If you're not aware of the acquisitions by Salesforce then you need to check it out. In this presentation, you will get the complete details about the top acquisitions of Salesforce.

1. SalesforceTM
Acquisitions
The
Top
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10

2. Notable Salesforce Acquisitions
❖ Slack: When – Dec 1, 2020, Price – $27.7B
❖ Tableau: When - Jun 10,2019, Price: $15.7B
❖ Mulesoft: When - Mar 20th, 2018, Price: $6.5B
❖ Demandware: When - Jun 1, 2016, Price: $2.8B
❖ ExactTarget: When - Jun 4, 2013, Price: $2.5B
❖ ClickSoftware: When - Aug 7th, 2019, Price: $1.35B
❖ Vlocity: When - Feb 26th, 2020, Price: $1.33B
❖ Krux: When - Oct 3, 2016 , Price - $800M
❖ Quip: When - Aug 1, 2016, Price: $750M
❖ Mobify: When – Sep 6, 2020, Price – $60M
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3. Salesforce has acquired Slack to fulfill the demands of the virtual working and make remote working a success.
To meet the demands of working from home, collaboration software is a necessity. And there is no better option
than Slack - "A Collaboration Hub"
Combining Slack with Salesforce Customer 360 will be transformative for customers and the industry. This
combination will create an operating system for a new way of working that uniquely allows companies to grow and
thrive in a digital world.
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Slack

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Tableau
Salesforce acquisition of Tableau software to reimagine customer digital transformation. With the power of both
platforms, customers will be able to extract more value from their data to drive smarter business solutions and
smarter customer experiences.

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Mulesoft
With the acquisition of MuleSoft, Salesforce offers a world-leading application networking platform that connects
business applications, data and devices across the cloud and on-premises.
Combining Salesforce with Mulesoft will accelerate customers' digital transformation by enabling them to unlock
data on legacy systems, cloud applications and devices to make smarter, faster decisions and create a
completely different connected experience for their customers.

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Demandware
Demandware, now known as Salesforce Commerce Cloud, is an integral part of the customer success platform,
enabling any business to completely transform the way it connects with customers across sales, service,
marketing, community, analytics, IoT, Platforms.
Salesforce with Demandware technology can empower companies to know their customers better and help them
more effectively support the entire customer lifecycle to attract, serve, and retain customers.

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ExactTarget
"ExactTarget offers a bespoke, on-demand email marketing software application."
By combining ExactTarget's features with Salesforce's sales, service and social marketing solutions, Salesforce
will create the world's leading marketing platform for email, social networking, mobile devices and networking.

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ClickSoftware
ClickSoftware, with the addition of Salesforce, will enhance the capabilities of the Salesforce Service Cloud and
enable every employee to provide more connected and smarter customer service.
The acquisition will enables enterprises to intelligently plan and optimize field service operations and enables
enterprises to connect their entire workforce on one central platform.

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Vlocity
The Vlocity functionality will further enhance and complement Salesforce's industry capabilities and product
knowledge and open up new industry opportunities based on the Salesforce platform.
Salesforce recognized the need for an industry-specific cloud and the acquisition results in building Salesforce
Financial Cloud on their core platform and announcing "Industries Cloud", which provides their existing industry
solutions.

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Krux
The Krux platform brings important innovations to the Salesforce Marketing Cloud such as enabling marketers to
harness the power of Salesforce data.
After acquiring Krux, Salesforce will empower marketers to further enhance and customize marketing campaigns.
Krux has three major improvements in Salesforce:
❖ Improve cross-channel ad delivery management
❖ Enhance Einstein Journey Insights
❖ Incorporate any Salesforce data into their digital ad campaigns

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Quip
With the acquisition, Quip expands the Salesforce platform for customer success in powerful new ways with next-
generation capabilities.
Quip is a most powerful acquisition for Salesforce for a number of reasons: the two-way synchronization to enable
CRM data in documents, and "live apps" that allow calendars, checklists, videos, and more in a Quip document.
Salesforce brings Quip documents to Salesforce Anywhere and allows users to store all customer data,
processes, conversations, and scheduling exactly in the Salesforce record where they're created.

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Mobify
Mobify will provide Salesforce Commerce Cloud an advanced storefront solution that enables brands to
personalize their shopping experience quickly, offer increased spending across all channels, and further increase
conversions and revenue to drive success.
Salesforce acquired Mobify, a headless commerce tech firm, to provide its customers with a headless
environment and digital solutions for storefronts and other technologies that make it easier for your customers to
design and build front-end solutions.

13. Thank You
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