It’s been said that networking is the most effective way to take control of your career, whether you work for a company or for yourself. However, for many, networking is an uncomfortable endeavor that we go out of our way to avoid. So, in this session presented at HOW Design Live 2017 in Chicago, Ilise Benun, author, speaker and founder of Marketing-Mentor.com focuses on how to forge meaningful connections and maybe even make lifelong relationships with people who can have lasting effects on your career. It’s networking, done right! More on Ilise's speaking programs here: https://www.marketing-mentor.com/pages/speaking

1. z
marketing-mentor.com // @ilisebenun
Networking for
the 21st Century
presented by Ilise Benun

2. Programming Partner for
HOW Design Live
Mentor and business coach exclusively
for creative professionals
Author of more than 7 books
on creative business
@ilisebenunM AR K E T I N G M E N T O R
Ilise Benun
GetTalk.at/networking

3. M AR K E T I N G M E N T O R
@ilisebenun
Who’s in the room?
GetTalk.at/networking

4. M AR K E T I N G M E N T O R @ilisebenun
Are you…
• Working in house – on site?
GetTalk.at/networking

5. M AR K E T I N G M E N T O R @ilisebenun
Are you…
• Working in house – on site?
• Working remotely or co-working?
GetTalk.at/networking

6. M AR K E T I N G M E N T O R @ilisebenun
Are you…
• Working in house – on site?
• Working remotely or co-working?
• Working from home?
GetTalk.at/networking

7. M AR K E T I N G M E N T O R @ilisebenun
Introduce yourself to a
stranger.
GetTalk.at/networking

8. M AR K E T I N G M E N T O R
@ilisebenun
In the 21st century,
there is no such thing
as job security
GetTalk.at/networking

9. M AR K E T I N G M E N T O R
@ilisebenun
The reality
GetTalk.at/networking

10. M AR K E T I N G M E N T O R
@ilisebenun
So you must (and can)
take control of
your career…
GetTalk.at/networking

11. M AR K E T I N G M E N T O R
@ilisebenun
…and strategically
build your network.
GetTalk.at/networking

12. M AR K E T I N G M E N T O R
@ilisebenun
In the 21st century,
networking is
connecting.
GetTalk.at/networking

13. M AR K E T I N G M E N T O R
@ilisebenun
But first…
GetTalk.at/networking

14. M AR K E T I N G M E N T O R
@ilisebenun
“I am an introvert.”
GetTalk.at/networking

15. M AR K E T I N G M E N T O R
@ilisebenun
“I feel nervous
meeting new people.”
GetTalk.at/networking

16. M AR K E T I N G M E N T O R
@ilisebenun
“I don’t like talking
about myself.”
GetTalk.at/networking

17. M AR K E T I N G M E N T O R
@ilisebenun
“I’m really bad
at chit-chat.”
GetTalk.at/networking

18. M AR K E T I N G M E N T O R
@ilisebenun
“I never
remember names.”
GetTalk.at/networking

19. M AR K E T I N G M E N T O R
@ilisebenun
Networking starts
with your mindset.
GetTalk.at/networking

20. M AR K E T I N G M E N T O R
@ilisebenun
1 CURIOSITY
GetTalk.at/networking

21. M AR K E T I N G M E N T O R
@ilisebenun
Asking questions — it’s
better than talking.
GetTalk.at/networking

22. M AR K E T I N G M E N T O R
@ilisebenun
2 GENEROSITY
GetTalk.at/networking

23. M AR K E T I N G M E N T O R
@ilisebenun
3 GRATITUDE
GetTalk.at/networking

24. M AR K E T I N G M E N T O R @ilisebenun
Radical idea:
Don’t worry about
confidence.
GetTalk.at/networking

25. M AR K E T I N G M E N T O R
@ilisebenun
Who do you want
to meet at HOW?
GetTalk.at/networking
Tell a stranger

26. M AR K E T I N G M E N T O R @ilisebenun
It’s this simple.
• Connect (online and off).
• Start a conversation.
• Share everything you can.
• Stay connected.
GetTalk.at/networking

27. M AR K E T I N G M E N T O R @ilisebenun
James Sommerville said:
“Show us you’re interested
by reaching out to us. Otherwise, we
probably won’t know you exist.”
GetTalk.at/networking

28. M AR K E T I N G M E N T O R @ilisebenun
… Making friends online, then meeting up in person.
21st Century networking is…
GetTalk.at/networking

29. M AR K E T I N G M E N T O R @ilisebenun
…Making friends online, then meeting up in person.
… Being helpful and taking time to share resources.
21st Century networking is…
GetTalk.at/networking

30. M AR K E T I N G M E N T O R @ilisebenun
…Making friends online, then meeting up in person
…Being helpful and taking time to share resources.
…Giving of yourself and taking time to show you care.
21st Century networking is…
GetTalk.at/networking

31. M AR K E T I N G M E N T O R
@ilisebenun
Your Elevator Pitch
GetTalk.at/networking

32. M AR K E T I N G M E N T O R
@ilisebenun
3 approaches
1. Emphasize the pain
GetTalk.at/networking
@abigailoscar via Twenty20

33. M AR K E T I N G M E N T O R
@ilisebenun
I work with designers
who hate self-
promotion and
networking.
I feel your
pain.
GetTalk.at/networking

34. M AR K E T I N G M E N T O R
@ilisebenun
1. Emphasize the pain
2. Emphasize the need
GetTalk.at/networking
@silly1971 via Twenty20
3 approaches

35. M AR K E T I N G M E N T O R
@ilisebenun
I teach designers how
to get clients.
I know what
you need.
GetTalk.at/networking

36. M AR K E T I N G M E N T O R
@ilisebenun
1. Emphasize the pain
2. Emphasize the need
3. Emphasize the result
GetTalk.at/networking
3 approaches

37. M AR K E T I N G M E N T O R
@ilisebenun
I show designers how
to get better clients
with bigger budgets.
I know
your goals.
GetTalk.at/networking

38. M AR K E T I N G M E N T O R @ilisebenun
Pain: I work with designers who hate self-promotion and
networking.
Need: I teach designers how to get clients.
Result: I show designers how to get better clients with
bigger budgets.
Choose one and write it now.
Then share it with a stranger.
GetTalk.at/networking

39. M AR K E T I N G M E N T O R
@ilisebenun
In the 21st century,
networking starts online.
GetTalk.at/networking

40. M AR K E T I N G M E N T O R
@ilisebenun
Talk to people
while waiting on line.
GetTalk.at/networking

41. M AR K E T I N G M E N T O R @ilisebenun
Before an event
1. Reach out to existing contacts to see if they’re going.
GetTalk.at/networking

42. M AR K E T I N G M E N T O R @ilisebenun
Before an event
1. Reach out to existing contacts to see if they’re going.
2. Look for an “attendee list.”
GetTalk.at/networking

43. M AR K E T I N G M E N T O R @ilisebenun
Before an event
1. Reach out to existing contacts to see if they’re going.
2. Look for an “attendee list.”
3. Research and connect with speakers of interest.
GetTalk.at/networking

44. M AR K E T I N G M E N T O R @ilisebenun
Before an event
1. Reach out to existing contacts to see if they’re going.
2. Look for an “attendee list.”
3. Research and connect with speakers of interest.
4. Start sharing early to get on their radar.
GetTalk.at/networking

45. M AR K E T I N G M E N T O R @ilisebenun
During an event
1. Use the conference hashtag to follow what’s
happening as it happens — #HOWLive
GetTalk.at/networking

46. M AR K E T I N G M E N T O R @ilisebenun
During an event
1. Use the conference hashtag to follow what’s
happening as it happens — #HOWLive
2. Comment on sessions in progress, tag to share
information and gain exposure for your own social media
accounts.
GetTalk.at/networking

47. M AR K E T I N G M E N T O R @ilisebenun
During an event
3. Connect on LinkedIn with speakers and tag them in
your tweets from their sessions.
GetTalk.at/networking

48. M AR K E T I N G M E N T O R @ilisebenun
During an event
3. Connect on LinkedIn with speakers and tag them in
your tweets from their sessions.
4. Connect on LinkedIn immediately, especially if
someone doesn’t have a business card.
GetTalk.at/networking

49. M AR K E T I N G M E N T O R
@ilisebenun
Starting a
conversation is
the tricky part.
GetTalk.at/networking

50. M AR K E T I N G M E N T O R @ilisebenun
Say this:
Is this your first
HOW Design Live?
GetTalk.at/networking

51. M AR K E T I N G M E N T O R @ilisebenun
Yes, you can say this:
I’ve been practicing
my elevator pitch. Tell me
what you think...
GetTalk.at/networking

52. M AR K E T I N G M E N T O R @ilisebenun
Or:
What’s your favorite
session so far?
GetTalk.at/networking

53. M AR K E T I N G M E N T O R @ilisebenun
Or:
Did you hear
the gospel choir?
GetTalk.at/networking

54. M AR K E T I N G M E N T O R @ilisebenun
• Say, “Hi, my name is __________.”
You have permission to:
GetTalk.at/networking

55. M AR K E T I N G M E N T O R @ilisebenun
• Say, “Hi, my name is __________.”
• Forget people’s names.
You have permission to:
GetTalk.at/networking

56. M AR K E T I N G M E N T O R @ilisebenun
• Say, “Hi, my name is __________.”
• Forget people’s names.
• Ask for help.
You have permission to:
GetTalk.at/networking

57. M AR K E T I N G M E N T O R @ilisebenun
• Say, “Hi, my name is __________.”
• Forget people’s names.
• Ask for help.
• Invite people to join you for….
You have permission to:
GetTalk.at/networking

58. M AR K E T I N G M E N T O R @ilisebenun
• Hide in your room
You may NOT:
GetTalk.at/networking

59. M AR K E T I N G M E N T O R @ilisebenun
• Hide in your room
• Spend too much time on your phone
You may NOT:
GetTalk.at/networking

60. M AR K E T I N G M E N T O R @ilisebenun
• Hide in your room
• Spend too much time on your phone
• Glue yourself to one person the whole time.
You may NOT:
GetTalk.at/networking

61. M AR K E T I N G M E N T O R @ilisebenun
Remembering names
• Listen.
Special trick
GetTalk.at/networking

62. M AR K E T I N G M E N T O R @ilisebenun
Remembering names
• Listen.
• Repeat it back.
Special trick
GetTalk.at/networking

63. M AR K E T I N G M E N T O R @ilisebenun
Remembering names
• Listen.
• Repeat it back.
• Oops, I already forgot your name.
Special trick
GetTalk.at/networking

64. M AR K E T I N G M E N T O R @ilisebenun
1. Connect with attendees you didn’t get to meet.
After an event isn’t too late!
GetTalk.at/networking

65. M AR K E T I N G M E N T O R @ilisebenun
1. Connect with attendees you didn’t get to meet.
2. Connect with speakers you didn’t get to hear/see.
After an event isn’t too late!
GetTalk.at/networking

66. M AR K E T I N G M E N T O R @ilisebenun
1. Connect with attendees you didn’t get to meet.
2. Connect with speakers you didn’t get to hear/see.
3. Develop content from the event and share it via
newsletter and social media so they see it.
After an event isn’t too late!
GetTalk.at/networking

67. M AR K E T I N G M E N T O R @ilisebenun
Ready?
• Connect (online and off).
• Start a conversation.
• Share everything you can.
• Stay connected.
GetTalk.at/networking

68. M AR K E T I N G M E N T O R
@ilisebenun
Get Ilise Benun’s
presentation
GetTalk.at/networking
GetTalk.at/networking

69. M AR K E T I N G M E N T O R
@ilisebenun
Questions?
GetTalk.at/networking

70. Thank You

71. marketing-mentor.com