Webinar Slides: How to Use Conversion Rate Optimization to Surpass 1 Million ...Chris Goward
Expensify is a fast-growth startup with a lean team facing large competitors. When they set their goal to surpass a million users, they knew they needed to improve their signup conversion rate--fast! They did and, in the process, boosted their subscriber base to over 1 million users.
How to Create a Conversion Optimization Strategy that Gets ResultsChris Goward
Attempting to do Conversion Rate Optimization without a strategy is like a powerboat with no rudder. You'll go in the wrong direction fast!
In this session, you'll learn from leading CRO strategist, Chris Goward, how to build a strategy that drives business results. Use his 5-Step Strategy as a planning framework to dramatically improve your conversion rates and revenue. Includes an introduction to the PIE Framework(TM) for prioritizing optimization opportunities.
With practical examples, you'll find out where to focus, what to test and how to avoid common mistakes.
Do Conversion Optimization Like the ProsChris Goward
Your web visitors are your most valuable marketing asset. Are you wasting precious traffic with the wrong conversion optimization strategy?
Most companies start their conversion optimization on the wrong footing. They unknowingly adopt so-called ‘best practices’ that haven’t been properly tested. If you don’t have a proven A/B testing process, you could be making big marketing mistakes and not know it.
Learn how to get the best CRO results from WiderFunnel’s thousands of experiments on hundreds of websites.
Top 5 Ecommerce Optimization Tests with Chris Goward & Ryan LillisChris Goward
Imagine the feeling of getting double-digit revenue-per-visitor lift in your e-commerce store. Feels good, right? That's not just a dream for retailers who test the right things. It can be a reality for you too!
Webinar Slides: How to Use Conversion Rate Optimization to Surpass 1 Million ...Chris Goward
Expensify is a fast-growth startup with a lean team facing large competitors. When they set their goal to surpass a million users, they knew they needed to improve their signup conversion rate--fast! They did and, in the process, boosted their subscriber base to over 1 million users.
How to Create a Conversion Optimization Strategy that Gets ResultsChris Goward
Attempting to do Conversion Rate Optimization without a strategy is like a powerboat with no rudder. You'll go in the wrong direction fast!
In this session, you'll learn from leading CRO strategist, Chris Goward, how to build a strategy that drives business results. Use his 5-Step Strategy as a planning framework to dramatically improve your conversion rates and revenue. Includes an introduction to the PIE Framework(TM) for prioritizing optimization opportunities.
With practical examples, you'll find out where to focus, what to test and how to avoid common mistakes.
Do Conversion Optimization Like the ProsChris Goward
Your web visitors are your most valuable marketing asset. Are you wasting precious traffic with the wrong conversion optimization strategy?
Most companies start their conversion optimization on the wrong footing. They unknowingly adopt so-called ‘best practices’ that haven’t been properly tested. If you don’t have a proven A/B testing process, you could be making big marketing mistakes and not know it.
Learn how to get the best CRO results from WiderFunnel’s thousands of experiments on hundreds of websites.
Top 5 Ecommerce Optimization Tests with Chris Goward & Ryan LillisChris Goward
Imagine the feeling of getting double-digit revenue-per-visitor lift in your e-commerce store. Feels good, right? That's not just a dream for retailers who test the right things. It can be a reality for you too!
[AppFolio Webinar] 10 Best Practices for Posting Your Listings with Greg FischerAppFolio
Greg Fischer from Move.com shares his 10 best practices for optimizing your vacant property listings to reach more quality renters and how to convert them to residents.
Why Half of You Will Go Out of Business: The Move from Cloud-First to Custome...Price Intelligently
In the first wave of SaaS, companies could very easily just build products that functionally solved problems. Products didn't need to be that great, nor did they need to be very customer focused. Today in the second wave of SaaS, products need to go beyond function to be exceptionally customer focused, because the speed of software diminished the power of technology. David Cancel, CEO and Founder of Drift, lays out this argument in his presentation at Price Intelligently's SaaSFest 2016.
LSA Bootcamp Portland: SEO Fundamentals for Business OwnersLocalogy
This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive in Portland 11/1/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
Learn what impacts the cost of a website redesign so you can budget accordingly. Pros and cons of different development options are compared and tips to reduce costs are provided.
You're Too Focused on Product/Market Fit - Brian Balfour at SaaSFest 2016Price Intelligently
Over the past ten years, software gurus have been preaching the notion that you need to find product/market fit. Balfour presents an extremely cogent argument that because of the speed of technology now, this advice is no longer valid. In reality, you need to find market, product, channel, model fit (in that order). Balfour lays out his argument in this presentation at Price Intelligently's SaaSFest 2016 by cataloging his experience over his career and view of the market.
Jeffrey and Bryan Eisenberg founded the first CRO agency in 1998. They were doing client side conversion optimization work as early as 1995. In this presentation, they share the state of the industry from some of the leading practitioners in the industry such as André Morys, CEO of Web Arts,
“We [CRO practitioners] are the dirt under the fingernails of the digital industry.” We try to explain why there is this perception and what can we do about it as a digital marketing executives.
How to Double Your Trial-to-Paid Conversion Rate with On-boarding - Rob Walli...Price Intelligently
Getting your on-boarding right is one of the hardest, but highest impact pieces of your business, because this is quite literally your product's first impression. Rob Walling, Founder of Drip, in his presentation at Price Intelligently's SaaSFest 2016 walks us through how Drip's on-boarding evolved rapidly to properly increase conversion substantially.
How to increase your sales by more than 40% like weBoost didChris Goward
Back in the Summer of 2015, the CMO of weBoost, Jamie Elgie, partnered with WiderFunnel. His goal was simple enough: To increase his company’s online conversion rate and e-commerce sales.
Two years later, the weBoost website looks radically different. The company has doubled their conversion rate year-over-year. And the insights from their testing program have allowed them to broaden their further up-funnel programs and boost e-commerce sales.
lastminute com - lean customer driven development - for mobile academyDave Slocombe
A presentation for the http://themobileacademy.org.uk/ at lastminute.com on the key principles behind continuous improvement and delivery.
Videos not included at this time
Companies running mature experimentation programs may find it harder than companies newer at optimization to achieve big wins. How can experienced teams build momentum and fight diminishing returns? In this session, our partner, WiderFunnel, will share how companies are maturing past the 'quick wins' stage of experimentation.
Attend this webinar to understand:
-The foundational two-phase process that delivers continuous testing ideas
-How to discover impactful insights about your customers' motivations
-How to convert customer insights into deeper, more impactful segments
Best of 2019 Episode 1: Marketo’s best EMEA campaign of 2019Marketo
Our marketing team are showcasing their knockout activities that raised the bar in 2019. This is a unique chance to look behind the curtain and see how Marketo does marketing.
We will deep-dive into inspirational examples of Marketo’s best campaign, event and videos so you can get pumped with ideas for 2020.
In this first episode, we discuss:
The core elements of an effective campaign strategy
A use case example of Marketo’s best EMEA campaign of 2019
Why sales enablement is key to every campaign
What are the key metrics to a post-campaign analysis?
[AppFolio Webinar] 10 Best Practices for Posting Your Listings with Greg FischerAppFolio
Greg Fischer from Move.com shares his 10 best practices for optimizing your vacant property listings to reach more quality renters and how to convert them to residents.
Why Half of You Will Go Out of Business: The Move from Cloud-First to Custome...Price Intelligently
In the first wave of SaaS, companies could very easily just build products that functionally solved problems. Products didn't need to be that great, nor did they need to be very customer focused. Today in the second wave of SaaS, products need to go beyond function to be exceptionally customer focused, because the speed of software diminished the power of technology. David Cancel, CEO and Founder of Drift, lays out this argument in his presentation at Price Intelligently's SaaSFest 2016.
LSA Bootcamp Portland: SEO Fundamentals for Business OwnersLocalogy
This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive in Portland 11/1/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
Learn what impacts the cost of a website redesign so you can budget accordingly. Pros and cons of different development options are compared and tips to reduce costs are provided.
You're Too Focused on Product/Market Fit - Brian Balfour at SaaSFest 2016Price Intelligently
Over the past ten years, software gurus have been preaching the notion that you need to find product/market fit. Balfour presents an extremely cogent argument that because of the speed of technology now, this advice is no longer valid. In reality, you need to find market, product, channel, model fit (in that order). Balfour lays out his argument in this presentation at Price Intelligently's SaaSFest 2016 by cataloging his experience over his career and view of the market.
Jeffrey and Bryan Eisenberg founded the first CRO agency in 1998. They were doing client side conversion optimization work as early as 1995. In this presentation, they share the state of the industry from some of the leading practitioners in the industry such as André Morys, CEO of Web Arts,
“We [CRO practitioners] are the dirt under the fingernails of the digital industry.” We try to explain why there is this perception and what can we do about it as a digital marketing executives.
How to Double Your Trial-to-Paid Conversion Rate with On-boarding - Rob Walli...Price Intelligently
Getting your on-boarding right is one of the hardest, but highest impact pieces of your business, because this is quite literally your product's first impression. Rob Walling, Founder of Drip, in his presentation at Price Intelligently's SaaSFest 2016 walks us through how Drip's on-boarding evolved rapidly to properly increase conversion substantially.
How to increase your sales by more than 40% like weBoost didChris Goward
Back in the Summer of 2015, the CMO of weBoost, Jamie Elgie, partnered with WiderFunnel. His goal was simple enough: To increase his company’s online conversion rate and e-commerce sales.
Two years later, the weBoost website looks radically different. The company has doubled their conversion rate year-over-year. And the insights from their testing program have allowed them to broaden their further up-funnel programs and boost e-commerce sales.
lastminute com - lean customer driven development - for mobile academyDave Slocombe
A presentation for the http://themobileacademy.org.uk/ at lastminute.com on the key principles behind continuous improvement and delivery.
Videos not included at this time
Companies running mature experimentation programs may find it harder than companies newer at optimization to achieve big wins. How can experienced teams build momentum and fight diminishing returns? In this session, our partner, WiderFunnel, will share how companies are maturing past the 'quick wins' stage of experimentation.
Attend this webinar to understand:
-The foundational two-phase process that delivers continuous testing ideas
-How to discover impactful insights about your customers' motivations
-How to convert customer insights into deeper, more impactful segments
Best of 2019 Episode 1: Marketo’s best EMEA campaign of 2019Marketo
Our marketing team are showcasing their knockout activities that raised the bar in 2019. This is a unique chance to look behind the curtain and see how Marketo does marketing.
We will deep-dive into inspirational examples of Marketo’s best campaign, event and videos so you can get pumped with ideas for 2020.
In this first episode, we discuss:
The core elements of an effective campaign strategy
A use case example of Marketo’s best EMEA campaign of 2019
Why sales enablement is key to every campaign
What are the key metrics to a post-campaign analysis?
Introduction to social media from B2B perspective. Delivered at a customer workshop for a global B2B client.
External utilization part done and presented by Marko Sykkö from Promener / Tehostamo Consulting.
Onset of digital and the integration of sales and marketing is redefining the way B2B demand generation programs can be successfully run. In this 20 slide eBook we break down some of the basics of running a B2B marketing 2.0 campaign.
Webcast: Inovis-Dell Case Study (B2B Cloud Integration Platforms)Doug Kern
This is the story of how transformed their supply chain (yet again) by switching to outsourced manufacturers (ODMs) and expanding their connections with global retailers.
A presentation by Jai Prakash and Vinod Bhasyam from Sapient, presented at Sitecore User Group Bangalore - August 2015 meetup held at Verndale, Bangalore.
15 B2B Companies Who Poach Their Competitors Branded KeywordsWill Marlow Agency
There are lots of good reasons to bid on (buy) your competitors' brandname -- if you think they are vulnerable, if you have a clear advantage, if they are in a PR crisis, etc. I've compiled a PowerPoint deck that shows 15 B2B companies that are executing this type of strategy right now, for your reference in planning your own counter-competitive campaigns.
The Future of B2B Advertising is Here - WebinarDemandbase
Find out why 95% of B2B Marketers say Account-Based Advertising Drives Success
If you’re here, it’s because you’ve noticed that traditional display advertising isn’t proving the value necessary to drive sales growth and you’re ready to take your B2B ad campaigns to the next level.
Get ready to be the rock star on your team – in less than 45 minutes you’ll learn how Account-Based Advertising aligns marketing with sales and delivers the results your execs expect.
* A strategic overview of B2B Digital Advertising
* An exclusive look at the future of B2B Advertising in 2016
* How to deliver & measure full-funnel B2B ad experiences which drive growth
* Success stories from leading brands such as CSC, Veracode, and Plex
Case study analysis on "Cost erosion at Tata Motors" during 2001 - 2005 in Indian market. Areas covered:Introduction, Objective, implementation, Financials, SWOT, Conclusion & Summary.
B2B
2014 Digital-Inspired Trends in the Financial Services Industry: Banks, Card ...Carmelon Digital Marketing
The financial services industry is utilizing new technologies and channels, in order to become more efficient, more reliant, more convenient and above all – simpler. Among such new channels are internet websites, social media platforms, smartphone / tablet apps and others. Banks, credit card companies and insurance companies are using those digital channels along the entire service chain, including sales & marketing, communications, consumer service and CRM.
B2B companies who blog are able to increase awareness, credibility, search engine rankings and leads - all while linking marketing efforts back to business goals.
Lead Generation is one of a very important step of Sales Process. It involves cold calling, social media marketing, email campaign, webinars, events, conferences and so on. There are many things to be considered before beginning any of the lead generation strategies. Many factors needed to be into consideration for an effective lead generation.
Driving Results through Advertising for an ABM StrategyDemandbase
Featuring Sarah Nels
Sr. Manager, Campaign Strategy, Demandbase
Advertising is a critical element of your Account-Based Marketing strategy as a way to deliver targeted communication to specific companies. Strategic campaigns can focus on net-new prospects, competitive conquesting, customer rentention and upsell, driving deeper engagement from your key accounts and more. If you’re ready to leverage digital advertising as part of your ABM strategy, join this workshop to learn how to:
Create specific digital advertising strategies that support your Marketing Department’s needs
Leverage target account list segments to drive results across the funnel
Measure the impact of putting the right message in front of the right company at the right time
The New Rules for B2B Website Performance & Personalization Demandbase
For years B2B marketers have played by B2C rules, with limited to no success. Now the game has changed. Join Demandbase and Optimizely to learn why approaches to B2B website personalization and performance have evolved past persona tactics to account-based targeting strategies and what you need to know to stay in the game.
Key takeaways:
Why persona segmentation is no longer the go-to for B2B personalization
How you can build an Account-Based Marketing personalization strategy for your website
Benchmarks for success from some of today’s leading ABM marketers
New Rules for B2B Website Personalization & PerformanceOptimizely
Key takeaways:
- Best Practices for B2B personalization
- How to build an Account-Based Marketing personalization strategy for your website
- Benchmarks for success from some of today's leading ABM marketers
Adobe Summit 2016 - Cindy Lu - B2B PersonalizationCindy Lu
Adobe Summit 2016
March 2016
Las Vegas, NV
S917 - VMware: Using deep personalization to fill the sales pipeline
Cindy Lu - Digital Strategy, Senior Marketing Manager, VMware
For many B2B companies, personalization begins and ends with customer personas. The expectation is that this is enough to generate leads and pipeline. While it’s a move in the right direction, much deeper personalization will deliver relevant, targeted experiences that produce more leads and enable sophisticated nurturing campaigns, ultimately generating that all-important qualified sales pipeline.
In this session, VMware explains how they:
• Accelerated the buyer’s journey with Adobe Marketing Cloud solutions
• Filled their sales pipeline by personalizing inbound marketing campaigns
• Gained insights into customer segments using automated personalization
• Increased SaaS sales through testing and optimization
Webinar presentation featuring Clickability CEO John Girard and Vice President of Technical Operations Tom Cignarella.
Details the cost benefits of a web-based web management system versus installed software and home-grown, open source solutions.
In the past few years customer experience has become a competitive differentiator. We’re all in the business of delivering a personalized, unified and all around amazing experience to customers, one that enables the conversion and ultimately builds loyalty. As we talk about providing an optimal cross-channel experience to customers, a new channel is seemingly popping up every month with the continued explosion of mobile and IoT. This means to more moments than ever before challenging us to "get it right," or risk losing relevance and loyalty. People today care about how brands make them feel and how much they anticipate their needs. Patrick Tripp from Adobe will address the question we’re all plagued with as digital marketers: how do you leverage data to master customer experience, and deliver the right offers and messages to people across channels, without overstepping that boundary of “creepiness.”
The Next Big Service Provider Opportunity—Beyond Infrastructure: Architecting...CA Technologies
The Next Big Service Provider Opportunity—Beyond Infrastructure: Architecting Your Customer’s Modern Software Factory
For more information on MSP, please visit: http://ow.ly/kWsH50gbxYh
"The Truth About Mobile Marketing for B2B Companies" -- As part of SoCal BMA's 'The Leading Edge' executive signature series, Adobe's Head of Strategic Marketing for Mobile, Ray Pun, delivered this interactive presentation to our members and guests on November 19, 2015, at in San Diego.
Over the past 5 years, we have heard the call for “Mobile First”. But how does this apply to business-to-business companies, especially if the buyer is transacting through a salesperson? According to Forrester Research, 53% of B2B purchase decision makers use personal mobile devices to research new business-related products and services. In the B2B world, Mobile First is what's next.
Thinking about the buyer’s journey, it is clear that smartphone and tablet experiences are important influencers. Attendees to this event gained insights on why companies are shifting focus to Mobile First marketing, as well as the key points on the importance and opportunities of mobile marketing for B2B organizations.
Ray addressed the impact of mobile on your digital marketing strategies; trends among B2B companies investing in mobile experiences; key considerations for building an effective mobile marketing team; and the future "mobile only” buyer.
Account-Based Nurturing: Strategies for Turning Target Accounts into CustomersDemandbase
Today’s B2B buyers don’t operate in a silo – they work on buyer teams creating short lists long before they engage with solution providers. Taking an account-based approach to nurturing will engage accounts in a buying cycle and convert them to your sales team long before your competitors have a chance to win the business.
In this session you will learn:
- Nurture the entire stakeholder team at accounts that matter the most
- Execute nurture campaigns across display ads, social media, email marketing, etc.
- Optimize your strategies with data insights
Business Profile PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Business Profile PowerPoint Presentation Slides. This PPT deck displays sixty four slides with in depth research. Our topic oriented Business Profile Powerpoint Presentation Slides deck is a helpful tool to plan, prepare, document and analyse the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates, charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographs for an inclusive and comprehensive Business Profile PowerPoint Presentation Slides. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement.
Business Profile Powerpoint Presentation SlidesSlideTeam
“You can download this product from SlideTeam.net”
Presenting this set of slides with name - Business Profile Powerpoint Presentation Slides. This PPT deck displays sixty four slides with in depth research. Our topic oriented Business Profile Powerpoint Presentation Slides deck is a helpful tool to plan, prepare, document and analyse the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates, charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographics for an inclusive and comprehensive Business Profile Powerpoint Presentation Slides. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement. https://bit.ly/3HXqM6n
SKUBANA PRESENTS: A PROVEN SEO FORMULA TO 10X YOUR TRAFFIC & CONVERSION IN 12...Tinuiti
In this session, Skubana will discuss how to develop a custom SEO formula that will increase your traffic & conversions, as well as how to ignite exponential growth and customer engagement with no additional ad spend.
Wordpress Development Proposal Template PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Wordpress Development Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2HmmTtr
These slides are from our "Master Digital Channels with APIs" webinar on April 28, 2015.
The webinar provides practical guidance for any Chief Digital Officer or Chief Marketing Officer who is pushing for digital transformation within their business.
Learn more about APIs at ca.com/api
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
NexGen Alignment: ABM’s Role in Uniting Marketing and SalesDemandbase
In today’s competitive landscape, aligning marketing and sales teams is not just necessary for growth it’s necessary for survival.
Account-based strategies help bridge the historical divide between the two teams by ensuring marketing efforts are directly supporting sales goals, leading to more efficient resource use, improved customer experiences, and ultimately, increased revenue.
Join this interactive webinar with guest speaker Nora Conklin, Principal Analyst at Forrester and Kelly Hopping, CMO at Demandbase, as they reveal the latest research from Forrester, showcased at the ‘2024 B2B Summit North America’ along with practical tips for uniting sales and marketing teams from the inside out.
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDemandbase
As digital advertising evolves towards a cookieless future, advertisers need to know what they can do today to plan successful campaigns when third-party data sources are eliminated.
In a world where B2B buyers are already increasingly wary of disclosing personal details and freely consenting to tracking, the challenge of reaching and engaging audiences is more critical than ever.
In this session, Demandbase’s Gareth Noonan, General Manager of Advertising, and Jennifer Hughes, Principal Digital Expert, will share the evolution of B2B advertising strategy amid Google’s fundamental changes to the web-based digital experience.
Discover innovative strategies for targeting and measuring success in a cookieless world, ensuring your campaigns remain effective and relevant as Google continues to phase out third party cookies.
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDemandbase
Demandbase on Demandbase Story
In this webinar, Hannah Jordan, Senior Digital Marketing Manager at Demandbase will showcase top advertising plays tailored to each stage of the buyer's lifecycle. From awareness to decision-making, you'll learn how to effectively engage your target audience with creativity.
Discover the latest features available in Demandbase for digital marketers to leverage their advertising spend for maximum impact and efficiency.
Key Takeaways:
* Understand how to map advertising strategies to different stages of the buyer’s journey
* Learn about the latest released features in 2024 within Demandbase Advertising Platform
* Gain insights from real-world examples and use cases
* Enhance your ability to craft targeted, effective, and engaging marketing campaigns
Winning Target Accounts in a Cookieless EraDemandbase
Amidst the ongoing transformations in digital advertising, advertisers’ consistently wonder what to do after third-party cookies are gone?
An increasing number of B2B buyers are hesitant to disclose contact details, consent to cookie tracking, or initiate sales discussions, citing apprehensions related to privacy and data utilization.
The Reports Your CMO Wants to See (OpsStars)Demandbase
In today’s data-driven landscape, the CMO’s dashboard is more than a collection of metrics; it’s a strategic tool for growth. Come learn the essential metrics and reports that top CMOs use to drive pipeline and revenue growth in 2024.
Attendee takeaways:
Key Performance Indicators (KPIs): From pageviews to conversion rates to pipeline, discover the metrics that matter.
RevOps Alignment: Learn how to integrate marketing data with RevOps to drive cohesive business strategies.
Actionable Insights: Discover innovative strategies to turn your analytics into strategic action.
Whether you’re a CMO or an operations professional, this session offers a future-oriented and engaging look into the reports that guide and justify your go-to-market strategy.
Presented by: Ashley Long &
Jon Miller from Demandbase
Revolutionize Financial Services with AI-driven intent + SFMC JourneysDemandbase
Welcome to the world of digital transformation for financial services, where cutting-edge technologies are reshaping customer journeys, demand generation, and scoring strategies. In this era of innovation, we dive into the realm of SFMC journeys, leverage the power of Demandbase intent, and simplify scoring buckets to fuel your organization’s growth and success.
With SFMC (Salesforce Marketing Cloud) journeys, we unlock the potential to create personalized and seamless experiences for your customers. By mapping out intricate paths, we guide individuals through tailored interactions, nurturing them at every step of their financial journey. Whether it’s onboarding, cross-selling, or retention, SFMC journeys empower you to deliver the right message to the right audience at the right time.
But what if you could take it a step further?
Enter Demandbase intent, a game-changer in B2B marketing. By harnessing intent data, we gain unprecedented insights into your target accounts’ interests and behaviors. This powerful tool allows us to prioritize and engage high-intent prospects, accelerating your sales pipeline and driving revenue growth.
Of course, in the realm of financial services, not all customers are created equal. That’s where easy scoring buckets come into play. By simplifying the scoring process, we categorize prospects based on their engagement, propensity to convert, and lifetime value. With this data-driven approach, we enable your sales teams to focus their efforts where they matter most, optimizing resources and boosting conversion rates.
Now, imagine the possibilities that arise from this seamless integration of SFMC journeys, Demandbase intent, and easy scoring buckets. The result? A digital transformation that revolutionizes the way financial services connect with their customers. From personalized experiences to data-driven targeting, your organization becomes a catalyst for growth and a trailblazer in the industry.
So, are you ready to embark on this transformative journey? Together, we’ll navigate the complexities of digital transformation, unlocking the true potential of your financial services organization and shaping the future of customer engagement. Let’s embark on this exciting adventure and redefine what’s possible in the world of finance.
Nothing Works Anymore: Why B2B Needs A New PlaybookDemandbase
Are you feeling like your marketing has become less effective? Like your digital, content and email campaigns are not creating the same amount of pipeline as they have in the past? The marketing playbooks we’ve used for years just aren’t working. Buyers are numb to our traditional tactics.
In this session, Jon Miller, CMO of Demandbase and former cofounder of Marketo and CEO at Engagio, will share his new playbook filled with account-based techniques that are working today, including conditioning the market to your solution and engaging the right accounts at the right time with the right plays. And he’ll make you groan with some bad dad jokes as well.
Analytics that Matter: How to Turn Raw Data Into Actionable Insight Through H...Demandbase
As marketers, we have more raw data than we know what to do with. But how do you tell a story, extract insight, and know what to do next as a marketer when we are swimming in all the data? In this rapid-fire session, we will dive deep into methodically combining the principles of marketing data, the key reports to be looking at that matter to the C-suite, and scientific hypothesis-driven thinking.
A Marketers Tale: How ABM Was Successfully Launched at ThalesDemandbase
Thales’ Sr. ABM Manager, Rafael Melanda, takes us through exactly how he implemented an ABM strategy at Thales, including how to get senior level buy-in across the company, as well as engagement from the sales organization.
ABM in a Downturn_ Account Intelligence to Do More with Less (Demandbase).pptxDemandbase
Prior to the current economic downturn, B2B companies turned to account-based marketing and Smarter GTM™ as a better way to do things.
These forward thinking companies were looking to be better informed, more targeted and more efficient and effective. Smarter GTM™ and ABM was viewed as the modern approach — a best practice to drive growth, yet still seen as a “nice to have” by many.
But in today’s world — a world that has been shaken by a global pandemic, labour shortages, inflation, war, and economic uncertainty — organisations’ resources have been stretched and depleted. ABM is no longer the fastest path to growth, but essential for survival.
In this session Jon Miller — CMO at Demandbase and cofounder of Marketo and Engagio — will show why ABM powered by Account Intelligence is the key to work smarter, not harder, and he’ll share practical ABM tips and best practices based on Demandbase’s own secret sauce.
You will learn:
What it’s going to take in 2023 to create alignment between marketing and sales
How to empower your sales and business development teams to sell more
Tips on how to help your marketing team generate sufficient amounts of pipeline with less investment
How to Adjust Your GTM Strategy When Things Don’t Go to Plan Demandbase
In the words of legendary marketer (and boxer), Mike Tyson, “Everyone has a plan until they get punched in the mouth.” Markets change, you lose your star player, budgets get cut, what then?
Join Demandbase’s Chris Moody, Head of GTM Thought Leadership, and Stephanie McArthur, ABX Expert, for this session to learn how to pivot your GTM strategy when things don’t go to plan (do they ever?). They’ll share how to:
Reevaluate your focus - know what to look for and what to adjust
Balance and measure multiple GTM strategies
Make sure you’re investing in the right places
Leverage intent data to improve the efficiency and effectiveness
Use orchestration to your advantage (less manual, mundane tasks = more time)
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
DMF Portfolio Piece Smart Goals - Artist Management.docx
B2B Advertising, Personalization, and Landing Page Best Practices
1. CREATIVE & LANDING PAGE BEST
PRACTICES FOR B2B
MARKETING
INNOVATION
SUMMIT
FOR B2B
presented by
#B2BSummit | @Demandbase
April 29-30, 2015 | AT&T Park, San Francisco, CA