Cut through the clutter on Twitter with these tips from Kathy Gray, brand engagement strategist for Pole Position Marketing. Learn how to effectively use this social media platform for your business to build one-on-one relationships with customers, as well as boost brand awareness.

1. Kathy Gray @polepositionmkg
1
@kagray

2. Kathy Gray @polepositionmkg
2
@kagray
UNDERSTANDING TWITTER

3. UNDERSTANDING TWITTER
Twitter is like a cocktail party
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS @PolePositionMkg @kagray

4. UNDERSTANDING TWITTER
Twitter is all about building relationships
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS @PolePositionMkg @kagray

5. UNDERSTANDING TWITTER
Start with a personal account
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS @PolePositionMkg @kagray

6. UNDERSTANDING TWITTER
When in Rome… Learn the language
RT
Twitter
Lingo
MT
@Reply
DM
via
#hashtag
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS @PolePositionMkg @kagray

7. UNDERSTANDING TWITTER
Tips for creating your business account
• Your business name
• Avoid hyphens, special characters
Username
15 Characters
• What you do, a benefit or
competitive advantage.
Bio
160 Characters
• Should be your logo
Profile Picture
81 x 81px
• Unique, simple, clean
• ColourLovers, PicMonkey
Background
1600 x 1200px
• Keep it simple, clean and vivid
Header
520 x 260px
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS @PolePositionMkg @kagray

8. Kathy Gray @polepositionmkg
8
@kagray
STRATEGICALLY ENGAGE

9. STRATEGICALLY ENGAGE
Your strategy should answer these questions…
What are your goals & objectives?
How will you measure success?
Who do you want to build a relationship with?
How will you build the relationship?
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS @PolePositionMkg @kagray

10. Kathy Gray @polepositionmkg
10
@kagray
WHAT ARE YOUR GOALS & OBJECTIVES?

11. WHAT ARE YOUR GOALS & OBJECTIVES?
Social media without goals is like working blindfolded
Awareness/Branding
Reputation Management
Customer Service
Customer Retention
Thought Leadership
Increase Traffic
Sales/Leads
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS @PolePositionMkg @kagray

12. Kathy Gray @polepositionmkg
12
@kagray
HOW WILL YOU MEASURE SUCCESS?

13. HOW WILL YOU MEASURE SUCCESS?
Tie goals to metrics to measure success
• Mentions
• Retweets
• @Replies
• Qualified Follows
• Posting/Engagement
Consistency
Twitter
• Traffic
• Leads
• Sales
• Coupon Redemption
• Contest Entries
Website
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS @PolePositionMkg @kagray

14. HOW WILL YOU MEASURE SUCCESS?
Tools used to track metrics
• Mentions
• Retweets
• @Replies
• Qualified Follows
• Posting/Engagement
Consistency
Twitter
• Traffic
• Leads
• Sales
• Coupon Redemption
• Contest Entries
Website
Hootsuite
Buffer
TrueSocialMetrics
Twitter Lists
Google Analytics
eCommerce
In-store
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS @PolePositionMkg @kagray

15. WHO DO YOU WANT TO BUILD A RELATIONSHIP WITH?
Kathy Gray @polepositionmkg
15
@kagray

16. WHO DO YOU WANT TO BUILD A RELATIONSHIP WITH?
Know thy audience
Demographics: Gender, age, location
Job Title/Company
Interests
Goals/Challenges
What words/phrases do they use?
How do they describe themselves?
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS @PolePositionMkg @kagray

17. WHO DO YOU WANT TO BUILD A RELATIONSHIP WITH?
Segment your audience with Twitter lists
Current
Customers
Sales Leads
Competition Bloggers
Thought
Leaders
Employees
Geography Industries
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS @PolePositionMkg @kagray

18. WHO DO YOU WANT TO BUILD A RELATIONSHIP WITH?
Create a Twitter list
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS @PolePositionMkg @kagray

19. WHO DO YOU WANT TO BUILD A RELATIONSHIP WITH?
Create a Twitter list
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS @PolePositionMkg @kagray

20. WHO DO YOU WANT TO BUILD A RELATIONSHIP WITH?
Find your audience with Twitter search
https://twitter.com/search-advanced
Demographics: Gender, age, location
Job Title/Company
Interests
Goals/Challenges
What words/phrases do they use?
How do they describe themselves?
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS @PolePositionMkg @kagray

21. WHO DO YOU WANT TO BUILD A RELATIONSHIP WITH?
Use keywords to find your audience
https://twitter.com/search-advanced
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS @PolePositionMkg @kagray

22. WHO DO YOU WANT TO BUILD A RELATIONSHIP WITH?
Add your audience to Twitter lists
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS @PolePositionMkg @kagray

23. WHO DO YOU WANT TO BUILD A RELATIONSHIP WITH?
Look at your competition/industry leaders
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS @PolePositionMkg @kagray

24. Kathy Gray @polepositionmkg
24
@kagray
HOW WILL YOU BUILD THE RELATIONSHIP?

25. HOW WILL YOU BUILD THE RELATIONSHIP?
Follow the rule of thirds
1/3 Your
Content
Blog Posts
Photos
Videos
Infographics
1/3 Content
Curation
Sharing
content from
an external
source
1/3
Engagement
Engage
directly in
conversations,
ask and
answer
questions
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS @PolePositionMkg @kagray

26. HOW WILL YOU BUILD THE RELATIONSHIP?
Share great content that is RITE
Relevant
Interesting
Timely
Educational
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS @PolePositionMkg @kagray

27. HOW WILL YOU BUILD THE RELATIONSHIP?
Determine your voice: quirky & snarky?
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS @PolePositionMkg @kagray

28. HOW WILL YOU BUILD THE RELATIONSHIP?
Determine your voice: educational?
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS @PolePositionMkg @kagray

29. HOW WILL YOU BUILD THE RELATIONSHIP?
Find great content to share
Twitter
Lists
Hashtags Keywords
Follow
Blogs
Newsletters Pinterest
Google+ Delicious AllTop
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS @PolePositionMkg @kagray

30. HOW WILL YOU BUILD THE RELATIONSHIP?
Use Hootsuite to monitor Twitter lists
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS @PolePositionMkg @kagray

31. HOW WILL YOU BUILD THE RELATIONSHIP?
Use Hootsuite to monitor keyword searches
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS @PolePositionMkg @kagray

32. HOW WILL YOU BUILD THE RELATIONSHIP?
Retweet great content & your audience
Great brand mentions… Relevant content…
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS @PolePositionMkg @kagray

33. Join Twitter Chats
HOW WILL YOU BUILD THE RELATIONSHIP?
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS @PolePositionMkg @kagray

34. HOW WILL YOU BUILD THE RELATIONSHIP?
#Hashtags... use sparingly
#if #you
#hashtag
#every #word
#you #will
#annoy & #lose
#followers
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS @PolePositionMkg @kagray

35. HOW WILL YOU BUILD THE RELATIONSHIP?
When should you share
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS @PolePositionMkg @kagray

36. HOW WILL YOU BUILD THE RELATIONSHIP?
Schedule content with caution
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS @PolePositionMkg @kagray

37. HOW WILL YOU BUILD THE RELATIONSHIP?
Content scheduling tools
VS.
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS @PolePositionMkg @kagray

38. Thank
Kathy Gray You! @polepositionmkg
@kagray