Keller Williams Realty
Derby Chamber of Commerce
Unified Party Bus
Get Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Choose an Email Service ,[object Object],[object Object],[object Object]
Plan Your Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Create Your Content ,[object Object],[object Object],[object Object],[object Object]
Choose a Template
Create your list  ,[object Object],[object Object],[object Object]
Monitor Your Results ,[object Object],[object Object],[object Object],[object Object],[object Object]
Monitor Your Results
Interact With Your Customers ,[object Object],[object Object],[object Object]
Build Your List ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Build Your List ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sign Up form ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sign up Form on website
Sign up Form Options
Email Branding Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Can Spam Compliance ,[object Object],[object Object],[object Object],[object Object],[object Object]
A Success Story
Takeaway ,[object Object],[object Object],[object Object],[object Object]
Suggested Reading
Receive Link to Presentation ,[object Object]
Follow Us ,[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object]

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Email Marketing

Editor's Notes

  1. Mia – background. WATC – offerings. WSU South Campus.
  2. Older Generations Research, Shop, and Bank Social Networking Dominated by the Young Some say ‘Email is for the old’ Confirmed this with my 16 year old daughter But unless your business is tarted just to the young, and unless you are using all of the social media, social networking , texting and other new communication methods, I would say that you still have a good 10 years of utilizing email for communicating and marketing your brand. Beyond that, who knows!
  3. There are a lot of tools to choose from. While you should definitely be thinking about utilizing Social Media, Email is still the basis of the online activity pyramid
  4. Ordinary people talk about how they use email marketing for their business.
  5. Email marketing generates an immediate response. The call to action is clear: "Click here to take advantage of this offer", or "to learn more about this service". Initial campaign response generally occurs within 48 hours of the time the email campaign is sent. "I don't need a Webmaster or a technical person to handle my newsletters anymore." It can be done by a 'non-techie.' Email marketing is an affordable way to stretch a tight marketing budget - and whose isn't these days? Unlike direct mail, there is virtually no production, materials or postage expense. Email marketing is 20 times more cost effective than direct mail, and can cost as little as fractions of a penny per email. You can easily segment your lists using a variety of criteria or interest groups so that your promotions go to the individuals most likely to respond to your offer. It is a highly effective way to increase sales, drive site or store traffic and develop loyalty. Email marketing can be used to increase sales, drive traffic and improve customer loyalty. Email marketing has a response rate 5 times greater than direct mail and 25 response rate of banner ads.
  6. Newsletters - are usually sent consistently weekly or monthly. A way to keep in touch with your customers, keep your brand on their mind. Promotions – If you’re running a special or coupon for your subscribers – you can let them know that a ‘perk’ of being on your email list is to get special offers. Events – Special events
  7. Spam is a world-wide problem. Companies are trying to eliminate spam due to its effect on employee production. In trying to filter out spam, some companies may inadvertently mark a legitimate email communication as spam. This is known as a False Positive. Given the impact of spam, response rates can still be 40%.
  8. Spam is a world-wide problem. Companies are trying to eliminate spam due to its effect on employee production. In trying to filter out spam, some companies may inadvertently mark a legitimate email communication as spam. This is known as a False Positive. Given the impact of spam, response rates can still be 40%.
  9. Choose from hundreds of templates in dozens of categories.
  10. Add signup option to home page, and most frequently visited pages. Let customer choose what to receive. Let them know what they’re getting. Don’t ask for too much personal information. Consider asking them to retype their email address to avoid typos. Post privacy policies.
  11. Use this checklist to make sure your email campaigns reflect your brand. Branding is all the graphical elements that tie your identity together. It's your logo, your slogan, and the colors, fonts, and images you use on your business cards, brochures, letterhead, in advertising, on your website, and in your email communications. Get a sense of how many elements you'll want to include in your campaign, then choose a template with the right number of columns and boxes. The idea is to make sure people who open your emails see your logo right away. Use the same logo colors and treatment that you use on your website and in other media. Choose colors that complement your website color scheme. Use Graphics and Photos Graphics and photos can bring your email content to life. Use them wisely. Email is considered a less formal means of communication, so it's OK to be conversational. But don't stray from your core message. Be authentic, always. Don't forget about Facebook, Twitter, and other social networking websites!