Cliff Reeves is a sales and marketing professional with over 30 years of experience. He has held executive level positions at DNP IAM Corporation and Sony Electronics, where he contributed significantly to profit growth. Reeves has a proven track record of developing strategic plans, managing budgets, growing sales channels, and transitioning business units from loss to profit. He is currently searching for another executive sales or marketing role to apply his leadership skills.

1. CLIFF REEVES
4165 Big Creek Overlook Office: 770.343.9231
Alpharetta, GA 30005 Cell: 678.463.6871
cpreeves8484@gmail.com
PROFILE
A talented sales and marketing professional with practical experience and a proven successful track
record of achievement and executive leadership. High-caliber presentation, negotiation and closing skills
with interpersonal dexterity to manage brand and plan performance. Searching for an executive level,
business development, sales and marketing management opportunity.
AREAS OF EXPERTISE
Business Development Board-Level Presentation Skills Leadership
Sales & Channel Development Category P&L Management Lead Generation
Demand Forecasting Business Case Justification Budgeting
Supply Chain Management Large Direct Sales Personnel Development
Sales Promotions Strategic and Tactical Marketing ROI Analysis
CAREER HIGHLIGHTS
• Contributed nearly 100% of profitable sales to DNP in the last 4 years, resulting in a change
from $2M NOL to $3M NOP in only 3 years
• Transitioned Sony’s Digital Imaging business from loss to profitable business unit in three years.
• President’s Award winner in 2nd
year at DNP, 2012, Top Sales Operating Group Worldwide
• Six time Sony award winner including three Samurai Awards as the top sales and marketing employee.
• Developed technical specs, ROI, business plan and sales strategy for highly profitable
systems installed at FedEx, USPS, Rite Aid, Walmart, NASA and others
PROFESSIONAL EXPERIENCE
DNP IAM Corporation Director of US and International Sales Feb 2011 -
Current
• Transitioned Sony’s digital photofinishing segment to DNP including new business development.
• Recruited and managed a sales team and new distribution channel in US and Latin America and provided
the leadership necessary to improve public and internal image of DNP.
• Demonstrated commitment to the highest standards while building relationships with corporate partners,
donors and high end customers.
• Developed sales budget with full P&L responsibility while increasing sales and identifying ideal marketing
and business development expenditures.
• Created financial review and sales analysis to identify and ensure plan was on a positive growth curve
and responsible for executive reporting and strategic analysis
• Developed accounts and channel partners in 10 Latin countries resulting in market share increase from
0% to 25% in less than two years
• Developed all aspects of a highly successful sales channel, including sales team, distribution, contracts,
strategy, supply chain management, support and sustainability planning
• Managed profitable growth in North America increasing share from 2% ($1.5M)to 60% ($40M) during
tenure
• Successfully landed the most profitable direct accounts in DNP US history including diverse contracts at
Disney, Universal Studios, Fed Ex, USPS, Simon Malls, General Growth, Benihana, and more, direct and
through integrators and resellers
• Established DNP as the accepted best brand for pro imaging applications with very limited resources

2. Cliff Reeves Page 2
Cpreeves8484@gmail.com 678-463-6871
Sony Electronics National Sales Manager Mar 2008 – Feb 2011
• Responsibilities include the national sales staff and the entire sales and expense budget for the United
States, with seven direct reports.
• Developed and managed budgeting planning process for manufacturing and supply chain oriented sales.
• Key contributor for the creation of new hardware and software features and in the formation and execution
of strategies to successfully market and sell the products.
• Analyzed competitive offerings and business environments for specific channels capitalizing on Sony
strengths to close new business opportunities.
Acting Division Vice-President Oct 2007 – Mar 2008
• Headquarters assignment to assume the responsibilities of the VP while she was on leave.
• Responsibility for the P&L, annual unity, dollar and gross profit plans for the US and Latin America.
• Managed nineteen individuals in various disciplines including sales, marketing, service, product
management and supply chain.
• Set and executed the company’s strategic direction, assuring achievement of sales goals and
implementing the marketing programs by coordinating with corporate and events teams.
• Expanded distribution to national retail and government accounts increasing market share by 30%.
• Responsible for the development and execution of the business units 3 year strategic sales and marketing
plan, annual budget, product development and channel sales.
National Sales Manager Apr 2002 – Oct 2007
• Responsible for the sales staff of five direct reports and the sales and expense budget of the United States.
• Duties included territory management, sales plan development and execution of marketing
plans through channel and direct sales initiatives.
• Managed numerous direct and channel customers, as well as co-operative plans that included both distribution
strategies to achieve the proper result for the end user account.
• Developed, launched and managed the US Passport Plan that has resulted in market dominance in 2009.
• The effort included recruiting sales staff, developing ROI models, finance plans, service plans and
consumable marketing and supply chain management and resulted in more than $100 million in sales
Sony Corporation Sales and Marketing Roles Apr 1984 – Apr 2002
• Various other developmental sales and sales management positions with Sony Corporation, for products
such as Optical Storage, memory, Unix Workstations, Image Acquisition Cameras and other digital devices.
• Established sales objectives by forecasting and developing annual sales quotas for regions and territories;
projecting expected sales volume and profit for existing and new products.
• Persuaded and helped CNN to use new Sony technology to transmit high quality still pictures
over land lines to cover the Tiananmen Square protests in 1989. It resulted in a technical
Emmy for Sony.
• Increased overall sales volume, product mix, and selling price by keeping current with supply and demand,
changing trends, economic indicators, and competitors.
EDUCATION
University of Kentucky Bachelor of Science, Accounting