The document discusses new features being added to Salesforce Marketing Cloud including: 1. Customer 360 Audiences which allows users to create effective customer segmentation, personalize every engagement, and gain a clear view of customers across channels and clouds. 2. Enhancements to Einstein for Marketing Cloud such as single-send journeys, mobile push, and integration with Journey Builder to build smarter messaging journeys and drive engagement. 3. A new Pardot email experience with an enhanced, more streamlined email design, preview and test options, and a configurable send experience utilizing the power of the Lightning Platform.

1. Enhance
Personalization
With the
Marketing
Cloud
New Features
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2. Salesforce Marketing Cloud New Features
cloud.analogy info@cloudanalogy.com +1(415)830-3899
1. Customer 360 Audiences
2. Einstein for Marketing Cloud enhancements
3. New Pardot email experience
4. Interaction Studio: Triggers for Journey
Builder
5. Sandbox for Datorama
6. Advertising Studio: LinkedIn Account
Matching

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Capture, unify, segment, and activate all of
your customer data.
➢ Create effective customer
segmentation
➢ Personalize every engagement
➢ Gain a clear view of customers
across all channels and clouds
Customer 360 Audiences

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Build smarter messaging journeys and
drive engagement
❏ Single-send journeys
❏ Mobile Push
❏ Integration with Journey Builder
Einstein For Marketing Cloud Enhancements

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Pardot marketers will now have a
more streamline email experience
with the power of Lightning
Platform.
Enhanced Email Design
Capabilities
Preview And Test Options
A configurable Send Experience
New Pardot Email Experience

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LinkedIn account targeting
enables the use of company
matching information to create
audiences in LinkedIn.
For instance, account-based
marketers can make use of
company names to build
audiences who work in target
accounts.
Advertising Studio: Linkedin Account Matching

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