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Discover, Define, Deliver - a workflow to create successful digital products.
The document outlines a workflow for creating successful digital products, emphasizing the importance of clear communication among team members and stakeholders. It highlights the challenges of aligning user needs, business goals, and technology while using agile development methods to ensure timely delivery and iterative improvements. The process includes stages of discovery, definition, and delivery, with a focus on user personas, market needs, and effective planning for a successful product launch.
In this document
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Introduction to the workflow focusing on transforming ideas into successful software, presenting the challenges faced when executing great ideas.
Discussion on difficulties in achieving project goals, illustrated by the 'Tree Project', highlighting miscommunication and needs assessment.
Preparation phase with essential questions regarding user groups, project costs, and ensuring successful development without rework.
Characteristics of successful digital products emphasize user satisfaction, business value, and a synergy of technology, business, and user needs.
Introduction to agile development with a focus on delivering products on schedule, user-centered design, and iterative improvements.
Details on the discovery phase including brainstorming sessions, user needs identification, market segments, and developing product vision.
Details on the definition phase focusing on creating UX designs, production plans, and building the best team for development.
Outline of the delivery phase emphasizing agile development flows, ensuring readiness of designs for implementation.
Summary of the business benefits and key values of the presented development methodology.
Emphasis on trust, value, and overall appreciation for the audience, reinforcing the project's key themes.
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Discover, Define, Deliver - a workflow to create successful digital products.
- 1. A workflow tocreate successful digital products DDD Dominik Oslizlo VP of User Experience
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- 3. THE CHALLENGE of turninggreat ideas into great software
- 4. Great idea Greatsoftware THE SIMPLE PLAN
- 5. HELLO PLAN, MEETREALITY! Great idea Just software
- 6. Why is itso hard to achieve?
- 7. THE TREE PROJECTEVERYONE KNOWS How the Client described it. How the Project Leader understood it. How the Analyst designed it. How the Developer wrote it. How the Business Consultant described it. How it was documented. What operations installed. How the Client was billed. How it was supported. What the Client really needed.
- 8. THE TREE PROJECTEVERYONE KNOWS Everything is described in the doc. Are you sure this is what they want? Yes. It would not swing, so I fixed it. Bravo! Works for me. We used cutting- edge tech! It needed thaaaat much work. Really! Where is the documentation? Here, but it’s outdated This is what we can do on the server they provided. Look, the bugs ate the tree! You got it all wrong!
- 9. Even the treeproject can be done right.
- 10. Yes, we needto be on track. Let’s avoid any possible miscommunication. And then, step by step we will progress to the final product. And let’s use this as MVP. The functionality will be limited, but you will get it sooner. The tree project could be done right using dialogue: Let’s skip this one, too much implementation risk. Agreed. No, no one is going to use it! So, this is what we want. Maybe like this? And this one has no business value. Nice, but it will cost a fortune to develop! Ok, let’s find a better way to do it. I believe we have a match! Yes, this is a good plan!
- 11. Let’s apply itin real life.
- 12. What are theuser groups? Which groups are most important? What are their expectations? How can we fit these needs? How can we convince them to use it? Questions asked before project starts How much will development cost? Is this price fair? Can it be done cheaper? Will there be additional costs? What will be ROI? When will it be ready to launch? Can it be done? Will they develop what I really want? Will cooperation be good? How to avoid reworking? Will best technology be chosen? How to speed up the development? BusinessUsersTechnology
- 13. Will it besuccessful?
- 14. A successful digitalproduct is supremely developed, makes users happy, and gives high business value.
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- 17. THE METHOD How tomake it happen?
- 18. Delivery on schedule Production roadmap Feature set orientedon business goals Business
- 19. Delivery on schedule Production roadmap Feature set orientedon business goals Business Agile development Tailored technology stack Feasibility check Technology
- 20. Delivery on schedule Production roadmap Feature set orientedon business goals Business Knowledge about users’ needs Performance centered design Iterative improvement Users Agile development Tailored technology stack Feasibility check Technology
- 21. Delivery on schedule Production roadmap Feature set orientedon business goals Business Knowledge about users’ needs Performance centered design Iterative improvement Users Agile development Tailored technology stack Feasibility check Technology D1 D2 D3
- 22. AGILE DEVELOPMENT WORKING ON DETAILS FORGING THE VISION D1D2 D3Discover Define Deliver
- 23. FORGING THE VISION 1-2WEEKS D1Discover
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- 25. D1:DISCOVERY | Workshop Client’s idea Discovery workshop STXNext expertise PO UXDev Users Technology Business
- 26. D1:DISCOVERY | ProductVision Target group Needs Product Value What market segment does it address? Who are the target users & customers? What problem does the product solve? What emotions does it evoke? Which benefit does it provide? What product is it? What makes it desirable? What will be areas of unique value of this product? How will the company make benefit from the product? What are the business goals? What the business model will be? Is it feasible?
- 27. D1:DISCOVERY | StoryMapping MVP
- 28. D1:DISCOVERY | UserPersonas
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- 31. D1:DISCOVERY | TangibleArtefacts User Personas Basic Wireframes Basic Product Roadmap Specific Technical Requirements Idea+
- 32. D1:DISCOVERY | Result Technologically feasible Adaptedto users’ needs Business optimised Idea+
- 33. WORKING ON DETAILS 1-2WEEKS D2Define
- 34. D2:DEFINITION | ProgressiveUX Design Conceptual UI from D1 Low fidelity UX design High fidelity UX design
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- 36. D2:DEFINITION | BestTeam ever built DEV PO SMQA UX
- 37. D2:DEFINITION | Architecture& Technology Stack
- 38. D2:DEFINITION | TangibleArtefacts Detailed Wireframes Production Plan Architecture & Technology Stack Best Team ever built ©STX Next
- 39. Based on refinedestimate AGILE DEVELOPMENT D3Deliver
- 40. D3:DELIVERY | Agiledevelopment flow with UX Development Future sprintCurrent sprint Future sprint Ready for development Ready for development UX Design
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- 42. DDD | Businessbenefits Business Value Optimisation Reduced Risk Improved Cost-to-Profit Ratio Optimised Time to Market Less or No Rework
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- 46. THANK YOU D1 D2D3Discover Define Deliver