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Woo commerce scalability notes
Edmund Turbin gives a presentation on how WP Engine scales WooCommerce sites. He discusses WP Engine and WooCommerce customer profiles, then provides an overview of WP Engine's technical strategies for scaling WooCommerce sites, including caching, CDNs, database optimization, and front-end optimizations. He concludes with recommendations for image optimization, minification, and other plugins and best practices to improve WooCommerce site performance and scaling.
Woo commerce scalability notes
- 1. EDMUND TURBIN, SolutionsEngineer WP Engine | Scalability
- 2. EDMUND TURBIN, SolutionsEngineer i. Introduction ii. Customer Profiles iii. How We Scale WooCommerce iv. Q & A v. Resources TODAY’S AGENDA
- 3. EDMUND TURBIN, SolutionsEngineer ‣ Founded in 2010 ‣ Headquarters in Austin, Tx ‣ Over 30,000 customers ‣ 300,000+ active WP installs ‣ Staff of 300+ WordPress Experts WP ENGINE: COMPANY STATS
- 4. EDMUND TURBIN, SolutionsEngineer INTRODUCTION Edmund Turbin Solutions Engineer @spicecadet edmund.turbin@wpengine.com edmund.wpengine.com email: twitter: blog: Front end web developer 10+ years working with CMS Media, publishing, advertising industries Music production, sports, coding
- 5. EDMUND TURBIN, SolutionsEngineer ★ Over 7 Million downloads ★ Over 1 Million sites using WooCommerce ★ WooCommerce is powering 30% of all online stores ★ Over 10,000WooCommerce installs on WP Engine WOOCOMMERCE MARKET SHARE AND SUCCESS
- 6. EDMUND TURBIN, SolutionsEngineer Customer Profiles
- 7. EDMUND TURBIN, SolutionsEngineer
- 8. EDMUND TURBIN, SolutionsEngineer Global Cosmetics eCommerce site Millions of visitors around the world Scalable Enterprise solution - clusters Hundreds of products Hundreds of thousands of orders High amount of concurrent visits during promotions
- 9. EDMUND TURBIN, SolutionsEngineer
- 10. EDMUND TURBIN, SolutionsEngineer Home of WooCommerce, Trusted on WP Engine Millions of monthly visitors Enterprise cluster
- 11. EDMUND TURBIN, SolutionsEngineer How We Scale WooCommerce
- 12. EDMUND TURBIN, SolutionsEngineer TECHNICAL OVERVIEW Scalability
- 13. EDMUND TURBIN, SolutionsEngineer TECHNICAL OVERVIEW Caching
- 14. EDMUND TURBIN, SolutionsEngineer Speedy Delivery TECHNICAL OVERVIEW CDN for large amounts of static content Essential to speed up global eCommerce sites Content delivered from location close to user
- 15. EDMUND TURBIN, SolutionsEngineer TECHNICAL OVERVIEW Use Minification plugin for JS and CSS
- 16. EDMUND TURBIN, SolutionsEngineer Image Optimization TECHNICAL OVERVIEW Use Image Optimization plugins
- 17. EDMUND TURBIN, SolutionsEngineer Cache Exclusion TECHNICAL OVERVIEW Cache ability is key to optimizing speed Exclusions keep dynamic pages uncached Directories, Cart exclusion Can be used for custom directories, pages Cart, My Profile, Checkout Logged in users are not cached AJAX requests
- 18. EDMUND TURBIN, SolutionsEngineer Efficient Caching TECHNICAL OVERVIEW Pages cached until item added to cart Cart can’t be cached Only a session where items left in cart are cached
- 19. EDMUND TURBIN, SolutionsEngineer Performance Tweaks TECHNICAL OVERVIEW Keep Queries simple Enable Object Caching Offer a way to checkout without the need to login Remove cart from unnecessary pages Optimize your database
- 20. EDMUND TURBIN, SolutionsEngineer Database Optimization TECHNICAL OVERVIEW MyISAM tables should be changed to InnoDB Daily script checks table format: wp_options, wp_posts, wp_comments Default for MySQL is InnoDB (ver 5.5+) Locking for MyISAM is on a table level transactions not possible Locking for InnoDB is on a row level capable of transactions
- 21. EDMUND TURBIN, SolutionsEngineer Scaling Up TECHNICAL OVERVIEW Front and back end optimization Type of traffic determines cacheability Product variations decrease performance Many variations = large complex queries Better Performance Less variations Pagination
- 22. EDMUND TURBIN, SolutionsEngineer Tips for Speed TECHNICAL OVERVIEW WooCommerce will only run as fast as the theme works Load scripts and styles only in shop Use a Woo-ready theme Find experienced WooCommerce dev Don’t show your cart on every page Follow WooCommerce best practices
- 23. EDMUND TURBIN, SolutionsEngineer Q&A
- 24. EDMUND TURBIN, SolutionsEngineer Resources
- 25. EDMUND TURBIN, SolutionsEngineer ‣ WP Smush-IT ‣ EEEW Image Optimizer Cloud Image Compression Plugins Links - Front End Optimization ‣ Better WordPress Minify ‣ Autoptimize Minification
- 26. EDMUND TURBIN, SolutionsEngineer ‣ How to Load WooCommerce Scripts and Styles Only in Shop ‣ WooCommerce Best Practices ‣ WooCommerce Themes ‣ Large Number of Product Variations ‣ WooCommerce Dominates Global eCommmerce Platforms Woo Commerce Links - WooCommerce
- 27. EDMUND TURBIN, SolutionsEngineer ‣ EverCache ‣ eCommerce Support Recommendations WP Engine Links - WooCommerce Security ‣ Do I need an SSL Certificate for my Site?
- 28. EDMUND TURBIN, SolutionsEngineer ‣ Simple to get ‣ Many vendors and levels of certification ‣ EV cert will turn your address bar green ‣ Customers Trust SSL ‣ Improve Conversion Rate ‣ Google - Slight SEO Benefit SSL TECHNICAL OVERVIEW
- 29. EDMUND TURBIN, SolutionsEngineer ‣ Security spec around payment industry ‣ WP Engine platform not PCI ‣ Your site still can be ‣ Data centers are PCI compliant ‣ Can use payment gateway for processing ‣ PayPal Payments, etc. ‣ As long as transaction data is not stored on your site PCI Compliance TECHNICAL OVERVIEW