Google AMP (Accelerated Mobile Pages) has been with us now for over a year and this presentation takes a look at progress to date for both enterprise and SMEs. How many people are implementing AMP? What are the challenges when implementing AMP? How about the early adopters? Are they achieving success? Is AMP worth it?
Cruft busting technical debt code smell and refactoring for seo - state of ...Dawn Anderson MSc DigM
Things can add up over time when you migrate sites or have many legacy domains, subdomains and old code in a website. Signs of poor quality add up as incremental crawling never stops. This is akin to SEO technical debt which you need to repay to regain good site health and positive quality signals. You can't repay the debt all at once, but in iterative incremental steps over time.
Setting AMP for Success at #BrightonSEOAleyda Solís
How to implement Accelerated Mobile Pages (AMP) successfully? Check out the criteria, tools and principles to take into consideration to maximize your chances for success.
Jenny Halasz, Founder of JLH Marketing, Inc. | @jennyhalasz
Are we entering the Age of Mobile, or are we already there? Either way, you need to be looking at mobile analytics, including acquisition, demographic, and speed data. Join this session to learn why it’s so important to track mobile analytics, how easy it really is, and how to get started. You’ll get a custom dashboard template suitable for any Google Analytics account and learn how to use it to start making mobile-based decisions about your business.
Perfect Starts: How to Get the Right Traffic with a Content AuditMichael King
Mike King's Authority Rainmaker presentation about how to perform the world's greatest content audit using quantitative and qualitative research techniques.
Cruft busting technical debt code smell and refactoring for seo - state of ...Dawn Anderson MSc DigM
Things can add up over time when you migrate sites or have many legacy domains, subdomains and old code in a website. Signs of poor quality add up as incremental crawling never stops. This is akin to SEO technical debt which you need to repay to regain good site health and positive quality signals. You can't repay the debt all at once, but in iterative incremental steps over time.
Setting AMP for Success at #BrightonSEOAleyda Solís
How to implement Accelerated Mobile Pages (AMP) successfully? Check out the criteria, tools and principles to take into consideration to maximize your chances for success.
Jenny Halasz, Founder of JLH Marketing, Inc. | @jennyhalasz
Are we entering the Age of Mobile, or are we already there? Either way, you need to be looking at mobile analytics, including acquisition, demographic, and speed data. Join this session to learn why it’s so important to track mobile analytics, how easy it really is, and how to get started. You’ll get a custom dashboard template suitable for any Google Analytics account and learn how to use it to start making mobile-based decisions about your business.
Perfect Starts: How to Get the Right Traffic with a Content AuditMichael King
Mike King's Authority Rainmaker presentation about how to perform the world's greatest content audit using quantitative and qualitative research techniques.
Historically, SEO was a very technical discipline. Over time, that shifted as Strategists began touting the death of SEO and claiming all you need is great content. Today, SEO is going back to those technical roots. From simple data markup to more complex proprietary technologies like AMP; now more than ever SEOs & marketers have to be technical masters. Learn why it's important to embrace these technical roots, what technologies we should be learning now, and how to stay ahead of the curve.
In this presentation I’ll show how WordPress themes (and sites) can be built to achieve 100/100 Google pagespeed. You’ll learn about my process of using Gulp to concatenate and minify resources, along with intentional enqueues and dequeues.
Bonus: some ways to configure cache plugins to achieve a similar effect.
Take aways:
How front-end performance effects mobile users on slower speeds.
Tips on improving front-end performance.
Gulp basics and how to use with WordPress.
SearchLove Boston 2018 - Emily Grossman - The Marketer’s Guide to Performance...Distilled
Most marketers know that improving site speed leads to better engagement, conversion rates, and even improved performance in search engines. Still, many marketers don’t get involved in web performance optimization projects, expecting them to be handled entirely by developers. In this talk, you’ll learn about marketing’s critical role in measuring, auditing, and optimizing performance to drive greater impact for your business.
Duplicate content continues to confuse many of us. Part of the problem is there are different types of duplicate content which may be treated differently by search engines. There are different ways to deal with this in your SEO and content marketing strategy. It's important to be careful when removing content to ensure you're not shooting yourself in the foot. Instead of remove, try to improve or regroup content which is being triggered for the same query class / cluster and may be diluting. Change the emphasis and make something of added value for users. Consider query and category agnostic filtering versus content which is considered at query run-time auction in search results.
How Agile Technical SEO Can Add Value To Your SEO Campaign, by Adam GentBranded3
Google is constantly evolving and a webmaster’s ability to react to changes is key to any successful SEO campaign. However, what happens when you can’t get technical SEO recommendations over the line? This slideshow focuses on how you can be more Agile and implement technical SEO recommendations that add value.
If you want a fast web site, you have to get a lot of things right. It's worth it - revenue rises steeply if you can get load times under 2 seconds. This is my ever-growing list of tips, tricks and warnings about improving page speed load times.
Speed & Performance Optimisation: How to Meet Users' High Expectations - Rach...DeepCrawl
This talk aims to change mindsets from focusing on traditional speed metrics, to thinking about how users actually perceive page load and what their priorities are in order to have positive user experience, and what we can do as SEOs and marketers to optimise for those crucial aspects.
The AMP Project (Accelerated Mobile Pages) has been launched as an open source initiative between tech companies, search engines, publishers, CRM providers, CMS providers and social media platforms as a solution to speed up the mobile web. What is AMP? Why is it needed? How does it achieve its speed? Where is the project at now? What does the future hold for AMP? To AMPFinity and Beyond
Historically, SEO was a very technical discipline. Over time, that shifted as Strategists began touting the death of SEO and claiming all you need is great content. Today, SEO is going back to those technical roots. From simple data markup to more complex proprietary technologies like AMP; now more than ever SEOs & marketers have to be technical masters. Learn why it's important to embrace these technical roots, what technologies we should be learning now, and how to stay ahead of the curve.
In this presentation I’ll show how WordPress themes (and sites) can be built to achieve 100/100 Google pagespeed. You’ll learn about my process of using Gulp to concatenate and minify resources, along with intentional enqueues and dequeues.
Bonus: some ways to configure cache plugins to achieve a similar effect.
Take aways:
How front-end performance effects mobile users on slower speeds.
Tips on improving front-end performance.
Gulp basics and how to use with WordPress.
SearchLove Boston 2018 - Emily Grossman - The Marketer’s Guide to Performance...Distilled
Most marketers know that improving site speed leads to better engagement, conversion rates, and even improved performance in search engines. Still, many marketers don’t get involved in web performance optimization projects, expecting them to be handled entirely by developers. In this talk, you’ll learn about marketing’s critical role in measuring, auditing, and optimizing performance to drive greater impact for your business.
Duplicate content continues to confuse many of us. Part of the problem is there are different types of duplicate content which may be treated differently by search engines. There are different ways to deal with this in your SEO and content marketing strategy. It's important to be careful when removing content to ensure you're not shooting yourself in the foot. Instead of remove, try to improve or regroup content which is being triggered for the same query class / cluster and may be diluting. Change the emphasis and make something of added value for users. Consider query and category agnostic filtering versus content which is considered at query run-time auction in search results.
How Agile Technical SEO Can Add Value To Your SEO Campaign, by Adam GentBranded3
Google is constantly evolving and a webmaster’s ability to react to changes is key to any successful SEO campaign. However, what happens when you can’t get technical SEO recommendations over the line? This slideshow focuses on how you can be more Agile and implement technical SEO recommendations that add value.
If you want a fast web site, you have to get a lot of things right. It's worth it - revenue rises steeply if you can get load times under 2 seconds. This is my ever-growing list of tips, tricks and warnings about improving page speed load times.
Speed & Performance Optimisation: How to Meet Users' High Expectations - Rach...DeepCrawl
This talk aims to change mindsets from focusing on traditional speed metrics, to thinking about how users actually perceive page load and what their priorities are in order to have positive user experience, and what we can do as SEOs and marketers to optimise for those crucial aspects.
The AMP Project (Accelerated Mobile Pages) has been launched as an open source initiative between tech companies, search engines, publishers, CRM providers, CMS providers and social media platforms as a solution to speed up the mobile web. What is AMP? Why is it needed? How does it achieve its speed? Where is the project at now? What does the future hold for AMP? To AMPFinity and Beyond
Alan Semenov, Development Lead at Enonic discusses progressive web aps and understanding the value from a business perspective on top of a dev perspective
Learn how to grow your mobile app.
Lessons from Kamo Asatryan- founder or LOLApps and Revsmirk.
Learn about Ad Networks, User Acquisition, Mobile Growth.
Lost in Translation: The Product Manager in Agile Organizations (Ramon Guiu P...IT Arena
Lviv IT Arena is a conference specially designed for programmers, designers, developers, top managers, inverstors, entrepreneur and startuppers. Annually it takes place on 2-4 of October in Lviv at the Arena Lviv stadium. In 2015 conference gathered more than 1400 participants and over 100 speakers from companies like Facebook. FitBit, Mail.ru, HP, Epson and IBM. More details about conference at itarene.lviv.ua.
AMP for Publishers: Deleting AMP on News SEO | NESS 2021Daniel Smullen
Mediahuis Ireland decommissioned AMP. This presentation goes into detail on what the impact was on SEO metrics such as page experience and search traffic. TLDR deleting AMP had no impact on SEO.
SearchLove San Diego 2017 | Emily Grossman | The New MobileDistilled
How has mobile marketing changed in the past year and how should your business react to best prepare for 2017 and beyond? Emily will discuss the what future holds for mobile optimization and how to rise above the rest of the pack in a mobile-first world.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: AMP: The Next Generation. PRESENTATION: Advanced Tips, Tricks, & Tools for Conquering AMP Problems Today - Given by Paul Shapiro, @fighto - Catalyst, Director of Strategy & Innovation. #SMX #11A
Dev talks Cluj 2018 : Java in the 21 Century: Are you thinking far enough ahead?Steve Poole
Discussions abound about the ‘future of Java’ though most of them are actually focused on the here and now. What are the consequences of Java 9 modularity, of moving JEE to Eclipse, of running your application in the cloud? All questions that are important now. but what are the important questions for tomorrow?
In this talk learn about a different view on the real future of Java. See how new hardware technologies, new software approaches and new ideas are powering Java towards a life far removed from that envisioned at its inception. It’s time to look up and see how you will need to change how you think: Whether it’s driven by AI or Quantum Computers the problems of tomorrow demand new approaches and new thinking. Are you ready?
Dzone webinar : Making integration suck lessRoss Garrett
Let's face it. API integration sucks. Well one at a time, not so bad. But it's never just a one-and-done scenario. If you are designing and building at least one API integration, odds are you're building 5+ integrations. Each one of those APIs has its own learning curve, its own nuances, its own reasons for going down (or getting updated).
We'll look at some of the trends we are seeing among service providers that improve the developer experience and make some recommendations to ensure the APIs we're building today are fit for purpose tomorrow.
What you'll learn:
-Integration trends for 2018
-Good, usable API design: Eventing, Security, Documentation
-Recap and learnings from The State of API Integration Report 2017
-Sneak peek of The State of API Integration Report 2018, coming in March 2018
In 2016, mobile internet usage exceeded desktop for the first time! With over 50% of users on mobile, is your web app optimized for them?
Let’s learn about Accelerated Mobile Pages, how AMP address mobile user challenges and build a valid AMP app together!
http://nodevember.org/speaker/Lisa%20Huang
SEO in 2017 - what do you need to know? What's changed and what are the big focus areas where you need to dedicate your time and attention to?
Come join Jenny Munn and Mickey Mellen for a two-hour session on Search Engine Optimization in 2017.
We’ll talk about what’s new with Google, such as the push for SSL and new tools like AMP, and show you what basic changes you can make to improve your site’s visibility and to drive more traffic and conversions. Get ready to roll up your sleeves and come prepared with your keywords and questions.
Human quality raters have been the mainstay of search engine evaluation for decades but a sea-change is on its way due to the need for scale as machine learning and demand evolves.
Life of An SEO - Surfing The Waves of Googles Many Algorithmic UpdatesDawn Anderson MSc DigM
the life of an SEO is never boring. Search is always changing and subsequently Google's algorithms are updated to reflect changing search behaviours and to combat the actions of bad actors / spam in the search engine results pages. We look at past algorithms, the many types of algorithms and identify how you can ascertain whether you've been impacted by an algorithmic update and how to remedy / recover
Natural Semantic SEO - Surfacing Walnuts in Densely Represented, Every Increa...Dawn Anderson MSc DigM
Structured data accounts for only a small part of the web and the problem grows as the volume of the online content grows. Schema markup is a drop in the ocean to help with this. However, things are being addressed in the natural language research space in the form of dense retrieval and other developments such as Sentence BERT and FAISS. Utilising heuristics such as umbrellas and sidecar pages will help to send clues and assist with ensuring search engines rank the right pages from your sites for SEO
Whilst passage indexing may seem like a small tweak to search ranking, it is potentially much more symptomatic of the beginning of a fundamental shift in the way that search engines understand unstructured content, determine relevance in natural language, and rank efficiently and effectively.
It could also be a means of assessing overall quality of content and a means of dynamic index pruning. We will look at the landscape, and also provide some takeaways for brands and business owners looking to improve quality in unstructured content overall in this fast changing landscape.
Zipfs Law & Zipfian Distribution in SEO - Pubcon Virtual Fall 2020 - Dawn And...Dawn Anderson MSc DigM
Zipf's Law is prevalent throughout many forms of data and that includes the internet at large and within sectors of the internet, websites and web pages plus linguistics. How does this impact SEO if at all?
What is BERT? It is Google's neural network-based technique for natural language processing (NLP) pre-training. BERT stands for Bidirectional Encoder Representations from Transformers. It was opened-sourced last year and written about in more detail on the Google AI blog. In this presentation we look at what Google BERT means for SEOs and marketers and how Google BERT is and will continue to impact the search landscape. We also look at the back story to Google BERT, including transformers and natural language understanding and computational linguistics.
Google BERT is many things, including the name of a Google Search algorithm update. There is lots of confusion as to what Google BERT is, where it has come from and what SEOs and marketers need to do about it (if anything). Here we look at the solutions the introduction of Google BERT by Google seeks to provide and explore the background to natural language processing and computational linguistics.
Disambiguating Equiprobability in SEO Dawn Anderson Friends of Search 2020Dawn Anderson MSc DigM
Connecting the probable dots in content and data can help significantly and improve your search strategy. Ambiguity in SEO comes in many form too, going beyond content and into entities and locations. This talk touches on some of the areas where ambiguity can impact and hinder your performance
Talk from Tech SEO Boost 2019 by Dawn Anderson on the move to the just in time predictive personalised search experience for search engines and users. Exploring recommender systems, collaborative filtering, temporal and location based queries and the rise of predictive, personal dynamic search. Exploring the work of information retrieval researchers and Google Discover.
Connecting The Worlds of Information Retrieval & SEO - Search solutions 2019 ...Dawn Anderson MSc DigM
The worlds of information retrieval and SEO are very connected and each benefits from the other as the amount of content and unstructured data on the web grows. Here I look at my experiences over the past few years of following both the IR and SEO worlds
It's very easy to get started too quickly in SEO for a new website and not plan properly using a framework to improve probability of success. Here we look at the SOSTAC framework for a new site and explore some traditional strategic models and marketing frameworks to employ in an SEO capacity for a dog friendly website in the UK territory. Expect SOSTAC, Porters 5 Forces, Ansoff Matrix, 5S's, 8P's and more
Google BERT and Family and the Natural Language Understanding Leaderboard RaceDawn Anderson MSc DigM
Natural Language Understanding and Word Sense Disambiguation remains one of the prevailing challenges for both conversational and written word. Natural language understanding attempts to untangle the 'hot mess' of words between more structured data in content, but the challenge is not trivial, since there is so much polysemy in language. Some recent developments in machine learning have seen significant leaps forward in understanding more clearly the context (and therefore user intent and informational need at time of query). Here we will explore these developments, and some of their implementations and seek to understand what this means for search strategists and the brands they support both now and into the future.
How is mobile technology and search engine tuning evolving to meet the needs of users? Here we look at recent developments in research, implementations by search engines, and how to look at reach users can adapt their strategies to take into account these next-level changes.
Natural Language Processing and Search Intent Understanding C3 Conductor 2019...Dawn Anderson MSc DigM
This talk looks at the ways in which search engines are evolving to understand further the nuance of linguistics in natural language processing and in understanding searcher intent.
As the volume of content continues to grow exponentially helping search engines to understand context and the topical themes within your site is increasingly important. Understanding some of the concepts are covered and also ways to utilise these in your marketing strategy.
In an information economy where users are time poor and research hungry we need to take a mobile first approach to meet the needs of both users and search engines looking to align users informational needs with relevant search results. With limited space and a now mobile-first index how can we align our SEO strategy with this?
The changing search landscape calls for different approaches to user needs, including context, intent and device considerations. Here we take a look at ways to keep working to keep your ecommerce site well positioned for strong transactional and informational queries in the moments that matter to shoppers online.
Voice Search and Conversation Action Assistive Systems - Challenges & Opportu...Dawn Anderson MSc DigM
We are headed to the age of assistive task driven search where the user needs help to 'do' things as well as learn things. Smart speakers, mobile phones, assistive systems and conversational search and action devices are where the buck is headed for now. Where are we at in this wave? What are the challenges? What are the opportunities right now? Here we look at some of the ways we can start to prepare our tactics and strategy to be pioneering search marketers with conversation search and conversation action.
The Iceberg Approach - Power from what lies beneath in SEO for a mobile-first...Dawn Anderson MSc DigM
In a mobile-first world, with time-poor users, research crazy and mainly browsing with one eye and one hand, we need to consider a few new approaches to SEO. Information overload is all around. We need to think about how we can maintain relevance with less in some cases. We need to consider the Iceberg Theory and simultaneously consider the Iceberg Syndrome as well as placement position in user view for content and links
Mobile-first goes beyond simply indexing in a search engine. It has several meanings, which traverse user-behaviour, web design, adoption in different territories, adoption amongst user segments, adoption in different verticals. We need to be aware of these fundamentals changes in search behaviour and adapt quickly.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
2. #SMX #12A @dawnieando
Why AMP? … It’s All About Mobile
§ Decline of desktop
§ Horrendous PC
shipment decline
§ Mobile overtaking
search
§ More searches on mobile
than desktop now
“I don’t
want to go”
“The door’s
this way”
3. #SMX #12A @dawnieando
9 seconds
“I can concentrate
for longer than
you… so there”
§ Reduced attention span
§ Over-‐connected
§ Multi-‐screening
§ Mobile revolution
§ Human 8 second span
… and mobile-user behaviour
4. #SMX #12A @dawnieando
… and micro-moments
We (consumers) are
now ALL researchers.
Making the most of
every moment on
mobile
5. #SMX #12A @dawnieando
… Sweet Shop Syndrome Causes Bad Mobile Experiences
Technology cannot
keep up with the
pace of mobile
adoption
Ads and tracking
scripts account for
over 50% of load on
pages
Increasingly ad
blockers are being
installed
Performance has not
given the priority it
needed historically
Not everything
arrives on a loading
page at the same
time
Browsers are choked
and blocked as
scripts and images
arrive
7. #SMX #12A @dawnieando
…Even 4G is not much better
https://www.doubleclickbygoogle.com/articles/mobile-‐speed-‐matters/
Even on 4G the average is 14 seconds
8. #SMX #12A @dawnieando
§ We need to fix this
soon
– Another 7 billion mobile
users by 2020 (Cisco)
– 75% of mobile traffic is
expected to be video by
2020 (Cisco)
– Mobile has huge
momentum
We need to fix this quick… It’s only going to get worse
9. #SMX #12A @dawnieando
Sites loading within
5 seconds versus 19
seconds found:
Good news … the benefits from faster sites
10. #SMX #12A @dawnieando
… Enter AMP… A Proposed Solution
We are all excited initially
about this new
development and
potential solution
An Open Source
collaborative project
delivering lightweight
secure content via a
worldwide network of
local caches
11. #SMX #12A @dawnieando
At April 2016:
“75% of SEO
practitioners had
awareness of AMP”
(The Drum, April 2016)
… SEO AMP Awareness
12. #SMX #12A @dawnieando
At April 2016:
“But over 75% were
not currently
implementing”
(The Drum, April 2016)
… SEOs Were On The Fence
13. #SMX #12A @dawnieando
At April 2016:
“71% were either
planning to implement
or researching”
(The Drum, April 2016)
… SEOs Needed More Information or Were Planning
14. #SMX #12A @dawnieando
At April 2016:
“Only 5% had NO plans
to implement”
(The Drum, April 2016)
But … SEOs Were Largely Open to the Idea
15. #SMX #12A @dawnieando
§ Reduce complexity in
your operations
§ Your teams do not need
any special skills
§ Especially if using
Wordpress or Drupal
AMP Says Popular CMS’ Should Make It Easy
16. #SMX #12A @dawnieando
5.5 Million businesses in
the UK in 2016 (House of
Commons Business
Statistics)
Good… Because - SMBs In The UK Alone
SOURCE: House of Commons Business Statistics
http://researchbriefings.files.parliament.uk/documents/SN06152/SN06152.pdf
17. #SMX #12A @dawnieando
Over 99% of those businesses are
SME’s
96% of those employ 0-‐9 people
They Mostly Don’t Have Enterprise Dev Teams
SOURCE: House of Commons Business Statistics
http://researchbriefings.files.parliament.uk/documents/SN06152/SN06152.pdf
18. #SMX #12A @dawnieando
§ Example bullet text
– Example bullet text
Enter Wordpress CMS AMP Automatic Plugin
22. #SMX #12A @dawnieando
§ Without Plugins
many find AMP
implementation
either moderately
difficult or very
difficult
AMP Implementation Without Plugins
24. #SMX #12A @dawnieando
… Ebay are seeing early challenges disappear
Early adopters are
seeing challenges
disappear
Some confess the
project was
challenging at
first
25. #SMX #12A @dawnieando
… Wego build of PWA and Integration with AMP
Big increases in
visits and
conversions up
95%
26. #SMX #12A @dawnieando
… Guardian are enjoying good results
2% higher CTR
60% of Google
Mobile Traffic
27. #SMX #12A @dawnieando
§ Is it only for huge sites?
– Showcasing massive sites
– Less relatable for the
majority
– It doesn’t apply to me
– We’ll wait a while
Showcasing of Big Sites Big Successes
32. #SMX #12A @dawnieando
Limited Initial Scope is Extending Quickly
AMP
ACTIONS
GROWING AMP WEB
COMPONENTS LIBRARY
AMP BIND
DYNAMIC CONTENT
INTEGRATION WITH
PROGRESSIVE WEB APPS
(PWA) VIA AMP
INSTALLSERVICE WORKER
AMP LIVE BLOG
<amp-‐live-‐list>
AMP
ACCORDION
AMP
CAROUSEL
AMP
SIDEBAR
AMP
FORM
33. #SMX #12A @dawnieando
AMP Live Blog <amp-live-list>
https://www.theguardian.com/sport/live/2017/apr/29/anthony-‐joshua-‐wladimir-‐klitschko-‐world-‐heavyweight-‐title-‐fight-‐live
34. #SMX #12A @dawnieando
Some Controversy over URLs and AMP Cache Delivery
URLs not from own domain
AMP Cache delivery
Will Google be here forever?
Canonicalization worries
Proprietary code worries
Is it another experiment like
Google+ which will fail?
Analytics tracking issues
Does it merit the use of valuable
resource?
Unsure of the complexities of
implementing it
35. #SMX #12A @dawnieando
Support is big on the AMP Roadmap
§ Support is big on the
roadmap
– Teaching developers
– Making it easier
– Prioritising
– They know making it ‘idiot-‐
proof’ is important
37. #SMX #12A @dawnieando
495 views on AMP Misconceptions Debunked
TITLE SLIDE ALTERNATIVE LAYOUT w/
*EXAMPLE* IMAGE
(SWAP IN YOUR OWN AS NEEDED)
38. #SMX #12A @dawnieando
Is AMP Worth It?
Barry Adams ResearchNEWS WEBSITE – YES -‐ “Failing to adopt AMP means your
competitors will scoop up all the mobile traffic and you are left
with the scraps.”
LEAD GEN SITE – YES – “27% increase in mobile traffic”
ECOMMERCE SITE – UNSURE – AMP was not integrated
across the whole site so the findings on benefits are inconclusive
(State of Digital, Barry Adams, 2017)
39. #SMX #12A @dawnieando
• Participants from
codeproject.com
• Developers fall into 5
main MBTI categories
• Largely INTJ
• Followed by ISTJ & ENTJ
• 2013 research
But…Who Has The Sign-Off?
http://developermedia.com/developer-‐personalities-‐audience-‐brief-‐report/
40. #SMX #12A @dawnieando
Marketers and CEOs? Who Has The Sign-Off?
Typical MBTI
Marketer Types
• ENTP
• ESTJ
• ENFP
• ENTJ
• INFJ
43. #SMX #12A @dawnieando
Lots of AMP Resources & Help
§ AMP Wordpress Blog -‐ https://amphtml.wordpress.com/
§ AMP Start -‐ https://www.ampstart.com/
§ AMP By Example -‐ https://ampbyexample.com/
§ Github Channel -‐ https://github.com/ampproject
§ The AMP Youtube Channel -‐
https://www.youtube.com/channel/UCXPBsjgKKG2HqsKBhWA4uQw
§ The AMP Project -‐ https://www.ampproject.org/
44. #SMX #12A @dawnieando
Sources
§ Adams, B, 2017 -‐ State of Digital Google AMP Case Studies -‐
http://www.stateofdigital.com/google-‐amp-‐case-‐studies/
§ Pomeranian Facts You Tube -‐
https://www.youtube.com/watch?v=AiZ5v6y2fV4