Michael Beyerlein has over 15 years of experience in sales and marketing within the packaged goods industry. He has a proven track record of significantly growing revenue through strategic account development, new product launches, promotional programs, and merchandising. His career highlights include increasing sales by 8-23% for various accounts and attaining several performance awards for his sales results.
Innate ability to revitalize operations and reinvigorate underperforming, cross-functional teams and divisions to drive strong and sustainable productivity gains toward fulfillment of corporate goals; excel at developing and implementing innovative solutions to complex and challenging problems with a hands-on, lead-by-example style that fosters a culture of teamwork, shared mission and dedication to operational excellence; self-motivated; flexible; proactive; proven leadership skills; analytical; enthusiastic; able to develop strong working relationships and engage other teams across the organization.
A Performance-Driven Operational Leadership, Management, Marketing, Business Development, Growth & Innovation Professional with strong skills in the following areas: Market Research/Analysis; Marketing Leadership; Turnaround Management; Sales; Continuous Process & Performance Improvement; Presentations, Negotiation & Closing; Strategic/Tactical Planning; Leadership, Training & Team Building; Project Management.
Innate ability to revitalize operations and reinvigorate underperforming, cross-functional teams and divisions to drive strong and sustainable productivity gains toward fulfillment of corporate goals; excel at developing and implementing innovative solutions to complex and challenging problems with a hands-on, lead-by-example style that fosters a culture of teamwork, shared mission and dedication to operational excellence; self-motivated; flexible; proactive; proven leadership skills; analytical; enthusiastic; able to develop strong working relationships and engage other teams across the organization.
A Performance-Driven Operational Leadership, Management, Marketing, Business Development, Growth & Innovation Professional with strong skills in the following areas: Market Research/Analysis; Marketing Leadership; Turnaround Management; Sales; Continuous Process & Performance Improvement; Presentations, Negotiation & Closing; Strategic/Tactical Planning; Leadership, Training & Team Building; Project Management.
Alterian May 2009 Webinar - From Planning To Execution Presented By Market Sp...Alterian
Learn how your company might gain strategic advantage through highly efficient marketing operations.
Guest speaker, Mayer Becker, National Practice Director – Enterprise Marketing Advisory Services, from MarketSphere described one of the many ways companies are achieving strategic advantage during challenging economic times - through efficient and optimized marketing operations. At the heart of the effort to improve the “business of marketing” is the creation of Marketing Operations Centers of Excellence reporting to the CMO, responsible for governance, project management, technology and shared services.
Highlights of the webinar included:
•What’s on your CMO’s mind?
•Model for a Marketing Operations Center of Excellence
•Selection and application of technology to manage and track marketing programs
•Importance of metrics and measurement to demonstrating the value of marketing
During this presentation, Mayer also shared results from a just-released annual study conducted by Lenskold Group, a leading consulting firm focused on marketing ROI, metrics and measurement, which was sponsored by MarketSphere.
In this file, you can ref interview thank you letter materials for retail sales representative position such as retail sales representative interview thank you letter samples, interview thank you letter tips, retail sales representative interview questions, retail sales representative resumes, retail sales representative cover letter …
Alterian May 2009 Webinar - From Planning To Execution Presented By Market Sp...Alterian
Learn how your company might gain strategic advantage through highly efficient marketing operations.
Guest speaker, Mayer Becker, National Practice Director – Enterprise Marketing Advisory Services, from MarketSphere described one of the many ways companies are achieving strategic advantage during challenging economic times - through efficient and optimized marketing operations. At the heart of the effort to improve the “business of marketing” is the creation of Marketing Operations Centers of Excellence reporting to the CMO, responsible for governance, project management, technology and shared services.
Highlights of the webinar included:
•What’s on your CMO’s mind?
•Model for a Marketing Operations Center of Excellence
•Selection and application of technology to manage and track marketing programs
•Importance of metrics and measurement to demonstrating the value of marketing
During this presentation, Mayer also shared results from a just-released annual study conducted by Lenskold Group, a leading consulting firm focused on marketing ROI, metrics and measurement, which was sponsored by MarketSphere.
In this file, you can ref interview thank you letter materials for retail sales representative position such as retail sales representative interview thank you letter samples, interview thank you letter tips, retail sales representative interview questions, retail sales representative resumes, retail sales representative cover letter …
Melissa Vidakovic Resume - Creative and Seasoned Marketing ProfessionalMelissa Vidakovic
Results driven and highly motivated seasoned marketing professional.
Experience in multiple vertical B2B markets for technology and education - Fashion/Apparel, Automotive, Furniture Composites and Healthcare.
Respected manager and leader with commitment to people and team development combined with a strategic vision to leverage all aspects of marketing and business development to drive revenue growth.
Extensive experience with strategic market research, product, market development in industrial, technical, social media and medical markets guiding on and off-shore teams to meet sophisticated, complex and highly interdependent development timelines. Innovative approaches for growing market share with minimal resources for business and consumer companies using retail, dealer, franchise, independent representative, direct sales, client’s distributed sales team and distributor based channels. Adept in sales team turnarounds.
Results proven sales and brand strategist with a history of maximizing revenue, driving market share and position products for explosive growth. An accomplished, energetic, experienced and innovative results driven leader with proven ability to create, develop and execute the entire gamut of products and services that tangibly increase a businesses revenue stream. Excellent communication and public speaking skills. Driver of change noted for creating winning environments, building top performing teams and cross functional collaboration. Bilingual - Spanish. Key strengths:
Sales • Training and Development • Business to Business Sales • Sales Management
Pipeline Maintenance • Business Development • Coaching • Leadership Development
Change Management • Executive Leadership • Executive Management • Microsoft Office • Global Sales
Channel Sales • Real Estate • Communication Skills • Advertising Sales • Digital Advertising
Interpersonal Skills • Digital Media
Focused on the intersection of luxury consumer goods, transformation & digital technology. Proven track record of consistent profitable growth through innovation, unique value propositions and cost leveraging resulting in over $4.5 billion in revenue growth. Marriage of Art & Science of Retail, bringing together skills of a classically trained merchant, digital entrepreneur & full P&L general manager. Recognized as a builder of global brands, categories, teams, online communities, partnerships and corporate culture.
1. MICHAEL A. BEYERLEIN
6620 French Creek Drive ● Lansing, MI 48917 ● 517.290.2310 Cell
mbeyerlein10@gmail.com
CAREER SUMMARY
Result-oriented and creative sales and marketing professional within the packaged goods
industry. Extensive experience in developing and implementing strategic plans designed to
significantly grow revenue for wholesale, retail and chain accounts. Increased distribution of
new brands, sold promotional allocations, placed visible point of purchase advertising materials
and managed part-time sales staff. High energy, excellent communicator and highly organized.
Key competencies include:
• Key Account Development • Distributor Development
• Corporate Marketing Program Execution • Budgeting Accountability
• Manufacturer to Retail Direct Sales • Coordination of Special Events
PROFESSIONAL EXPERIENCE
UST, INC., Richmond, VA 1994 – 2009
Manufacturer and distributor of smokeless tobacco products (purchased by The Altria Group)
Sales Representative
Drove revenue growth within a three-county territory in central Michigan while managing a
budget of $250,000. Managed a distributor network, and developed and serviced retail and
chain accounts.
• Significantly increased sales by 8.9% in Kelly Fuels, 13.2% in Lenawee Fuels and 23.2% in
Save Time Inc. within multiple price tiers via merchandising, distribution, quarterly product
promotions, and buydown flights.
• Utilized a strategy of positioning new merchandise systems, placing new products within
multiple price tiers, implementing buydown programs, and placing highly visible point of
sale to exceed company’s state manufactured share of sales average by 7%.
• Successfully launched 38 new products.
• Strategically placed 21 merchandise systems and implemented quarterly promotional and
buydown programs for Quality Dairy, overcoming a legislated non-sampling environment to
achieve 30% sales growth over a two-year period.
• Developed strategies, planned, organized and staffed 57 new promotional events, i.e.
NASCAR, Michigan Deer & Turkey Spectacular, increasing brand awareness and number of
adult consumer product trials.
• Built trust based customer relationships which led to successful resolutions of customer
concerns while delivering incremental category sales growth.
• Selected by division manager to train three new sales representatives, modeling the way
based on exceptional sales performance within the State of Michigan.
2. MICHAEL A. BEYERLEIN (517.290.2310) PAGE 2
• Awarded the prestigious Regional President’s Award for the 13-state Region based on sales
and marketing results. Subsequently selected for a lead role in training video for new sales
representatives.
• Attained following performance outcomes:
- highest divisional placement of new merchandising system within independent and chain
accounts
- consistent Division leadership in retail call coverage and overall call cycle completion
- excelling in territory coverage while carrying the largest workload within peer group
- highest distribution within four-state sales department for new Tier 3 product line
- highest distribution within sales division for new Tier 1 product launches.
EDUCATION
Bachelor of Science in Public Relations; Illinois State University, Normal, IL,
Emphasis: Financial Relations, Minor: Business Administration
PROFESSIONAL DEVELOPMENT
Internal programs, conferences and seminars including:
Selling Techniques, Time Management, Written Communications
TECHNICAL SKILLS
Microsoft Word, Excel, PowerPoint, Lotus Notes