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The Art & Science of Building a Great Community - Jen Sable Lopez
The document outlines strategies for building a strong community online, emphasizing the importance of setting clear goals and priorities. It suggests engaging consistently with the audience, measuring community interaction, and testing various approaches to optimize engagement on platforms like Google+ and Facebook. The author, Jennifer Sable Lopez, stresses the need for transparency and genuine connection to foster a thriving community.
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The Art & Science of Building a Great Community - Jen Sable Lopez
- 1. The Art &Science of Building a Great By Jennifer Sable Lopez Director of Community at Moz @jennita
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- 3. Why Should ICare About Building a
- 4. They’re Searching forYou @jennita #MNSearch
- 5. And Not Juston Google @jennita #MNSearch
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- 8. They Share YourStuff @jennita #MNSearch http://www.bettycrocker.com/recipes/chex-muddy-buddies/
- 9. Psst… They LINKto You @jennita #MNSearch http://mz.cm/184s3pi
- 10. They Tell TheirFriends About You @jennita #MNSearch
- 11. They Stick AroundWhen You Fail @jennita #MNSearch
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- 14. 1. What doyou Want to Achieve?
- 15. Start With the Organization’sGoals http://moz.com/rand/vision-based-framework/ @jennita #MNSearch
- 16. Start With the Organization’sGoals http://moz.com/rand/vision-based-framework/ @jennita #MNSearch
- 17. How Can Community HelpReach The Goal? Reach an average of 10 comments per post Increase community engagement on Google+ by 10% Create plan for on-site community engagement Increase community engagement on Facebook by 17%. @jennita #MNSearch
- 18. Let’s Pick One Increasecommunity engagement on Google+ by 10% @jennita #MNSearch
- 19. Why is itImportant? Increase community engagement on Google+ by 10%. Increased engagement leads to greater knowledge of inbound marketing in the greater community and reaches a broader marketing audience. @jennita #MNSearch
- 20. How Will YouTake Action? How will we increase these numbers? Post non-Moz content 3x per week Hang outs!! Open ended marketing questions Think about SEO value when publishing G+ posts Great reference: http://www.blindfiveyearold.com/google-plus-seo @jennita #MNSearch
- 21. Talk About TheseGoals with Everyone @jennita #MNSearch
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- 24. Empower Them toReach Their Goals http://socialfresh.com/community-manager-report-2012/ @jennita #MNSearch
- 25. Give Them theMeans to Take Action @jennita #MNSearch
- 26. Make it a*Thing* in Your Organization http://mz.cm/1c4MdNp @jennita #MNSearch
- 27. 3. Find thePeople for Your Community + What They Care About
- 28. Find what peopleare saying about themselves @jennita #MNSearch
- 29. Followerwonk By hovering overa name, you get more info about the person’s engagement, how often they tweet with URLs, as well as their retweets. This is an excellent way to see if they’re someone who just spits out content, or actually engages with their followers. @jennita #MNSearch
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- 35. Pinterest – Whatdo specific people pin? @jennita #MNSearch
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- 37. Quora @jennita #MNSearch What types ofquestions do they ask/answer?
- 38. Whew. Now… Engage! 4. DoAll The Things
- 39. Be a Partof the Community @jennita #MNSearch
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- 42. You’ll Need tobe Consistent SEOmoz Twitter May 2009 @jennita #MNSearch
- 43. Because, Consistency isKey Moz Twitter October 2013 @jennita #MNSearch
- 44. In All Channels Blogstarted in 2004. By August 2005, Rand alone already had 518 Blog posts. @jennita #MNSearch
- 45. Buffer Schedule tweets + ReviewAnalytics @jennita #MNSearch
- 46. Create a ContentRoundup @jennita #MNSearch
- 47. Promoting Them = PromotingYou @jennita #MNSearch
- 48. Talk About What*They* Care About @jennita #MNSearch
- 49. And What *They*Love @jennita #MNSearch
- 50. 5. Measure AllThe Things
- 51. What Are YourKPIs? Increase community engagement on Google+ by 10% @jennita #MNSearch
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- 53. How Does ThisChange Google + Engagement Month over Month? @jennita #MNSearch
- 54. Know How IndividualPosts Do @jennita #MNSearch
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- 56. What content gets the bestengagement?
- 57. On Facebook –Using Insights @jennita #MNSearch
- 58. In May 2013…We weren’t paying attention We were posting more links… @jennita #MNSearch But our photos had better engagement!
- 59. How about today? Well,we post more photos! @jennita #MNSearch Plus we started adding just text posts
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- 61. Content w/ the mostreach
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- 63. Why Care Aboutthe Negatives?
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- 66. Facebook Unlikes? What happenedhere? @jennita #MNSearch
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- 68. 6. Test AllThe Things Such as…
- 69. What’s the besttime of day to _____?
- 70. Send a Tweet? Tweet#2 Tweet #1 @jennita #MNSearch
- 71. When are youactive? Tweet #2 Tweet #1 @jennita #MNSearch
- 72. You can alsouse Twitter Analytics @jennita #MNSearch
- 73. Post to Facebook? “Theaverage number of your fans who saw any posts on Facebook by day of the week.” @jennita #MNSearch
- 74. A wee bitmore helpful? @jennita #MNSearch
- 75. Try PageLever Now Noticea trend?
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- 77. Publish a BlogPost? Publishing time 2-3am Pacific @jennita #MNSearch
- 78. Test a DifferentTime Publishing time ~Midnight Pacific @jennita #MNSearch
- 79. When do youget the most clicks? @jennita #MNSearch
- 80. A Good Placeto Start http://blog.bufferapp.com/best-time-to-tweet-post-tofacebook-send-emails-publish-blogposts @jennita #MNSearch
- 81. Set your goals MakeCommunity a priority Know your people Be human and care
- 82. Building Community A bit ofScience, a
- 83. Thank You Jennifer SableLopez Director of Community at Moz @jennita jen@moz.com
- 84. Free/Freemium Bitly https://bitly.com/ Tools Mentioned Bufferhttps://bufferapp.com/ Facebook https://www.facebook.com/insights/ FollowerWonk https://followerwonk.com/ Simply Measured http://simplymeasured.com/
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