The document discusses the importance of branding and creating a strong brand profile. It states that branding is as important as other business functions like marketing, sales, and operations. It explains that an unattended brand will lose its power over time. The document then lists several elements that are important to include in creating a strong brand profile, such as having a clear logo, impactful tagline, strong web presence, and consistent marketing collateral. It emphasizes maintaining brand consistency and updating the brand periodically to stay aligned with the company's mission.

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How to Create a Strong Brand Profile
Branding is really a very big deal for companies those who want to position themselves
for growth. They create and nurture a very strong brand profile which makes them
successful. Branding is as important as marketing and other functions of the
organizations to keep them on their path of success.
But over time, branding gradually slips down the list of priorities, and eventually it
becomes a not to care item in the company's overall marketing equation.

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CONSULTING | TRAINING | BRANDING www.digitoly.com
connect@digitoly.com
www.digitoly.com
149, 2nd
Floor, Patparganj Village
New Delhi – 110091 | INDIA

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And, that's a big problem, simply because unattended brands don't remain static. A
brand requires the same care and workings as other functions like sales, operations and
marketing in a company.
Without care and attention, brands ultimately lose their charm & power to drive benefits
for the company.
How Branding Helps Company’s Grow?
A well-managed and effective brand generates leads, drives conversions, grows it loyal
customers and fan following on its social media channels. This is because the buyers need
to be informed, inspired, motivated and trust the brand completely to make the buying
decisions.

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Well-managed and effective brands keep their customers informed, motivated, engaged
and make positive impressions on them while stale brands create lingering doubts about
the company, it’s products and services.
Why Creating a Strong Brand Profile is More Important in the Digital Age?
Even in the digital age branding is important because it determines you search rankings
in the major search engines. Better the brand position, more loyal customers, better
would be your search engine rank position. We have a complete article on this “Branding
– Why Is it Important for A Business?”
Though, a whole literature can be written around branding and creating strong brand
profile for the business, but to keep it short I would just enumerate important points
which should be taken care to create a strong brand profile.
Elements of Creating a Strong Brand Profile
Below are the elements to create a strong brand profile for your brand.
Logo
A logo is a visual representation of your company, your mission and your brand. But since
your company and mission may change a little over time, your logo needs to be
periodically updated and refreshed to be aligned with your company’s mission and your
brand’s promise. But, do not forget to maintain the distinctive elements that have
historically connected the logo to your company. For example, if you want to change the
fonts in your logo don’t drop the other elements like colours, crest, or registered
trademarks with the new logo.
Taglines
Taglines describe the brand’s promise they make to their customers. Right and
meaningful taglines become an integral part of a brand’s identity. For example, most
people immediately identify the phrase "A Diamond is Forever" with the DeeBeers brand
created in 1948. But, small and medium-size business taglines don't normally have the
longevity of DeeBeers and need to be updated to reflect the brand's current value

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proposition. For example, Ford’s 2008 campaign “Drive One,” though relatively
successful in its simplicity and direct call-to-action, is not as effective as Ford’s newest
advertising effort, “Go Further.” The newer slogan retains the simplicity, and yet includes
a subtle promise of superiority for consumers, an improvement that seems to embody
shades of the brand’s push for recognition as one of the contenders in the “Fuel
Efficiency” conversation, safety, comfort in the world of automobiles.
Web Presence
A company’s web presence is an important part of their brand. If you are not on the web
you simply don’t exist. Create a strong brand profile on the web to engage with your
customers. A strong brand profile on the web leverages the brand to create an effective
communication and online conversion path for both the brand and its customers. Always
keep your website updated with latest technologies, information and contact details so
that customers can reach out to you in case they need help.
Marketing Collateral
With so much buzz about the online marketing channels, businesses sometimes overlook
brand presence in marketing collateral, and that’s a deadly mistake. Brochures, letter
heads, office branding, stationery, print ads and even business cards are very important
branding tools that need to be periodically reviewed and modified to maintain
consistency and increase impact.
To create a great brand you need to have the following brand assets ready.
Brand Assets
To create a great brand you need to have the following brand assets ready.
• Logo design
• Colour Palette
• Fonts
• Brand Guidelines
• Business Cards
• Letterheads
• PPT Templates

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• Shop Front / Signage
• Internal Communication Documents
• Email Signatures
• Email / Newsletter Templates
• Social Media Assets
• Website Design
• App Design
• Digital Marketing Strategy
• Stationery & Accessories
Digitoly is a recognized leader in business branding, personal branding and growth
hacking. Get in touch with us and experience how we can enhance the value of your
brand and improve your brand presence in such a meaningful way that you get increased
market share for your products & services while making a huge customer list and fan
base.
Contact Us:
149, 2nd
Floor, Patparganj Village
New Delhi – 110091
Website: www.digitoly.com
Phone: +91 – 9920541676
Email: connect@digitoly.com